Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
Issue 3 2023
FANCY FOOTWORK! African sneaker brands take on the world
2023 A.M.C. CONFERENCE
The action from Uganda
Do global brands need to have an African strategy? PLUS: • THE ART OF NEWSJACKING • MARKETERS CAN BOOST AfCFTA • WILL A.I. DELIVER ON CUSTOMER SERVICE? • THE SUPPLY CHAIN ADAPTS