Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
Issue 1 2023
Rise of Chat Commerce Harnessing tech to talk to Africa’s consumers NORTH AFRICA:
Understanding this dynamic marketplace
What influences Africa’s youth? PLUS: • MARKETING CONFERENCE 2023 • A.M.C. LAUNCHES SHORT COURSES • UPDATE ON THE AfCFTA • WHY AFRICAN SUPPLY CHAIN NEEDS A RETHINK