The new face of
Unique skincare for women of color BY ROSE M. WALSH URBAN CALL WRITER
The face of America is changing. By 2010,1 one of every three people in the United States will identify themselves as a racial/ethnic minority and they are looking for products, services, and information that cater to their unique racial, cultural, and ethnic needs. One of the most well-known skincare brands among African American women is also changing. For decades, the AMBI® Brand has been committed to providing skincare solutions for African-American women. AMBI® recognized that women of African, Latin, and South Asian heritage often face unique challenges in keeping their skin clear and even toned because of the melanin in their skin. “Women of color have special skincare needs,” notes Dr. Jeanine Downie, co-author of Beautiful Skin of Color. “This is because the melanin in their skin, which gives it a rich, beautiful tone, also makes the skin more vulnerable to marks and scars that can sometimes take months to disappear. It is for these reasons, among others, that women must pay special attention to their own individual and unique needs,” she said. In 2006, AMBI® broadened its approach and product line to develop products that meet the unique skincare needs of women of African, Latin, and South Asian descent. After completing a tremendous amount of consumer and product research, AMBI® introduced a new comprehensive facial
“With the evolving face of America and its many hues, the AMBI® Brand is keeping pace by offering products that better meet the specific needs of women with richer skin tones.” Sherry Thompson AMBI® Product Director Johnson & Johnson Consumer Products Co.
care line called AMBI® EVEN & CLEAR™ that helps clear breakouts and visibly reduce the dark marks left behind. The line includes a foaming cleanser, exfoliating wash, moisturizer with sun protection, and an acne clearing treatment. AMBI® also improved their well-known fade cream formulations to help fade dark marks and skin discolorations in as little as two weeks. AMBI® has also changed its packaging to better appeal to multicultural consumers — it’s now fresh and more contemporary. The AMBI® Brand is committed to delivering scientifically proven solutions for a variety of skincare needs and celebrating the diversity of women. 1
CDC Reach 2010 Surveillance for Health Status in Minority Communities — U.S. 2001–2002. Atlanta: Division of Adult and Community Health National Center for Chronic Disease Prevention and Health Promotion, CDC; 2004: 1-36. Available at http://www.cdc.gov/ mmwr/preview/mmwrhtml/ss5306al.htm.
Celebrate Your Beauty Every Day
INSIDE: ■ New AMBI® products and packaging
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For additional information and special promotions, visit www.ambiskincare.com.
■ Tips on how to get smooth, even-toned skin ■ Highlights of the AMBI® Celebrate the Beauty of You Tour