Summer is a chance to slow down and take stock of the year so far. In the denim world that means reviewing the innovations coming from the supply chain, and fine-tuning design and merchandising strategies to tap into emerging trends.
There are plenty of new technologies to make the denim-making process more efficient—if brands are willing to invest in it. In “Building Blocks” (pg. 44), dive into the Fall/Winter 2025-2026 fabric constructions and fiber technologies laying the groundwork for more durable, sustainable and performance-driven products. In “Variety Show” (pg. 36), hear from men’s denim brands and analysts about the category’s growth opportunities.
Kontoor Brands CEO and president Scott Baxter knows a thing or two about identifying opportunities. In “High Five” (pg. 20), find out how reinvesting in two leading heritage brands—Wrangler and Lee—is leading to new product categories and a flourishing women’s business. In
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