An abysmal winter for snowfall in the European Alps, followed by yet another record-breaking summer of high temperatures across Europe. Shit snowboarding for most in the winter and pathetic surf in the summer. Warehouses are full of skate and surf product and soaring interest rates paired with the crippling “cost of living crisis” is just the perfect shit storm we’ve learnt to endure in the boardsports biz.
Shit storms are the norm, but something that always puts me at ease is the notion, it’s only boardsports. We don’t put our lives on the line going to work. None of us are having to strike for better working or payment conditions. None of us dread going to work. We get to surf, skate and snowboard daily. We’re all doing this for the love. And if you’re not, why are you even bothering?
