Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
Issue 2 2023
IT’S COMING!
Africa’s Retail Revolution • E-Commerce • B2B platforms • Retail technology • Mobile money
2023 AMC CONFERENCE
Fragile
CONSUMER ATTITUDES:
• Embracing Joy • Demanding Trust
PLUS: • GAME-BASED MARKETING • CUSTOMER SERVICE IN NIGERIA