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Smith Global Brand Coverage Report March 2026

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Global Brand PR & Editorial Coverage

March 2026

Summary

Pieces of Coverage

Total number of online, oine and social clips in this report

194

YTD Pieces of Coverage

A rolling sum for 2026 coverage

673m

YTD Audience A rolling sum for 2026 of audience reach for all coverage outlets

175M Audience

Combined total of publication-wide audience gures for all outlets featuring coverage

Highlights

Whats The Best

The best full-face mountain bike helmets

13.1K 37 2.91K

The Telegraph

As countries start mandating ski helmet use, it might be time to buy your own – here are the…

Bikerumor

First Look: Smith’s New Syncline Sunglasses are Extra-Large and In-Charge

318K 65 2.95K

Yahoo Health

The 8 best ski goggles of 2026 we tested, approved by skiers and snowboarders

980K 89 2.95K

Sunglass

16 pieces

United States

Defy Sunglass
Wildcat/Bobcat Sunglass
Backcast Sunglass

Atlanta

Backcast Sunglass
Syncline Sunglass
Syncline Sunglass
Seeker
Embark Sunglass
Wildcat Sunglass

Bike

10 pieces

Mainline Helmet - Best all round and enduro full face helmet

Hardline Helmet - Best pure downhill helmet

Jetstream TT Helmet

PAGANELLA BIKE

PARK: LA STAGIONE 2026 SCALDA I

19 pieces

Snow

Tribute Goggle

skipass.com - le site ski et snowboard : matos, tests

skis, guide des stations de ski, météo et webcams France

: Très bon masque

skipass.com/tests/masque-ski/smith seq…

Estimated Views

5.36K

Calculated based on audience size and social engagement. Provided…

Sequence OTG Goggle

Smith Snow Goggles

Kitli Kids

Glide Jr Helmet
Smith Snow Goggles
Vogue Goggle

Ari S. Goldberg

United States

instagram.com/p/DVRKMaskbyU

Estimated Views

Calculated based on audience size and social engagement. Provided… 19.1K Engagements

Total number of social engagements 242 Nexus Helmet, 4D MAG Goggle, Wildcat Sunglass

Brand

5 pieces

60th Anniversary

“La montagna è creatività” , parla la campionessa di…

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