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Small Business Expo | New York City 2026 Show Guide

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NEW YORK CITY

OCTOBER 15, 2026

JAVITS CONVENTION CENTER

NO PITCHING OR SELLING TO BOOTHS. Violators will be asked to leave.

FEATURED SHOW AREAS

Exhibitor Hall

Get Dotted®

Meet great vendors with unique services to help your business grow.

Each colored dot represents a different group of industries. When you arrive, we encourage you to “GET DOTTED®.” We’ve created this fun and easy color-coded system to help you network.

Workshops

Industry Meet-Ups

30 minute sessions led by Industry Experts in various fields.

Meet & Network with Business Professionals in your Industry or other Industries of interest.

(Silver, Gold, Platinum & VIP Badges)

Keynote Theatre

Business Card Exchange

Learn from iconic Business Leaders on The Main Stage.

Market yourself & your business to other SBE attendees by displaying your business card.

Speed Networking

Photo Opps

Meet 1-on-1 with other Businesses in these quick & efficient mini 2-minute networking sessions.

Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo

(Silver, Gold, Platinum & VIP Badges)

OUR SPONSORS PLATINUM

GOLD

SILVER

2026

PARTNERS

EXHIBIT AT SMALL BUSINESS EXPO

TOUR

PHILADELPHIA

ORLANDO

WASHINGTON D.C. CHICAGO

3/3/2026

MIAMI

3/10/2026

3/25/2026

BOSTON 5/27/2026

LAS VEGAS

NYC (FALL)

SAN DIEGO

AUSTIN

9/10/2026

4/8/2026

6/10/2026

9/18/2026

5/7/2026

6/25/2026

9/30/2026

NYC (SPRING)

SAN FRANCISCO LOS ANGELES

TheSmallBusinessExpo.com

PHOENIX

10/15/2026

11/18/2026

10/29/2026

12/2/2026

DALLAS 11/4/2026

HOUSTON ATLANTA 12/16/2026


TODAY’S AGENDA

AGENDA KEY

10:30AM - 11:00AM W

How to Hire Without Resumes

W

W

WORKSHOP

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SPEED NETWORKING

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KEYNOTE

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INDUSTRY MEET-UP

12:15PM - 12:45PM W

AI-Powered Productivity with Adobe Acrobat

The Small Business AI Playbook: How to Put AI to Work This Week

W

Scaling Small: Big Business Power for Growing Teams

W

Tax Tips for Entrepreneurs Starting and Operating a Business

W

Top Winning Ad Strategies SMBs Need to Know for 2027

W

Business Brokerage Franchise: 4 Firms in 1

W

A Practical Technology Guide for Small Businesses in the Age of AI

W

AI, Cybersecurity & Your Business: What Could Go Wrong?

W

Risk vs. Reality: Untangling the Costly Mess of DIY Agreements

W

Chris Fairley, Vetano Ever hired someone who didn’t perform the way their resume and interview promised? Almost every owner has. This workshop shows a faster way: verify identity, watch real skill on video, and know who you’re hiring before day one.

Workshop Room 1 (Back Left of Exhibitor Hall)

Natalie Hirsch, Amazon Web Services Workshop AI works best solving real problems, not invented ones. This session is Room 2 practical: automate weekly time wasters, get instant insights from existing (Back Left of Exhibitor Hall) data, and make faster, confident decisions—plus live demos and a clear framework to start now.

Ozlem Aydin, Internal Revenue Services Take control of your small business taxes. Whether you are just starting out or looking to improve your tax strategy, the webinar will provide essential tax tips. Join us and learn how to navigate your business taxes with confidence.

Workshop Room 3 (Back Left of Exhibitor Hall)

Workshop Room 4 (Back Left of Exhibitor Hall)

Jason Guerrettaz & Ron Matheson, Website Closers Join us for an inside look at our family of M&A, brokerage and financing firms—and learn how you can build your own business as a franchisee, backed by our brand, systems, training and deal flow.

Evan Stein, CMIT Solutions AI is transforming small businesses, but unmanaged AI creates serious risks. Learn how to prevent data leaks, phishing, deepfakes, and shadow AI with practical policies, employee safeguards, security controls, and a 30-day action plan.

S-Corp Election: What It Means, Requires and Unlocks

Workshop Room 5 (Back Left of Exhibitor Hall)

Cameron Wong, Gusto Electing S-corp is a tax choice that makes you the employer and the employee. What it means for your taxes, what it requires of you in payroll and compliance, and what it unlocks — including retirement benefits you can set up for yourself.

Workshop Room 6 (Back Left of Exhibitor Hall)

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Joe Santiago, Adobe Built for small business owners who do it all, AI Assistant pulls fast answers from contracts and reports, and PDF Spaces keeps everything organized and shareable with clients and partners. Less time on paperwork, more time running the business.

Kyle Green, RingCentral Small businesses must operate with enterprise-level pace while staying agile. This session explores how RingCentral helps growing companies scale smarter with unified communications, AI tools, and integrated customer engagement.

Brittany Longenbach, GroundTruth Discover the winning ad strategies for 2027! Harness AI predictive intent, automated campaign building, and omnichannel CTV & DOOH. Learn how smart SMBs turn real-world location intelligence into foot traffic and measurable growth.

Hanzala Inayat, TDCcommerce.com A practical guide for small businesses to use AI and modern technology to automate tasks, improve sales, streamline operations, and make smarter decisions using simple, cost-effective tools for faster growth.

Workshop Room 1 (Back Left of Exhibitor Hall)

Workshop Room 2 (Back Left of Exhibitor Hall)

Workshop Room 3 (Back Left of Exhibitor Hall)

Workshop Room 4 (Back Left of Exhibitor Hall)

Yenisey Rodriguez-McCloskey & Justin McCloskey,, Rodriguez-McCloskey PLLC Workshop Room 5 You shook on it, used a generic template, and assumed you’d sort the (Back Left of details later. When business deals sour, fixing the mess devastates your Exhibitor Hall) cash flow. Join legal experts to learn why DIY agreements backfire and how to protect your business.

Media Ready: Craft an Elevator Pitch That Gets You Press, Podcasts, Book Deals, and More Marie Incontrera, Incontrera Consulting You do great work but can’t explain it in a way that makes media, clients, and partners pay attention. In this session, Marie Incontrera will help you sharpen your elevator pitch, and be ready for press, podcasts and speaking opportunities.

Workshop Room 6 (Back Left of Exhibitor Hall)

10:40AM - 11:00AM M

Franchises

Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

11:00AM - 11:20AM M

Banking, Insurance, Real Estate, Finance, Investors Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

Industry Meet-Ups (Front Left of Exhibitor Hall)

1:00PM - 1:45PM K

Industry Meet-Ups (Front Left of Exhibitor Hall)

Exhibitor Hall)

11:15AM - 12:00PM FEATURED KEYNOTE PRESENTATION K

AI Is an Accelerator, Not a Strategy: How Small Businesses Can Move Faster Without Scaling Confusion

Shark Tank is a registered trademark of Sony Pictures Television Inc. and ABC. This event is not affiliated with or endorsed by Shark Tank, Sony Pictures, or ABC. Keynote Theatre (Mid-Left Exhibitor Hall)

1:00PM - 1:20PM

Takicha Roundtree & Warrick Roundtree, The Brand Amplifers AI can help small businesses move faster—but without a clear strategy, it can accelerate confusion. Takicha and Warrick Roundtree of Verizon Small Business Digital Ready show how to use AI strategically to understand buyers, sharpen decisions, build smarter systems, and know where human judgment still matters.

M

Social Media, Marketing, Advertising, PR Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

11:40AM - 12:00PM M

Web Services, Apps, IT, Software, Technology Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

12:00PM - 12:45PM S

Speed Networking Session | Sponsored by Vetano Silver, Gold, Platinum & VIP Badge Holders

eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

1:00PM - 1:45PM

11:20AM - 11:40AM M

Keynote Theatre (Mid-Left Exhibitor Hall)

Dive “behind the tank” with entrepreneurs who landed deals on ABC’s hit show Shark Tank as they share how they turned bold ideas into booming businesses. Discover their inspiring journeys, key lessons, and powerful strategies for overcoming challenges and scaling success. Moderated by Nicole Denise, an Entrepreneurial Powerhouse and Brand Strategist.

Escalators, Speed Networking Session | Sponsored by Vetano (Under Across from

Silver, Gold, Platinum & VIP Badge Holders

Shark Tank Success Stories: Behind the Pitch — A Candid Conversation With Successful Founders

Nicole Denise, Brand Intelligence Strategist & CEO, CoAgency Juan Salinas, Founder & CEO of Perfect Life Nutrition and Shark Tank Success Story Vlad Smolyanskyy, Co-Founder & CEO of PINBLOCK and Shark Tank Success Story

11:00AM - 11:45AM S

FEATURED KEYNOTE PRESENTATION

S Industry Meet-Ups (Front Left of Exhibitor Hall)

Speed Networking Session | Sponsored by Vetano Silver, Gold, Platinum & VIP Badge Holders

1:20PM - 1:40PM M

Industry Meet-Ups (Front Left of Exhibitor Hall)

Professional Services

Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

1:40PM - 2:00PM (Under Escalators, Across from Exhibitor Hall)

M

Healthcare, HR, Employee Services Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

Industry Meet-Ups (Front Left of Exhibitor Hall)

(Under Escalators, Across from Exhibitor Hall)

Industry Meet-Ups (Front Left of Exhibitor Hall)

Industry Meet-Ups (Front Left of Exhibitor Hall)


TODAY’S AGENDA

AGENDA KEY

W

2:00PM - 2:30PM W

W

W

HP AI Advantage: From Everyday Tasks to Business Impact Jon Klipstein & Christopher Kingston, HP Discover ways AI can help your business save time, streamline repetitive work, improve communication, & simplify reporting. Learn how to put AI to work securely & why the right AI PC can help turn these opportunities into real business impact.

Workshop Room 1 (Back Left of Exhibitor Hall)

Workshop Room 2 (Back Left of Exhibitor Hall)

AI Beyond Content: How to Understand Your Buyer, Sharpen Your Message, and Market Smarter

Earn Free Media Attention & Build Buzz Without Hiring a PR Firm

W

How to Build a Business Website With AI (Without Building It Twice)

W

Mark Albert & John Bates, Media Mastery Experts Ever wonder why some business owners are always featured in the media–BUT NOT YOU? Always giving keynotes at industry conferences–BUT NOT YOU? Skip a pricey PR firm and learn how to finally get the coverage & visibility you and your business deserve!

Rahsaan Hall & Nathaniel Hall, Clockedinnow Inc. Discover how Clockedinnow Inc. helps people move beyond the résumé by showcasing real skills through videos and photos. Founders Rahsaan and Nathaniel Hall will explain how visual work profiles connect talent with businesses and opportunities.

Workshop Room 6 (Back Left of Exhibitor Hall)

Berkis Guzman, BG Tax Service Get your business on the right track. Learn how proper structure, smart organization, and proactive tax strategies can support growth and help reduce your tax burden.

Speed Networking Session | Sponsored by Vetano Silver, Gold, Platinum & VIP Badge Holders

Workshop Room 7 (Back Left of Exhibitor Hall)

W

W

AI Agents: What’s Happening and How Not to Fall Behind

W

From Revenue To Results

W

The Hidden Website Signals Shaping AI Recommendations

W

Stop Being the IRS’s Biggest Customer

W

Felipe Salinas, Houston Felipe Salinas will introduce AI agents: what they are, how they work, and how companies use them to automate processes, connect tools, and turn ideas into execution. The session ends with a live demo of an AI agent built and used in real time. Melissa Sierra, Focal Point Coaching You built something real. So why does it still feel like you’re the ceiling of your own business? Busy isn’t the same as building. Walk away with a live diagnostic, your highest-leverage opportunity, and one move that changes everything. Leo Laskin, AI Find My Business When customers ask AI which business to choose, your website is the evidence, including old pages you forgot were there. Learn the four signals that quietly mislead AI and five simple checks you can run on your own site this week.

Deaner Rutland, D&K Strategy Solutions D&K Strategy Solutions helps business owners and high-income professionals paying $50k+ reduce their taxes legally through proactive tax planning and proven strategies that allows them to keep more money and redirect that money toward building wealth.

Big Risk Loves Small Business

Kenyada Meadows, FractionalCAE Big risks affect every business, but big-business expertise often feels out of reach. This presentation challenges common and dangerous myths around small business risk to help them better manage risk, improve, and uncover opportunities to grow.

INDUSTRY MEET-UP

M

Workshop Room 7 (Back Left of Exhibitor Hall)

FEATURED KEYNOTE PRESENTATION

Gov’t, Non-Profit, Associations, Education Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

Keynote Theatre (Mid-Left Exhibitor Hall)

Industry Meet-Ups (Front Left of Exhibitor Hall)

3:40PM - 4:00PM

Art, Entertainment, Creative, Designer Industry Meet-Up | Sponsored by HP

Silver, Gold, Platinum & VIP Badge Holders

Industry Meet-Ups (Front Left of Exhibitor Hall)

4:15PM - 4:45PM W

Behind the Post: Content that Converts

W

Build and Launch AI Employees for Your Small Business

W

Create Experiences That Grow Your Business

W

The ABCs of SMS: How to Grow Your Business Using Text Messages

Workshop Room 3 (Back Left of Exhibitor Hall)

Workshop Room 6 (Back Left of Exhibitor Hall)

(Under Escalators, Across from Exhibitor Hall)

If Disney Ran Your Business, What Would It Look Like?

3:20PM - 3:40PM

Workshop Room 2 (Back Left of Exhibitor Hall)

Workshop Room 5 (Back Left of Exhibitor Hall)

Speed Networking Session | Sponsored by Vetano Silver, Gold, Platinum & VIP Badge Holders

Join John Formica, “The Ex-Disney Guy” and a former Disney leader, as he shares lessons from his time at Disney and shows you how to put them to work. Learn how to stand out from competitors, build a team that delivers exceptional service, and turn customers into loyal fans. You’ll leave with practical steps you can use right away to create a business people choose, remember, and recommend.

Workshop Room 1 (Back Left of Exhibitor Hall)

Workshop Room 4 (Back Left of Exhibitor Hall)

Industry Meet-Up | Sponsored by HP

Industry Meet-Ups (Front Left of Exhibitor Hall)

What makes people return to Disney again and again— and tell their friends about it? Behind the memorable experiences is a deliberate approach to service, teamwork, and culture. Imagine applying those same principles to your business.

Stop Doing Everything: Build a Business That Runs Without You Timmy van Vonno II, 20four7VA Learn how to build a business that runs without constant owner involvement. See plug-and-play VA workflows and VA team structures across ops, phones, marketing, onboarding/processing, support, and tracking so you can focus on revenue and growth.

M

John Formica, The “Ex-Disney” Guy

AI Sales Accelerator: How SMBs Are Driving 10X Revenue Growth Alakh Verma, Bcentriqe.ai In a market where competition is fierce and resources are limited, small and medium business owners face a critical question: How do you accelerate sales revenue without continuously expanding your budget? Will demonstrate the AI-powered solution.

KEYNOTE

Hospitality, Travel, Transportation, Recreation

3:15PM - 4:00PM

(Under Escalators, Across from Exhibitor Hall)

2:45PM - 3:15PM W

S

M

Stop Losing Money. Start Growing It.

2:00PM - 2:45PM S

Workshop Room 5 (Back Left of Exhibitor Hall)

Beyond The Resume: Let Your Work Speak For You

K

3:00PM - 3:45PM

Workshop Room 4 (Back Left of Exhibitor Hall)

Monika Dimitrova, SiteGround In a market where competition is fierce and resources are limited, small and medium business owners face a critical question: How do you accelerate sales revenue without continuously expanding your budget? Will demonstrate the AI-powered solution.

SPEED NETWORKING

Silver, Gold, Platinum & VIP Badge Holders

Workshop Room 3 (Back Left of Exhibitor Hall)

W

W

M

K

Takicha Roundtree & Warrick Roundtree, The Brand Amplifers Go beyond basic AI prompting and content creation. Takicha and Warrick Roundtree of Verizon Small Business Digital Ready show how to use AI to better understand your buyers, uncover customer insights, strengthen positioning and messaging, and create more relevant marketing without losing your brand voice.

S

3:00PM - 3:20PM

Invest Like a Rockstar: Amazing Tax Strategies For Landlords & Investors Marc Alan Lescarret, Marc Alan Wealth Management Use the Millionaire Mindset to maximize and preserve wealth by reducing taxes, borrowing strategically, accelerating wealth creation, and avoiding costly tax traps and large RMDs.

WORKSHOP

Nicole Denise Phillip, CoAgency Behind the Post is not about content. It’s about conversion. In this session, you’ll learn how to: align your messaging, turn visibility into qualified leads and install simple automation that follows up for you. Bharat Bhate & Kamran Adil, Cloudtech AI employees are no longer just for large enterprises. In this workshop, Cloudtech CEO Kamran Adil and Co-Founder Bharat Bhate show small business owners how to build and launch AI employees that handle calls, automate tasks, & serve customers 24/7 Matthew Petmecky, Nunify Hosting an event is one thing. Creating an experience people remember is another. Learn how to turn workshops, meetups, and customer events into memorable experiences that build relationships, generate new business, and keep customers coming back. Melissa Leal, Textellent Your customers read their texts. They ignore your emails. This workshop shows small business owners how to turn SMS into a revenue channel without landing in legal trouble: what TCPA consent actually requires, how responding in minutes instead of hours wins more leads, how to automate follow up, and how to use text to generate reviews and referrals on autopilot. Practical tactics you can put in place this week.

Workshop Room 1 (Back Left of Exhibitor Hall)

Workshop Room 2 (Back Left of Exhibitor Hall)

Workshop Room 3 (Back Left of Exhibitor Hall)

Workshop Room 4 (Back Left of Exhibitor Hall)

W

Unlock Powerful Funding Strategies for Business & Real Estate

W

Doing Business with USPTO and De-Mystifying Federal Contracting

W

Say It Better: The Human Advantage Turning Conversations Into Growth

Yusef Muhammad, SCORE This seminar is designed to help real estate investors navigate the diverse funding options available to finance their investment projects. From traditional loans to creative financing methods, learn keys to scaling a successful real estate portfolio

Workshop Room 5 (Back Left of Exhibitor Hall)

Christopher Ward, United States Patent and Trademark Office (USPTO) Workshop This workshop, by a USPTO contracting officer, provides you with key tips Room 6 & best practices to help understand the process, find opportunities, and (Back Left of Exhibitor Hall) as important, let you know how government can find you when soliciting for your goods or services. Christopher Salem, Sustainable Success Coaching & Consulting In an AI-crowded marketplace, growth depends on communicating value, building trust, and leading conversations that drive action. Gain practical tools to strengthen messaging, relationships, sales, service, and leadership.

Workshop Room 7 (Back Left of Exhibitor Hall)

Use the map on the back to locate these show areas


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Adobe (311) AI Find My Business (347) Black Birch Group (349) Celeste Warren Consulting LLC (525) Citibank (505) Converge AI (415) Dhiyasoft (354) I Love Money (324) Lalamove US (531) OfflineIQ (527) PressRelease.com (533) RingCentral Inc. (310) Rosebud Funding LLC (357) Rove Refinery Creative (528) SBE Hat Giveaway (536) Shipbae (317) Siteground (323) TechPro-Services (329) Vetano (412) Verizon Business (407)

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OCTOBER 15, 2026

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Behind Escalators Downstairs


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