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MY EXPERIENCE EDITORIAL
A CONSISTENT ECONOMY CAN PUSH CONSISTENT IT CONSUMPTION SANJAY MOHAPATRA
sanjay@smechannels.com
Dear Friends India as a market is poised today from an overall brand perspective. Our consistent governance and democracy are very big assets along with the long haul of a political party in the prime minister’s office. Today half of the world is engaged in the war and the other half is engaged in eradicating pandemic. India has taken the side of the world to eradicate pandemic, fight against illiteracy, poverty, and corruption. So, today most of advanced countries including USA, Europe, China, Japan, Australia, etc. are looking at India to play a major role – starting from supplying vaccines to food to fodder, even arm and ammunition. Investors in this situation are thinking India a better place to invest and therefore our economy is growing on a pretty steady pace around 7-8% YOY, whereas other countries including China are growing at half of the growth of India. Where there is a huge surge in data consumption across world, people are looking at India to store data as many of the advanced countries including Singapore and Hong Kong have brought in moratorium on data centre built.
Canon DX C3800 series Canon imageRUNNER ADVANCE (iR-ADV) DX C3800 series comprises of four advanced A3 colour laser multifunction devices (MFDs). This model is aimed at expanding Canon’s footprint among Enterprises and large businesses, Jobbers (Copy Shop Owners), SME segment along with Government sector. As colour printing is touted to create more visual impact along with offering a premium look and feel, the launch of the new colour MFDs is in line with Canon’s vision to enable businesses with the best of printing solutions, thereby fuelling their growth by propagating the theme of #ColoursForLife. Furthermore, the extensive line-up of the new imaging devices empowers businesses of all sizes with capabilities aimed at maximising productivity and user convenience.
Indian government on the other hand have brought initiative to bring in Data Centre parks and sustainable and green energy production parks to support the former. This is not only catering to the overseas customers and countries but also pushing the agenda of encouraging the growth of domestic digital economy. We have already entered the FY 2022 and from a broader perspective, we are entering into an economy of US$3.5 trillion. One of the largest on the earth – may be 3rd largest. When other 2-3 countries who are ahead– precisely USA, China or Japan, are very large economies compared to India, but these are all export-based economies. If there is any global challenge, these economies would not take time to collapse, whereas in India for next decade remain as self-sustaining economy as it has the largest consumer based. This is the reason why India’s IPL is the most coveted sport. Today, overall IPL revenue has crossed $10 billion which is very close to some of the European and American leagues. So gradually, things are becoming very king size and these are becoming natural as there consumption is very high. If we compare any project in India with projects in UAE, today UAE things look much bigger and fancier. But the cost to putting up those projects in UAE in almost 20 times than India. So the bottom-line is much better here in India than other counties. During the pandemic, when every stock exchange was not doing good, Sensex was rising and till now it is on rise and touched 60,000 market in between. This shows that the fundamentals of India are very good and it can sustain another decade. Therefore, Indian IT industry is not an exception. The growth in this sector is bound to happen but there is shift in the consumption patter. It is more cloud enabled, mobile first and secure first. So the partners need to look at the perspective while doing an investment.
FEATURES: WITH SPEED UP TO 26 PPM TO 35 PPM, IT CHURNS 30,000 PAGES FINAL WORDING: PRICED AROUND RS.30,000, THE IR-ADV DX C3800 SERIES IS AVAILABLE AT AUTHORISED CANON INDIA DISTRIBUTORS AND DEALERS.
SME CHANNELS APRIL 2022
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