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MY EXPERIENCE EDITORIAL
MARKET OPPORTUNITY POST COVID SANJAY MOHAPATRA
sanjay@smechannels.com
Dear Friends Post Covid market scenario is going to be very exciting. It appears that India is moving ahead and getting rid of the Covid pandemic. Now of course maintain maximum restrain and control, organizations have started their full-fledged office work and pulled back the old order to 100% work from home and resorted to hybrid work. It has pumped in the demand for technologies. The channel Partners are also seeing the opportunity in a big way. In some of my recent discussions with the partners in various regions, I realized that partners have already seen the signs of the booming market. And many have started booking hefty orders and margins. In this encouraging sign of the market growth, one should not also forget that covid has not yet gone from the surface of the earth. It can bounce back without giving the signals. Therefore, the customers are quite cognizant about it. Their priority of digital, cyber security, automation and cloud computing has taken a strong flight. Partners also need to take cognizant of the same. If one can look at the opportunity order, cyber security is becoming the biggest thing where the customers are thinking to beef up always as their chance of gaining market share is maximum in the post pandemic but what deters their growth is the cyberattacks. So, starting from antivirus to server level security to applications security and anti-spamming, anti-malware, anti-privacy attacks, customers are evaluating and adopting all technologies. So, the partners need to offer innovative solutions which have contribution to the cyber security fencing of the organizations. The second most important opportunity is cloud computing. Partners need to equip with the consulting power to advise the customers on their need and solutions accordingly without giving any cloud computing solutions. There have been a lot of discussion on making the solutions smart and at the same time keeping control on pricing. With the new technologies computing in including HCI, the game of cloud computing is assuming a different dimension. There is always an argument between whether public cloud or private cloud. It has not yet been put to rest and here comes the prowess of the partners from their experience of doing business for a long time. Since the partners are not utilizing their experience into the business evolution, their chance of moving away from the customers is becoming imminent. Digital is of course a journey under which automation is coming. These are the 3rd and 4th opportunity for the partners from the market. Partners need to be highly skillful to be part of these last two points. Here lies the money of course. It is upto the partners how they can see the market.
BenQ GS2 Projector – The smart wireless portable projector BenQ GS2 projector is a portable LED wireless projector designed for family-oriented entertainment and learning as well as outdoor lifestyles. Wireless casting of larger-than-life projections of movies, videos, music, and learning materials in any setting, the GS2 projector is splash-proof with IPX2 certification, drop-proof, and works with virtually any wireless or wired source device. As consumers submit to the locked-down living, they are also on the lookout for enhancing and upgrading their home entertainment infrastructure. The Portable projector is a perfect partner to meet the consumer diverse needs, be it for entertainment or learning because of the flexibility it provides and can be used anywhere in the house.
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SME CHANNELS JULY 2021
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