Chairman: Michael Coleman Haywood Community College
Finance Chair: Bruce Johnson, Champion Supply
Outgoing Chairman of the Board: Scott McLeod Smoky Mountain News
Jake Robinson Champion Credit Union
Laura Tragesser First Citizens Bank, Ken Howle Lake Junaluska Conference & Retreat Center
Jason Walls Duke Energy
BOARD OF DIRECTORS
Greg Caples
Haywood Regional Medical Center
Billy Case
Beverly-Hanks Realty
Sandra Dennison
Western Carolina University
Michael Ferguson
Evergreen Packaging
Wendolyn T. Forbes
Wealth Transition Finance
Ken Howle
Lake Junaluska Conference & Retreat Center
Travis Hyatt
M.B. Haynes
Robbin Brophy
Brophy & Associates Consulting, LLC
Lorelei Garnes
WNC Social Media Buzz
David Jordan
LegalShield Business Solutions
Chase Kress
Stanberry Insurance
Emily McCurry
Edward Jones-Emily W. Mccurry
Cory Nuckolls
Lake Junaluska Conference and Retreat Center
Jonathan Key
The Mountaineer
Chase Kress
Stanberry Insurance
Emily McCurry
Edward Jones Investments
Bill Nolte
Haywood County Schools
Pratik Shah
Best Western Smoky Mountain Inn
Michael Sorrells
Sorrells Merchandise Co.
Richie Sund
Harrah’s Cherokee Casinos
Latisha Perkins
Atlantic Bay Mortgage Group
Ron Robinson
Author and Business Consultant
Rob Roland
Beverly-Hanks & Associates
Calab Tate
Haywood Community College
Olivia Terrell
Holiday Inn Asheville - Biltmore West
Laura Tragesser
First Citizens Bank
Tirrell Accountant
From the President
Dear Valued Partner:
The Haywood Chamber of Commerce celebrated 50 years of existence in October 2021. There have been many positive changes in our organization and our community over the past 50 years and now is time of both reflection and vision for the future.
It is a time of celebration of the founders and early leaders of the chamber who are no longer a part of the day-to-day activities but remain icons of our past. It was their foresight, inspiration and leadership that crafted a purpose and vision that still exists today with a mission to create and sustain a successful economic environment.
The chamber is bigger, more diverse, and encompasses a broader area of Haywood County. In addition to a larger geographical area, we have a more diverse representation of our community that is more inclusive and in line with the present and future growth of our organization and community.
Celebrating 50 also means that one half of our history has occurred in the 21st century with the other in the 20th century. The last 25 years has been significantly more digital than the first. The Chamber has embraced the latest
technological advancements which are critical to the organization’s ongoing success both for work productively and communication with our partners.
Lastly, looking back at the last 50 years also provides us an opportunity to focus on the future. It is a mid-point, a time to think about what we can accomplish over the next 50 years. While we have survived wars, recessions, weather-related catastrophic events, society changes, a major health crisis and additional events that could have potentially ended the chamber, the next half century will likely be even more challenging.
We will survive and conquer each and every obstacle with a strong and steadfast focus on current leadership, cultivation of new and diverse leaders, advocacy for our business partners, innovation and continued development of resources.
Cheers to another 50!
CeCe Hipps, CCE, IOM President Haywood Chamber of Commerce
DISTANCES
POPULATION
CLIMATE & LAND
Average High Temperature ....70.7 degrees
Average Low Temperature .....50 degrees
Average Rainfall ..........53 inches/year
Average Snowfall .........14 inches/year
Square Miles ...................553.66
Highest Elevation.6,410-foot Richland Balsam
Rivers Pigeon River
Lakes........Lake Junaluska, Lake Logan
EMPLOYERS (FULL
TAXES, PROPERTY & FINANCES
WAYNESVILLE
Waynesville is Haywood County’s largest town and county seat, containing both the Haywood County Courthouse and town of Waynesville offices. Single-family homes and retail stores surround the historic downtown with its quaint brick sidewalks, galleries, breweries, gourmet restaurants, clothing and gift stores.
Locals mingle with droves of tourists for daily lunches, downtown festivals and gallery strolls. On the outskirts of town, mountain homes look across the valley below with views of the Smoky Mountains stretching for miles.
The town was founded by Robert Love, a Revolutionary War colonel born in Virginia, and named after “Mad” Anthony Wayne, a Revolutionary War hero. After the war Love, his wife and 10 children relocated from their home in what is now part of eastern Tennessee to Haywood County’s Richland Creek area. Love was a wealthy man who had inherited a fortune and worked as a land speculator, lawyer, justice of the peace, surveyor, state senator and clerk of court.
In 1809, Love donated 17 acres for the town of Waynesville, which was where the courthouse, jail and stocks were to be built. A main street and cross street were plotted, along with a public square and 30 half acre lots. The public square was located at the intersection of Main Street and Cross Street — today known as Church Street on one end and East Street on the other.
The town includes the historic Frog Level District, where the old railroad depot was located and where tourists would disembark from trains coming from the hotter climes to the east. This area now includes a brewery, a coffee shop and other retail outlets.
The town of Hazelwood, incorporated in 1905, was a town in and of its own right until it merged with Waynesville in 1995. The tiny town initially housed employees at W.H. Cole’s sawmill, but then grew to contain several industries including a furniture factory, a tannery, and a shoe and boot factory.
Now, downtown Hazelwood is a bustling business district with restaurants, a coffee shop, a bookstore, and several unique and locally owned retail shops with plenty of on-site parking.
Hazelwood is home to the Folkmoot Friendship Center, headquarters of the state’s official international festival, celebrated each year in July.
CANTON
The neighboring towns of Canton and Clyde are the bedrock of eastern Haywood County. Canton largely grew up out of service to what is now Evergreen Packaging, a large paper mill on the banks of the Pigeon River. Many of the homes in the area, particularly in downtown Canton, are architectural gems. The tiny but well-designed buildings housed mill workers and managers. The town rose in the early 1900s and was a bustle of activity in Haywood County.
Canton’s downtown buildings are an interesting mix of styles with notable structures such as the
Communities OF HAYWOOD COUNTY
The Southern Porch restaurant in Canton.
Cabell Tice prepares an order at Orchard Coffee in Waynesville.
Imperial Hotel. Built soon after the railroad reached Canton around 1880, it was originally a private home. Over the years it was advertised as “one of the best commercial hotels of the $2 class in this state,” and in 1918 was renovated to become separate offices, shops and residences.
The town’s Main Street Historic District is listed on the National Register of Historic Places, and several new businesses have opened in recent years including restaurants, a brewery, a bakery, a coffee shop and specialty retail stores.
Just south of Canton is Bethel, a rural community located in an open valley north of the nowfamous Cold Mountain. The community provides a rural escape where you’ll also find a local restaurant, gas station, produce stand or homerun businesses dotting the miles of rolling pasture land tucked in between mountain peaks.
The Blue Ridge Parkway and Pisgah National Forest are easily accessible via U.S. 276 or N.C. 215 from Bethel. Cruso is south of Bethel along U.S. 276. The community proclaims itself “Nine miles of friendly people and one old grouch.” There’s even an annual contest to elect the old grouch.
Nearby communities include Beaverdam, Dutch Cove, Hominy, Pigeon, Newfound and Sunburst.
CLYDE
Located east of Waynesville and west of Canton, Clyde is largely a residential community with a small central business district. Clyde’s location makes it a great place for commuters with jobs in the region’s larger towns. Clyde is home to Haywood Community College, with its renowned professional crafts program, and Haywood Regional
Medical Center, which is under the Duke-LifePoint umbrella.
The town is also home to what is thought to be the oldest house in Haywood County, the Shook-Smathers Home. Jacob Shook, a Revolutionary War veteran, built the house in 1795. It began as a log house, but the home’s attic was turned into a large chapel. Today the restored home is a museum.
The township of Clyde officially was formed in 1877, but was not incorporated until 1889. The town’s boundary forms a perfect circle. It is said that the circle’s midpoint was a knothole in a floorboard of the town’s train station, and from that knothole a geometric circle was drawn and all the area within that circle became part of the town.
LAKE JUNALUSKA
Lake Junaluska is located in the heart of Haywood County. The community is nestled around a 200-acre lake with incredible views of the Great Smoky Mountains and Blue Ridge Mountains. Lake Junaluska was originally established in 1913 as a retreat center for Methodists, and today it is open to all. It was named for Junaluska Mountain, which was named after a Cherokee Indian chief. From the beginning, Lake Junaluska was a conference center as well as a residential community.
Today the grounds include two hotels, dormitory and motel-like facilities, a restaurant, coffee shop, bookstore, a campground, a golf course, 16 gardens, meeting facilities and 800 residential homes. The 2.3-mile walking trail around the lake is one of the most popular recreation areas in
Haywood County.
Lake Junaluska Conference and Retreat Center hosts thousands of guests every year from around the world. The center welcomes corporate and nonprofit groups, families, weddings, reunions, vacation guests and churches of all denominations. It also hosts concerts and other events throughout the year, including the Balsam Range Art of Music Festival, Smoky Mountain Folk Festival and a fantastic Independence Day Celebration.
The lake is open to all to stay in the hotels or vacation rental homes, walk around the lake or participate in recreation activities including a pool, boat rentals, tennis, volleyball and shuffleboard.
The mission of Lake Junaluska is to be a place of Christian hospitality, where lives are transformed through the renewal of soul, mind and body.
MAGGIE VALLEY
The eastern gateway to the Great Smoky Mountains National Park, Maggie Valley was incorporated as a tourist town, a fact evident from its mix of family restaurants, music and entertainment venues, rental properties and souvenir stores. The town is a bustling center of activity throughout the year and a hotspot for motorcyclists.
Maggie Valley got its name after one of the valley’s 1860s settlers, John Sidney Setzer, realized the town was in need of a post office. No name, no post office, the government said. Four suggestions were sent to Washington, three of them being Setzer’s daughters’ names — Cora, Mettie and Maggie. Maggie was selected, but it wasn’t until about 1947 that the word “valley” was added. Miss Maggie is still around, portrayed by a volunteer who wears a yellow bonnet, waves to passing cars and appears at festivals.
The Wheels Through Time transportation museum houses what some consider the world’s finest collection of vintage motorcycles, and nearly all of them still run. The museum — which also has a classic car collection — attracts visitors from throughout the world and has been featured in several television specials.
Maggie Valley also boasts Haywood County’s first distillery, Elevated Mountain, which is open for tours and tastings. BearWaters Brewing also recently opened in the valley. Cataloochee Ski Area, also in Maggie Valley, is one of the South’s premier ski resorts. The festival grounds located along Maggie Valley’s main commercial strip hosts events on many weekends throughout the summer and fall, including the Elk Festival each September.
Maggie Valley is known as a great jumping off point to visit the Blue Ridge Parkway and the Great Smoky Mountains National Park, especially Cataloochee Valley and its resident elk herd.
Nearby communities include Dellwood, Jonathan Creek, Hemphill, Ivy Hill, Soco, Rabbit Skin, White Oak and approaching the Tennessee line, Fines Creek, Harmon’s Den, and Panther Creek.
Snowboarders on the slopes at Cataloochee Ski Area in Maggie Valley.
Haywood Chamber celebrates 50 years of development, engagement
It’s not the first thing people usually think of when they try to recount the relative prosperity of a community over generations.
Usually, it’s the politicians, the policies and the personalities behind the progress that get the headlines, but oftentimes underlying them all is an ancient institution that everyone knows about, but few truly know: their local chamber of commerce.
As a voluntary association of businesses advocating for interests that ultimately intersect with the public good, modern chambers of commerce can be said to engage in the business of development — of both the local economy and the people who support it.
For the past 50 years, the Haywood County Chamber of Commerce has been a central part of that effort and is responsible for millions in investment and thousands of jobs.
But with 50 years of lessons learned, the
Haywood Chamber remains intent on developing the leaders who will learn from those lessons and apply them to the next 50 unpredictable years.
While chambers of commerce are now ubiquitous — there are more than 13,000 across the world and at least 4,000 in the United States alone — it wasn’t always that way.
Chambers of commerce trace their roots to medieval trade guilds that acted to regulate trade and to interface with other guilds in promoting businesses in a specific town, county or region.
The first true Chamber of Commerce was founded in Marseilles, France, in 1599 when the municipal government found it could no longer manage both civic and commercial affairs at the same time.
According to The Magicians of Main Street, a comprehensive history of America’s chambers of commerce written by Chris Mead in 2014, the Chambre du Commerce de Marseille was involved in harbor maintenance, commission-
ing trade delegations and even roving pirate abatement.
Almost three centuries later, the Chambre du Commerce would play a critical role in building the Suez Canal. The canal, which would revolutionize maritime trade across Europe, wasn’t the first example of a chamber of commerce intervening in such big-picture business issues; a chamber founded in Paris shortly after the one in Marseille gave critical backing to Samuel de Champlain as he pushed for growth in the infant settlement of French Canada during the 17th century.
America’s first chambers of commerce were founded just before the American Revolution, in New York and Charleston, South Carolina, although similar groups had existed in Boston since the 1730s. After a brief interregnum owing to the war, chambers of commerce began to spring up across this new nation, in places like New Haven and Hartford, Connecticut, and Lexington, Kentucky.
Chamber creation boomed during the 1800s as major commercial centers (usually with ports) like Savannah, Georgia, New Orleans,
In the past, events like the Blue Ridge Breakaway bicycle ride was one the chamber’s largest annual events. In recent years, however, the Haywood County Chamber of Commerce has focused more on member networking and advocacy.
Founders
The founding board of the Greater Haywood County Chamber of Commerce in October 1971:
■ Dr. Hugh Daniel, president
■ Dalton Paxton, president-elect
■ Bill Prevost, vice president, travelresidential promotion
■ J. Linton Palmer, treasurer
■ L.A. Coman, past president
■ Arnold Robinson, vice president of community affairs
Chicago and Detroit established their own.
Wilmington became the first chamber of commerce in North Carolina in 1853, followed by New Bern in 1866, Charlotte in 1870, Greensboro in 1877, Winston-Salem in 1885, Goldsboro in 1887, Raleigh in 1888 and Asheville in 1898.
Mead’s book relates an interesting anecdote regarding Asheville’s chamber that illustrates the many areas in which chambers of the time worked to promote commercial interests within their jurisdictions.
In 1927, a man visiting the town complained about the lack of “old-time music” and was then encouraged to bring some musicians to the Asheville chamber’s Rhododendron Festival.
That man was legendary Appalachian fiddler Bascom Lamar Lunsford, and with him were the Soco Gap Square Dancers — a Maggie Valley group led by Haywood County’s own Sam Love Queen credited with introducing clogging to the world.
The first known mention of any local chamber of commerce west of Asheville comes in the Feb. 3, 1921, issue of The Carolina Mountaineer and Waynesville Courier. According to
the story, an evening rally hosted by the Canton Chamber of Commerce kicked off late because guests coming in from Asheville got their car stuck in the mud.
At some point around this time, the Canton Chamber merged with the Bethel Chamber of Commerce to become the Canton-Bethel Chamber of Commerce.
Over the ensuing decades, separate chambers were established in Clyde and Waynesville, which served areas from Balsam to the edge of Clyde.
The Maggie Valley Chamber of Commerce’s Facebook page says it was established in 1963, but newspaper reports place its founding decades earlier than that. By the early 1970s, the larger, more professional chambers had begun talks on consolidation, to take advantage of economies of scale and promote the county as a whole, rather than as individual slivers of competing economies.
On Jan. 12, 1971, the Waynesville Area Chamber of Commerce changed its name to the Greater Haywood Chamber of Commerce, in anticipation of a consolidation with Clyde and Canton-Bethel.
At the same time, the respective boards of directors led by Canton-Bethel president L.A. Coman, Jr. and Greater Haywood president W.H. Anderson unanimously approved a study geared toward achieving unification.
In the fall of 1971, that unification became a reality, bringing together all but the Maggie Valley chamber under one banner.
“It is going to mean work, understanding and cooperation,” reads an editorial in the Oct.
4, 1971 issue of the Waynesville Mountaineer. “And what is hard about any of the three? Haywood has been, and still is, the envy of many counties. We think it is largely because we strive to work together and attain success in outstanding programs.”
Today, the Haywood Chamber of Commerce continues that work on a budget of less than $200,000 a year, not quite double that of the 1971 Waynesville chamber’s inflation-adjusted $123,000. Although chamber membership fluctuates, it’s usually in the range of 400 to 500 businesses.
Most of the Haywood Chamber’s revenue comes from dues, sponsorships and events. The Apple Harvest Festival is the biggest and will celebrate its 35th anniversary next year. There’s also a yearly golf tournament and an annual dinner.
Other revenue comes from a plethora of programs designed, not as revenue generators, but instead as community networking events intended to encourage the next generation of Haywood County’s commercial and civic leadership.
There’s a group called Young Professionals of Haywood that meets on a regular basis, as well as a group headed by local entrepreneur/writer Wendy Forbes, called Women Enlightened. A monthly Issues and Eggs series brings in regular speakers to keep the community apprised of important topics in the region, and the yearly Leadership Haywood program provides 9 months of intensive instruction with a local focus on topics as varied as history, the environment, economic development, law enforce-
The Greater Haywood Chamber’s logo, circa 1972. FILE PHOTO
Longtime Haywood Chamber President Cece Hipps speaks at a recent 50th anniversary gathering.
CORY VAILLANCOURT PHOTO
ment and state and municipal government.
But the Haywood Chamber’s development into a community-wide resource didn’t just happen overnight; instead, for nearly two decades, it’s been nurtured under the watchful leadership of a transformative figure in the history of Haywood County’s own development.
From her desk inside a handsome 1920s-era Waynesville mansion on Walnut Street, Haywood Chamber of Commerce President CeCe Hipps has guided the chamber through some of its most challenging periods.
Hipps arrived in 2004, shortly before devastating floods ravaged the county. Four years later, in 2008, a recession borne on the back of a bursting bubble in the housing market ensued. More than a decade after that, as the economic damage from the Great Recession was finally in the rear-view mirror, a once-a-century global pandemic shuttered businesses across the country. The next year, another devastating flood.
Still, Hipps’ Haywood Chamber has scored some important victories over those 17 years,
in conjunction with the late Mark Clasby’s economic development expertise.
“Definitely the Dayco project — turning that into a mega-retail center for us,” Clasby told The Smoky Mountain News in August 2017. “Phase one was the Walmart and the Best Buy, and phase two was the Belk’s, Michael’s and PetSmart. They’ve been very successful.”
In late 2017, the Haywood Chamber entered into an innovative partnership with the much larger (and older) Asheville Chamber to approach economic development in concert, rather than in competition.
“The Haywood Chamber of Commerce really exists to be a resource, a catalyst for growth and economic development among the business community here in Haywood County,” said Dr. Michael Coleman, chair of the Haywood Chamber of Commerce’s board of directors since this past July. “Economic development and the chamber go in tandem with one another.”
The partnership leverages the cache of trendy, well-known Asheville for the benefit of its lesserknown neighbors in Haywood County; economic development sites in Haywood are
marketed alongside those in Buncombe.
While producing a noticeable uptick in the amount of interest in Haywood among national and international companies, the partnership has also resulted in two notable victories from right here in Western North Carolina.
“Small business, for example, is so important to our economy both nationally and here locally,” Coleman said. “We need to make sure on a continual basis that our local elected officials understand that and continually strive to help this area and help our surrounding areas with growth and economic development opportunities.”
One is the expansion of Frog Level’s Giles Chemical, which Hipps said had been exploring an expansion outside the region.
“The other is [Franklin-based] Drake Software, which was about a three-year process,” Hipps said. “We’ve been working on Drake for a long time, which is a really good thing for us.”
In the field of economic development, the mantra is simple — grow or die.
Growth requires consistent, coherent messaging to state and federal leaders. In fact, one of the newly-merged chamber’s efforts in 1971 involved lobbying the state for an additional vehicle tag facility in Waynesville, to augment the county’s only office in Canton. Another, throughout the 1970s, focused on improving local roads as an expedient to commercial and recreational activity.
That cooperation endures, as local businesses and municipal governments continue to navigate the state and federal processes associated with flood recovery. Simultaneously, Coleman said that because of the Coronavirus Pandemic, the Haywood Chamber has been taking the time to reevaluate nearly every aspect of its operations to ensure they are and will continue to be relevant in a world forever changed by COVID-19.
Into that world heads the Haywood Chamber, presumably for another 50 years, and more beyond that. Based on the calamities Hipps has had to weather during her time here — as well as those victories — the chamber of the future needs to be prepared for any economic eventuality.
“I don’t have a crystal ball, but there’s always a vision going forward of what you want to achieve in a community,” she said.
Workforce development is a key component of that, says Hipps, and creating quality jobs is an essential goal for this tourism-based service economy that experiences a good amount of “brain drain” — young, educated people forced to leave the county or region due to a lack of opportunity befitting their credentials and experience.
“I think we need to continue to develop leaders within the community. That’s why I started the Young Professionals, the Women Enlightened, the Leadership Haywood program — to grow and develop these young leaders and provide them with the opportunity to get engaged with the community,” she said. “Because engagement in the community is where the leaders come from.”
Waynesville’s Main Street
A robust history of commerce
The merchants of Waynesville’s Main Street have been an integral component of Haywood County’s economic development for centuries, and since 1971, this committed and driven group have been key players in the success of the county’s Chamber of Commerce. Ask any local to reminisce on days gone by and many will remember iconic downtown hot spots like the Open Air Curbside Market, Turner & Sons, Park Theatre, The Toggery, Whitman’s Bakery and more.
THE MASSIE LEGACY
The name Massie is synonymous with downtown Waynesville. For three generations, a Massie has owned and operated at least one business on Main Street. A resourceful businessman, Hugh Massie owned all the buildings from the old Park Theatre to the edge of Miller Street during the 1930s. In fact, that section of Main Street was coined the Massie Block. Each of Massie’s children was gifted ownership of a business on the block.
In 1937, Hugh opened The Toggery, a highend department store located on the site where
Mast General Store stands today. Many older locals remember shopping for shoes, suits, and even mink-trimmed coats at The Toggery, which is a classic word from Great Britain that means apparel or clothing. Charlie Way, Hugh Massie’s son-in-law, took over the business and was the final owner until the doors closed in 1981. A decade later in 1991, Mast General Store purchased the space and continues to occupy the building presently.
Today, Hugh’s nephew, Tom Massie, operates Massie Furniture located at 45 North Main Street. While merchandise has evolved and expanded through the decades, the goal of offer-
ing consistent and kind customer service has remained intact.
“We’ve been so blessed through all these years,” said Tom Massie. “We have many generational customers.”
Massie made the interesting point that over all the years, Waynesville’s business district has remained the same and continues to span the blocks from First Baptist Church of Waynesville to First Presbyterian Church located at the corner of North Main and Walnut.
ACHIEVING MAIN STREET DESIGNATION
Fourteen years after the founding of the Chamber of Commerce, at a time when small towns across America were dying or businesses were moving to the suburbs or strip malls, Waynesville property owners formed an organization so they could tax themselves.
In late 1985, Mayor Ronnie James and Town Manager Bill Sutton were holding talks about North Carolina’s Main Street Program, which was designed to stimulate economic revitalization under the guise of historic preservation.
“The spirit of Waynesville has always remained. Everything else changes. Businesses close, businesses open. Individuals come and others move away. The constant is the spirit of the people.”
— Teresa Pennington
With the help from the North Carolina Division of Community Assistance, the Haywood County Arts Council and a diverse steering community, Waynesville became the 20th city in the state to achieve Main Street Community Designation in 1986. Subsequently, Downtown Waynesville Association (DWA) was formed on Oct. 4, 1985, to shepherd the application for Main Street designation and execute the goals of the Main Street Program.
LONGTIME MERCHANTS
In April 2021, Mast General celebrated its 30th year at 63 North Main Street. Waynesville was the first Main Street town to approach Mast Store about opening a location. During the 10-year interim between The Toggery and Mast, the build-
ing owners were in the process of converting the space into a bar and entertainment venue.
Like previous Mast managers, Joey Fuseler is directly involved with the DWA. “When Mast first opened, the storefronts in the downtown district were only around 50% occupied,” Fuseler said. “Now, thanks to DWA’s hard work and the synergy created by a mix of businesses, the occupancy rate is 95%. There’s always been a great reason for locals and visitors to come downtown.”
Patricia Miller, owner of Affairs of the Heart, has been a Main Street business owner since 1996 when she opened a craft store with her late mother. The original location was in the space where Dillsboro Chocolate currently resides. In July of 1997, she moved to 120 North Main, where the store remains today.
What began as a small craft store where a mother and daughter could sell handmade items, is now a bustling gift store popular with locals and tourists.
Not only is Patricia a long-time business owner, she’s lived within a mile of Main Street since she was an adolescent.
“I’ve always loved the charm of downtown Waynesville,” Patricia said. “Growing up, the Open Air Curbside Market was my favorite. I also loved going to The Strand to see a movie and shopping at Breeches for teenage trend wear. And of course, going to Whitman’s Bakery. Who can forget Whitman’s?”
In the 1920s, the building housing Affairs of the Heart had a swimming pool in the basement and a pool room and barber shop upstairs.
THE NEVERENDING SPIRIT OF THE TOWN
Richard Miller, owner of multiple Main Street businesses, including The Wineseller and Church Street Depot, credits much of Waynesville’s revitalization to the 1976 federal tax incentives created by Congress to promote historic preservation and community revitalization.
When asked which businesses he remembers, Richard mentions The Red Wing Gift Shop, Medford Books, Tom’s Dairy Bar, Reliable Jewelers and a mom-and-pop grocery store located where The Waynesville Towers stands today.
“This is a very friendly town,” Richard said. “I talk to people on the street all the time. That’s something that’s remained true through the years.”
The first and last surviving early commercial building on Main Street currently houses L.N. Davis Insurance. It was designed by the renowned Asheville architect Richard Sharp Smith for Dr. Smith Rufus Allen’s Medical Office.
Over many decades, Waynesville’s Main Street has been a mecca for artists and galleries. Teresa Pennington, a renowned, self-taught colored pencil artist owns the oldest gallery on Main Street. Since opening, Pennington has watched the town grow and evolve.
“The spirit of Waynesville has always remained. That’s what draws people here year after year,” said Pennington. “Everything else changes. Businesses close, businesses open. Individuals come and others move away. The constant is the spirit of the people.”
COMMITTED
CHAMBER MEMBERS
Massie Furniture, Mast General, Affairs of the Heart, the Wineseller and Teresa Pennington are all current members of the Haywood County Chamber of Commerce. Their veteran status and dedication to the survival of small businesses have helped sustain the heartbeat of Main Street.
50 years of change
Haywood remains prosperous, but economic landscape is vastly different
When
the Greater Haywood County Chamber of Commerce was founded
50 years ago in 1971, Haywood County was a very different place.
Champion International was the dominant economic force, but large manufacturers also filled west Waynesville and Hazelwood — which was its own municipality with its own town board, staff, and police force at the time. Family farms were plentiful, and though tourism was an important component of the economic mix, it had not yet become the dominant force it is today.
So what were the five most important business stories in Haywood County over the last 50 years? Here’s what we think.
CHAMPION’S SURVIVAL, TRANSITION TO EVERGREEN
What is now Evergreen Packaging was known as Champion International back in 1971. The mill has dominated life in eastern Haywood County and Canton since it opened in 1908, employing as many as 2,000 people at times. It has been one of the premier paper manufacturers in the country, and the founders from the Thomson-Robertson families ruled over the mill and its employees with a muchrespected paternalistic approach.
But by 1971, things had started changing. Reuben Robertson Jr., the company’s president and the grandson-in-law of mill founder Peter G. Thomson, had been killed 11 years earlier in an Ohio automobile accident. That death sparked a major reorganization of the company and the decline of the Robertson-Thomson influence.
In 1967, Champion merged with U.S. Plywood in an attempt to return to profitability. Congress passed the Clean Water Act in 1972, and 11 years later in 1983 the first major lawsuit was filed against the mill by the state of Tennessee for its polluting of the Pigeon River.
By 1984, Champion had acquired 6.4 million acres of private land in the U.S. and Canada, making it one of the largest private landholders in North America.
In 1990 the company was attracting interest from Wall Street, and famed investor Warren Buffet and a pair of other tycoons bought hundreds of thousands of shares. This sparked fears of a buyout among many of 1,700 employees at the Canton mill and the 250 at the Waynesville packaging plant. Four years later, in 1994, the company announced plans to invest $30 million in a new bleaching technology designed to drastically cut the pollution entering the Pigeon River.
Those fears of a buyout came to fruition in
1999 when employees teamed up with Wall Street investment firm KPR to take part in a $200 million buyout, renaming the new entity Blue Ridge Paper. At that time, the mill’s primary products were envelopes and printing paper, as well as packaging products. Employees were able to buy into an Employee Stock Ownership Plan (ESOP).
The employee ownership, however, was short lived. In 2007 Blue Ridge was acquired by Evergreen Packaging Group, which is owned by the New Zealand-based Rank Group. Employees did receive compensation for their ESOP shares, which according to news reports at the time amounted to around $20,000 per employee. Company stock is now traded on the NASDAQ under PTVE (PactivEvergreen).
Through all this transition, the mill in Canton and the Waynesville extrusion facility have never sat idle. Investment data from the third quarter of 2021 show a 17 percent jump in revenue from the same period in 2020, amounting to $1.4 billion in company-wide revenue.
As most other factories in Haywood County have shut down or moved over the last 50 years, the Canton paper mill has evolved and yet remains Haywood’s manufacturing powerhouse.
THE RISE AND FALL OF GHOST TOWN’
When the Haywood County Chamber of Commerce was formed in October 1971, the Ghost Town in the Sky theme park in Maggie Valley was booming.
Developed by R.B. Coburn, the park opened in 1961. Its gunfights, rides, the chairlift to the recreated Old West village, and visits by the mega stars of the Western television shows popular in the 1960s and 1970s made it a top draw in the Southeast.
During the busy summer and fall seasons, Ghost Town attracted as many as 10,000 visitors a day. Yearly attendance topped 600,000 some years, bringing a deluge of money and visitors to Maggie Valley, etching the small town in the memories of tens of thousands of children who are now adults. The theme park atop Buck Mountain helped Maggie Valley earn a reputation as one of Western North Carolina’s top tourist towns, a reputation it maintains today.
But things at Ghost Town eventually soured. Interest in the Old West declined among children, and the park began to suffer from age and disrepair in the 1980s and 1990s as visitation dropped dramatically.
In July 2002 a chairlift mishap left riders stranded for two hours on a rainy summer day, a symbolic ending that pointed to the mounting issues with aging equipment and changing tastes. Coburn subsequently shut the park down for good after a mostly successful 41year run.
In recent years there have been several attempts to re-open the park through various people and entities. It did reopen for two years in 2008 and 2009, but problems with rides and financing led to its closure once again.
As of this writing, a group of investors led by Frankie Wood are once again making plans to
re-open the theme park, and some work is occurring at the site.
Whether Ghost Town will ever regain its prominence as the major Haywood County tourist attraction remains to be seen.
WAYNESVILLE’S DOWNTOWN RENAISSANCE
If one could have gazed into a crystal ball in 1971 and imagined downtown Waynesville 50 years into the future, it likely would not have been a pretty sight.
My how things can change.
Waynesville — and America, for that matter — was a very different place back then. The energy crisis of the 1970s, massive cuts in federal aid to cities and the proliferation of malls and suburban shopping centers all collaborated to deal harsh blows to small downtowns.
The old west village of Ghost Town in Maggie Valley, which is currently closed.
However, in 1977 the National Trust for Historic Preservation — with one eye on the past, and one on the future — developed an innovative, effective idea called the Main Street Program, which was designed to stimulate economic revitalization under the guise of historic preservation. At the time about onefourth of the buildings on Waynesville’s Main Street were empty.
In late 1985, then-Waynesville Mayor Ronnie James and Town Manager Bill Sutton had begun talking about the state’s Main Street program, and in 1986 Waynesville became the 20th city in North Carolina to sign up. The same year, the Downtown Waynesville Association was formed to lead the Main Street efforts. A year later, the town passed a resolution creating the municipal service district, or MSD, which provided additional tax revenues to fund the DWA.
With that flurry of activity, downtown Waynesville was off and running. Its transformation as a destination paralleled the runaway growth of the tourism industry in Western North Carolina. As more people flocked to WNC, downtown shopping districts came back in vogue, and Waynesville led the way.
For the next 35 years, the DWA aided, promoted, supported, or held countless festivals, events, performances and celebrations, from the Appalachian Lifestyle Celebration to Art After Dark to Folkmoot’s International Festival Day to the Church Street Art and Craft Show. The DWA and its leaders also worked to recruit
businesses and improve the looks of downtown. The organization is almost singlehandedly responsible for the thriving Main Street Waynesville has today.
In the past year, however, changes in leadership and other issues led to the demise of the DWA. The Waynesville Board of Aldermen decided not to renew the nonprofit’s contract that gave it control of the MSD funds. Now, a town committee of volunteers and a town-hired Main Street Director will lead those efforts.
And with a new, younger group of entrepreneurs opening businesses in downtown and a host of successful shops, galleries, pubs and restaurants, there’s little doubt that downtown Waynesville’s future remains bright.
HOSPITAL SURVIVES, RECOVERS
Fifty years ago, the sick in Haywood County were treated at what is still called the “old hospital,” a building on Old Asheville Highway that until two years ago housed the Haywood County Schools Central Office and is now being renovated for senior housing.
That building, coincidentally, opened in 1927 and, at the time, was the first publicly funded and owned hospital in North Carolina. Its construction was started after voters approved a bond referendum in 1926 that made Haywood County an innovative leader in health care in the state.
Haywood County Hospital moved to its current home in Clyde in 1979. The building was still owned by the county, and in 1997 the name was changed to Haywood Regional Medical Center.
HRMC’s proud history of serving the sick in Haywood County went through a series of crises beginning in June 2006. Over the next two years inspectors found several problems pertaining to patient care and administration of drugs, culminating in the hospital losing its Medicaid and Medicare certification in February 2008. Those programs accounted for 68 percent of the hospital’s revenue. That same month, long-time CEO David Rice resigned from his post. Many feared HRMC would not survive this crisis, and so county leaders began looking at all options to make sure that did not happen.
In 2010, county leaders decided that HRMC
A photo of the old Dayco Plant in West Waynesville, which is now home to a WalMart and other retail outlets.
would join with hospitals in Jackson and Swain counties to form a triumvirate: MedWest-Haywood, MedWest-Harris and MedWest-Swain. The three hoped that through consolidation of services and economies of scale each could remain a viable non-profit operating under the MedWest umbrella.
But it did not work. In 2014, all three MedWest hospitals were sold to the for-profit Duke LifePoint Healthcare. Since then, there have been major improvements and investments in HRMC, and at this time it appears that Haywood will continue to have a financially healthy hospital.
FROM INDUSTRIAL MECCA TO SHOPPING DISTRICT
What is now West Waynesville and Hazelwood Village — with its shops, restaurants, a coffee shop and a super Walmart — was once the incorporated town of Hazelwood. In 1971 it was still a mighty industrial village that few today still remember.
The town of Hazelwood incorporated in 1905 as an industrial suburb of Waynesville and home for employees of W.H. Cole’s sawmill. There were three manufacturing facilities in the early 1900s that employed a large percentage of the local population: the Junaluska Leather Co., the Waynesville Furniture Co., and Unagusta Manufacturing Co., also a furniture manufacturer.
In the mid-1920s Royle & Pilkington, a textile company, established a plant in the town, employing 200 people from the start. Wellco (shoes) and Dayco (rubber parts) were established later in 1941, while Unagusta transformed into Lea Industries in later decades.
Several of these factories were still operating in 1971 when the Haywood County Chamber of Commerce formed, including Dayco, Wellco, Lea Industries, and a chemical plant known as Benfield. Incidentally, Benfield exploded and caught fire in 1982, and it eventually became a Superfund site. Haywood Vocational Opportunities now sits on the exact location.
Speaking of exact locations, what is now the Super Walmart in West Waynesville was once the site of the Dayco rubber plant. The huge facility opened in 1941 and produced rubber goods for fighter planes. After the war, the plant’s 1,000 employees produced rubber hoses and automotive plastics.
Before it closed in 1996, Dayco and its employees were very influential in Haywood County. One of its presidents, A.L. Freedlander, donated the seed money that led to the establishment of Haywood Community College.
Hazelwood merged with Waynesville in 1996. The last of the large manufacturers was Wellco, which in its heyday produced most of the boots for the U.S. military. It closed its door in 2014, ending a nearly 100-year run during which Hazelwood earned a reputation as an industrial powerhouse.
OVERBAY INSURANCE SERVICES
Stacy Overbay
Grit and grace Receding floodwaters reveal the heart of Haywood County
It was just another midsummer mountain morning in the heart of Haywood County — wisps of mist playing in the valleys and coves, tourists in droves combing backstreets and main streets for bargains, beers and a bite to eat, kids on their way to school, craftsmen with their tools heading out as a warm gentle rain graced the lush green forests blanketing the peaks of the Great Smoky Mountains.
As Tuesday, Aug. 17, 2021 wore on, the peaceful, plentiful precipitation that normally supports a robust outdoors-based economy grew more ominous, more threatening.
By the time the next morning dawned, residents awoke to scenes of Hollywood-like devastation. Bridges were torn from their moorings, cars had floated out into fertile farm fields and hundreds of homes and businesses had been washed out amidst floodwaters that flashed down the Pigeon River Valley in the dead of night.
Local officials and the county’s first responders were already on the scene and were joined almost immediately by federal and state offi-
cials, including emergency management agencies from across North Carolina.
But the 60,000 residents of Haywood County weren’t waiting for anyone to come help them.
That help would come in time, but when the sun rose to reveal the extent of the devastation, people from all walks of life had already begun digging themselves and their neighbors out of the muck.
Although there were moments of great sorrow — six souls perished that night — the stories that began to emerge from what’s now called the Pigeon River Flood of 2021 revealed the grit and the grace from which Haywood County is composed.
“The damage and destruction and death from this flood was met with a greater force of compassion, humanity, togetherness and cooperation,” said Zeb Smathers, mayor of hard-hit Canton. “That’s what’s powered us through.”
Donation sites immediately sprung up in affected areas of Bethel, Canton, Clyde and Cruso. Social media was awash with offers of assistance in the form of volunteer labor, housing, hot
meals and other basic provisions. As the waters receded, financial contributions from both institutions and individuals poured in behind them, helping residents and downtown businesses recover — in some cases, within days.
Community response was so overwhelming, in fact, that at one point county officials asked people to stop, because they were running out of space in which to store the stacks of toilet paper, bottled water, tarps, blankets and canned goods piled floor to ceiling in some warehouses. Haywood County will recover; of that there’s little doubt, but if it recovers quicker than most, it will be because of what truly lies at the heart of Haywood County.
“It’s because of the relationships we have with each other, and our community being as strong as it is, that people come out and they will help even in a time that they should be doing something else maybe for their family,” said Sheriff Greg Christoper. “They’re putting other people ahead of themselves, and what a blessing it is to live in a place like Haywood County that does that.”
Amanda Platt and the Honeycutters (above) along with Balsam Range performed in Sorrells Street Park in Canton in October 2021 as part of a benefit concert for victims of Tropical Storm Fred’s flooding in Haywood County. JEFFREY DELANNOY PHOTO
A Decade of Brewing
Closing in on 10 years in business as BearWaters Brewing, founder/co-owner Kevin Sandefur sits at a picnic table along the Pigeon River in downtown Canton and gazes up at the building he’s put endless blood, sweat and tears into.
“It’s really cool to see how you can take a hobby or something you love, and then develop
it into a business,” Sandefur said. “And if you do the work and keep your head down, keep grinding at it, it can happen — it turns into something much bigger than yourself.”
Formed in a long-gone storage facility in Waynesville, BearWaters came to fruition when Sandefur was awarded an $8,000 startup seed grant from the Haywood County Chamber of
Commerce. What was initially a deep, personal lifelong love of home-brewing and craft ales had now taken on a trajectory that transitioned into a full-fledged small, independent business. When the brewery outgrew its Waynesville digs, it found its current headquarters along the riverbanks of the Pigeon on Park Street in Canton in 2017. BearWaters breathed life into the
Kevin Sandefur (center) holding the check after winning the Haywood County Chamber of Commerce’s Business Start-up Competition in 2010.
BearWaters Brewing outpost in Canton.
Margeaux Boles Photography
“It’s
wild to think of our humble beginnings in the storage unit to now running two locations and employing over 50
people.”
— Kevin Sandefur
massive structure, which had sold automobiles at one point.
From there, BearWaters also opened its “Creekside in Maggie Valley” satellite taproom on Soco Road in 2020. The bustling property on Jonathan Creek mirrors the Canton facility in numerous ways, which includes a taproom, restaurant and live music.
“It’s wild to think of our humble beginnings in the storage unit to now running two locations and employing over 50 people,” Sandefur said. “It says a lot about those who always believed in us, and for us to stay true to our vision of building this thing from the ground up to what it is today.”
But, perhaps, the biggest obstacle Sandefur & Co. have faced reared its head in August 2021, when floodwaters from Tropical Storm Fred overtook the Pigeon and smashed into the brewery. With its future uncertain in the midst of an unprecedented natural disaster, BearWaters reopened its doors within six weeks of being covered in a layer of mud and debris.
“Something like that really galvanizes that relationship between you and the community. It’s this connection that we have now that’s different than what we had before,” Sandefur said. “It used to be a customer-business relationship. But, now? All of these people from the community who volunteered and helped us cleanup and reopen? They hug you and tell you it’s going to be OK — it feels more like a family than it did before.”
With the Canton facility now back in operation and Maggie Valley humming along smoothly, plans are still in the works for BearWaters to once again put a stake in Waynesville. Purchasing a 20,000-square-foot warehouse in West Waynesville, BearWaters is looking to not only have a taproom and possible brewing capabilities, but also create a beehive of sorts for other small businesses to inhabit and flourish within.
“I think being a small brewery owner is a lot like being a running back in the NFL — if you’ve had a 10-year career, you’ve done pretty good,” Sandefur chuckled. “You certainly take your beatings, for sure. But, it’s a pretty impressive milestone — from where we started to where we are today to where we hope to go moving forward.”
Lake Junaluska Outfitters
In keeping with the natural beauty of our ancient mountains, the Lake Junaluska Conference and Retreat Center aims to provides its members and visitors alike with numerous avenues to immerse oneself in the recreational opportunities offered on the water.
“Lake Junaluska is unique, in that it’s a private lake, but it opens itself up to the public — all are welcome here,” said Ken Howle, executive director at Lake Junaluska Assembly. “And there’s something so special about dipping a paddle into a tranquil lake and just gliding across the silent waters.”
In launching the Lake Junaluska Outfitters, the Assembly is bringing forth one of its main missions, which is living and pursuing a life
that also includes exploration and discovery within the endless splendor of Mother Nature.
“Our mission here at Lake Junaluska is to be a place of Christian hospitality, where lives are transformed through body, mind, and soul,” Howle said. “And we distinctly believe that recreational experiences can be ‘re-creational experiences.’ Being on the water is one of the best ways to get away from the distractions that life provides.”
When it comes to aquatic activities, the Lake Junaluska Outfitters is a one-stop shop, with canoe, kayak and paddleboard rentals available. You can also acquire pool passes and other recreational equipment at the facility. Situated near the pool, the Outfitters offers snacks, ice cream and more onsite, too.
“This is the ideal location for learning how to canoe, kayak or standup paddleboard, where you can simply launch from a sand beach right at the edge of the lake.” Howle said. “And one of the great things about being on the water is that it opens up vistas, enabling you to see things in ways you wouldn’t normally be able to see them — it’s one of the most unique ways to see and experience the local mountains.”
Young paddlers enjoying a day at Lake Junaluska. JUNALUSKA CONFERENCE AND RETREAT CENTER PHOTOS
“These lake experiences can be shared by people of all ages and abilities — we’re creating opportunities where memories can be made.”
— Ken Howle,
executive director at Lake Junaluska Assembly
In terms of rental periods, there are a variety of options. The cost of water rentals is $10 per hour off-peak and $15 per hour peak. You can also book for off-peak hour pricing all day. Hours for rentals are 10 a.m. to 7 p.m. Friday to Sunday through the end of October.
Regarding pool access, it’s open from Memorial Day Weekend through Labor Day Weekend. Assembly members and visitors can also enjoy a mini golf course, tennis, pickleball, shuffleboard, cornhole, and other activities. For a true all-around experience, the “Summer Activity Pass” can also be purchased.
And in keeping with the unforgettable moments experienced on the lake, the Outfitters now also runs a guided boat tour. Dubbed the “Cherokee IV,” the vessel can cater to parties upwards of 40 people. The excursion not only brings large groups out onto the lake for an intimate evening cruise, it also includes a historical tour of the vast Assembly.
“The lake cruise is definitely a great way to end the day or enjoy part of your stay in Western North Carolina,” Howle said. “By having all of these outdoor recreational amenities, these lake experiences can be shared by people of all ages and abilities — we’re creating opportunities where memories can be made.”
For more information and booking, go to www.lakejunaluska.com/outfitters. Please note that fishing and pets are not allowed on the rental boats. Renters under the age of 18 must have an adult on the water with them.
Hooked on Haywood County’s expanded outdoor programming offers new ways to explore
“My name is Tommy Thomas. I’ve been fly fishing 30, maybe closer to 40 years now,” says the man wearing a reel of fishing line as a necklace, by way of introducing himself to the couple dozen people gathered for a morning fly fishing class May 7 at Lake Junaluska Dam.
It’s easy to believe him, and not just because the fishing line necklace is accompanied by a black angler’s hat, a multi-pocketed tan longsleeved shirt and a pair of scissors — like the reel, he wears them around his neck — presumably ready to snip through fishing line at a moment’s notice.
Rather, it’s easy to believe him because of the ease with which he strings together instruction, advice and lore for the group of novice anglers taking in the first installment of a four-part fishing course offered through Haywood County Recreation and Parks. Thomas had met nearly everybody now straining to hear him over the roar of the dam mere minutes before launching into his lesson, but he speaks as though they’re longtime neighbors meeting up
for a chat about fishing, and he does so with an earnestness that implies their discovery of the pastime’s inherent pleasure is to him the most important thing in the world.
“You’re going to find that 95 percent of the people who go fly fishing don’t realize that it’s not the fish that they seek,” he says. “It’s the solitude that they seek. Once you cross over that threshold, it’s like Santa Claus at Christmas time. Once you cross into that 5 percent, you’ll find that this is probably one of the most soothing sports that you’re ever going to want to get involved with.”
LEARNING THE CRAFT
Thomas proceeds to cover the basics of fly fishing — the equipment (as a beginner, he avers, less is more), the licenses and the local waters, all peppered with stories and sayings gleaned from his decades in the sport — and then breaks out a rod, showing the group how to assemble, string and cast it. Point it forward
to 10 o’clock, pull it back to 2 o’clock, then bring it forward to bow to the fish, he says, demonstrating under the scanty shade of a barely leafed-out maple tree. Don’t slam it forward too hard, or else the fish will peg you for a predator and hide out, remaining invisible beneath the rocks for half an hour or more.
If that happens, he says, “You might as well go back and sit on the couch.”
He demonstrates again, slowly, a bright pink fuzzball tied on the end of the line in lieu of a hook, and then he releases the students to each grab their own rods — identical black kits courtesy of Haywood Recreation that he praises as “the essence of frugality” — and disperse on the lawn to practice.
The lines stay dry as the students, nearly all retirees or visitors who have the time for a weekday morning class, spread out on the grass to perfect their cast, staying away from the water for now. White lines sail through the air, traveling forward, back and forward again to the ground, over and over and over again.
Tommy Thomas leads novice anglers in a fly-fishing class sponsored by the Haywood County Recreation and Parks Department at Lake Junaluska.
“It’s very rhythmic and relaxing,” says Jennifer Cracciolo, 39, who is taking the class together with fellow New York City resident Alan Shih, 43.
She has visited Haywood County many times over the years, and they found the flyfishing class through Haywood Recreation’s website while searching for active ways to spend their stay.
At $10, they considered the two-hour class a steal, but when they signed up, they didn’t realize that $10 fee actually covered the entire four-session course. Over the next two Fridays, the class will reconvene to learn about fly tying and reading the water, and to keep working on casting. Then, Thomas will take them to the West Fork of the Pigeon River to put their trout-catching skills to the test.
Cracciolo and Shih will be back in New York before the next class is offered, but now they’re considering returning to the area sooner than planned.
“I’m sitting here thinking, ‘Can I get back out here for the one at the West Fork?’” said Cracciolo. “I’d love to be here for all four. It’s such a great program that they’re offering.”
OUTSIDE THE BOX
This spring marks Thomas’s third season teaching fly fishing for Haywood Recreation, and the beginning of Haywood Recreation’s third year focusing on outdoor recreation programming.
“We’ve done recreation events and activities outside, but up until 2019 nothing that really played to the strengths of the natural resources in the county — the abundant streams and creeks and trout waters and hiking trails,” said Assistant Director Ian Smith.
The shift in direction came under duress. Back in 2019, county commissioners were seriously considering a proposal to dissolve the county’s recreation department and contract for services with the Town of Waynesville. The proposal didn’t go through, but leaders in the recreation department realized that they’d have to change the way they do business.
So, they shifted their gaze outdoors.
“I think the mission statement we have for the hiking course best sums up our entire departmental approach, which is to educate and inspire people to get outside,” said Smith. “Whether that’s about hiking or fly fishing, the main goal with a lot of our programs, especially the outdoors programs, is for people who come through them and the citizens of Haywood County to realize what all is in their backyards.”
This spring, the agenda is full.
There’s Thomas’ beginning fly fishing course this month, and then a similar course for intermediate anglers in June. Throughout the season, anglers Ray Sugg and Reid Warren will lead three-hour Saturday morning expeditions into Haywood’s pristine trout waters. Meanwhile, Kevin Burke and Howard Browers are taking on a schedule of bird watching trips that
will venture to all corners of Haywood County. A roster of experienced local guides will fuel a robust schedule of hikes, usually four or five a month and offered on Wednesdays, Saturdays and Sundays.
There’s a cost for all activities, but it’s miniscule when compared to the dozens or hundreds of dollars similar activities would command when offered through a private guide service. The county now pays 15 to 20 seasoned outdoorsmen and women as parttime staff to lead these excursions.
“Normally we just about fill up on everything that we offer,” Smith said. “We have developed wait lists for numerous hikes already this year and a lot last year. The expeditions either fill up or get close to it, so there’s been a really good response among the community.”
Meanwhile, the department has been able to keep a majority of the programs it had in place before launching its outdoors courses. The 2021 Senior Games season starts this week, and the department is keeping its recreational basketball program for youth 5 to 12. However, the department had to pause its adult soccer league, a “horrible, hard decision” that was necessary to free up space for outdoor recreation and adventure programming, said Smith. To help fill the void, the department will offer pickup soccer for people 16 and older every Tuesday at Allens Creek Park, starting May 25.
ONLY THE BEGINNING
Smith is also working to continue expanding the department’s outdoor offerings. This year, Haywood Recreation bought a fleet of bikes to launch a mountain bike club for youth in eighth through 12th grades. The group is meeting three times a month, with one of those meetings held at Bent Creek Experimental Forest in Buncombe County.
“Mountain bikes can be really expensive, and it can be dangerous to just grab a road bike or something that doesn’t have the right shocks and suspension and go down a mountain biking trail,” Smith explained. So, the department bought a “small fleet” of bikes with more on the way, so that youth without access to a mountain bike can give the sport a try.
The goal of the programs goes beyond offering participants a momentary diversion from their everyday lives. Rather, they’re about presenting a lifestyle — a lifetime sport, coupled with the knowledge needed to keep it accessible for lifetimes to come.
“When I was a little boy, Richland Creek coming through Waynesville was a different color every day of the week,” said former N.C. Rep. Joe Sam Queen, casting his line on the grass below Lake Junaluska May 7. “I mean, it was the most polluted downtown stream. Now it’s a certified trout water.”
Thanks to the cumulative result of decades of work, Richland Creek is now a clear and beautiful mountain stream, appealing to the eye — and to the fish. By fostering the development of new anglers, new hikers, new birders, new bikers, Haywood Recreation also stands to foster the development of new advocates for those resources, keeping them beautiful for future generations.
“We’re only about two years into really tapping into our potential as a department,” said Smith. “I would say this is really only the beginning.”
The Allure of the Mountains
Haywood tourism just had its best year in history
After emerging from the early stages of the Coronavirus Pandemic virtually unscathed, Haywood County’s lodging industry rebounded with a year that exceeded all expectations.
“It was a record-setting year for us, the best year we’ve ever had in tourism in Haywood County since the occupancy tax program started,” said Lynn Collins, executive director of the Haywood County Tourism Development Authority.
The occupancy tax program began in Haywood County in January 1984 with an initial rate of 2%. Over those first six months, total re-
ceipts approached $41,000. In the first full fiscal year of operation — July 1, 1984 through June 30, 1985, collections topped $133,000.
At the current 4% rate, that year would have generated more than $260,000.
Compare that figure to numbers released last month by the HCTDA. For the fiscal year ending June 30, 2021, total 4% receipts passed $2.5 million, exceeding last year’s totals by almost exactly $1 million and beating the previous record, from 2018-19, by almost $900,000.
At the onset of the Coronavirus Pandemic in the spring of 2020, substantial capacity restrictions were implemented, and the TDA halted
marketing activity. During March and April collections were down 60 to 90%, but rebounded as restrictions were eased.
On the whole, the 2019-20 fiscal year was down only about 6 percent from the previous year — a tremendous victory for those who thought the pandemic would decimate the local lodging industry. Apparently, the pandemic didn’t so much stop industry growth as it did bottle it up, because after lodging restrictions were eliminated that summer, collections went on to set all-time highs in every single month of the year.
“I think it was a combination of things. Ob-
Lake Junaluska Conference and Retreat Center photo.
viously, the pandemic played a huge part in it with people just wanting to get out, and they felt safe coming here and the fact that so many people could work remotely, kids could do school virtually, it was a different set of people,” Collins said. “People came from all over, from states that we don’t normally see huge visitation from. We had a huge influx from Texas. We had California. We had Colorado. We had the state of Washington. We had Idaho. We had Louisiana. And I mean, those are just traditionally places that we don’t have a lot of visitations from.”
Upon arrival, visitors flocked to the usual localities. Maggie Valley accounted for a full 48% of all collections, followed by Waynesville with 32%. Canton, Clyde and Lake Junaluska all claimed between 6% and 8%.
All five areas, however, posted revenue totals well above last year’s numbers. Clyde led the pack with 219% year-over-year collections. Canton and Waynesville both logged 171%, with Maggie Valley close behind at 169%. Lake Junaluska, which does a significant amount of group and convention lodging, has been hit the hardest out of all jurisdictions during the pandemic because of that, but still posted 110% of last year’s collections in 2021.
Collections are important, as they fund not only marketing efforts designed to bring awareness to Haywood County’s offerings, but they also fund a number of local projects that benefit visitors as well as citizens. During the 202021 fiscal year, almost $215,000 was allocated by the TDA for projects that will have both an immediate and a long-term impact.
Canton benefitted from more than $40,000 toward projects at Lake Logan and as well as signage and a downtown mural. Clyde saw $20,000 towards a brochure and improvements to the Haywood Community College disc golf course. Lake Junaluska got more than $30,000 for its annual Independence Day celebration and other marketing. Maggie Valley received around $80,000 for a variety of festivals, holidays, lights and decorations while Waynesville took in $41,000 for the Shelton House, fairgrounds, decorative lighting in Frog Level and other events.
Maggie Valley and Waynesville also spent a combined $215,000 for marketing their respective zip codes, but a new offering and a new employee may just help the TDA spread the word about Haywood County in a more effective, cost-efficient manner — a podcast.
“I think it has two missions,” said Kyle Perrotti, recently hired as HCTDA’s content and communications manager. “One is to enhance people’s perception of Haywood as a destination, but the other is to raise the profile of the TDA locally, to increase awareness and also to highlight some of the cool things going on around the county. It could be highlighting events, it could be people, it could be a focus on history or outdoors so really it’s a variety of topics that will increase the appeal outside the borders, and increase the profile of the TDA inside the borders.”
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THE GREAT OUTDOORS
Haywood County offers a unique quality of life. Its mix of small-town attributes, cultural amenities and outdoor recreation makes it a truly special place to call home or to visit. And it is surrounded by many special places that attract travelers from across the country. Here are few of the highlights that are either in Haywood or nearby:
The Great Smoky Mountains National Park’s Cataloochee Valley
History and nature intersect in this picturesque meadow, a long, narrow valley cradled by mountains on all sides that was once a thriving pioneer community that was part of Haywood County.
An elk herd has been re-introduced into the park and calls the valley home. Elk were once common here but were overhunted in the early 1800s to extinction in the eastern states. Elk can be seen on most days, and the best time for viewing is in the early mornings or the early evenings.
Cataloochee Valley is also home to intact farmhouses, churches, schoolhouse and cemeteries that can be toured by car and short walks. There are several hiking trails that start in the valley, and it is also a favored location for trout anglers.
From Maggie Valley, take U.S. 276 north toward I-40, but just before the interstate, turn left on Cove Creek Road, which leads up and over the Cataloochee Divide and winds down into the valley. Beware the narrow, gravel road.
Oconaluftee Visitor Center
Along with knowledgeable rangers who can help you plan your time in the park, fabulous exhibits will take you back in time among the early settlers and Cherokee who called these mountains home.
The visitor center chronicles the culture and history of the Smokies and is also a great starting point for anyone visiting the Great Smoky Mountains National Park.
Located on U.S. 441 at the North Carolina entrance to the park, just outside of Cherokee and a few hundred yards from the southern terminus of the Blue Ridge Parkway. 828.497.1904.
The Blue Ridge Parkway
The Blue Ridge Parkway is perhaps America’s most scenic byway, a ribbon of sweeping curves and stunning vistas stretching 469 miles from Cherokee to Virginia that stretches from one end of Haywood County to another.
It’s hard to get lost on the Blue Ridge Parkway. It only goes in two directions — north or south. Short, wooden posts along the edge of the road mark off each mile, making it easy to know exactly where you are. The milemarker number is listed for the recommended stops on the Parkway and should be easy to find by watching the mileposts.
Shining Rock Wilderness
One of the original components of the Wilderness System created in September 1964, it is the largest designated wilderness area in North Carolina and is located entirely in Haywood County.
Purchase Knob
The Appalachian Highland Science Learning Center at Purchase Knob is on 535 acres in Haywood County that is contiguous with the rest of Great Smoky Mountains National Park. The site includes a historic cabin, two buildings which contain offices, laboratory space, a 50-person classroom, and housing for up to eight visiting scientists. The center averages about 5,000 visiting scientists, students and teachers each year. Everyday, the staff and program participants thank the family for their generous gift. Beautiful spot for hiking with great views.
Waterfalls
Waterfalls have long had an almost spiritual appeal among humans, and there are plenty in and around Haywood County. Whether one is an avid outdoorsman or an occasional hiker, there is something special about making a gorgeous waterfall the destination for a hike.
There are hundreds of waterfalls in Western North Carolina, and there is a fairly extensive list and an interactive map on The Smoky Mountain News website at www.smokymountainnews.com (navigate to the Outdoors section to find it).
The following waterfalls are just a few of the more popular near Haywood:
Midnight Hole
There’s not much of a waterfall at Midnight Hole, but if you’re looking for a good place to jump in the water, this is it. Midnight Hole is very popular and crowded at times. Swimmers can jump off the rocks into the pool. The water is cold and crystal clear and feels wonderful after the hike on a hot, muggy afternoon. Take I-40 Exit 451 in Tennessee. It will be the first exit after you cross the state line. Stay left after crossing the Pigeon River and follow the road 2 miles. You’ll drive by a power plant and community park. You’ll come to a stop sign at an intersection. Go straight through the intersection and enter
the Big Creek section of the Great Smoky Mountains National Park. Follow the gravel road 0.8 miles to a picnic area and campground entrance.
From the parking area, walk back up the road. You’ll see a sign on the left for the trailhead. The hike to Midnight Hole is about 1.5 miles. Stay on the main path and the hole is on the left. The hike is easy. Horses and their riders also frequent the trail.
Soco Falls
Soco Falls is the closest large fall to Maggie Valley. Two creeks flow over steep rock cascades at a right angle from each other. There’s a wooden platform that faces the higher of the two falls. The other falls is nearly impossible to see face on without going down to the base of the falls. There’s a really steep dirt incline that goes down there without a lot to hold on to. I’ve never gotten the guts to slide down – especially with my camera.
From Maggie Valley, drive north on U.S. 19. You’ll pass under the Blue Ridge Parkway. After passing the Blue Ridge Parkway, drive 1.4 miles to a pull off on the left.
A short, steep path goes down between the guardrails. Follow the trail, which leads to a wooden platform.
Waterfall on West Fork Pigeon River
The waterfall on West Fork Pigeon River runs under an old stone bridge on N.C. 215. Although this waterfall isn’t one to plan a trip around, if you’re driving on N.C. 215, it’s worth a stop. You can take shots from the road and the bridge but watch out for traffic.
The waterfall is under a bridge on N.C. 215, 4.2 miles from where N.C. 215 crosses the Blue Ridge Parkway. It’s 13.6 miles south of where N.C. 215 intersects with U.S. 276.
Fishing
The waterways in the Smoky Mountains attract trout fishermen from around the world, and it’s no wonder. Whether you’re in search of native brook trout or trophy-sized browns, you can find just the right river to make it happen.
Western North Carolina recently hosted the World Fly Fishing championships, and the Fly Fishing Museum of the Southern Appalachians recently opened in nearby Bryson City.
In Haywood County, places like Cataloochee Valley or the Pisgah National Forest offer miles of backcountry streams. Easily accessible streams like Richland Creek and Jonathan Creek are also popular for those without the time or inclination to venture into the backcountry.
Whitewater
Nantahala
The Nantahala River is a world-class paddling adventure. No experience is necessary to climb on board a raft with an outfitter and take a guided trip down the pristine rapids of the Nanty.
The Nantahala has been called everyman’s river. It is an 8-mile run of basically Class II rapids (19 of them) with Class III Nantahala Falls waiting at the end. There is a slalom course on the river at the Nantahala Outdoor Center as well as “the wave” for playboaters. It is a wonderful river for rafting and beginner kayakers. Several outfitters on the river allow raft rentals without guides, and they’ll also shuttle you to the put-in.
Pigeon
The Pigeon River, which flows through Haywood County, boasts Class IV and Class III rapids along with easygoing sections for a varied whitewater experience with the Great Smoky Mountains National Park as a backdrop. The Pigeon has scheduled releases from Memorial Day weekend through Labor Day, providing a shorter but exciting trip. A number of outfitters are located in Hartford, Tennessee.
Midnight Hole. GSMNP PHOTO
Skiing and Winter Fun
Cataloochee Ski Area
Traditionally one of the earliest ski resorts in the Southeast to open and one of the last to close, Cataloochee Ski Area in Maggie Valley has 18 slopes and trails, 740 feet of vertical drop at an elevation of 5,400 feet, and unmatched snowmaking capabilities. The full-service rental shop has more than 4,000 sets of ski and snowboarding equipment plus a state-of-the-art boot drying system. cataloochee.com or 800.768.0285.
Tube World
This tubing park is located near the entrance to Cataloochee Ski Area on U.S. 19 (Soco Road). There is magic carpet conveyor to get tubers to the top of the groomed runs that make use of specially designed tubes for great family fun. cataloochee.com/planning/tube-world.
Winter Hiking and Crosscountry Skiing
With more than 800 miles of trails in the nearby Great Smoky Mountains National Park and hundreds of miles more in the Nantahala and Pisgah National Forests and the Shining Rock Wilderness Area, Haywood County is a hiker’s paradise. Many winter days have temperatures in the high 50s, and with all the leaves gone from the trees, every winter hike offers views that just don’t exist during the more popular summer and fall seasons. Whether it’s the popular Sams Knob hike in Shining Rock or a section of the Appalachian Trail in the GSMNP, getting outdoors in winter can be an exhilarating experience. Also, the Blue Ridge Parkway and many national forest trails are great for cross-country skiing after being blanketed by a winter snow.
Haywood on Two Wheels
With nearly 50 miles of the Blue Ridge Parkway and plenty of scenic highways and rural routes, Haywood County is a paradise for cyclists. Check out some of our favorites routes below (go to www.visitncsmokies.com to download more specific ride information).
Sunburst Climb
A fun ride with little climbing as you pedal deep into the woods west of Canton. Be sure to stop for a few pictures at Lake Logan, an Episcopal Retreat Center where cabins can be rented. If camping is your pleasure, take note as you turn around at Sunburst Recreation Area. On your return, you will pass by numerous farms as you loop back via Lovejoy Road and all too soon find yourself back at Canton’s Rec Park. Ride begins at the Canton Recreation Park on Penland Street/N.C. 215 in Canton. Parking, sheltered picnic tables, and restrooms available. (29.4 miles, for advanced beginner and above)
Hyder Mountain Loop
Head into the country on a well-shouldered road, passing by the Pigeon River. Once over Interstate 40 continue down the river valley until it is time to climb Hyder Mountain. Most of the climb is conquered in the first half-mile with views that will reward your effort. Soon enough you’re on the twisting descent to another crossing of the Pigeon River. Then it’s just a left turn and a right turn back to your bike carrier. Ride begins at Long’s Chapel United Methodist Church on Old Clyde Road (N.C. 209) in Lake Junaluska, N.C. Park in the gravel area next to the Fire Department across from the church. (9.9 miles, for intermediate and above)
Coleman Mountain-Panther Creek Loop
A wonderful bicycle ride loop in the northwestern end of the county. Begin at Sorrell’s Store, a “Bike Outpost,” in Jonathan Valley. Turn right out of the parking lot and after you pass Creekwood RV Park, look for Coleman ‘Mountain Road on your right. Turn there and climb over Coleman Mountain before descending to the Pigeon River. After a long descent look for Iron Duff Road on your left and turn there. Iron Duff Road eventually turns into Rabbit Skin Road, which you’ll follow until you re-emerge in Jonathan Valley This ride is very rural and there is rarely much traffic until you descend back into Jonathan Valley and can enjoy the wide valley view on the way back to Sorrell’s Store. Ride begins at Sorrell’s Marathon gas station and store, which welcomes riders, at 3796 Jonathan Creek Road (also U.S. 276).
Teein’ up
Haywood County is home to a variety of public and private courses, offering some of the finest golf experiences in the Southeast. Rolling hills, lush forests and picturesque ponds are just some of the features found on these majestic fairways and greens.
Courses are challenging for seasoned veterans and yet inviting and enjoyable for novice beginners. With the picturesque mountains of Southern Appalachia as a backdrop, players find comfort and solace in the timeless beauty of their surroundings. Acclaimed professionals and a helpful staff are available at each of these venues, where visitors and local residents alike are shown the true meaning of southern hospitality.
Waynesville Inn, Golf Resort and Spa, Waynesville
• The course is currently closed and under renovation after being purchased by new owners in 2021. It is expected to open in spring 2022 featuring 18 holes of golf and a host of new amenities. 855.516.1090.
Lake Junaluska Golf Course, Waynesville
• 18 holes, open year-round, pro shop. Other activities available at the lake including tennis and swimming. Par 68. 828.456.5777. lakejunaluska.com.
Laurel Ridge Country Club, Waynesville
• laurelridgegolf.com. 18 holes, open yearround, lessons, pro shop, lodging, dining, tennis, swimming, Par 72. 828.456.3200.
Maggie Valley Club, Maggie Valley
• 18 holes, open year-round, pro shop, lodging, dining, tennis, swimming. 866.659.4725. maggievalleyclub.com..
Springdale Country Club, Cruso
• 18 holes, driving range, lessons, pro shop, lodging, dining. Par 74. 800.553.3027. springdalegolf.com.
Craft beer, spirits industry booming in Haywood
The craft beer and spirit industry continues to be one of the hottest in Western North Carolina, and Haywood County is right in the middle of this surging economic sector.
Canton
BearWaters Brewing is located in an 11,000square-foot, two-level building in downtown Canton right on the Pigeon River with tons of outdoor seating. Aiming to harness the property’s potential, BearWaters built a river access point for kayakers and tubers looking to stop by for a beverage. There is actually an outfitter on the brewery property that rents tubes and boats and provides shuttles upriver. They also have a taqueria that provides a variety of food. Pets welcome in outdoor areas.
Maggie Valley
• Elevated Mountain Distilling Company, located in the former Carolina Nights Dinner Theater building on Soco Road, is the first craft distillery to open in the counties west of Buncombe. Visitors can purchase different spirits at Elevated Mountain and each of them have a distinct Haywood County name and flavor — Purchase Knob Unaged Corn Whiskey (88 proof), Hurricane Creek Vodka (80 proof), Shining Rock Peach Pie Moonshine (50 proof) and Raymond Fairchild’s Root Beer White Lightning (70 proof). The distillery currently offers premium and small-batch bourbons, moonshine and vodkas and also features a full bar with beer and wine and live music on some weekends.
• BearWaters Brewing Creekside in Maggie Valley has a gorgeous spot along the creek with both indoor and outdoor seating. This Bearwaters also features a taqueria serving great food.
Waynesville
• Boojum Brewing opened in 2014 and has grown quickly since then. The brewery continues to expand its distribution model and is now found in grocery stores throughout Western North Carolina. Its taproom on Main Street in downtown Waynesville features both indoor seating and an outside deck. It recently opened a large downstairs bar and restaurant — The Gem — that stays open later and is geared to those 21 and over. It features live music on weekends and other special events throughout the week. Pets are welcome in outdoor areas.
• Frog Level Brewing in the Frog Level section of Waynesville is the oldest brewery in Haywood County. It now features a full kitchen and continues to brew some of the most unique beers in the region. The atmosphere at Frog Level Brewing has always been a main draw for the brewery from the laidback and eclectic feel of the taproom to the unmatchable outdoor setting with a deck overlooking Richland Creek. The brewery has an outdoor stage and features music both indoors and outside. Pets are welcome in outdoor areas.
• The Blue Ridge Beer Hub is unique bottle shop in downtown Waynesville with hundreds of brands of beer to choose from and about a dozen rotating taps. It has an indoor bar and two outdoor seating areas. It’s a great place if you’re looking for unique beers to take home.
• Mad Anthony’s tap room, also in downtown Waynesville, usually has up to three dozen beers on tap. Its restaurant, Dough Boys Pizza, has established a reputation as some of the best pizza in town. Indoor and outdoor seating areas.
• There are several other restaurants that feature craft beer and spirits in Waynesville, including Sauced, Birchwood Hall, Sweet Onion restaurant, Frogs Leap Public House , the Classic Wineseller, Ian and Jojos, and others.
Museums and events venues
Aside from several breweries and popular restaurants who have semi-regular music each weekend, there are a plethora of well-known venues in Haywood County for those who enjoy live entertainment.
HART THEATRE
Haywood Arts Regional Theatre is an awardwinning, top-notch regional theater group. Putting productions on two main stages and a studio theatre throughout the year, its spaces are unique and intimate. 828.456.6322 or harttheatre.com.
CLASSIC WINESELLER
This intimate performance venue and restaurant features jazz, blues and folk music. Reser-
vations recommended. 828.452.6000 or classicwineseller.com.
COLONIAL THEATER
Historic theater turned concert venue in downtown Canton. 828.235.2760 or cantonnc.com.
FOLKMOOT FRIENDSHIP CENTER
A international hub for cultural events and live music, Folkmoot USA provides year-round programming within an array of artistic mediums. 828.452.2997 or folkmoot.org.
THE GEM
The downstairs portion of the Boojum Brewing restaurant and taproom on Main Street in Waynesville, its live music ranges from rock to jam, blues to bluegrass. 828.246.0350 or boojumbrewing.com.
ELEVATED MOUNTAIN DISTILLING
The distillery and taproom has regular live music and special showcases featuring local and regional country, rock and bluegrass acts. 828.734.1084 or elevatedmountain.com
STOMPIN’ GROUND
Home of the American Clogging Hall of Fame World Championships every October, the venue is a massive barn-like setting, which plays host to old-time, mountain and bluegrass music alongside traditional dancing. 828.926.1288 or maggievalley.org.
HART Theatre.
Elevated Mountain Distilling
Museums
SHELTON HOUSE
Housing the Museum of the North Carolina Handicrafts, this historic home in downtown Waynesville houses an extensive collection of crafts, artifacts and antique furniture. sheltonhouse.org.
SHOOK HOUSE
Started in 1795, this house is the oldest in Western North Carolina and served as a stop for circuit-riding Methodist ministers. It now houses historic artifacts from those times and is on the National Register of Historic Places. shookmusuem.org.
CANTON AREA HISTORICAL MUSEUM
Contains photographs and historic items tracing the history of Canton and the Champion Paper Mill. Also has information about nearby Bethel and Cruso communities. 828.235.9238 or www.cantonnc.com.
SEJ HERITAGE CENTER AND MUSEUM
The is the designated archival repository for the agencies and ministries of the Southeastern Jurisdiction of The United Methodist Church and has an extensive collection of SEJ related artifacts including archives on the history of Lake Junaluska. Located in The Foundation for Evangelism building, 125 N Lakeshore Dr., Suite 3. 828.452.2881 ext. 781 or lakejunaluska.com/heritage-center.
The Shelton House.
Downtown Canton.
A SHOT ABOVE PHOTO
Being in good hands Haywood
County has health care covered
Haywood County citizens have plenty of options when it comes to health care.
Haywood Regional Medical Center is a Duke LifePoint Hospital with 169 beds whose services include seven operating rooms, advanced home care, behavioral health, critical care, diabetes education, hospice and palliative care, occupational health, orthopedics, pulmonary rehabilitation, sleep disorders, spine care services and women’s care center.
The hospital has 930 employees and 150 physicians.
Also, Mission Health System has a medical office building in Haywood County that offers primary care, specialty care, imaging and laboratory services.
It also offers tele-medicine that Mission says could save patients a trip to Asheville for even complex care. The 30,000 square-foot building is on 23 acres on Hospital Drive, adjacent to the company's existing outpatient center.
Health Care Facilities
■ Urgent Care — Canton Exit 31 off I-40, Canton
8 a.m. to 6:30 p.m. 7 Days a week 828.648.0282
■ Urgent Care — West 556 Hazelwood Avenue, Waynesville
8 a.m. to 6:30 p.m. 7 Days a week 828.452.8890
■ Haywood Regional Health and Fitness Center — 54,000-square-foot state-of-the-art facility with indoor track, gymnasium, weight machines and equipment, steam and sauna. Day passes available. 828.452.8080
■ Mercy Urgent Care
124 Frazier St., Suite 6, Waynesville in the Publix Plaza
9 a.m. to 5 p.m. Mon.-Fri. 10 a.m. to 4 p.m. Sat.-Sun. 828.210.2121 www.mercyurgentcare.org
Learning from the best
“Success for today, preparation for tomorrow and learning for a lifetime” is the mission statement for and sums up the vision of Haywood County Schools. With schools far smaller than the state average, the system is able to offer its 7,200 students a great deal of personal attention.
In terms of student performance, Haywood traditionally ranks in the top 10 to 20 percent of all the districts in North Carolina on test score performance.
Haywood County has 15 public schools and one public charter school.
Public schools
■ Bethel Elementary
■ Bethel Middle School
■ Canton Middle School
■ Central Haywood High
■ Clyde Elementary
■ Haywood Early College
■ Hazelwood Elementary
■ Jonathan Valley Elementary
■ Junaluska Elementary
■ Meadowbrook Elementary
■ North Canton Elementary
■ Pisgah High School
■ Riverbend Elementary
■ Tuscola High School
■ Waynesville Middle School
Charter schools
■ Shining Rock Classical Academy
Higher Learning
The universities and community colleges serving Haywood County and all of Western North Carolina are as good as they get, attracting a plethora of local and out-of-state students and distinguished professors and faculty members. Those students and faculty add to the diverse, vibrant culture of the region, while the colleges also provide a source of highly skilled employees.
■ Haywood Community College offers more than 30 programs. About 2,220 students took courses during the most recent academic year. Departments include arts, sciences and natural resources, business and industry, and health and human services. HCC also offers a unique production crafts program that draws aspiring artists from throughout the country and is also well known for its forestry and wildlife biology departments. HCC also recently decided to offer free tuition to all qualifying graduates of Haywood County’s public schools. HCC also offers online learning and continuing education opportunities. www.haywood.edu.
■ Southwestern Community College provides coursework in arts, sciences, college transfer, career technologies and health services. Over 3.300 students enter more than 60 academic programs, while approximately 6,000 annually participate in the school’s ongoing continuation programs. www.southwesterncc.edu.
■ Western Carolina University, part of the University of North Carolina System, serves more than 11,600 students, including 10,000 undergraduates and 1,600 enrolled in graduate programs. Offering more than 115 undergraduate majors and concentrations, WCU features a nationally recognized teacher education program, a criminal justice program used as a model across the state, and the nation’s first accredited four-year emergency medical care program. Graduate students can choose from 60 areas of study offered at the main Cullowhee campus or at Biltmore Park in Asheville. www.wcu.edu.
■ UNC Asheville, part of the University of North Carolina System, is the only dedicated liberal arts institution in the 17-institution University of North Carolina System. Perennially selected as one of the best colleges in the country for the price, the university focuses on critical thinking by taking students outside of their chosen fields of study. With over 30 different majors, the D-1 campus employs 214 full-time faculty members, which provides its 3,600 undergraduate students with an average class size of 19. www.unca.edu.
■ Asheville-Buncombe Technical Community College has an enrollment of more than 11,000 students. Established as a trade school, it has 39 career programs and classes that are transferable to any university in the UNC system. www.abtech.edu..
Learning and Networking Through Ongoing Events
Over the years, the Haywood County Chamber of Commerce has initiated and sustained many gatherings, events and educational summits to benefit our members. Some have been created with the goal of networking while others were developed to enhance education and leadership. Below we include the date of inception and description of several popular ongoing events.
BUSINESS OF THE MONTH
Each month, the Haywood County Chamber of Commerce recognizes the accomplishments, hard work and leadership of local businesses. The Business and Economic Development Committee reviews nominations on an annual, monthly or quarterly basis. Winners are chosen by members of the committee and recognized in the Chamber e-newsletter, the membership directory, Chamber social media and the Smoky Mountain News. The plaque is presented each month at Issues & Eggs.
ISSUES & EGGS
2005: This longstanding event is held the first Wednesday of each month. Members are invited to enjoy breakfast while learning and networking. Each event hosts a guest speaker featuring a broad spectrum of topics and issues related to Haywood County. Speakers range from the CEO of Haywood Regional Medical Center to indi-
J.M Teague Engineering was a Chamber Business of the Month.
Women Enlightened
viduals from the NC Department of Commerce to political candidates. During these monthly gatherings, Businesses of the Month are awarded and upcoming events are announced.
WOMEN ENLIGHTENED
2014: Originally known as ‘Women in Business’, this subsidiary Chamber group changed their moniker several years ago to ‘Women Enlightened…Get Connected’, which truly represents the varied skills, creativity and experiences of the individuals in this network. Women Enlightened hosts periodic gatherings to educate, motivate and connect. The new platform offers a wider focus on guest speakers with a deeper concentration on their topic, brand and story. In terms of guest speakers, the goal is to encourage relevance and inspiration over title and resume.
YOUNG PROFESSIONALS OF HAYWOOD COUNTY
2014: An affiliate organization of the Chamber of Commerce, Young Professionals of Haywood (YPH) engages young professionals through the core values of professional development, networking and community service to make Haywood County a better place to live, work and play. Young professionals between the ages of 22 and 40 (and the young at heart) are invited to join this group by participating in monthly networking, community service and professional development. YPH events have led to personal and professional relationships that last a lifetime.
CHAMBERCONNECTS
2019: These networks are non-competitive business groups committed to helping each other cultivate their businesses. Each ChamberConnects group will be limited to no more than 25 Chamber members and there must be a minimum of five members to start a new group. The goal is to have members who represent individual industries with no overlap in each ChamberConnects group. That way, business professionals can maximize their exposure and assist one another in referrals. ChamberConnects groups are independently managed by chairs who serve in a moderator position, drafting regular agendas and opening/closing respective meetings.
Biz of the Month
SEPTEMBER 2020
CHAMPION JANITORIAL SUPPLY
Since its inception in 2002, Champion Janitorial Supply has grown into a full-service janitorial supply distributor based in Asheville, providing service to local, regional and national customers. They are large enough to offer pricing of larger distributors yet small enough to provide personal, customized care. Through multiple mergers and acquisitions, owner Bruce Johnson has assembled a dedicated, knowledgeable staff which serves as the backbone to the company.
OCTOBER 2020 STATE FARM INSURANCE
Chad McMahon opened his State Farm Insurance Agency branch in 2010 with over 20 years experience in the insurance and financial services industries. Comprehensively, the office
Mountain Credit Union.
Waynesville Publix.
Chad McMahon.
Bruce Johnson.
has over 60 years of combined team insurance and offers car, home, life and health insurance. McMahon’s office is very involved in the local community with United Way of Haywood County, Haywood County Schools Foundation and as host of an annual school supplies drive. Other agents in the office include Hope Surrett, Kelly McFalls and Kim King.
NOVEMBER 2020 MOUNTAIN CREDIT UNION
Mountain Credit Union (MCU) was originally formed on April 5, 1963, and after several charter amendments, the bank now serves anyone who lives, works, worships or attends school in Buncombe, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, Macon, Madison and Swain Counties of North Carolina. MCU offers all traditional financial services. Haywood County’s branch recently located to a new building at 1700 Russ Avenue
JANUARY 2021
LAND OF THE SKY ADVISORS
Land of Sky Advisors works to provide leaders with the tools and skills to create a culture for greater business success in the turbulence of Century 21. The roadmap includes the umbrella topics of strategy, structure, skills and study. The Land of Sky Advisors team works with businesses of all types and sizes. Founder Ron Robinson provides keynote addresses and seminars on leading in Century 21.
FEBRUARY 2021
CIC TECHNOLOGIES
Since 1992, CIC Technologies Inc. has provided companies in the Western North Carolina area with everything needed for comprehensive voice and data infrastructure. Once the infrastructure is in place, CIC Technologies provide telephone, PBX, computer, network, server and security systems to ensure continuous reliable service of critical business systems. They have two locations, one in Waynesville and the other in Cherokee.
Haywood County with scenic byways, backcountry roads and meandering trails is home to the Great Smoky Mountains National Park and the Blue Ridge Parkway.
Historic towns. Thriving businesses. Great schools. Stop in for a while or stay. You’re always welcome in Haywood County.
Ron Robinson of Land of the Sky Advisors.
APRIL 2021
PUBLIX
The Waynesville Publix location opened at 124 Frazier Street in early 2019. Most of the Publix employees were hired locally. Store managers say the focus of the brand is superior customer and community service. A hallmark of the company is its dedication to partnering with the community. Key passions are to help youth education, the hungry and the homeless.
MAY 2021
ATTORNEY JOEL WEAVER
The office of Joel Weaver, PA, is based in Waynesville. The firm concentrates on residential real estate closings, assisting both buyers and sellers. Additionally, they assist clients in estate planning with preparation of wills, simple trusts, financial and health care powers of attorney, as well as living wills. Joel Weaver has over three decades of experience in the field of real estate law.
JUNE 2021
WNC SOCIAL MEDIA BUZZ
Lorelei Garnes is founder and CEO of WNC Social Media Buzz. Her team has been providing small businesses with online marketing services and state-of-the-art websites for over
10 years. The firm’s specialties include custom website design, content marketing, digital marketing strategies, paid marketing campaigns and search engine optimization.
AUGUST 2021 FRANKIES
Located at 1037 Soco Road in Maggie Valley, Frankie’s Italian Trattoria opened in 2011 to rave reviews. Frankie’s is a favorite for both locals and visitors. The restaurant serves classic Italian comfort foods, including homemade lasagna, manicotti marinara, baked penne, veal parmigiana, pasta marsala and a variety of pizzas. Owner Louis Perrone comes from a long lineage of chefs and restaurateurs.
SEPTEMBER 2021
FAMILY CIRCLE CHIROPRACTIC
The Family Circle practice began as an idea between two ambitious classmates, Zeke Watts and Joe Colasuonno, who met during their studies at D’Youville College in Buffalo, N.Y. Dr. Zeke and Dr. Joe collaborated to open Family Circle Chiropractic, which has grown to be a popular practice in Waynesville. Dr. Chase Bixenman is the newest member of the Family Circle team. The team offers a variety of chiropractic treatments and therapies.
OCTOBER 2021
BEARWATERS BREWERY
A former recipient of the Chamber of Commerce business start-up grant, BearWaters Brewery has grown from a small mirco-brewery in a warehouse to two thriving locations in Canton and Maggie Valley with a third location in Waynesville underway. Like many other craft brewery beginnings, BearWaters was born from the passionate hobby of home brewing. Founder Kevin Sandefur developed many signature recipes in his makeshift beer kitchen on weekends with good friends.
BearWaters Brewing.
Lorelei Garnes.
Zeke Watts.
ANIMAL ADOPTION
Sarge's Animal Rescue Foundation, Inc.
256 Industrial Park Dr. Waynesville, NC 28786 (828) 246-9050 fred.strohm@sarges.org www.sarges.org
ANTIQUES
Balsam Antique Mall
25 Muse Business Park, STE 1 Waynesville, NC 28786 (828) 452-7070
Rolling Thunder River Company 10160 Highway 19 West Bryson City, NC 28713 (828) 488-2030 rafting@rollingthunderriverco.com www.rollingthunderriverco.com
250 Pigeon St. • Waynesville, NC 28786 (828) 456-6322
boxoffice@harttheatre.org www.harttheatre.org
Haywood County Arts Council
86 North Main St. • Waynesville, NC 28786 (828) 452-0593 director@haywoodarts.org www.haywoodarts.org
Smoky Mountain Center for the Performing Arts 1028 Georgia Rd. • Franklin, NC 28734 (828) 524-1598 Info@smokymountainarts.com www.smokymountainarts.com
Wells Funeral Homes Inc. & Cremation Services of Canton 3715 Asheville Highway • Canton, NC 28716 (828) 648-2371
rjacobson@plcorp.com www.wellsfuneralhome.com
Wells Funeral Homes Inc. & Cremation Services of Waynesville 296 North Main St. Waynesville, NC 28786 (828) 456-3535 rjacobson@plcorp.com www.wellsfuneralhome.com
FURNITURE
Aaron's 143 Waynesville Plaza Waynesville, NC 28786 (828) 452-3130
C0394@aarons.com www.shopaarons.com
Badcock & More Home Furniture
356 North Main St. Waynesville, NC 28786 (828) 452-1522
Groups: Recover Together 59 Haywood Office Park Waynesville, NC 28785 (800) 683-8313
anna.leatherman@joingroups.com www.joingroups.com
Haywood Cancer Center - GenesisCare 49 Spicewood Dr., Suite 10A Clyde, NC 28721 (828) 452-2320 sha@shallc.net www.21co.com
Haywood Family Eye Care 1604 Sulphur Springs Rd. Waynesville, NC 28786 (828) 456-8361 office@haywoodfamilyeye.com www.haywoodfamilyeye.com
Haywood Nursing and Rehabilitation Center 516 North Wall St. • Waynesville, NC 28786 (828) 452-3154 timarcus@savasc.com www.savaseniorcare.com/haywoodnursing-and-rehabilitation-center
Haywood Regional Medical Center 262 Leroy George Dr. • Clyde, NC 28721 (828) 456-7311 kim.jackson@haymed.org www.myhaywoodregional.com
John M. Highsmith, DDS 78 Nelson St. • Clyde, NC 28721 (828) 627-9282 office@drhighsmith.com www.drhighsmith.com
1908 South Main St. Waynesville, NC 28786 (828) 456-8200
Angie@AngieFranklin.com www.angiefranklin.com
State Farm - Chad McMahon 97 Lee St. • Waynesville, NC 28786 (828) 452-0567 chad@chadlmcmahon.com www.chadlmcmahon.com
The Pressley Group Allstate InsuranceJeremy Pressley 418 South Main St. • Waynesville, NC 28786 (828) 452-1898 jpressley@allstate.com www.agents.allstate.com/jeremypressley-waynesville-nc.html
INTERIOR DESIGN/DECORATORS
Distinctive Building and Design, Inc. PO Box 600 • Waynesville, NC 28786 (828) 456-4730 tom@distinctivecustomhomes.com www.distinctivecustomhomes.com
Holland Services of Haywood County 228 Wild Rose Ln. • Canton, NC 28716 (828) 421-0487 hollandservicesofhc@gmail.com
Mountain View Landscaping & Design, Inc. 182 Richland St., STE 11 Waynesville, NC 28786 (828) 734-8643 mountainviewlandscaping@yahoo.com www.mountainviewlandscapewnc.com
LODGING
Almost Heaven Bed & Breakfast 147 Preservation Way Waynesville, NC 28786 (828) 246-6671 innkeepers_almostheavenBB@yahoo.com www.almostheavenbedandbreakfast.com
Andon-Reid Inn Bed and Breakfast 92 Daisy Ave. • Waynesville, NC 28786 (828) 452-3089 info@andonreidinn.com www.andonreidinn.com
Best Western Smoky Mountain Inn 130 Shiloh Trail • Waynesville, NC 28786 (828) 456-4402
Jonathan Creek Inn 4324 Soco Rd. • Maggie Valley, NC 28751 (828) 926-1232 jeff@jonathancreekinn.com www.jonathancreekinn.com
Lake Junaluska Conference and Retreat Center 759 N. Lakeshore Dr. Lake Junaluska, NC 28745 (800) 222-4930 communications@lakejunaluska.com www.lakejunaluska.com
Lake Logan - Retreat Center/ Camp Henry/ Outdoor School
J.M. Teague Engineering and Planning 1155 North Main St. Waynesville, NC 28786 (828) 456-8383 daveg@jmteagueengineering.com www.jmteagueengineering.com
Kelley K Designs PO Box 278 • Hazelwood, NC 28738 (828) 565-2055 kgc4957@gmail.com www.kelleykdesigns.com
Keller Williams Great Smokies Realty 434 Russ Ave. • Waynesville, NC 28786 (828) 926-5155
klrw973@kw.com www.kellerwilliamswaynesville.com
Lake Junaluska Conference and Retreat Center 759 N. Lakeshore Dr. Lake Junaluska, NC 28745 (800) 222-4930 communications@lakejunaluska.com www.lakejunaluska.com
McGovern Property Management and Real Estate Sales
284 B North Haywood St. • Waynesville, NC 28786 (828) 452-1519
Bocelli's Italian Eatery and PUB319 319 North Haywood St. Waynesville, NC 28786 (828) 456-4900 schattie@charter.net www.bocellisitalianeatery.com and www.pub319socialhouse.com
Brookside Mountain Mist Inn & Cottages 142 Country Club Dr. Waynesville, NC 28786 (828) 452-6880 info@brooksidemountainmistbb.com www.brooksidemountainmistbb.com
Kanini's Restaurant and Catering 1196 North Main St. Waynesville, NC 28786 (828) 507-3654 kaninis@kaninis.com www.kaninis.com
Lake Junaluska Conference and Retreat Center 759 N. Lakeshore Dr. Lake Junaluska, NC 28745 (800) 222-4930 communications@lakejunaluska.com www.lakejunaluska.com
Laurel Ridge Country Club 49 Cupp Ln. Waynesville, NC 28786 (828) 452-0545 info@laurelridgegolf.com www.laurelridgeexperience.com
Maggie Valley Club & Resort 1819 Country Club Dr. Maggie Valley, NC 28751 (828) 926-1616 membership@maggievalleyclub.com www.maggievalleyclub.com
Reflections at the Pond managed by White Laurel Design, Co 355 Johnson Dr. Canton, NC 28716 (828) 342-2451 reflectionspond@gmail.com www.reflectionspond.com
Studio Thirty Three 822 Balsam Ridge Rd. Waynesville, NC 28786 (828) 400-0003 diannah.studio33@gmail.com www.studio33jewelry.com
The 37 Venue 37 Church St. • Waynesville, NC 28786 (760) 474-8334 events@the37venue.com www.the37venue.com
The Farm, A Gathering Place & The Farm Kitchen 215 Justice Ridge Rd. Candler, NC 28715 (828) 667-0666 info@thefarmevents.com www.thefarmevents.com
The Waynesville Inn, Golf Resort & Spa 176 Country Club Dr. Waynesville, NC 28786 (828) 456-3551 ccorbin@waynesvilleinnandgolf.com www.thewaynesvilleinn.com
The Yellow House On Plott Creek Rd. 89 Oakview Dr. • Waynesville, NC 28786 (828) 452-0991 info@theyellowhouse.com www.theyellowhouse.com
Wells Events & Reception Center 33 Wells Events Way Waynesville, NC 28786 (828) 476-5070 info@WellsEventsCenter.com www.wellseventscenter.com
Willow House Events & Weddings 152 Sanibal Ln. • Maggie Valley, NC 28751 (828) 926-5227 willowhouseevents@gmail.com www.willowhouseweddings.com
Winchester Creek Country Club 566 Walker Rd. • Waynesville, NC 28786 (561) 310-7017 wrlackey@aol.com www.winchestercreekcountryclub.com
WINE SHOPS
Valley Cigar & Wine Co 20 Swanger Ln. • Waynesville, NC 28786 (828) 944-0686 maggie@valleycigaranfwineco.com valleycigarandwineco.com/
Members A to Z
42 Rue Salon ......................................................................................59
828 Market on Main ......................................................................60
A Better Clean (Hard Surface & Carpet Cleaning) ..............59
A Shot Above of WNC ....................................................................59
A to Z Signs & Engraving................................................................53
NAPA Auto Parts..................................................................................52
NC Works Career Center - Haywood County........................55
NEO Corporation ................................................................................59 New York Life........................................................................................55
Inn on Love Lane Inc ......................................................................58 Oak Park Inn..........................................................................................53
Overbay Insurance Services ........................................................57 Palisades at Plott Creek ..................................................................59 Papertown Powerwash ................................................................59
Inn ........................................................................................58 Patton, Morgan & Clark ..................................................................57 Paula Barton, Agent - Farm Bureau Insurance ..................57
PEAK Energy ........................................................................................61
Pepsi Cola Company ......................................................................58
PIMSY EHR (Smoky Mountain Information Systems.)......53