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Skin care is essential at every age
rom infancy to adulthood, skin care is a family affair. Children see their parents reach for certain products to keep their skin healthy-looking every day. By their example, parents pass along daily cleansing and moisturizing rituals to their families, as well as a positive attitude about caring for their skin. For over 100 years, JOHNSON’S® has been a trusted brand for families when it comes to nurturing and caring for baby, toddler and adult skin. Thanks to a history of providing products especially for babies, JOHNSON’S® has become a trusted name in baby care — care that extends to all stages of childhood and to all family members, no matter what their age. Whether it’s a warm bath for your newborn with JOHNSON’S® HEAD-TO-TOE® Baby Wash…a tub full of giggles, splashes and the welcome fragrance of one of JOHNSON’S® other bath time varieties for your older baby… or a peaceful, before-bed massage
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diapering tips
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Pamper your skin Page 10
with a touch of baby lotion or baby oil…the gentle products of JOHNSON’S® go hand-in-hand with caring moments. Families begin to develop skin care routines as soon as a newborn is in the home. Getting in the right habits shouldn’t be a source of worry for new parents. With nurturing baby care products, the routine is as easy as 1, 2, 3! The Three Basic Steps to properly care for baby’s skin are: 1) Bathe; 2) Moisturize; 3) Protect and Treat. For bathing (Step 1), JOHNSON’S® HEAD-TO-TOE® Baby Wash is perfect for infants’ delicate skin. It’s an ultra-mild cleanser that bathes babies in pure gentleness. Moisturizing your baby’s skin (Step 2) helps keep it soft and healthy-looking, and when used as part of a regular massage routine, can help enhance the bond between parent and child. Specially-formulated products such as JOHNSON’S® Baby Lotions are ideal for this step in your skin care ritual. You may want to try JOHNSON’S® Baby Oils. Baby oil is great for infant massage while helping to seal in moisture to protect skin from dryness. Finally, for daily protection of baby’s bottom (Step 3), parents can depend on fast-acting DESITIN® ointment. It forms a protective layer on your baby’s skin to soothe and relieve from the first use, making it the first choice of pediatricians and moms, and the best friend of babies with diaper rash or other skin irritations.
See JOHNSON’S® for Life, Page 10