DE PSYC1000 Introduction to Psychology Midterm 1 2025 new update University of Guelph
UNIT 1: THE SCIENCE OF PSYCHOLOGY
Method
Strengths
Limitations
Naturalistic observation
Allows for detailed descriptions of subjects in environments where behavior normally occurs
Poor control over possibly influential variables
Surveys/questionnaires
Quick and often convenient way of gathering large quantities of self-report data
Pool control; participants may no answer honestly, written responses may not be truly representative of actual behavior