Begin with broad terms that are related to your area of expertise For instance, if for example you own a skincare company the keywords you choose for your initial campaign could include:
Sunscreen
Moistur izer
Treatment for acne
Here are some effective tools to help you identify keywords:
Google Keyword Planner - Great for PPC and estimates of search volume
Ubersuggest is a beginner-friendly app with keyword suggestions and scores of difficulty
SEMrush/Ahrefs - The most advanced tools to conduct a thorough keyword and competitor analysis
Answer to the Public Visualizes the questions and phrases people use to ask questions.
Know what the user is looking for when they are searching. The intent of a search can be classified into 4 categories
Informative :"What is keyword research?"
Navigational: "Ahrefs login"
Transactional:"Buy sunscreen online"
Commercial : "Best sunscreen for dry skin"
Make sure your content is aligned with the right purpose for greater conversions and engagement
Keywords for balance include:
Search volume is high - more possible traffic
Medium to low competition Easy to get ranked
Relevance to your area of expertise Keep your focus on the topic
Long-tail keywords include longer more specific terms, such as "best sunscreen for sensitive skin in summer " They typically have lower competition and have higher conversion rates
Utilize tools such as Ahrefs as well as SEMrush to determine how your competitors rank for You can look for:
Keyword gaps
Topics that are not served
Opportunities for high-traffic
Search intent is ignored
The focus is on high-volume keywords
The lists of keywords are not updated regularly.
Keyword research isn't one-time activity, it's a continuous process The trends in the field change, consumer behavior changes and new competitors join the market. When you make keyword research a regular element of your SEO strategy and you'll be ahead and create content that is relevant, and get results