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a tradition of fresh and clean By Gerry Patton URBAN CALL WRITER
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Inside... Family Reunion
6 Tom Joyner
Bishop T.D. Jakes
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MegaFest 2005
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Welcome Welcome to another edition of Urban Call — Healthy Living Every Day! Segmented Marketing Services Inc. (SMSi) continues its nationwide health initiative and efforts to help close the health gap in our communities. (Learn more about SMSi’s community of networks on page 7.) The link between a clean home and good health has been well-established, particularly when it comes to asthma. Trends indicate that the number of asthma sufferers has increased at least tenfold since 1950. Inner-city urban residents are especially affected and have a disproportionately high rate of
What to Do When the Doctor Says It’s Asthma Home Comforts — The Art & Science of Keeping a Home
asthma-related emergency room visits and hospitalizations. There are many causes for asthma and many
Pine-Sol ® Olympic Champion Jackie Joyner-Kersee
Diane Amos is the friendly face of Pine-Sol.®
emories of home bring up wonderful smells. Aaah ... The smell of a freshly cleaned home. A freshly washed floor. The refrigerator and stove sparkling. The countertops shining. Mothers and grandmothers have passed on cleaning traditions and good advice: Always wash your hands before you eat, don’t drink out of someone else’s cup, clean up your room. They believed in the age-old wisdom of keeping a clean home. Research has shown that dust in a home may give rise to the development of asthma.1 Bacteria left to multiply in bathrooms, kitchens and other “hightouch” zones like door handles, can also cause family members to become ill.2 For many years, Pine-Sol® (www.pine-sol.com) has been a family favorite when it comes to cleaning. Its users will be delighted to find that The Clorox Company is introducing four new scents — Pine-Sol® Orange Energy, Lemon Fresh, Sparkling Wave and Lavender Clean.
The friendly face of Diane — the Pine-Sol® lady has been spotted in newspapers and magazines across the country telling people the news. Diane will be visiting several major community events this year (See “Pine-Sol® sponsors community events: MegaFest and Tom Joyner Family Reunion” on page 3) to demonstrate the product and visit with fans. Diane personifies the good friend who always has some helpful cleaning advice. She is the first one to tell you about a new way to give the ho-hum job of cleaning a new kick. And these days when people are busier than ever with families and careers, helpful household hints are always welcome. If you have already spotted the colorful new Pine-Sol® bottles on the grocery shelf you might be the first to tell your friends. As the old saying goes, “Your home is your castle.” And keeping your castle clean and fresh smelling is a benefit the whole family can enjoy.
SMSi partners Lafayette Jones (left), Sandra Miller Jones and Joseph R. Lawrence
introduces NEW scents
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ways to fight it. Inside you will find a directory of asthma associations where you can learn more about this chronic lung condition.
The Asthma Connection Health and Home Resource Directory
Diane Amos, The Pine-Sol Lady ®
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Let’s all aim for new health habits to keep us strong — eating moderately, exercising and seeing a health professional. As one of the 1.5 million readers who receive this publication, we wish health to your family and to you.