INCOS CATALOGUE 2026

Incos designs, manufactures, and distributes: SO...? - the #1 best-selling self-select fragrance brand in the UK(Mintel)-Bespoke London, Scentology, Aoura London, Mar E Sol, PEBL, Beleza Do Sol, Heaven Scent and Escentuals brands. Specialising in offering high-quality fragrance at affordable prices, the company is boasting a wide range of multi-awardwinning eau de parfum, eau de toilette, body fragrances, body mists, and cosmetic

gift sets that are available in more than 60 countries, over five continents. SO . . .?, as one of the most successful brands for Incos, has sold over 200 million units worldwide and the brand now has now 12 ranges with over 200 registered trademarks worldwide . INCOS has opened over 25,000 doors around the world with over 25 years of experience in the perfume market, has become a global leader in the category of youth mass fragrance and toiletries

1994

Launched by Yardley

1999

Acquired from The Yardley Group

2001

Named No .1 best-selling fashion self-select fragrance brand in the UK

2004

SO…? Sinful launched

2006

Rapid range extension with multiple launches per year, such as Superstar, Exciting, Eternal, Exclusive, Brit, Rock and Roll

2012

Body Mist by SO…? launched in South East Asia

2016

Body Mist by SO…? rolled out in the UK

2019

Grown into a powerful fragrance house, boasting 7 different fragrance lines and launch of Miss SO…?

2020

Developed high-quality hand gels to aid during the pandemic, which have won awards . Additionally, expanded into bath & body products

2022

Takes over Impulse brand as the No 1 Body Spray/ Body Mist brand in the UK (Mintel report)

2023

We brought the fun with our iconic Barbie inspired event and became the No 1 body mist brand in Poland

2024

A landmark year: we celebrated 30 years of SO…? magic, hosted a show-stopping Taylor Swift event

2025

Award-winning success as SO ? Unique Vanilla latte took home Best Body Mist at the Superdrug Star Awards

2026

We continued to raise the bar with the successful launch of SO…? Delish

OUR SCENTS OUR STORY

We are a global fragrance brand that’s become something of a cult beauty favourite amongst trendy females worldwide . Our mission is to offer high quality fragrances that suit all tastes and budgets, as we believe that beauty should be inclusive and available to all! By working with some of the best names in the perfumery industry, we’re able to offer fragrances produced by some of the finest fragrance houses, but at prices that won’t break the bank .

With over 200 irresistible scents to choose from, ranging from the rich and bold, to the sweet, fruity and floral, there is a scent to fit every style, mood and occasion . For inspiration and new ideas, our talented London based in-house design team draws inspiration from a wide range of influences, including catwalk trends and high-street fashion, travel, blogs and social media . We pride ourselves on bringing our customers unique perfumes that are designed to empower the wearer .

Available in:

150ml Body Mist

SO . ? Delish is a bolder, funckier and trendier addition to the iconic SO . ? fragrance portfolio, created to bring a fresh, trend-led energy to the brand . Building on SO . .?’s playful spirit and fragrance expertise, Delish reimagines scent through the lens of today’s most loved flavour trends, from juicy fruits and creamy desserts to café treats and boba-inspired sweetness . SO . . ? Delish turns the global obsession with boba culture and sweet indulgence into wearable scent moments

With bold, colourful bottles and a collectible look, the range invites discovery, mixing, and gifting The mists are made for generous use and reapplication, fitting seamlessly into daily routines while delivering trend-forward appeal

#SpraySlayRepeat

4x60ml Body Mist

Available in:

150ml Body Mist

SO…? Glow is where radiance meets confidence. Our shimmer mists are crafted to celebrate every mood, personality, and moment - turning ordinary skin into a luminous canvas . Each spray blends light catching shimmer with irresistible fragrance, designed to empower you to shine brighter and feel beautifully bold From indulgent warmth to playful sweetness and sunkissed glow, every mist captures a unique vibe With SO…? Glow, your glow becomes your signature - an expression of self-love, confidence, and unapologetic sparkle.

Body Mist

The SO…? Oud collection combines facets of luxurious resinous oud notes with a twist using elegant florals, spiced gourmands, rich woods and amber Our combinations are designed to delight lovers of oud . In body mist format, they are perfect for refreshing your scent day to night for any festival or event

Floral Sweet

Fruity

Available in:

150ml Body Mist

Introducing Bossa Nova, a captivating body mist range inspired by the rhythm and vibrancy of Brazil Each spray is a symphony of tropical scents . Let Bossa Nova transform your daily routine into a celebration of life’s joyous moments, infusing every day with the warmth of Brazil

#FeeltheRhythm

Sweet

BODY MISTS

Why settle for one when you could

#LayerLikeAPlayer The personalisation is up to you with SO…?

Unique Body Mist . Uncover the fun, freedom and originality of wearing each scent on their own, or blending multiple scents together for your own unique aroma

#DiscoverYourScent

Available in:

150ml

Body Mist

Fruity Floral

Fruity Sweet

HOW TO LAYER

STEP 1

Pick two or more scents

STEP 2

Spritz them on the same patch of your skin

STEP 3

Try different mixes to find the one that is unique to you

1x 2x 1x

BODY MISTS

Looking for an easy to wear scent? Look no further than our Body Mist By SO . .? . A perfect scent for that quick fragrance refresh for an all day fix, to make you feel beautiful .

#SoMistHave

Available in:

100ml and 50ml Body Mist

Available in:

200ml and 50ml Body Mist

Floral

Discover new travel destinations with SO…? Escapes Uncover the body mists influenced by the feel of the sun on your skin, the ocean air in your hair and sand between your toes These scents will tap into your wanderlust and take you around the world . #EscapeToParadise

Sweet

Fruity

Fruity Sweet Fruity Floral

EAU DE TOILETTE

Discover the SO…? Escapes Eau de Toilette

25ml Elevate your scent game with the perfect fragrance companion to carry wherever you go .

Available in:

25ml Eau de Toilette

Available in:

Look no further than Miss SO…? for your new signature scent . Embrace the desire, indulge in the romance and fall in love with these perfect scents for your everyday enchantment . You are sweet, you are passionate, you are Miss So . .?

Floral Fruity

MEDITERRANEAN RANGE

Available in:

140ml Perfume Mist

Head to the sea with the Miss SO... Mediterranean Range Perfume Mist (140ml) The vibrant colors of this collection will transport you to the sun-kissed streets of Italy, letting you live your best life while enveloped in the most captivating scent . #LiveAndLove

PARFUM DEODORANT NATURAL SPRAY

BODY FRAGRANCE

Available in:

150ml Body Fragrance

BATH AND BODY

Carry on your love of Miss SO…? with the new Bath and Body collection for your new everyday scent . Embrace the desire, indulge in the romance and fall in love with this perfect range that will take your self care routine to the next level . Explore the new body lotion, shower cream and body butter for your everyday enchantment . You are sweet, you are passionate, you are Miss SO…? .

Let your inner shine be unleashed with Glow By SO…? Enhance what you already have and be unstoppable, with a glow to rival the stars The perfect range for a quick and easy radiant look and a long lasting fresh scent

#ShowMeYourGlow

140ml Shimmer Mist Available in:

EAU DE PARFUM

Embrace your inner goddess with Smooch By SO…? The perfect range to liberate yourself with the sweet, spicy and woody scents, that will leave you feeling irresistible . This will be your new best friend .

#HowDoYouSmooch

Available in:

30ml Eau de Parfum

BODY MISTS

Show your individuality with SO . ? You Body Mist and get ready to make your mark The perfect range to show who you are in a bold and fun way while being authentically yourself!

Sweet Fruity Floral

#ReflectionOfYou

Embrace your style with SO…? The Collection, a fragrance inspired by fashion trends and fashion lovers . Uncover the fresh, floral and rich scents that are designed to complete every outfit.

#UnleashYourStyle

Fruity

Reclaim your youth with SO…? Iconic . This classic and timeless SO…? range was designed to invoke a bold and fearless attitude in your day-to-day life .

#FragranceWithAttitude

Available in:

150ml Body Mist

75ml & 150ml Body Fragrance

BATH AND BODY

Take your self care routine to the next level with SO…? Sorry Not Sorry and make no excuses for putting yourself first. Indulge in the Body Scrubs, Body Butters and so much more . Embrace your inner beauty while being unapologetically yourself

GIFT SETS

6x50ml Body Mist 4x50ml Body Mist 4x50ml Body Fragrance

1x200ml Body Mist

1x50ml Body Mist

1x50ml Body Butter

3x100ml Body Mist

Body Mist

3x100ml

Fragrance Mist

4x50ml Body Mist 6x50ml Body Mist

1x150ml Body Mist 1x100ml Body Lotion

PREMIUM SETS

Designed to elevate everyday gifting . Each of our premium gift sets are presented in a sleek, sophisticated box that transforms the act of gifting into a luxury experience . Featuring some of our iconic EDP scents from our most loved collections these coffrets make the perfect treat for yourself or a loved one

Available in:

3x30ml Eau De Parfum

4x15ml Eau De Toilette

PREMIUM SETS

SCENTS YOU FEEL

Available in:

150ml Hair & Body Mist

Designed as a gentle hair and body mist, PEBL settles softly onto skin and hair for an effortless fragrance ritual—warm, comforting gourmand notes that feel light, yet last . Formulated with panthenol to help condition both skin and hair, and aloe vera to hydrate strands for a smoother, shinier look, PEBL comprises naturally derived ingredients for a light sensory feel .

NEW

Available in:

100ml Eau de Vanilla Gelato

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Finished in a distinctive pebble-shaped bottle that rests naturally in the hand, every spray is designed to feel gentle, intentional, and grounding—an easy ritual you’ll return to daily .

Available in:

150ml Hair & Body Mist

Available in:

100ml Eau de Vanilla Gelato

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Available in: 130ml Shimmer Mist

Mar E Sol Shimmer Mists are water-based perfume mists that leave skin beautifully scented and glowing with a radiant finish. Infused with trendy fragrances and available in gold and bronze-brown tones, each mist is designed to complement a variety of skin tones while adding a luminous touch of shimmer . #SeaScent&Sun

NEW SHIMMER MIST

Available in:

250ml Body Mist

Step into a world of sea, scent and sun with Mar e Sol, the new fine fragrance body mist designed to elevate your everyday experience With just one spritz, let the tropical vacation vibe fill your senses—a refreshing blend of exotic notes that capture the spirit of fun-filled moments with your friends .

Available in:

90ml Hair Mist

Step into the Mar e Sol Hair Mist collection, where every spritz is a sunny escape for your senses and your strands Each lightweight 90 ml mist is infused with an amino acid complex plus seaweed and sugar derivatives to help improve wet and dry hair feel while enhancing hair’s appearance and shine with regular use .

Spoil yourself in the luxury of high quality, and relish in the affordability of Aoura London The incomparable scents from Aoura London will leave you mystified. Beauty inside and out and sophistication at it’s finest.

#AouraLondon

@aouralondon

Available in:

100ml Eau De Parfum

Available in:

220ml Body Mist

Available in:

220ml Body Mist

Available in:

100ml Hair and Body Fragrance Mist

At Auora, fragrance is deeply personal — a reflection of your story, emotions, and identity . We believe perfume can capture moments of vulnerability, longing, and transformation . Our scents are born from emotion, carefully crafted to evoke memories, express feelings, and celebrate individuality Each fragrance becomes a form of self-expression, an essential accessory alongside fashion

Committed to transparency and sustainability, Auora uses clean, responsibly sourced ingredients to create luxurious, intentional beauty — more than perfume, a community that tells stories through scent .

235ml Hair and Body

Mist

Available in:

8x2ml Eau de Parfum

90ml Body Oil & 30ml Eau de Parfum

90ml Body Oil & 240ml Hair and Body Fragrance Mist

3x50ml Hair and Body Fragrance Mist

Available in: (Left to right)

100ml Eau De Parfum & 150ml Body Spray

Spice and Sandalwood

Available in:

(Left to right)

100ml Eau De Parfum

150ml Body Spray

Spicy

Available in: 150ml Body Spray Fresh

Amber Spice and Vanilla

Aquatic Herbs and Driftwood

GOLD COLLECTION

Soft Suede and Cedarwood

Available in: (Left to right) NEW

BESPOKE INTENSE

Available in:

150ml Body Spray

100ml EDP

PARFUM DEODORANT NATURAL SPRAY

Available in:

75ml Parfum Deodorant Natural Spray

WOMAN.

#BeBoldBespoke

@bespokelondonofficial Stylish, trendy, charismatic and confident. That’s the BESPOKE

@bespokelondonofficial

www.bespokelondonfragrance.com

PARFUM DEODORANT NATURAL

75ml Parfum Deodorant Natural Spray

Available in:

100ml Eau De Parfum

Luxury and minimalism come together in a single bottle of Scentology

The natural and clean fragrance notes allows the wearer to feel sophisticated and elegant all day long .

Available in:

200ml Body Mist

The luxurious Scentology Body Mists range is designed to allow you to embrace elegance and minimalism . With a perfect blend of natural, simplistic and timeless fragrance notes, it is created to allow you to revive your energy all day long .

Available in:

100ml Eau de Parfum

The Scentology Oud+ Collection is a luxurious fragrance range built around the richness of oud, blended with indulgent ambers, spices, woods, musks, florals, and fruits . Bold yet wearable, each scent delivers depth, warmth, and lasting impact, creating a modern, opulent olfactory experience with strong individuality .

Available In:

250ml Body Mist

100ml Eau De Parfum

Indulge in the exquisite range of Escentuals. From sweet to floral, the blend of different aromas offers you an infinite range of options. With this fusion of scents, the possibilities are endless, and you can experiment with a variety of combinations to create your unique and captivating aroma Wear them on their own or layer them up to have your own combinations!

Available in:

200ml Body Mist

Inspired by the spirit of Brazil, BELEZA do Sol celebrates warmth, colour, and the joy of everyday fragrance

Drawing from Brazil’s sun-drenched landscapes and love for expressive scent, the brand focuses on popular gourmand and floral profiles that feel vibrant, comforting, and effortlessly feminine

Available in:

(Left to Right)

100ml Body Mist

125ml Body Mist

200ml Body Mist

Jump into joy with the new Heaven Scent Body Mist collection . The perfect range to escape to paradise with the sun on your face and ocean breeze on your hair .

GIFT SETS

Such delightful fragrances must be shared! These gift sets are the perfect treat for someone special or even for yourself . From fresh scents to floral and sweet aromas, our gift sets offer something different and unique for everyone . Don’t keep these scents to yourself! Let others enjoy these fragrances as much as you do

PREMIUM SETS

Available in: 3x50ml Eau De Parfum

DISCOVERY SETS

Discover the perfect introduction to our essential and iconic SO . .? Scents . Each set includes a curated collection of mini fragrances that capture the essence of SO . .? These exclusive sets include 12x5ml or 10x5ml travel-sized perfumes, carefully selected to offer a unique way to experience our signature scents Whether you’re exploring new favorites or rediscovering timeless classics, these minis are the ideal way to indulge in the SO . .? fragrance journey . Available in:

10x5ml Eau De Toilette

12x5ml Eau De Toilette

Smooch, Miss SO...?, SO...?, Collection Discovery Set Body Mist By SO...?, Escapes, Unique Discovery Set

TRAYS

Explore our featured trays highlighting our top-selling products, latest arrivals, and exclusive promotional items . Available in:

Available in:

(Left to Right)

Miss SO...? 140ml Perfume Mists

Glow by SO...? 140ml Shimmer Mists

Bespoke 100ml EDP (Bottom)

Smooch by SO...? 30ml Eau de Parfum

Get in touch

For further information please contact:

UK SALES

sharon@incos .co uk

aman@incos .co .uk

INTERNATIONAL SALES

luis@incos .co uk - Europe, Americas, Australasia

abhishar@incos .co .uk - Southern Europe and discounters

syed@incos .co .uk - Middle East and Northern Africa

giulia@incos .co uk - Mediterranean Markets & South East Asia

danelle@incos .co .uk - Northern Europe, Eastern Europe and Southern Africa

patrick@incos .co .uk - Far East

www.incos.co.uk