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LOS ANGELES

Presented By

SEPTEMBER 30, 2026 PASADENA CONVENTION CENTER

NO PITCHING OR SELLING TO BOOTHS. Violators will be asked to leave.

FEATURED SHOW AREAS

Exhibitor Hall

Get Dotted®

Meet great vendors with unique services to help your business grow.

Each colored dot represents a different group of industries. When you arrive, we encourage you to “GET DOTTED®.” We’ve created this fun and easy color-coded system to help you network.

Workshops

Industry Meet-Ups

30 minute sessions led by Industry Experts in various fields.

Meet & Network with Business Professionals in your Industry or other Industries of interest.

(Silver, Gold, Platinum & VIP Badges)

Keynote Theatre

Business Card Exchange

Learn from iconic Business Leaders on The Main Stage.

Market yourself & your business to other SBE attendees by displaying your business card.

Speed Networking

Photo Opps

Meet 1-on-1 with other Businesses in these quick & efficient mini 2-minute networking sessions.

Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo

(Silver, Gold, Platinum & VIP Badges)

OUR SPONSORS PRESENTED BY

PLATINUM

GOLD

SILVER

2026

PARTNERS

EXHIBIT AT SMALL BUSINESS EXPO

TOUR

PHILADELPHIA

ORLANDO

WASHINGTON D.C. CHICAGO

3/3/2026

MIAMI

3/10/2026

3/25/2026

BOSTON 5/27/2026

LAS VEGAS

NYC (FALL)

SAN DIEGO

AUSTIN

9/10/2026

4/8/2026

6/10/2026

9/18/2026

5/7/2026

6/25/2026

9/30/2026

NYC (SPRING)

SAN FRANCISCO LOS ANGELES

TheSmallBusinessExpo.com

PHOENIX

10/15/2026

11/18/2026

10/29/2026

12/2/2026

DALLAS 11/4/2026

HOUSTON ATLANTA 12/16/2026

TODAY’S AGENDA

AGENDA KEY

10:30AM - 11:00AM W

The Small Business AI Playbook: How to Put AI to Work This Week Ramon Lopez, Amazon Web Services AI works best solving real problems, not invented ones. This session is practical: automate weekly time wasters, get instant insights from existing data, and make faster, confident decisions—plus live demos and a clear framework to start now.

Lucius C. Davis III, Franchise Tax Board This presentation is a discussion of the most common forms of business ownership that are available to business owners. Information is presented about Sole Proprietorships, Partnerships, Corporations, and LLCs.

Solving the People Puzzle: Turning Your Biggest Asset Into Your Competitive Advantage

Jonathan Bunce, AIEco Partners 95% of AI deployments fail. 72% of pilots fall short of ROI. Jonathan Bunce, author of AI-Powered Partnerships, reveals why—and the framework business leaders need to close the gap before their next AI dollar is wasted.

Franchises

Industry Meet-Up

Silver, Gold, Platinum & VIP Badge Holders

Workshop Room 6

10:40AM - 11:00AM M

Workshop Room 5

Tanya Memme, Success Unlocked Booth 541 Attention is decided in ten seconds, on camera and across a table. Learn why people tune out and the three habits that hold their attention. Walk (Exhibitor Hall) away knowing how to sound clear and confident, without over-explaining or second-guessing yourself.

Industry Meet-Ups (Exhibitor Hall)

Banking, Insurance, Real Estate, Finance, Investors Industry Meet-Up

Silver, Gold, Platinum & VIP Badge Holders

11:00AM - 11:45AM S

Speed Networking Session

Silver, Gold, Platinum & VIP Badge Holders

Your Content Should Be Making Sales: How to Turn Attention Into Customers

Social Media, Marketing, Advertising, PR Industry Meet-Up

Web Services, Apps, IT, Software, Technology Industry Meet-Up

Silver, Gold, Platinum & VIP Badge Holders

Speed Networking (Exhibitor Hall)

How Mobile Wallet Payments Will Dominate an AI-Driven World Jack Shauh, VRAY As chatbots evolve into autonomous AI shoppers, conversational and agentic commerce are rapidly converging. Discover how tokenized mobile wallets will securely power this new era of frictionless, intent-driven checkouts.

Workshop Room 1

Media Ready: Craft an Elevator Pitch That Gets You Press, Podcasts, and More

Workshop Room 2

S-Corp Election: What It Means, Requires and Unlocks

Janae Monfort, Gusto Electing S-corp is a tax choice that makes you the employer and the employee. What it means for your taxes, what it requires of you in payroll and compliance, and what it unlocks — including retirement benefits you can set up for yourself.

Workshop Room 3

Practical AI for Visibility, Engagement, and Customer Connection Ritu Thakur, Smart Tech Inc A practical workshop for SMBs, entrepreneurs, and solopreneurs to strengthen brand voice, improve customer engagement, and build AI-based sales and marketing workflows for revenue growth with confidence.

Workshop Room 4

Life in Business: 3 Areas of Business You Can’t Afford to Overlook Jessie Rios, New York Life Insurance Is your business prepared for tomorrow? Explore three key areas of planning: Today, Taxes, and Tomorrow, and important considerations around critical people, tax planning, business continuity, succession, and the future of your business and family.

Workshop Room 5

The First Ten Seconds: How to Capture Attention and Keep It Tanya Memme, Success Unlocked Attention is decided in ten seconds, on camera and across a table. Learn why people tune out and the three habits that hold their attention. Walk away knowing how to sound clear and confident, without over-explaining or second-guessing yourself.

Booth 541 (Exhibitor Hall)

FEATURED KEYNOTE PRESENTATION

Shark Tank Success Stories: Behind the Pitch — A Candid Conversation With Successful Founders

1:00PM - 1:20PM M

Keynote Theatre

eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up

Industry Meet-Ups (Exhibitor Hall)

Silver, Gold, Platinum & VIP Badge Holders

1:00PM - 1:45PM S

Speed Networking Session

Silver, Gold, Platinum & VIP Badge Holders

1:20PM - 1:40PM Industry Meet-Ups (Exhibitor Hall)

Silver, Gold, Platinum & VIP Badge Holders

11:40AM - 12:00PM

Silver, Gold, Platinum & VIP Badge Holders

Keynote Theatre

Posting more is not the answer. Posting with purpose is. Discover how to create content that grabs attention, builds trust, and actually drives customers to take action. Jourdan Guyton, a Verizon Small Business Digital Ready instructor, will break down how small businesses can turn their online presence into a powerful growth engine with a smarter content strategy designed to generate leads, sales, and real revenue. Walk away knowing what to post, why it works, and how to turn visibility into business.

INDUSTRY MEET-UP

Dive “behind the tank” with entrepreneurs who landed deals on ABC’s hit show Shark Tank as they share how they turned bold ideas into booming businesses. Discover their inspiring journeys, key lessons, and powerful strategies for overcoming challenges and scaling success. Moderated by Nicole Denise, an Entrepreneurial Powerhouse and Brand Strategist. Shark Tank is a registered trademark of Sony Pictures Television Inc. and ABC. This event is not affiliated with or endorsed by Shark Tank, Sony Pictures, or ABC.

Speed Networking (Exhibitor Hall)

Jourdan Guyton, Founder & CEO, Vera Jean Media

11:20AM - 11:40AM

Nicole Denise, Brand Intelligence Strategist & CEO, CoAgency Robbie Cabral, Founder & CEO of BenjiLock and Shark Tank Success Story Mabel Frías, Co-Founder & CEO of Luna Magic and Shark Tank Success Story

Industry Meet-Ups (Exhibitor Hall)

11:15AM - 12:00PM FEATURED KEYNOTE PRESENTATION K

KEYNOTE

Speed Networking Session

1:00PM - 1:45PM

11:00AM - 11:20AM M

Marie Incontrera, Incontrera Consulting You do great work but can’t explain it in a way that makes media, clients, and partners pay attention. In this session, Marie Incontrera will help you sharpen your elevator pitch, and be ready for press, podcasts and speaking opportunities.

Workshop Room 4

The First Ten Seconds: How to Capture Attention and Keep It

SPEED NETWORKING

12:15PM - 12:45PM

Workshop Room 3

30 Minute CMO: Create an Entire 90-Day Marketing Strategy Crystal Houston, Llab Marketing Tired of chasing social media likes with no leads? In this high-intensity session with Llab Marketing, you’ll build your entire 90-day marketing plan in just 30 minutes. Walk away with a customized roadmap to target and convert your customer.

Is Your AI Investment One of the 95% That Will Fail?

12:00PM - 12:45PM

Workshop Room 2

The ABCs of SMS: How to Grow Your Business Using Text Messages Melissa Leal, Textellent Your customers read texts but ignore emails. Learn how to turn SMS into a revenue channel, meet TCPA consent requirements, respond faster to win leads, automate follow-up, and generate reviews and referrals—using practical tactics you can implement this week.

WORKSHOP

Common Forms of Business Ownership in California

David Moore, OneDigital Your people can make or break your growth. Join us to explore practical strategies for attracting talent, managing compliance, controlling costs, and scaling your workforce with confidence. W

Workshop Room 1

Professional Services Industry Meet-Up

Industry Meet-Ups (Exhibitor Hall)

Silver, Gold, Platinum & VIP Badge Holders

1:40PM - 2:00PM Industry Meet-Ups (Exhibitor Hall)

Speed Networking (Exhibitor Hall)

Healthcare, HR, Employee Services Industry Meet-Up

Silver, Gold, Platinum & VIP Badge Holders

Industry Meet-Ups (Exhibitor Hall)

TODAY’S AGENDA

AGENDA KEY

2:00PM - 2:30PM W

WORKSHOP

Jourdan Guyton, Verizon Business This workshop focuses on building a sustainable content system — from batching and planning to platform strategy — so business owners can show up consistently without burnout.

Workshop Room 1

Iddo Gino, Gamut Go beyond ChatGPT and task-based personal AI assistants to build AI teammates that take on real jobs. Learn how agents can manage customer follow-ups, handle invoices, and organize your day, freeing you to grow your business while staying in control.

Workshop Room 2

Workshop Room 3

Alex Young, Xantrion Discover how to move beyond AI experimentation and focus on initiatives that drive measurable business results. Learn to identify high-impact use cases, streamline operations, improve decision-making, and create capacity with AI.

Workshop Room 4

Tax Tips for Entrepreneurs Starting and Operating a Business Totam Pham, Internal Revenue Service Take control of your small business taxes. Whether you are just starting out or looking to improve your tax strategy, the webinar will provide essential tax tips. Join us and learn how to navigate your business taxes with confidence.

Workshop Room 5

Customers’ Hearts & Minds: Build a System to Know, Win & Keep Them Shetil Rastogi, HanKeeTom Group Great marketing is technology, content and planning—and much more. Learn how market insight, positioning, communications, CRM and customer experience combine with the right people and processes to build a system that wins and keeps customers.

Workshop Room 6

The First Ten Seconds: How to Capture Attention and Keep It Booth 541 (Exhibitor Hall)

Speed Networking (Exhibitor Hall)

Create Experiences That Grow Your Business

Matthew Petmecky, Nunify Hosting an event is one thing. Creating an experience people remember is another. Learn how to turn workshops, meetups, and customer events into memorable experiences that build relationships, generate new business, and keep customers coming back. Aimee Cruz, PeopleKind HR People problems keeping you up at night? Learn how to hire great hires, retain talent, and avoid costly HR mistakes. Discover strategies to reduce turnover, minimize risk, improve compliance, and build a workplace where employees want to stay.

Workshop Room 2

Workshop Room 3

Industry Meet-Ups (Exhibitor Hall)

Speed Networking Session

Silver, Gold, Platinum & VIP Badge Holders

Gov’t, Non-Profit, Associations, Education

Industry Meet-Up

Speed Networking (Exhibitor Hall)

Industry Meet-Ups (Exhibitor Hall)

Write a Book That Makes You Money

Marie Incontrera, Bestseller in a Weekend A book should do more than sit on a shelf. Marie Incontrera shows business owners how to turn expertise into a strategic book that builds authority, generates leads, opens doors, and creates revenue.

Kev O’Sullivan, JK AI is like karaoke. It depends who is holding the mic. A practical session on what AI should do in your marketing, what still needs a person, and how to get the most out of the people and partners who help you.

Workshop Room 4

Jessica Hawthorne-Castro, Hawthorne Advertising Workshop Jessica Hawthorne-Castro leads a workshop on CEO mentorship, leadership, Room 5 and sustainable growth. The session will explore developing talent, fostering innovation, building resilient organizations, and strategies for long-term success. W

Ryan Wenger, Inhouse.AI Learn how AI can draft and negotiate better deals, build IP, and flag legal issues before they become expensive problems — and exactly where you still need a lawyer’s judgment. Save days of back and forth and thousands in legal fees using AI safely.

Workshop Room 6

The First Ten Seconds: How to Capture Attention and Keep It Booth 541 (Exhibitor Hall)

Workshop Room 1

Protect Your Business Assets From Sue-Happy Lawyers CJ Fiorelli, Beverly Hills Legal Services LLC In this presentation, you’ll learn the correct legal entities to use for asset and taxation protection.

Workshop Room 2

The Power of Storytelling in Business

Daniel Adoff, Dyno Creative Learn how storytelling can connect your brand with your audience and drive growth: crafting a compelling brand story and the psychology of storytelling in marketing.

Workshop Room 3

Disruptions Don’t Check Your Calendar

Anca Enache, 3P Impact Consulting Disruptions don’t warn you. Equipment fails, suppliers disappear, key employees get sick. Learn a simple framework to identify your critical functions, spot your biggest vulnerabilities, and build a one-page continuity plan your team can easily use.

Workshop Room 4

The Hidden Bottlenecks Slowing Your Business Down

Ethan Starke, Ethan Starke LLC Most businesses don’t struggle because of effort; they struggle because invisible bottlenecks drain execution. Learn how to identify the friction slowing growth, improve decision-making, and create momentum without adding more hours or people.

Workshop Room 5

Why Customers Ignore Your Calls, And How to Fix It

Bryan Smith, First Orion Are your critical calls going to voicemail? In under 30 minutes, learn how to register your business number, reduce call mislabeling, improve answer rates, and stop missed calls from costing you revenue and customer trust.

Workshop Room 6

Art, Entertainment, Creative, Designer Industry Meet-Up

Industry Meet-Ups (Exhibitor Hall)

4:15PM - 4:45PM

The Right Role for AI in Your Marketing

Tanya Memme, Success Unlocked Attention is decided in ten seconds, on camera and across a table. Learn why people tune out and the three habits that hold their attention. Walk away knowing how to sound clear and confident, without over-explaining or second-guessing yourself.

Industry Meet-Up

Silver, Gold, Platinum & VIP Badge Holders

Kevin Brunner, The Q Companies Kevin Brunner will show business owners how proactive tax planning, the Model Q System, Roth conversions, and 537 Installment Sale Trusts may help reduce taxes, defer capital gains, protect wealth, and create sustainable retirement income.

How to Use AI to Handle Your Business’s Legal Work

Hospitality, Travel, Transportation, Recreation

3:40PM - 4:00PM

Tax Free You for Business Owners

Workshop Room 1

How to Keep Great Employees and Stay Out of Trouble

INDUSTRY MEET-UP

3:30PM - 4:00PM

AI Practices That Deliver Results

How Strong Leadership Drives Sustainable Business Growth

Silver, Gold, Platinum & VIP Badge Holders

2:45PM - 3:15PM W

KEYNOTE

Silver, Gold, Platinum & VIP Badge Holders

Michelle Serna, TruNorth Dynamics Disconnected systems are costing you time, revenue, and growth. See how Microsoft tools like Dynamics, Power Platform, and Copilot turn the chaos into one seamless engine...and make your technology work as hard as you do.

Silver, Gold, Platinum & VIP Badge Holders

3:20PM - 3:40PM

Disconnected Tech Is Costing You More Than You Think

Speed Networking Session

SPEED NETWORKING

3:00PM - 3:45PM

Beyond ChatGPT: The Next Generation of AI for Small Business

3:00PM - 3:20PM

From Hustle to Flow: Simplifying Your Marketing Strategy

2:00PM - 2:45PM S

Unlock Powerful Funding Strategies for Business & Real Estate Yusef Muhammad, SCORE This seminar is designed to help real estate investors navigate the diverse funding options available to finance their investment projects. From traditional loans to creative financing methods, learn keys to scaling a successful real estate portfolio

Workshop Room 1

Behind the Post: Content that Converts

Nicole Denise Phillip, CoAgency Behind the Post is not about content. It’s about conversion. In this session, you’ll learn how to: Align your messaging, Turn visibility into qualified leads and install simple automation that follows up for you.

Workshop Room 2

Wealth Reallocation: How to Move Your Money Tax-Free

Lucas Thomas, RHM Real Financial Planning Learn how to identify trapped equity, evaluate return on equity, and reposition wealth using 1031 exchanges, cash-out refinances, syndications, Opportunity Zones, private lending, paper assets, debt reduction, and more.

Workshop Room 3

Use the map on the back to locate these show areas

NO PITCHING OR SELLING TO BOOTHS. Violators will be asked to leave.

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Presented By

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