Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
Unleash the Power of Podcasts TRADITIONAL ADVERTISING:
It’s still alive and kicking!
MARKETING CONFERENCE 2022:
The AMC marks its coming of age PLUS: • NIGERIA’S BRAND LEGEND • WHAT IS ROGUE MARKETING? • ENTERTAINMENT & MEDIA TRENDS • OPTIMISE YOUR BRAND’S VALUE
Issue 4 2022