AI SNAPSHOT Areas of Focus o Websites & Marketing Tools o Focus on training and communication of our tools for increased Broker adoption through ease and automation
o Property Marketing o Photo enhancements, virtual renderings, enhanced listing copy, automated marketing and streamlined processes
• Predictive Market Analysis o To better predict budgets and profitability
• Buyer Profiles o Improve marketing for listings by defining buyer profiles
• Seller Profiles o Predictive analysis of what types of homes and the demographics of sellers that may be looking to sell
o Data Evaluation and Visualizations o Market Stats: Pulls data directly from MLS (no manual importing) and creates visuals
o Corporate Contracts & Legal o Review and summarize leases and vendor contracts **While AI can streamline processes, it is important for the people using it as a tool to review the work and use critical thinking to ensure accuracy**