Molecular Typography Laboratory by Kobi Franco is a speculative research project that delves into experimental typography, exploring the intersection of function versus aesthetics and content versus form. This study is based on the premise that Latin and Hebrew letters possess a molecular structure, exploring how this concept can be applied to alphabets and languages. It is an interdisciplinary endeavor that bridges the gap between design, science, and language.
The research is a deep and comprehensive exploration of the concept of “molecular typography.” It involves a series of over 150 tests, each designed as a structured “game” where Franco defines the rules, sets the stage, and selects the participants. These tests have led to the identification of 11 key themes: foundations, language, gender, formula, weight, 3D, gravitation, generative research, color, word play, and the relationship between type and image.
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