Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
Issue 3 2022
IT’S HERE!
2022 AMC CONFERENCE
THE METAVERSE
Should Africa’s Marketers Care? SPECIAL FEATURE:
Our retail revolution DATA DILEMMAS:
Third-party challenges + solutions PLUS: • CHARTERED MARKETER (AFRICA) UNVEILED • MARKETING ETHICS • THE RISE OF THE VIRTUAL INFLUENCER • KENYA’S MEDIA LANDSCAPE