Lexington & Louisville Media Kit 2026

M E D I A K I

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WHAT WE DO

What started as a luxury lifestyle magazine catering to underrepresented markets has evolved into an omnichannel media company dedicated to the affluent marketplace. Our flagship publication, Sophisticated Living, along with our digital content at slmag net, a robust social media presence, strategic email marketing, high-profile events, and an exceptional database of affluent and influential readers, has made Sophisticated Living an essential marketing resource for luxury brands in the Commonwealth

Fusing a global perspective with the discerning eye of a local bon vivant, each issue of Sophisticated Living features stories encompassing travel, art, design, jewelry and fashion, wine and spirits, and luxury automobiles, while also highlighting elevated and engaging regional content that focuses on interior design, dining, culture, and philanthropy. Each beautifully designed issue showcases stunning photography, high-quality printing, and premium paper stock, all complemented by witty and insightful writing.

WHY WE WANT TO PARTNER WITH YOU

We are looking for more than just a paid advertisement; we want a partnership that you view as a valuable and satisfying investment. The homeowners who receive and engage with Sophisticated Living are your ideal customers those seeking unique experiences and willing to spend more on life's luxuries, such as experiential travel, interior design, real estate, automobiles, fine wine and spirits, designer clothing and accessories, investment jewelry, antiques, art, beauty, wellness, and much more.

We understand this market and recognize that it is an audience that requires a subtle, nurturing approach.

Sales are a result of relationships built and tended to over time. We create these opportunities, and that's why we invite you to join our inner circle.

Targeted Audience Affluent Households Disposable Incomes

Engaged & Loyal Readers

A MORE FOCUSED AUDIENCE

Our Louisville and Lexington publications reach more than half of the most affluent Kentuckians in print and/or online.

Our demographics:

Net worth over $2,000,000

Annual HHI over $400,000 annually

Investable assets over $2,000,000

Credit card spending $100,000+ per year

COMPETITIVE PRICING

With only full-page ads and spreads, heavy paper stock and award-winning design, we surprise our clients all the time with how affordable our rates are. We make sure that you can invest in a program that allows you to reach our audience consistently throughout the year.

CONTENT THAT RESONATES

We combine national content on travel, art, antiques, jewelry, wine, fashion, and luxury automobiles, with local features focused on interior design, dining, fashion, and cultural and philanthropic pursuits. Our award-winning editorial has become the leading multi-channel marketing resource delivered to the doorstep, inbox, mailbox, and social media feed of each city’s most affluent and influential residents…and your most desired customers

OUR FOOTPRINT

Sophisticated Living is published six times a year with 10,000 direct-to-home mailed copies in both Louisville & Lexington, with additional targeted distribution through our advertisers and at key events.

You won’t find Sophisticated Living everywhere, just anywhere that matters.

2026 Full Page Print Ad Rates

2026 Digital Rates

Newsletter editorial or dedicated eblast to our subscribers:

$750* (1x) $600* (3x) $300* (6x)

*inquire about complimentary options for print advertisers

Extended Print Capabilities

Brands don’t always fit in a standard 8.5 x 11 space, so let us take your brand out of the box with additional print capabilities guaranteed to boost your exposure.

Belly bands

Cover stickers

Gatefolds

Double covers

Custom publishing

Polybag mailing Inserts

Deadlines

Publish Date Media Contract & Creative

January/February December 1

March/April February 1

May/June April 1

July/August June 1

September/October August 1

November / December October 1

Key Reasons Print Outperforms Digital

Better Comprehension and Memory: People tend to remember and understand information better when they read it on paper. The physical layout of printed text helps create a mental map, making it easier to recall details later.

Reduced Distractions and Eye Strain: Print lets readers focus without the interruptions of digital notifications or the eye strain of screen time This makes for a more comfortable and immersive reading experience.

Higher Credibility and Trust: According to MarketingSherpa, 82% of U.S. internet users trust print ads most when deciding what to buy. Print materials also tend to feel more trustworthy and legitimate than digital ads.

Tactile and Emotional Experience: High-quality printed materials appeal to the senses their feel, smell, and look help create a personal and memorable connection. Neuroscience research shows that holding something printed can spark emotional engagement and make brands easier to remember. We hear again and again from readers that copies of Sophisticated Living are their favorite coffee-table accessories

Durability and Longevity: Printed items like books and brochures are physical objects you can keep and refer to again and again. In contrast, digital files can get lost, become inaccessible if devices fail, or simply be forgotten in a busy digital world.

Greater Focus and Lower Cognitive Effort: Research from Canada Post and TrueImpact found that people use 21% less mental effort to process print compared to digital media, and they remember 70% more of what they read in print.

Less Competition: Your email inbox is crowded Your mailbox? Not so much Print offers a quieter, more focused space to reach your audience.

Cross-Channel Synergy: When print is used together with digital marketing, overall campaign results can improve by 400%, according to BrandScience research.

SOPHISTICATED GIVING

Sophisticated Giving is our annual charity register, featuring one and twopage charity-specific spreads focusing on their “who, what, why, and how” and how our readers can help them fulfill their missions. Sophisticated Giving is designed to provide an unparalleled outlet to inform and influence the Commonwealth’s most affluent and influential readers – those with the wherewithal to make significant contributions of time, talent and treasure to an organization

Ways to Get Involved

Philanthropists, companies, or foundations can support Sophisticated Giving by sponsoring their favorite nonprofits. Nonprofits also know that we reach the most generous people in the Commonwealth and those who hope to attract more patrons choose to spotlight their organization, influential board, or the great work they have done in the past year.

National Reach With Local Expertise

For companies interested in reaching a broader audience, we can devise custom packages for multicity campaigns.

Creative & Mechanicals

PRINT TECHNICAL SPECS

Digital photos must be a minimum of 300dpi at 100% scale

Final files must be submitted as high-resolution PDFs, in CMYK, with all fonts embedded.

For production and quality control purposes, we cannot accept low-resolution images from the web

FORMAT

If you have any questions regarding acceptable artwork, please contact our corporate office at 502.582.6563.