TAKING CARE OF
business means TAKING CARE OF
By Rose M. Walsh URBAN CALL WRITER
you
Black women are achievers. They run companies, sit on corporate boards, work in ministry, star in music videos and represent the U.S. and its communities in elected and appointed offices. Many are business owners — more likely to be so than women of other races. Their income is 49 percent of the black population’s total income.1 They pay a lot of attention to beauty — both inside and out. Women of color are especially interested in issues like heart-health, breast cancer, osteoporosis, weight, diabetes and high blood pressure. As part of the black community, they suffer more health problems than other Americans. The U.S. Department of Health and Human Services (HHS) has referred to this as “The Health Gap”(www.omhrc.gov). Nonetheless, women are learning the importance of multi-vitamins and nutritional supplements like calcium. They love looking and feeling good and want to maintain vitality. They are learning that dietary supplements can contribute to their health and well-being — that they are important to self-care. They are learning that “taking care of business” means taking care of the self. The more one takes care of the self, the more the self can take care of others. To be healthy is to be strong, both inside and out. A fit body, a powerful “There’s never been a better time to ‘get your body right’ now that supplements like VIACTIV® are made especially for women.” — Jacqueline Carranza-Buchner, Associate Marketing Manager VIACTIV®
“I’m all about looking and feeling good! But doing ‘good’ daily can be such a bore. What I really want is to have my cake and eat it too!” mind, an unfaltering sense of self — these are characteristics worth striving for. Many women are working out and eating well not because they have to, but because they want to. They feel good about doing what’s best for their body and are taking ownership of their own well-being. Health is an opportunity they are embracing. Good health is serious business, but it can be creative and a lot of fun. Many are willing to try new products like smoothies
and fortified waters. Many have found a great new way to get added vitamin and calcium intake in the VIACTIV® MultiVitamin Chews and VIACTIV® Calcium Soft Chews. Slipping the individually wrapped chews into purse or pocket makes them easy to take. No more vitamin “pills” to remember. For women, it’s products like these that make good health a tempting possibility. 1 Market Snapshot, Hunter-Miller Group, 2004
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