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Editorial
India’s leading IT magazine for channel business
PARTNER CORNER / 18
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Yotta Partners to offer Endpoint Backup as a Service Powered by Commvault. SECURITY / 26
NVIDIA and Palo Alto Networks Boost Cyber Defenses with DPU Acceleration. CASE STUDY / 28
Swiss Arabian Perfumes Group opts Matrix Solutions for Centralized Attendance Management.
Dear Friends
Post Covid market scenario is going to be very exciting. It appears that India is moving ahead and getting rid of the Covid pandemic. Now of course maintain maximum restrain and control, organizations have started their full-fledged office work and pulled back the old order to 100% work from home and resorted to hybrid work. It has pumped in the demand for technologies. The channel Partners are also seeing the opportunity in a big way. In some of my recent discussions with the partners in various regions, I realized that partners have already seen the signs of the booming market. And many have started booking hefty orders and margins. In this encouraging sign of the market growth, one should not also forget that covid has not yet gone from the surface of the earth. It can bounce back without giving the signals. Therefore, the customers are quite cognizant about it. Their priority of digital, cyber security, automation and cloud computing has taken a strong flight. Partners also need to take cognizant of the same. If one can look at the opportunity order, cyber security is becoming the biggest thing where the customers are thinking to beef up always as their chance of gaining market share is maximum in the post pandemic but what deters their growth is the cyberattacks. So, starting from antivirus to server level security to applications security and anti-spamming, anti-malware, anti-privacy attacks, customers are evaluating and adopting all technologies. So, the partners need to offer innovative solutions which have contribution to the cyber security fencing of the organizations. The second most important opportunity is cloud computing. Partners need to equip with the consulting power to advise the customers on their need and solutions accordingly without giving any cloud computing solutions. There have been a lot of discussion on making the solutions smart and at the same time keeping control on pricing. With the new technologies computing in including HCI, the game of cloud computing is assuming a different dimension. There is always an argument between whether public cloud or private cloud. It has not yet been put to rest and here comes the prowess of the partners from their experience of doing business for a long time. Since the partners are not utilizing their experience into the business evolution, their chance of moving away from the customers is becoming imminent. Digital is of course a journey under which automation is coming. These are the 3rd and 4th opportunity for the partners from the market. Partners need to be highly skillful to be part of these last two points. Here lies the money of course. It is upto the partners how they can see the market.
EDITORIAL
MARKET OPPORTUNITY POST COVID
SANJAY MOHAPATRA
sanjay@smechannels.com
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contents VOLUME 12 ISSUE 05 2021 JULCloud Computing
Establishing data resilience for a hybrid cloud strategy:
Dell Technologies /16
PARTNER CORNER
YOTTA / 18
“Yotta Partners to offer Endpoint Backup as a Service Powered by Commvault.”
SECURITY
NVIDIA / 26
“NVIDIA and Palo Alto Networks Boost Cyber Defenses with DPU Acceleration.”
CASE STUDY
MATRIX / 28
“Swiss Arabian Perfumes Group opts Matrix Solutions for Centralized Attendance Management.”
more inside
Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 03
Snippets ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 06 Product ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 29 Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary
MARKETING
Marketing Manager: Vaishali Shukla Circulation and Printing: Rajkumar Hansa
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