Aston Martin celebrates 60th anniversary of “Goldfinger” with 007-inspired “secret” experience in the heart of London The House of Q, a new pop-up
London’s Mayfair.
experience by Aston Martin inside
specially designed illustration on the
London’s
Burlington
cover as well as editorial detailing the
Arcade, has been created to celebrate
relationship between Aston Martin
60 years of Aston Martin’s long-
and 007.
prestigious
V57 features a
running association with the 007 film franchise. The relationship began
Covert messages will lead guests
with the 1964 release of Goldfinger, the
through a secret door. Visiting agents
film which introduced James Bond to
will then discover a speakeasy bar
the now iconic DB5.
serving Champagne Bollinger. The bar
is
adorned
with
technical
Launched alongside V57, a special
drawings and parts from the original
James Bond anniversary edition of
DB5 with sketches, diagrams and
Aston
lifestyle
schematics from the archives of both
magazine, the House of Q by Aston
Aston Martin and EON Productions.
Martin is accessed through a secret
On display is a top-secret Q flight
door within what appears to be a
case, along with hints at a future
magazine newsstand inside House 12-
Aston Martin model, for those able to
13 Burlington Arcade, off Piccadilly in
uncover it.
Martin’s
luxury