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SBE Whitepaper 2026 Redesigned

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BOSTON

LAS VEGAS

SMALL BUSINESS EXPO’S 2025 ATTENDANCE GREW BY 18 YEARS THE BEST CONFERENCES 15-25% Successful Recorded Webinars on Small Business University Registered Followers Workshops Hosted 265+ 1,300+ 900,000+ 1 Million+ 4,500+

WE ARE CELEBRATING

INC. RANKS US AS ONE OF ALL SMALL BUSINESS OWNERS SHOULD ATTEND. OF PRODUCING AMERICA’S BIGGEST BUSINESS GROWTH EVENTS.

WHAT IS SMALL BUSINESS EXPO?

Founded in 2008, Small Business Expo is America’s largest Business to Business Trade Show & Conference catering to the needs and interests of Small and Medium-Sized Businesses (SMBs) and Entrepreneurs.

Small Business Expo brings together a diverse range of Exhibitors, from start-up to Fortune 500, each offering unique products and services to help SMBs thrive.

For example, every Small Business needs services such as (partial list and in no particular order): Payroll Services, Marketing Services, Merchant Services, Website Design & Development, Social Media Management, AI tools, CRM, Financial Advice & Support, Banking, Telecom, Consulting Services, Accounting Services, HR Resources, Email Marketing, PR, Graphic Design Services, Printing Services, Promotional Products, Health Insurance, IT Support, Office Supplies and so much more.

We are not an Industry Specific Show. Small Business Expo focuses on showcasing products & services that every business needs to operate and be successful.

DECISION-MAKERS ARE HERE:

80% of Attendees Have Buying Authority

MARKETERS RANK EVENTS #1 FOR LEAD GEN:

60% of B2B Marketers Say In-Person Events Are the Most Effective for Lead Generation

You’re In Good Company! Exhibitors Already Capture 41% of Other Company’s B2B Marketing Budgets 1 2 3 4 5

92% Attend Specifically to Buy New Products/Services

67% of Attendees Are New Prospects to Exhibitors

THEY COME TO SHOP, NOT BROWSE: FRESH PIPELINE: BUDGET CONFIDENCE:

MEET WITH AN EXHIBITOR STRATEGIST

TESTIMONIALS

WELLS FARGO

POPLAR

MEET WITH AN EXHIBITOR STRATEGIST

SPEAKING OPPS

WORKSHOP PAVILION

Host multiple workshops in your Exhibitor Booth all day right on the Exhibitor Show Floor. Attendees gather all day around your Workshop Pavilion creating buzz & excitement. Your Workshop Pavilion Workshops are promoted in our Show Agenda on our Website & Event App.

YOUR PAVILION INCLUDES:

• Host Up to (4) Workshops located directly on the Exhibitor Floor

• Logo on Floorplan

• Workshops Promoted in Offical Show Agenda

• Dedicated Speaker Bio Page on SBE Website

• 65” TV on Stand, Microphone, 5AMP Power Drop, (2) Tables, Chairs

20x20

24 SEATS + Standing Room

$21,999

$24,999 (NYC, LA, ATL)

WEBINAR

WEBINAR INCLUDES:

Over 1,000 Webinars Produced!

• (45) Minute Virtual Webinar Session

• We handle all Marketing & Logistics

• Live or Pre-Recorded by you

• Live Video, Screen Share, Slide Show, Polling, Hand-outs

• Promoted 2x a week in our Weekly “Upcoming Webinars” Newsletter

• Includes post-show reporting (i,e, Attendees & Emails, Chat Transcript & more)

WORKSHOP INCLUDES:

• (30) Minute Session

$3,999

• Dedicated Speaker Bio Page on SBE Website

• Seating for 50 Attendees

• TV Monitor & Wired Microphone

• Promoted in Show Agenda & Eblasts

20x30

$29,999

40 SEATS + Standing Room $32,999 (NYC, LA, ATL)

Webinar, Workshop & Keynote Presentations must be pre-approved by Small Business Expo.

YOUR KEYNOTE INCLUDES:

• (45) Minute Keynote on The Main Stage

• Seating for 200+ Attendees (varies by city)

• Dedicated Speaker Bio Page on SBE Website

• Professional Audio/Visual Set-Up

• Promoted in Show Agenda & Eblasts

• Logo & Speaker Photo on Large Screens

MEET WITH AN EXHIBITOR STRATEGIST

APPROX. OPEN RATE: 17-20% | APPROX. CLICKTHROUGH RATE: 0.7-2% (VARIES BY OFFER)

APPROX. OPEN RATE: 29-35% | APPROX. CLICKTHROUGH RATE: 1.3-2.1% (VARIES BY OFFER)

$4,999/$6,999 (NYC) $4,999/$6,999 (NYC) DIGITAL REACH

*MUST BE PURCHASED WITH A BOOTH.

VIEW SAMPLE PUSH NOTIFICATION

LEAD SCANNER APP

CAPTURE CONTACT INFORMATION & TAKE NOTES AS YOU MEET WITH ATTENDEES. VIEW DETAILS

LOGO ON GREEN OR BLACK BAG. BAGS PROVIDED TO EACH ATTENDEE & EXHIBITOR AT ENTRANCE TO SHOW.

MUST BE ORDERED 6 WEEKS PRIOR TO SHOW DATE. (ONLY 1 BAG SPONSOR PER SHOW)

YOUR LOGO IMPRINTED ON LANYARD IN WHITE WITH SBE LOGO. LANYARDS PROVIDED TO EACH ATTENDEE & EXHIBITOR AT ENTRANCE TO SHOW. (DOES NOT INCLUDE LOGO ON PRINTED BADGE)

(ONLY 1 LANYARD SPONSOR PER SHOW)

$1,799 /FOR 3 $1,999 /MONTH $2,999 /MONTH

$199

SPONSORSHIPS

• Email Marketing (Including Pre-Show, Show Invites, Speaker Announcement, Follow Ups & Post Show)

• Website

• Event App

• Entrance to Show • Floorplan

BRAND ACTIVATIONS

Time-based, high-impact experiences that drive attendee engagement. (Includes: 10’x10’ Premium Location Exhibitor Booth & Registration List)

WELCOME BREAKFAST

The Welcome Breakfast is a opportunity to kick off the Small Business Expo. Attendees start their day networking over breakfast while hearing opening remarks from the sponsor.

$29,999

$34,999 (LA & Atlanta)

$44,999 (NYC) plus Fees

• 20-minute Speaking Engagement (A/V included; varies by city)

• One-Hour Continental Breakfast for up to 150 Attendees

• Optional Hot Breakfast Upgrade

+$4,000 (NYC)

+$6,000 (LA & Atlanta)

• Logo placement throughout the breakfast area

• Branded signage: “Welcome Breakfast sponsored by [Company]”

• Listed on Event App & Website Agenda

• Event App push Notifications

• Logo Placement on Floor Plan

• Welcome Table at Front Entrance with Sponsor Branding

• Branded Table Tents on Each Table

• One Branded Gift Item for Attendees (Provided by Sponsor)

COFFEE BREAK

A high-traffic branding opportunity during a scheduled networking break when attendees gather for freshly brewed coffee.

$14,999

$17,999 (NYC, LA & Atlanta) plus Fees

• Coffee Service for up to 350 attendees

• Logo Placement on Large “Coffee Break” Backdrop

• Listed on Event App & Website Agenda

• Event App Push Notifications

• Logo Placement on Floor Plan

• Sponsor Literature Placed on Coffee Tables

• Full-Color Branded Insulated Paper Cups

• Branded Napkins

Popular Add-Ons

• Additional Coffee

+$3,500 (NYC) per 100 attendees

+$5,000 (LA & Atlanta) per 100 attendees

NETWORKING HAPPY HOUR

A high-energy networking experience where attendees, exhibitors, and sponsors connect in a relaxed social setting.

$29,999

$34,999 (LA & Atlanta)

$44,999 (NYC) plus Fees

• Branded as “Networking Happy Hour sponsored by [Company]”

• Complimentary Beer & Hard Seltzer Bar (varies by city)

• Optional Full Liquor Bar Upgrade

+$7,500 (LA, Atlanta & NYC)

• Complimentary Hors d’oeuvres

• Custom Signature Drink (availability varies by city)

• Logo-Branded Can Koozies

• Logo-Branded Cocktail Napkins

• Listed on Event App & Website Agenda

• Event App Push Notifications

• Logo Placement on Large TVs or Backdrop

• Custom Uplighting in sponsor’s Brand Colors

• Live Host Announcements Thanking Sponsor

• 2-minute Live Announcement during Happy Hour

• 6’ table for Sponsor Swag and Literature

BRAND A SHOW AREA

High-visibility, branded ownership of key show floor destinations.

SPEED NETWORKING

Exclusive branding of the Speed Networking area where attendees rotate through fast-paced, highvolume connections.

$11,999

$14,999 (NYC, LA & Atlanta) plus Fees

GET DOTTED INDUSTRY MEET-UPS

Exclusive sponsorship of the Get Dotted Industry Meet-Ups area, hosting curated, industry-specific networking conversations.

$11,999

$14,999 (NYC, LA & Atlanta) plus Fees

SEATING AREA

Brand ownership of designated seating areas where attendees rest, meet, and network throughout the show.

$11,999

$14,999

(NYC, LA & Atlanta) plus Fees

• Branded as “Speed Networking sponsored by [Company]”

• Listed in Speed Networking sessions on Event App & Website

• Event App push notifications

• Logo Placement on Floor Plan

• Custom Uplighting in Sponsor’s Brand Colors

• Custom Printed Branded Table Covers on All Tables

• Opportunity for Sponsor Literature on Tables

• 2-minute Live Announcement at the start of each Speed Networking session

• Exclusive branding of the Get Dotted Industry Meetups Area

• Custom printed branded table covers throughout the area

• “Get Dotted Industry Meetups sponsored by [Company]” signage

• Logo placement on floor plan

• Listed on Event App & Website Agenda

• Opportunity for sponsor literature at meetup tables

• Branding of designated seating areas on the show floor

• Custom printed branded table covers on all seating tables

• “Seating Area sponsored by [Company]” signage

• Logo placement on floor plan

• Listed on Event App & Website

• Opportunity for sponsor literature on tables

SHOWGUIDE PRINT ADS

• Only (4) 1/2 Page Ads Available in our 6 Page Show Guide

• Show Guide includes our full Event Agenda & Floorplan (used by Attendees & Exhibitors all day)

• Full Page Buy-Outs are available

PRINTED ADS PLACEMENTS IN ACTION* SUBMISSION DEADLINE: 3 WEEKS PRIOR TO SHOW DATE**

Save money and headaches with one of our SemiCustom Discounted Booth Build Packages.

• 10FT Custom Printed Fabric Backdrop

• Custom Stretch Cover for Standard 6FT Table

• 2 Standard Chairs

• 5 AMP Power Drop

• 10FT Custom Printed Fabric Backdrop

• High Counter with Custom Stretch Cover

• 2 Barstools

• 5 AMP Power Drop

• 42” TV on Tripod Stand

• Carpeted & Foam Flooring (Color of your choice)

• 10FT Custom Printed Fabric Backdrop

• 2 High Counters with Custom Stretch Covers

• 2 Barstools

• 5 AMP Power Drop

• 55” TV Flush Mounted Floating on Backdrop

• Carpeted & Foam Flooring (Color of your choice)

• Media Player to Loop Content on the TV

• 2 Uplights to Light up the Backdrop

• 1 Push Notification to Attendees

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