Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
Issue 3 2024
So, whatever happened to Africa’s Orenis dolorae Africa’s magical Metaverse?
CONSUMER ATTITUDES:
• •
Embracing Joy Demanding Trust
A.M.C. MARKETING FORUM:
Epic moments in Mombasa!
• E-Commerce T H I R D - PA R T Y DATA : • B2B Forget platformscookies • Retail+technology let’s move on • Mobile money
PLUS: • TOURISM MARKETING STRATEGY • BENEFIT FROM THE AfCFTA • BUSINESS CARDS STILL ROCK! • HOW TO WRITE A MARKETING CASE STUDY