BRAND BOOK 2026
BRAND STORY:
Every person carries an aura. An invisible energy that enters the room before they do, felt by others before a single word is spoken. It shifts the mood, the day, the moment for everyone. And for as long as fragrance has existed, it has shaped that very energy. AOURA was built on that truth. The idea that your scent is not just something you wear; it is something people around you feel. And that power should be accessible to everyone, at any time, for any mood.
Six scents, each one crafted around the feelings that show up most in real life. Warm and sweet on the days you want comfort. Bold and vivid on the days you want to be unforgettable. Whether you reach for Vanilla Gelato or Frozen Dragon Fruit, each bottle is a choice — a deliberate, expressive, joyful one.
Colour-coded so you feel it before you even lift the cap.
Priced so the choice is never a compromise.
AOURA. Your aura, your way.
TARGET CONSUMER:
For gen Z & Alpha, colour is the new premium cue: bold, saturated packaging drives collectability, stands out on the shelves, and turns simple rounded bottles into highly filmable objects designed for organic social content.
PACKAGING:
The packaging turns colour into the main selling point: Bold, translucent shades make each scent feel collectible, playful, and instantly recognisable. The rounded, minimal bottles feel premium yet approachable, while the glossy finish and vibrant lineup are made to stand out on shelf and be filmed for social content.
BEST SELLER
VANILLA GELATO
Dessert-first and unapologetically sweet, Vanilla
Gelato feels like a colourful treat made to collect.
Candied fruits, vanilla orchid, peach blossom and creamy vanilla give it the playful, snackable quality younger consumers love.
Available in: 100ml Hair & Body Mist and a 30ml EDP
WHIPPED CREAM
Soft, creamy and comfort-led, Whipped Cream taps into the Gen Z love for gourmand scents. Bergamot and peach keep it bright, white chocolate, praline, milk and Chantilly cream make it feel fluffy, fun and addictive.
Available in: 100ml Hair & Body Mist and a 30ml EDP
SOLAR FLOWER
Clean, sunny and effortless, Solar Flower feels like the fresh, glowing scent of the range. Mandarin, bergamot, jasmine, neroli and sea salt create an airy, mood-lifting mist made for everyday wear.
Available in: 100ml Hair & Body Mist and a 30ml EDP
COCONUT TOUCH
Creamy coconut gives Coconut Touch a vacation-in-a-bottle personality.
Coconut milk, vanilla flower, white florals and praline make it playful, soft and instantly recognisable.
Available in: 100ml Hair & Body Mist and a 30ml EDP
FROZEN DRAGON FRUIT
Juicy, bold and hyper-colourful, Frozen Dragon Fruit is the most social-media-coded scent in the lineup. Watermelon, pineapple, pear, bright florals, caramel and vanilla give it a fun, high-energy trail.
Available in: 100ml Hair & Body Mist and a 30ml EDP
MOON FLOWER
Dreamier and more expressive, Moon Flower feels fruity, sparkling and slightly mysterious. Pineapple, apple, citrus, cassis, jasmine and warm amber make it playful but more layered.
Available in: 100ml Hair & Body Mist and a 30ml EDP
G E T I N T O U C H
For further information please contact:
UK SALES
sharon@incos.co.uk
syed@incos.co.uk
INTERNATIONAL SALES
luis@incos.co.uk
: Europe, The Americas & Australasia
danelle@incos.co.uk: Northern & Eastern Europe, South Africa
giulia@incos.co.uk: Mediterranean Markets & South East Asia
abhishar@incos.co.uk: Southern Europe and International Discounters
syed@incos.co.uk: MENA Markets
patrick@incos.co.uk: Far East
3rd Floor, Congress House, 14 Lyon Road, Harrow HA1 2EN, United Kingdom www.incos.co.uk @incosltd @incosltd
