BRAND BOOK
LET’S BRING BACK COLORS!
WELCOME TO OUR COLORFUL AND QUIRKY UNIVERSE
Småfolk was born to inspire children’s creativity with comfortable, playful clothes.
Our vibrant and quirky universe revolves around kids, embracing their love for colors and fun prints. With a wide selection of hand drawn prints - from machines to flowers, cats, or dinosaurs - each print holds its own story, evolving alongside the children.
Parents often tell us how certain pieces become their kids’ favorites, as they weave tales around the clothes while tumbling, crawling, and playing freely.
Our designs prioritize comfort, allowing kids to move unrestrictedly, ensuring they live and play in every outfit.
DANISH DESIGN
Since 2004, Småfolk, born in Denmark, has grown into a global brand with a distinct identity rooted in our original hand drawn prints.
Our in-house designers draw inspiration from kids, crafting unique designs.
Prioritizing comfort and quality we have pioneered organic children’s clothing in Denmark.
Timeless designs and top notch materials ensure our clothes endure across seasons.
HAND DRAWN PRINTS
At Småfolk, every print is hand-drawn by our designer, Viktoria, inspired by the world of children - be it a toy, book, or a lively playground.
Each print holds a unique story that evolves and comes to life with the kids. This is why we love creating Småfolkinspiring new collections and prints fueled by children’s creativity.
ORGANIC COTTON
Småfolk were among the first in Denmark to adopt organic cotton in children’s clothing, our products are 95% organic cotton and 5% elastane - soft, comfortable, and offering excellent mobility.
The organic fabric is sourced from Turkey and OEKO-TEX® Standard 100 certified.
Using digital printing minimizes water usage and fabric waste, allowing vibrant color choices we adore, all organic and OEKOTEX® certified.
FOUR COLLECTIONS PER YEAR
... and of course also gorgeous wool and outerwear
Size range: Kids aged 0-8 years old
BASIC COLLECTION
Exploring our basic collection, you’ll be surprised discover a range of essentials with our iconic Småfolk apple print.
Crafted from the finest organic cotton, our towels, bathrobes, and bedlinen embody a nice and luxurious softness that speaks of comfort and quality. With a wide selection of colors available, there is a perfect color for every member of the family, ensuring everyone can bask in the cozy embrace of our timeless designs.
CURIOUS TO KNOW MORE ABOUT SMÅFOLK AND HOW TO BECOME A RETAILER?
MICHAELA HORNUNG
HELLO
FUN COLORS FOR EVERYONE
