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Urban Call: General Mills

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Feeding Dreams™

Celebrating the Power of People J ust about every community has a local hero. Maybe it’s the neighbor who pours his heart and soul into youth mentoring. Or the volunteer nurse who organizes community health fairs. Their dedication reflects the richness and strength of the African-American community. They are the community champions. At General Mills, we’re proud to honor and celebrate the power and potential of everyday people for a second year with Feeding Dreams. And we invite you to join us by helping us choose your community’s champions. First, well-deserving individuals from four cities — Birmingham, Ala.; Charlotte, N.C.; Memphis, Tenn.; and Norfolk, Va. — will be nominated. Then it’s your turn to cast your vote online for your favorite nominee. This November, three community champions will each be awarded a $500 VisaCheck Card and General Mills will donate up to $5,000 for their favorite charities.

Inside... Martin Luther King Day speaker

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10 Headline Goes Here Anton Vincent

Shirley Dolland

Gen. Colin Powell

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This year, Feeding Dreams is proudly sponsored by General Mills brands Honey Nut Cheerios® cereal, Yoplait® yogurt, Grands!® biscuits, Betty Crocker® Warm Delights®, Betty Crocker® Mashed Potatoes and Nature Valley® Granola Nut Clusters. Learn more about these great brands and get recipes and coupons inside this special edition of Urban Call Feeding Dreams — Every Day! At General Mills, we have a long-standing tradition of service and nourishing the lives of families in diverse communities. Over 80 percent of our U.S. employees volunteer time in their own communities. We’d like to extend this commitment to service and invite you to join in this effort with our Feeding Dreams program. To cast your vote for this year’s community champion, see inspiring stories about previous winners and to find out ways you can volunteer in your community, visit www.feedingdreams.com.

Manager of Betty Crocker Kitchens

Feeding Dreams: Celebrating Community

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General Mills Foundation Grants

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Help Your School

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Save Lids to Save Lives®

12 Meals Made Easy Betty Crocker Brand Marketing Vice President

15 Save Up to $4 With Coupons


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