INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
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February 2024
CONTENTS EDITOR'S NOTE
PAGE: 03
Message from the Editor.
RETAIL THERAPY
PAGES: 19-21
Discover the latest stores in the country.
EVENTS IN TOWN
ARTS AND THEATRE
PAGES: 50-52
Spotlighting the creativity of Indian women in art.
PAGE: 06
Stay updated on your city's latest happenings and events.
TRAVEL
PAGES: 53-58
Discover the pristine beauty of Lakshadweep islands and journey through the enchanting landscapes of Arunachal Pradesh. Also, find familyfriendly destinations for unforgettable experiences.
DUSK TO DAWN
TRENDING NOW PAGES: 07-10
Teja Sajja, renowned for films like "Zombie Reddy," has achieved remarkable success with his latest movie, "Hanuman," becoming the year's biggest hit. We engage in a conversation with this rising star.
START-UP
PAGES: 11-15
In conversation with the digital maestro, Balaji talks about the synergy of science and strategy. Also, the founders of Loo Cafe speak about their innovative startup, which has redefined the concept of public spaces.
PAGES: 23-26
Navigating Bangalore's nightlife scene with a spotlight on Geeky Goose.
INTERIORS
PAGES: 60-62
Exploring the mystique and charm of the Evil Eye in interior design.
FASHION FORWARD
PAGES: 27-29
Wedding Sneakers, bridging the gap between style and comfort.
HEALTH AND WELLNESS
PAGES: 31-35
Embracing self-love and wellness on Valentine's Day. Also, take a look at the evolving trends of health and wellness.
STREAMING NOW
PAGE: 64-66
Need something new to read? We list the best books of 2023!
FOOD
PAGES: 37-43
Go on a culinary journey through the country's most romantic spots. Also, discover the latest gastronomic delights.
FOR A CAUSE
PAGE: 16-18
Wagging Tail Foundation- unveiling the heartwarming initiatives by this foundation dedicated to our furry friends.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
2 February 2024
AUTO AND TECH
PAGES: 45-48
Dating Apps for V-Day, navigating the world of digital connections on Valentine's Day.
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INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
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February 2024
6:34 PM
From the
E DITOR Editor Sinduri Vuppala
A
s we step into February, our focus, no matter how caught up, naturally shifts from the relentless pursuit of money and career to the realities of love and relationships. Singles seek companionship, couples fight bitter divorce battles, and the divorced choose to pick new beginnings through remarriage while the rest are happy to remain happy and single. The question that echoes is profound – what does a relationship mean in this day and age? Does a relationship mean being married? Does it mean sex? Are people in open marriages happy? The very essence of a relationship is undergoing a transformative shift and is constantly evolving. Honestly, there is no more wrong and right in relationships anymore. Anything that makes you happy is right…. The lines between right and wrong are blurred, and happiness takes on different forms for different individuals. Who are we to judge? While the older generation still believes that getting their kids married young at 21, is the solution to all the problems, on the other spectrum, we have people choosing live-ins over marriages and pets instead of kids. It’s time to realise that there is no formula, standard, or rule book for matters of the heart. In a world with a 7 billion population, who are we to judge the highs and lows, the unconventional choices, and the diverse paths. It becomes apparent that there is no one-size-fits-all definition for a relationship. We have reached a time when connections can be made with a click, and what’s worse is that as fascinating as it may seem, we also have apps like Gleeden that cater to those who are seeking extramarital affairs. Yes, it's true! This Valentine’s Day, let’s pledge to celebrate everything that makes us happy; it could be a friend who comforts us, a neighbour who gives us the hots, or even someone we have found on an extramarital app! Gay, straight, or queer, this V-day, let’s celebrate the differences because it’s the differences that make us beautiful... Moving on to our issue, our cover story features someone who has taken a unique path with his movie
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
4 February 2024
Copy Editor Sheba Joseph Contributors choices. Teja Sajja, renowned for films like ‘Zombie Reddy,’ has achieved remarkable success with his latest movie, ‘Hanuman,’ becoming the year's biggest hit. We engage in a conversation with this rising star. Staying true to the February theme, our stories explore relationships and dating apps, romantic getaways, and much more. As the world progresses, I hope we can keep up with everything that's trending. Enjoy reading our issue, and don’t forget to celebrate the differences!
a l a p p u V i r u d Sin
Lipika Varma Canta Dadlaney Rashmi Gopal Rao Mallik Thatipalli
Bindu Gopal Rao Mehak Walia Dhanush Kumar Manisha Pyaraka
Aniket Pandey A Pragnya Reddy
Surabhi Goel
Designer K Abhinay Raj Raju Website and SEO Anil Mandapati Social Media Pavitra Iyer Sparsha Reddy Editorial Office B 10 Vikrampuri, Karkhana, Secunderabad, 500009. Contact: 6269 000 666 Marketing Office Atin OOH B19, Avenue 5, Banjara Hills, Hyderabad Phone: 040 23355485 Cover TEJA SAJJA Website:
www.hashtagmagazine.in Hashtagmagazine.in @hashtagmagazine.in
www.hashtagmagazine.in
Hashtag India Magazine is published and promoted by Nirvana Media House Hyderabad
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
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February 2024
EVENTS IN TOWN
UPCOMING EVENTS FEBRUARY 2024
Sunburn Arena Ft. Illenium-Mumbai
Zakir Khan Live- Delhi 16th-17th
Get ready for a sonic extravaganza as Sunburn Arena brings the electronic sensation Illenium to Mumbai. Brace yourself for a night of pulsating beats, mesmerizing melodies, and an electrifying atmosphere that will leave you spellbound. Illenium, the future bass maestro, is set to ignite the stage with charttopping hits and cutting-edge sound. Don’t miss your chance to be part of this epic night; get your tickets now and be prepared to dance into a world of pure audio bliss.
Feb 2024
Date: 23rd February 2024 Price: Rs 1,000/- onwards Venue: Mumbai
23rd
Feb 2024
As the comedy maestro Zakir Khan takes center stage, prepare for an unforgettable night in Delhi. Zakir Khan is known for his unique storytelling and infectious humor, and he promises a laughter riot that Delhi won’t forget. Brace yourself for an evening filled with side-splitting jokes. Grab your tickets now for a dose of comic genius because when Zakir is in town, the laughter is guaranteed. Date: 16th-17th Feb 2024 Price: Rs 799/- onwards Venue: Thyagaraj Stadium, Delhi
Kisi Ko Batana Mat Ft. Anubhav Singh Bassi
India Art Fair 2024
1st-4th
Prepare for a rollercoaster of emotions as ‘Kisi Ko Batana Mat‘ featuring the incredibly talented Anubhav Singh Bassi hits the stage. This live performance promises an intimate and thought-provoking journey through life’s untold stories and struggles. He is known for his storytelling and raw humor. Don’t miss out on this unique opportunity to witness Anubhav Singh Bassi, where every untold tale becomes a shared experience. Date: 2nd February 2024 Price: Rs 799/- onwards Venue: Bengaluru
Feb 2024
2nd
Feb 2024
Embark on a visual odyssey at the India Art Fair 2024, where creativity takes center stage and artistic expression knows no bounds! Immerse yourself in a kaleidoscope of contemporary and traditional artworks, showcasing the vibrant pulse of India's diverse cultural landscape. From avant-garde installations to thought-provoking sculptures, this fair celebrates artistic ingenuity. Secure your tickets for an enriching experience that transcends boundaries and captivates the soul. Date: 1st Feb-4th Feb 2024 Venue: NSIC Exhibition Grounds, Okhla
Price: Rs 700/- Onwards
To get your events featured mail us at contact@hashtagmagazine.in INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
6 February 2024
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
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February 2024
MAN OF THE
MOMENT
Teja Sajja
Pragmatic, grounded, and realistic. These few words would be apt to describe Teja Sajja, the young star who emerged as a dark horse in the first wave of releases in 2024 with his breakthrough hit, Hanuman. Teja Sajja, the star of the year's first blockbuster, speaks exclusively to Hashtag magazine about his movie, his stint as a child actor, and why he feels he is in for a long innings with Mallik Thatipalli.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
8 February 2024
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he 29-year-old star of the super-successful movie is basking in the glow of his film, breaking records across India and proving that content is the only king when it comes to winning the audience's heart. For its young lead, though, this was an affirmation of his struggle over the past eight years when he returned to the arc lights to make his mark as a lead star after a stellar career as a child artist. Reacting to the success of Hanuman, he says, “I am extremely relieved, as I have lived with the movie and the associated pressure for almost two years. The success still has to soak in, and I sometimes feel blank when I look at the reviews or hear the numbers. Also, while I was confident that a superhero with Indian roots would be well-received, the extent of its success has taken us by surprise.”
A SUCCESS STORY The toast of the country, the movie was spawned off a single premise the actor had—why couldn’t a superhero wear a Kurta pajama instead of spandex? —and the result was this movie, which combined action, mythology, and storytelling in one template.
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I am extremely relieved, as I have lived with the movie and the associated pressure for almost two years.
Regarding the success of the movie in the Hindi belt, the actor says he wasn’t surprised. “Some early Hindi exhibitors loved the movie, so we were confident that the movie would hit a chord with North Indian audiences. I think Telugu Industries shares stories of human relationships very well, so when we combined that with a universal theme, we knew we had a winner on our hands,” he shares. The youngster is clear about the sky-high expectations that will arise from his next movie after the success of Hanuman. He states, “We never expected this movie to do so well, so I believe there was a divine INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
9 February 2024
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"We had limited resources when we started the movie. When Prashanth narrated the script, which combined stories from Indian mythology via a superhero, I was hooked on it,” he recalls and adds, “The initial reports were positive. We sold the movie to different territories, from Burma to Berlin and Nepal. We invested the money into the movie, as we had full faith in the story.”
play here. If something does very well in the future, I will be thrilled, but irrespective of the success, if I bring something to the silver screen each time I come out with a movie, I will consider it a success.” Everything about the movie was done diligently and differently, from the posters to the teaser, the first glimpse, and the trailer. While the success of the movie excites the actor, he is hopeful that this will be a turning point in his career (much like Khaidi was to his favourite actor Chiranjeevi and Simhadri was to Jr. NTR), giving him a long and exciting career.
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When people say this movie breached the 100-crore mark or the 200-crore mark, it doesn’t excite me. What moved me was the reaction from the first show when the crowd loved the movie. The math is secondary as far as I’m concerned.
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For him, the biggest takeaway from the movie was clear: the audience’s reception, and he credits only his director for that. “When people say this movie breached the 100-crore mark or the 200-crore mark, it doesn’t excite me. What moved me was the reaction from the first show when the crowd loved the movie. The math is secondary as far as I’m concerned.” Also telling about the movie’s success is how rooted it was in its making; it was shot in a village (Vattinagulapalle) just on the fringe of Hyderabad, and its VFX was made by a city firm, proving that all you need for success is determination and passion.
BACK AFTER A BREAK For Teja, the movie's success is a shot in the arm. A very successful child artist in the 90s who acted in over 50 films, he completed his Masters and came back to make it as a hero in 2013. While movies like Zombie Reddy and Adbhutam and a supporting role in Oh Baby got him success, this marks his significant return to the silver screen. He treasures the fact that Samantha (his Oh Baby co-star) called and raved about the movie, as did Telugu superstar Ram Charan. INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
10 February 2024
The Telugu industry is full of star kids and is notorious for making it difficult for outsiders to make their mark. The young star is measured when he thinks of his reply and says, “Yes, for them (star kids), the entry is easy, but their pressure and expectations are huge. The entry is difficult for us, but until we prove ourselves, the expectations are lower. The only difference is that newcomers find it more difficult to get new directors, but then everyone faces challenges. No journey is easy.” When asked if the film’s success puts all his struggles over the past decade into perspective, he smiles and says, “I’m thrilled about the accomplishment, as it has given me the foundation to build a career, but success in the film is a curious mix of hard work, talent, and a bit of luck. I’ve had my share of struggle, failure, and disappointment, and I hope fate is kind to me.”
Quick Takes Favourite actors: SRK, Hrithik Roshan, and Karthik Aryan
Currently, the actor is keen on returning to the big screen soon, whether it is a sequel to Hanuman or his next movie, an action-adventure that will go on floors soon.
A movie you can watch over and over again:
Given his practical outlook, sensible thinking, and enthusiasm to share new stories, one only expects great things from one of India’s first legitimate onscreen superheroes.
Rajamouli and Sukumar
Dhoom 2
Directors on your wish list: Inspiration: Chiranjeevi
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
11 February 2024
Advertorial
DIGITAL MAESTRO,
Balaji ’s
WAY, ARCHITECT OF DIGITAL WORLD Discover the synergy of science and strategy in Surabhi Goel's interview with Balaji Mancha, showcasing measurable ROI in client success.
C
ommencing his professional journey at the age of 24, Balaji Mancha swiftly became a standout figure in the dynamic realm of digital marketing. Hailing from Duvvur in the Kadapa district of Andhra Pradesh, Balaji earned his educational credentials from Siddhartha Engineering College in Tirupati, and BTech specializing in Electrical and Electronic Engineering. His early interest in digital events and mock sessions set the stage for his future endeavors. Recognized by the Telangana government for outstanding contributions in a mock Parliament session during his studies, Balaji's passion for digital marketing intensified. His dedication and innovative strategies earned him the title of Digital Marketing Strategist of the Year. In 2017, armed with a diploma, Balaji entered the digital marketing arena. With the unwavering support of his mother, Mrs. Laxmi Devi, and under the guidance of the founder of Infinity Reach, a prominent digital marketing company in Hyderabad, Balaji swiftly rose through the ranks. Starting as a fresher, he gained practical knowledge in a company for 3-6 months INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
12 February 2024
before joining Infinity Reach as an Ads expert. His talent soon led to promotions, culminating in his current role as the Business Head, overseeing a team of 25-26 professionals and serving a diverse clientele of 50-100, including prestigious names like Mercedes, MG Hector, and Talent Spring. Balaji's proficiency extends to personally managing 10-12 clients, including doctors, clinics, and renowned salons like Tony and Guy. He actively guides and strategizes with his team, ensuring a robust client and revenue portfolio that has sustained his successful four-year tenure with the company.
"At the heart of my strategy is the use of artificial intelligence (AI) to boost the scientific side of digital marketing," says Balaji. "AI changes how we analyze data, predict what consumers will do, and personalize their experiences." He further explains, "I incorporate AI technologies like machine learning, natural language processing, and AI-powered chatbots into my plans, making marketing campaigns more precise and effective."
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MY APPROACH PROVIDES A COMPETITIVE EDGE THROUGH PRECISE TARGETING, PERSONALIZED EXPERIENCES, AND ADAPTIVE CAMPAIGNS THAT EVOLVE WITH CHANGING MARKET DYNAMICS.
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strategies that resonate with their client's audience. Balaji's scientific approach yields tangible results for major clients. For example, a client's social media strategy was revamped, resulting in a 40% increase in engagement and a 25% boost in conversions within three months. His team constantly refines strategies by analyzing data points, optimizing ad spending, and implementing iterative improvements based on scientific methodologies.
To enhance client acquisition and engagement, Balaji states “My team leverages cutting-edge tools including advanced analytics platforms, AIpowered marketing automation, and predictive modeling software. These tools allow them to identify consumer patterns, tailoring marketing
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
13 February 2024
Setting Balaji apart is his scientifically tailored marketing strategy that delivers measurable results and ROI. While traditional methods have their place, the stalwart explains “My approach provides a competitive edge through precise targeting, personalized experiences, and adaptive campaigns that evolve with changing market dynamics.”
Looking ahead, Balaji envisions rapid evolution in the scientific dimensions of digital marketing. Over the next five years, he foresees AI becoming even more integral, with advancements in predictive analytics, AI-driven content generation, and hyper-personalization. Positioned to embrace these trends, his team stays agile, invests in AIdriven technologies, and nurtures a culture of continuous learning and innovation. Balaji's goal is not just to adjust but to take charge, using new scientific trends to bring outstanding success to clients in the digital world. Exploring startup advice or seeking enhanced ROI for your business? Contact Balaji Mancha by visiting the following links. Facebook
You Tube
LinkedIn Website
DRIVING CHANGE: THE IMPACTFUL TALE OF LOOCAFE IN INDIA
In the heart of India, LooCafe stands as a symbol of transformative innovation, rewriting the narrative of public hygiene. Founded by visionary Abhishek Nath in 2019, LooCafe is a testament to the power of a simple idea to revolutionize an entire industry. In a recent interview, Vedant Nath, leading Innovation, Technology, and Marketing at LooCafe, and Shambavi Mishra discussed the initiative's evolution and its significant impact on changing the landscape of public toilets in India.
What sets LooCafe apart from traditional public toilets? LooCafe is not just about toilets; it's a luxury public washroom concept designed to transform public sanitation. It operates on a patented innovation by Ixora Group, introducing free-to-use ‘IoT ’-based luxury smart washrooms with a café. This unique approach helps combat open defecation while providing additional facilities and a sustainable model.
Abhishek Nath
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riven by Abhishek's expertise in facility management, LooCafe was born out of the critical gap in public sanitation despite the Swachh Bharat Mission's push for cleanliness. The first LooCafe in Telangana, Hyderabad, began a journey toward improved sanitation and hygiene in public spaces. LooCafe operates on a unique public-private partnership model, collaborating with the government to provide clean and well-maintained facilities. This patented and trademarked product of Ixora Group, a pioneer in healthcare and waste management, has been well-received, transforming the public restroom experience and contributing to a cleaner, more hygienic India.
Can you shed some light on how LooCafe came into existence? LooCafe, conceptualized in 2018 by our founder Abhishek Ravinder Nath, emerged as a response to the critical issue of open defecation and public urination in India. The Swachh Bharat Mission highlighted the urgent need for accessible public toilets in a country with a population of 1.4 billion. INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
14 February 2024
Can you elaborate on LooCafe's patented innovations and innovative features? LooCafe's patented innovation includes the introduction of smart washrooms built from shipping containers. These smart facilities have a point of sale attached and incorporate RFID janitor attendance, footfall sensors, feedback support, water level sensors, and even a stink sensor. This technology-driven approach ensures a seamless and hygienic user experience.
"Our business model focuses on sustainability, with a coin of sale attached to three public toilets, ensuring a continuous revenue stream."
"Facing setbacks during the pandemic, we supported our network of small businesses, demonstrating resilience and commitment to our mission."
exhaust system, and a shoe disinfection mechanism. These measures aimed to enhance user safety and hygiene during these challenging times.
How does LooCafe keep public toilets going with its café model? Vedant Nath
Speaking of sustainability, how does LooCafe ensure its business model remains sustainable? LooCafe's sustainability lies in its business model. Revenue generated from the attached café or point of sale supports the maintenance and sustainability of the public toilets. This unique approach addresses the need for public restrooms and ensures a self-sustaining system.
What were LooCafe's responses to the challenges posed by the COVID-19 pandemic? What innovations were introduced with LooCafe 2.0? In response to the pandemic, we launched LooCafe 2.0, incorporating innovative sanitizing features. This included UV copper-coated flooring, an IoT-based misting INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
15 February 2024
LooCafe runs on an innovative and sustainable model. The money from the café or sales keeps the public toilets up and running – a win-win for everyone.
Collaboration seems to be critical to LooCafe's success. Can you share insights into your partnerships with institutions and government bodies? We've worked with institutions like the British Council, participated in events like Hyderabad Design Week, and collaborated with the Greater Hyderabad Municipal Corporation (GHMC). These partnerships broaden our reach and enhance our impact on public sanitation.
What else has LooCafé brought to the table, making India cleaner and more hygienic? LooCafé shook things up with smart washrooms and even added a café! It's not just a bathroom; it's a whole experience making India a cleaner and more hygienic place.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
16 February 2024
FROM HUMBLE BEGINNINGS TO CANINE HAVEN Mrs. Malabica Chakraborty's Wagging Tales Foundation Inspires Hope and Compassion. Chakraborty's journey began with a simple act of compassion, from humble beginnings of feeding three colony dogs to 30 in just three weeks. Her humble initiative has since grown into a beacon of hope, a sanctuary where love knows no bounds, and every wagging tail whispers a tale of resilience and the indomitable spirit of a woman who dared to make a difference. It is now a haven for the many stray and abandoned dogs that roam the city. Mrs. Malabica Chakraborty, founder of Wagging Tales Foundation, in conversation with Vittal Narayana Polepeddi.
When did you start this initiative? We started the Wagging Tales Foundation in Oct 2020. Our rescue center came into being in Oct 2021.
How has your journey been? It has been challenging as well as rewarding at the same time. Government support and funds are significant issues, but we try to brave through with our limited resources. We have vaccinated more than two thousand dogs.
As normal residents, how can we help the stray and keep the vicinity safe from attacks? Sterilization is the primary step in ensuring the stray population in every locality is controlled. You should also educate people and reduce their hostility towards stray dogs, urge feeders to feed at designated feeding spots, promote and support yearly vaccination drives for colony dogs and cats to prevent the incidence of rabies, etc. Statistics show that stray-friendly residential areas have minimal to no reporter bite incidents. INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
17 February 2024
Is there any way to identify the difference between a vaccinated and a non-vaccinated stray? Ear notching is normally done to distinguish a sterilized dog from an unsterilized one. As per ABC (animal birth control) guidelines, all dogs are given anti-rabies vaccination at surgery but need yearly boosters. Unfortunately, you cannot make the difference for vaccinations; private feeders or caretakers maintain personal records of vaccinations of dogs under their care when they get them vaccinated through private vets or clinics. Mrs. Chakraborty's Wagging Tales Foundation is genuinely remarkable. It is a source of inspiration, radiating hope and love without limits. Every wagging tail within its walls tells a story of resilience, echoing the indomitable spirit of a woman who fearlessly embarked on a mission to make a real difference. Her journey proves that a single person can indeed transform the world. I strongly urge everyone to delve into her organization's story and lend their support in whatever way possible. It's a testament to the power of compassion and action!
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
18 February 2024
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AS PER ABC (ANIMAL BIRTH CONTROL) GUIDELINES, ALL DOGS ARE GIVEN ANTI-RABIES VACCINATION AT SURGERY BUT NEED YEARLY BOOSTERS.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
19 February 2024
New Launches From chic boutiques to innovative flagship destinations, join us in exploring the frontiers of retail excellence.
Singapore’s premium one-stop curated lifestyle store - Now in India Singapore’s leading sneaker boutique, Limited Edt, has made a leap to India with a massive 1,500 sq. ft retail store in Ambience Mall, Gurugram. Limited Edt’s first overseas outpost, this curated space promises to be a go-to destination for the burgeoning streetwear scene in India. Other than carrying top-of-the-line sneaker releases, Limited Edt is also responsible for some of the best sneaker collaborations in the region, such as the ongoing Monsoon Patrol project with ASICS Sportstyle, the Urban Islander series with New Balance, and a three-part Adidas Originals pack that celebrates the store’s Singapore heritage. Now, sneaker heads of New Delhi and beyond can be part of Limited Edt’s ground-breaking footwear journey. The newly inaugurated store seamlessly combines cutting-edge design and immersive technology. The store sets the stage for an unparalleled journey with a futuristic spaceship theme, transparent LED displays, holographic/3D effects, and interactive screens. The centre of the store is dominated by a circular POD, which houses a ‘vault’ of rare sneakers inside. This exclusive section is reserved for VIP members who are given access to exclusive releases. The brand aims to showcase exclusive products from all the leading brands and introduce new-to-market footwear and streetwear brands to India.
Address: NH- 8, Ambience Island, DLF Phase 3, Sector 24, Gurugram, Haryana 122002
Timings: 10:00 am -10:00 pm
@limitededt_in
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
20 February 2024
Smartsters – Home-grown children’s furniture and décor brand opens its first standalone store in KOPA Mall, Pune Smartsters, the premium children’s furniture and home décor brand, is all set to debut at Kopa Mall Pune as a standalone store. This exciting venture follows years of unprecedented success in the online marketplace. The new Smartsters store at KOPA Mall promises to redefine the shopping experience for parents seeking innovation and give them a comprehensive awareness of the needs of developing children. The new store features many Smartsters' signature collections, showcasing furniture and décor that merge style and practicality effortlessly. From whimsical beds to vibrant storage solutions, the store aims to cater to the diverse tastes of modern parents. Spread over 450 sqft, the store showcases scientifically researched kids-friendly products such as beds and bunks, study tables, storage units, tables, chairs, mattresses, bedsheets, comforters, cushions, lamps, and more.
Address: 7 H.NO.3 + 4 / 2, Village, Mundhwa Rd, Ghorpadi, Pune, Maharashtra 411001
Timings: 10:00 am -9:30 pm
Shaya has a new address in the Southern Indian city of Hyderabad! Established to provide authentic silver jewellery with a newfound appeal, Shaya effortlessly bridges the gap between bequest authenticity and zeal for fresh delineation. Bringing this energy to Hyderabad, the brand is expanding its retail presence to this southern part of India. This offline store by Shaya offers a warm and welcoming ambience with cosy interiors, instantly making you feel at home. From the stunning displays that are larger than life to the excellent retail plan that gives you a glimpse of everything Shaya has to offer all at once, this store in Hyderabad is a must-visit! From statement pieces to understated, low-key designs for everyday wear, there is something uniquely handcrafted for every identity and wearer. This location enjoys an expansive range of Shaya’s stunning silver jewellery right at the display, giving a glimpse of everything the store offers. Known for crafting 925 silver jewellery, all its latest collections like Chitrakalay Kolkata, Bloom Your Way, To the Wanderlust in You, The Legacy of Rani Lokmahadevi, and much more will be available at the store. The new store offers a wide selection of jewellery where each piece adds an eccentric character to it.
Address: Amrutha Mall, Unit No.9, 3-1110/G/7, Raj
Bhavan Rd, Somajiguda, Hyderabad, Telangana 500082
Timings: 10 am to 9:30 pm
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21 February 2024
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
22 February 2024
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
23 February 2024
Gastronomy Calling @
Gawky Goose If you are looking for a place where food matches the interiors, the Gawky Goose Kitchen & Bar in Bengaluru’s iconic wind tunnel road is the place to head to. Known as the ‘Pub City’, Bengaluru’s Wind Tunnel Road, always has some of the most happening resto bars in the city. Naturally, brothers Kiran and Gautam Kumar were clear that this was where they wanted their space to be located. Bindu Gopal Rao explores the latest sensation in the city.
Design Story Spread over a whopping 14,000 square feet, the 390-cover space is designed to be inspired by Irish pub culture with undertones of local tropical greens. The alfresco seating area that you first see is peppered with aromatic ferns and pines. The exposed brickwork with a transparent glazed ceiling, waterfall fountain and dense foliage ensure this is also right for your four-legged friends (yes, this space is also pet-friendly). The bar is the scene stealer with emerald green and brass embellished bar hues supported by similar shaded columns on either side. The seating is plush with comfortable chairs and natural wooden tables. Do not miss the pop of yellow in the Chesterfields and wing backs accentuated by the cement tile flooring. The indoor seating space is separated from the outdoor seating with a channel of glazed partitions that ensures the connection between the spaces is never lost. The outdoor deck framed with planters adds to the connection to nature here.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
24 February 2024
Start Right The menu is an eclectic mix of world cuisine with regional twists, all made using modern techniques. Start with the Salad Caprese, a delicious mix of Buffalo Mozzarella, fresh tomatoes, pesto, wild arugula, and balsamic pearls that give the right crunch. The Avocado Salad made with Hass avocado, green mango, wild arugula, and crispy coconut flakes has a sweet chilli dressing that leaves a nice aftertaste in your mouth. There is a selection of ‘Bar Bites’ that has winners like the Tequila Congress, made with mouth-numbing, sweet, salty, spicy, and crunchy Sichuan fried peanuts tossed with onions, tomatoes, pineapple, lime, chillies topped flambéed with Tequila and the Fox Trot-Peri Peri/Cajun which has fox nuts toasted and tossed in clarified butter and peri-peri/cajun seasoning. Apart from a selection of soups, the Small Plates, has the Mangalorean Chicken Sukka, a local speciality made with boneless chicken cooked with byadgi chilli, coconut, and south spices and the Ghee Roast Stuffed Paddu available with Paneer or Chicken options. These are dumplings made with rice and lentils, stuffed with Mangalorean-style ghee roast masala. There is also a selection of small Asian plates, kebabs, pizzas, burgers and paninis, pastas, dim sums and bao’s you can try.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
25 February 2024
Food Meets Drinks The resto-bar has an eclectic collection of drinks and has several classic cocktails that have been specifically brought back with regional twists and modern techniques. They also have molecular cocktails and some signature cocktails like the Gazpacho Bloody Mary (Absolut Vodka, gazpacho cold soup, red chilli powder, topped with cucumber and chilli foam) and Balan - The Crazy Tiger (Rum fat washed in coconut water, smoked pineapple juice, in house jaggery syrup) which are popular. The extensive main course has Euro Asian Vegetable Curry made with Singapore curry powder, coconut milk gravy, vegetables and jasmine rice. It also has a nice fulfilling bite, and the Grilled Chicken Breast with char-grilled chicken breast, pan-tossed vegetables, roasted baby potato and red wine make for interesting choices in the extensive set of mains. If you are a biryani fan, try the Gawky Chicken Biryani or the local Donne Mutton Biryani for a satisfying main course. And for desserts, (yes make sure to keep some place for them), try the Tender Coconut Douhua a melange of Chinese-style coconut custard, tapioca pearls and stewed pineapple, the unique flavours come together most beautifully to create a sensory overload. Chocolate lovers must try the Cocoa Barry Chocolate Nemesis with dark chocolate, passion fruit jelly, fresh orange mousse and cocoa crumbles, which are guaranteed to take you to culinary heaven. Gawky Goose is the place to be if you are looking for a fun meeting with friends or an office lunch with colleagues. It has something for everyone and works perfectly well – day or night.
• Address: #77, Wind Tunnel Rd, Muniyappa Layout, Murgesh Pallya, Bengaluru, Karnataka 560017 • Reservations: 09901787273 • Timings: 12 pm - 1 am (Monday Sunday) • The average cost of a meal for 2 with alcohol is between INR 3,500-4,000 and without alcohol is between INR 2,500-3,000
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
26 February 2024
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27 February 2024
TOP 5 BRIDAL SNEAKER BRANDS YOU MUST TRY THIS WEDDING Explore these trendy bridal sneaker brands for your big day! Toall sneakerloving brides, it's time to ditch traditional heels and say 'I do' in style. From monotone metallics to glittery lace-ups, these unconventional options redefine bridal fashion. Whether hidden under your Lehenga or making a statement with Midi Lehengas or jumpsuits, these sneakers are a stress-free and chic alternative. Ready to shine and slay? Shambhavi Mishra lists these quirky brands for your customized and fabulous bridal sneakers. Anaar
Rocking those timeless sarees or Lehengas with a dash of urban vibes from desi jumpsuits, quirky blouses, and cool co-ord sets, these sneakers effortlessly level up any outfit. Whether pairing them with Sabyasachi's majestic ensembles or getting playful with Papa Don't Preach by Shubika, these kicks won't disappoint you. With handcrafted embroidery, zari, or some golden magic, be it a blooming floral touch or shiny silver bling, these sneakers are perfect for all wedding shenanigans. And, hey, we're crushing on this brand!
Chal Jooti
Chal Jooti, a trailblazer in the Indian wedding sneaker scene, sure knows how to turn heads! Their one-of-a-kind designs feature detailed floral patterns, vintage motifs, and even a tempting footbed adorned with a beautiful mix of desi wedding elements like ghungroos, fringes, or antique gold coins – just to name a few. From a lively burst of colours and decorations to classy simplicity, brace yourself to blend comfort with style while you tie the knot.
TIESTA
Why opt for the usual when you can step into extraordinary elegance with our Parra Fiesta bridal sneakers? We're smitten with these allwhite platform sneakers adorned with pearls and tassels – a perfect blend of chic and comfort for your special day!
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28 February 2024
Zuruj
Imagine rocking these white pearl-encrusted kicks at a classic White wedding or your vow-exchanging bash. Now, picture this: the gold and black sneakers are perfect for a Sangeet. They add just the right amount of glam, and we're vibing with their incredible craftsmanship.
Coral Haze
Coral Haze is your go-to destination if you're looking for some sorbet-hued sneakers to rock on your wedding day. What's even better? They don't just have a fantastic collection; they also offer customization to make sure your pair is a perfect match for your unique style. Coral Haze turns your sneaker dreams into reality, allowing you to add that personal touch to your wedding ensemble. So, why settle for ordinary when you can enter wedded bliss in a pair of customized, vibrant kicks from Coral Haze? It's all about making your big day as memorable and uniquely you as possible!
pic courtesy: bridestoday.in
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
29 February 2024
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30 February 2024
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31 February 2024
Being Single on Valentine’s Day: Why Does It Hurt So Much? As Valentine’s Day approaches, media, advertisements, and even conversations become saturated with images of blissful couples exchanging tokens of affection. This constant barrage can inadvertently amplify feelings of isolation for those without a romantic partner. These days, even being single has an emotionally and psychologically damaging reputation attached to it. Mehak Walia in a conversation with Akansha Khanna, a counseling psychologist, NLP Practitioner, and life coach who focuses on bettering lives, one day at a time.
single. This societal narrative may foster feelings of inadequacy, loneliness, or fear of judgment for those not in romantic relationships. Personal expectations and comparisons to others' lives may also contribute to the perceived negative reputation of being single. This is why we need to foster a more inclusive perspective on diverse life paths, which can help navigate the emotional and psychological impact of being single.” This feeling of hopelessness only gets worse during Valentine's week. While discussing this phenomenon, Akansha Khanna
W
hile discussing the same, Akansha Khanna, a counseling psychologist, NLP Practitioner, life coach, and the founder of Thrive Limitless, who is currently working with the Hans Foundation for their school project called the Hans Wellness Clinic, said, “The perceived emotional and psychological challenges of being single mostly come from societal norms that prioritize romantic relationships. Cultural narratives and media mostly emphasize that fulfillment primarily comes from romantic partnerships, contributing to the notion that being single is less desirable, making life dull or just not as happening as it is for people in a relationship.” She explained, “This can create pressure and impact people’s self-esteem and emotional well-being. So basically, society’s emphasis on romantic relationships as a measure of happiness leads to the stigmatization of being INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
32 February 2024
Akansha explained, “Valentine’s week can intensify the emotional and psychological impact of being single due to societal focus on romantic love & its celebration; it makes single people realize how lonely they are in the absence of a partner & how celebration means nothing. During this time, people may experience heightened feelings of FOMO, emotional distress, or loneliness.”
She added, “We see so much Commercialisation of the holiday, restaurants and hotels often magnifying the perceived importance of being in a romantic relationship, sharing experiences that exacerbate feelings of inadequacy or isolation for those who are single. And we must consider the increased number of social media posts highlighting romantic gestures, which can amplify these emotions for individuals without a romantic partner. Through this, social comparisons happen; seeing others engaged in romantic activities or receiving gifts during this time may trigger social comparison, leading to feelings of not measuring up or being left out.” The societal pressure and emotional impact associated with being single, particularly during times like Valentine's week, can have adverse psychological effects. These effects can be short-term, but they can also lead to awful long-term problems. These awful and possibly crushing psychological effects include:
• Lowered Self-Esteem: Constant exposure to societal norms prioritizing romantic relationships can lead to a diminished sense of self-worth for single individuals. This may manifest as feelings of inadequacy or a belief that one's value is tied to relationship status. • Increased Stress and Anxiety: The pressure to conform to societal expectations regarding relationships may contribute to heightened stress and anxiety, particularly during periods like Valentine's week. • Feelings of Isolation and Loneliness: Experiencing FOMO or a sense of exclusion during romantic celebrations can lead to increased loneliness. This can contribute to a sense of isolation and negatively impact mental well-being. • Impact on Mental Health: For some individuals, the societal emphasis on being in a relationship may contribute to symptoms of depression or exacerbate existing mental health challenges. This is especially true when societal norms clash with an individual's values or circumstances.
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33 February 2024
How can we possibly work on this? You see, to navigate the emotional challenges associated with societal pressure on relationship status, especially during times like Valentine's week, individuals can take proactive steps towards personal growth. Recognizing that being single on Valentine’s Day doesn’t diminish one’s worth or happiness is crucial. While discussing these steps, Akansha said, “First, it's essential to challenge and redefine one's value independent of relationship status, acknowledging that fulfillment can come from various aspects of life. Cultivating self-love and practicing self-compassion can significantly bolster selfesteem. Engaging in activities that bring joy, pursuing personal goals, and fostering a strong support network of friends and family contribute to a sense of fulfillment.
Additionally, challenging societal norms by promoting inclusivity and celebrating diverse life paths can help reshape perspectives on being single. Embracing individuality, focusing on personal development, and seeking professional support is integral to working towards growth in the face of societal expectations.” While societal pressures may intensify the sense of solitude, reframing perspectives and focusing on personal well-being can transform Valentine’s Day into a celebration of individual strength and resilience. Embracing the beauty of one’s journey and recognizing the multifaceted nature of love can be empowering, even amidst a sea of romantic enthusiasm. So, let’s celebrate the warmth and love this Valentine’s week by embracing the power of self-love. Happy Valentine’s week!
2024 is just around the corner, and with it comes a new wave of health trends that shape the future of wellness. From Personalized medicine to virtual reality, from plantbased diets to biohacking, Dhanush Kumar lists some emerging trends that will redefine how we care for ourselves and our health.
Health Trends 2024:
What to Expect in the Future of Wellness Personalized Medicine One of the most exciting health trends in 2024 is personalized medicine, which uses genetic, environmental, and lifestyle data to tailor treatments and prevention strategies for each individual. Personalized medicine aims to improve health care's effectiveness, safety, and affordability by delivering the proper intervention to the right person at the right time. Personalized medicine also helps prevent diseases by detecting risk factors and providing personalized recommendations for lifestyle changes such as diet, exercise, and supplements.
Virtual reality Another health trend that is gaining momentum in 2024 is virtual reality. It has a wide range of uses, including the treatment of numerous medical and mental illnesses such as chronic pain, anxiety, depression, and PTSD. The simulation of medical procedures, anatomy, diseases, and scenarios can be utilised to instruct and train both patients and healthcare personnel. Virtual reality can be used to enhance physical activity and fitness by providing gamified and interactive workouts, virtual coaches, and social features. Virtual reality can also be used to motivate and reward users, such as tracking their progress, goals, and achievements.
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34 February 2024
Bio Hacking Biohacking uses science, technology, and selfexperimentation to optimize health, performance, and well-being. Biohacking can use various methods, such as wearable devices worn on the body, such as fitness trackers, smartwatches, and biosensors, to measure and monitor multiple aspects of one’s health. Biohacking can also be used in Nootropics. They are substances that can enhance one’s cognitive abilities, such as memory, focus,
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35 February 2024
creativity, and mood. It can include natural or synthetic compounds like caffeine, modafinil, and piracetam. They can also include dietary supplements such as Omega-3 fatty acids, Vitamin B12, and magnesium. Biohacking can also be used in Genetics. It is the study of one’s genes, the units of hereditary information that determine one’s traits and characteristics. They can be used to understand health risks and potentials by analyzing one’s DNA and microbiome.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
36 February 2024
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
37 February 2024
ROMANTIC RESTAURANTS IN INDIA FOR
Valentine’s Day
Valentine’s Day is around the corner, and what better way to celebrate it than with a romantic dinner with your loved one? Whether you are looking for a cosy candlelight dinner, a stunning rooftop view, or a thrilling adventure, India has plenty of options to suit your taste and budget. Dhanush Kumar lists some of India's best restaurants for Valentine’s Day that will make your date night unforgettable.
Estella, Mumbai For a seaside romance, head to Estella, one of the most beautiful restaurants in Mumbai. Located on the Juhu beach, Estella offers a stunning view of the Arabian Sea, especially during sunset. You can savour the exquisite Australian Cuisine, cocktails, and wines while listening to the soothing sound of the waves. The restaurant has a chic and elegant decor, with white curtains, fairy lights, and candles. Estella also had a special Valentine’s Day menu featuring lobster bisque, lamb shank, and chocolate fondant.
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38 February 2024
Taj Falaknuma Palace, Hyderabad Feel like royalty as you dine in the magnificent Nizam’s Dining Hall, adorned with crystal chandeliers, velvet drapes, and priceless paintings. Enjoy a lavish 7-course Hyderabadi meal, accompanied by ghazal music, as you gaze at the stunning views of Hyderabad. This dining experience will make you fall in love all over again.
Ahilya by the Fort, Udaipur Watch the sunset over the beautiful Lake Pichola as you dine on the open-air terrace of Ahilya by the fort, a heritage hotel that overlooks the majestic fort walls. Savour authentic Rajasthani delicacies, such as laal maas, gatte ki sabzi, and sip on handcrafted cocktails as you listen to the soothing sound of the waves. This is a perfect place to enjoy the rustic romance of Rajasthan.
Neel, the Oberoi Amarvilas, Agra Nothing can be more romantic than dining in the shadow of the Taj Mahal, the ultimate symbol of love. Neel, an alfresco restaurant at The Oberoi Amarvilas, offers a spectacular view of the white marble wonder, illuminated by the moonlight and lanterns. Indulge in a symphony of North Indian and European flavours paired with vintage wines as you marvel at the beauty of the Taj Mahal.
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39 February 2024
Coconut Lagoon, Alleppey Glide through the emerald backwaters of Kerala on a traditional houseboat, your private oasis for Valentine’s Day. Enjoy a leisurely lunch of fresh seafood and fragrant curries served on the deck as the sun casts a golden glow on the water lilies. In the evening, let the gentle sway of the boat soothe you into a state of blissful serenity, sharing whispers of love under a canopy of stars reflected in the still waters.
Karma Kandara, Dharamshala Experience the tranquillity of the Himalayas at Karma Kandara, a cosy retreat that blends Tibetan charm with contemporary design. The restaurant offers a stunning view of the valley below, with snow-capped peaks in the background. Dine by the fireplace, wrapped in the warmth of the Himalayas, and share a steaming bowl of Thukpa, a traditional Tibetan noodle soup, or indulge in aromatic momos, each bite a tribute to the region’s unique culinary heritage.
Club Fenicia, Kolkata If you want to spice up your Valentine’s Day, Club Fenicia is the place to go. This rooftop restaurant and lounge at The Fern Residency offers a spectacular view of the Kolkata Skyline, a live DJ and a dance floor. You can indulge in Mediterranean and Lebanese cuisine, hookahs, and drinks while listening to music. The restaurant has a vibrant and lively atmosphere, with colourful lights, graffiti, and murals. Club Fenicia is perfect for a fun and festive night out with your partner.
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
40 February 2024
What’s New?
Hashtag Magazine gives you a lowdown on some of the new eateries in town …
Bangalore’s bar Roxie unveils India's Longest Gourmet Pizza Menu with 52 Delectable Varieties
R
oxie, the esteemed restaurant and bar in Bangalore, proudly announces the launch of the country's longest gourmet pizza menu, featuring an impressive array of 52 distinctive Italian-inspired pizzas. Elevating the pizza experience to new heights, Roxie ensures authenticity by sourcing premium ingredients directly from Italy, including flour from Caputo Mill in Naples, tomatoes from Naples, artichokes from Rome, semolina from Sicily, and olives from Puglia. From the classic Margherita pizza, showcasing Italian mozzarella, tomato sauce, and basil leaves, to the sophisticated Maliziosa, boasting tossed prawns, salsa semplice, mozzarella, garlic butter on crust, olives with pits, and the avant-garde Black Gold Pizza with signature black dough, confit cherry tomatoes, stracciatella cheese, edamame beans, and balsamic cream, Roxie's pizza menu promises a culinary journey through the diverse flavours of Italy.
Amalfitana Pizza (Ham)
Roxie's Neapolitan pizzas are available in 12-inch sizes, with prices starting from Rs. 650. The expansive pizza menu caters to diverse palates, ensuring a delightful experience for pizza enthusiasts and connoisseurs.
Marechiara Pizza
(Mushroom & Olives)
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41 February 2024
Margellina Pizza
(Artichokes)
Campagnola Pizza
(Lamb Pepperoni & Sour Onion)
Maiz Mexican Kitchen unveils its first dine-in at Phoenix Mills, Mumbai.
I
nspired by the vibrant flavours of Mexican food, Maiz Mexican Kitchen proudly announces the launch of its first outlet in Phoenix Mills, Lower Parel. As a delivery kitchen, Maiz has revolutionised Mumbai’s culinary landscape with its commitment to fresh and authentic Californian Mexican food. Post its spectacular success as a cloud kitchen, Maiz is all set to embark on a new journey with its dine-in space in Mumbai. Founded on the principles of quality ingredients, customisable offerings, and a passion for Mexican gastronomy, Maiz Mexican Kitchen brings the spirit of Mexican flavours to Mumbai. Maiz offers diverse Mexican food options to satiate the hunger pangs of visitors, with Classics like their Loaded Nachos. The menu also provides customisable wraps and bowls, such as Chipotle Paneer Burrito/Chipotle Chicken Burrito. Maiz also offers Jain and Vegan options such as Fajita Jain tacos and Herbed Tofu quesadilla.
Chipotle Chicken Burrito Bowl
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42 February 2024
Yuki, the Pan-Asian Restaurant Launches in Indiranagar, Bangalore.
I
nspired by the Koi fish's journey of travelling upwards and always looking ahead, Yuki, Bangalore's most popular Pan-Asian restaurant, launches its latest outlet in Bangalore's bustling culinary destination, Indiranagar. The 3,200 sq. ft. restaurant, pastel pink and earthy green, transports you to an exotic Southeast Asian country. While Yuki serves mouth-watering Korean, Malaysian, Burmese, Vietnamese and Thai-influenced dishes, the Japanese delicacies showcase the restaurant's culinary prowess. Specialising in live dim sums and sushi counters, the menu offers various options for various tastes and preferences. Vegetarian and veganfriendly dishes, including aromatic soups like Vietnamese Pho Soup, Mushroom Baos, Crispy Lotus Stem and Vegan Sushi, are well-represented. Going one step forward, the team at Yuki has researched and added regional Asian dishes to the menu. The restaurant has also recreated original dishes like the Kampung Rice from Malaysia and the Burmese chickpea tofu. Each dish is carefully prepared, balancing traditional recipes with modern culinary techniques, ensuring a memorable dining experience for their guests.
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43 February 2024
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44 February 2024
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45 February 2024
DATING APPS YOU MUST TRY FOR THE VALENTINE'S SEASON! Looking for Love in this coming Valentine's Season? Here are some of the best dating apps for you, listed by Shambhavi Mishra.
Tinder USP: With its "My Move" feature, Tinder empowers women to control conversations when matched, maintaining its global dominance. Tinder is a popular dating app with over 55 billion matches to date. It is available on Android and iOS platforms and is the world's most popular app for singles. Tinder has introduced a new feature called "Tinder Suggested Message" that gives users a new way to keep conversations going. One unique feature of Tinder is the "Super Like" feature, which allows users to express a higher level of serial match. Feeling the need for a change? Swipe right on Tinder, where new connections are just a tap away. Your secret is safe with us.
Bumble USP: Bumble stands out by fostering equality and confidence with its 'women make the first move' policy, providing spaces for networking and friendships. The app has a large user base in India and has been named one of Apple's 2021 Apps of the Year for connection. Priyanka Chopra is an investor and partner in Bumble, and she has played a significant role in the app's expansion and success in India. Bumble made its Asia debut in India in 2018 and has since gained a substantial user base there. One unique feature of Bumble is the "Beeline" feature, which is available for Bumble Premium users. This feature lets users see who has liked them first, providing valuable information about potential matches. Craving a shift in your love life? Take the lead on Bumble and explore a world of possibilities. Mum's the word.
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46 February 2024
QuackQuack USP: Known for its high daily downloads, QuackQuack is famous for addressing diverse dating requirements in the Indian market. QuackQuack is designed to foster authentic connections and is committed to ensuring the safety and integrity of its user base through vital back-end moderation and profile verification. One unique feature of the QuackQuack dating app is its vital back-end moderation, which ensures that moderators screen and verify all profiles to ensure that users match with genuine and verified singles. Duck out of monotony with QuackQuack, where diverse dating awaits. Keep it hush-hush; your romantic escapade is our little secret.
OkCupid USP: OkCupid's USP lies in its inclusive approach, considering users' answers to thousands of questions and emphasizing modern cultural trends. OkCupid is a perfect dating app with a free plan and a unique matching algorithm. It has introduced several new features in 2022, including selfie verification for enhanced safety and Cupid's Picks, which finds users who are compatible and likely to match. OkCupid is available in 9 languages and has supported reproductive rights for years. One unique feature of OkCupid that stands out is its comprehensive free plan. Unlike many other dating apps that offer limited features for free users, OkCupid provides a robust set of features for those who choose not to subscribe.
Hinge USP: Hinge's USP is its emphasis on meaningful connections, limiting matches to friends of friends, and designing the app to be deleted. Hinge is a popular dating app that aims to help users find meaningful connections and go on actual dates. It is known for its unique user interface and has been praised by the New York Times wedding section. One unique feature of Hinge is its "Prompts" and "Standouts" features. Prompts are short questions that help users showcase their personality and interests, while Standouts are a list of users "most your type," based on how they answered their Prompts. Grindr USP: Grindr's unique selling points include social networking features, a commitment to inclusivity, and a global impact within the LGBTQ+ community. Grindr is a popular dating app among the LGBTQ+ community, serving as a platform for gay, bi, Trans, queer, and curious individuals to meet new people for friendships, hook-ups, and dates. It is the world's #1 free dating app and has over 5 crore downloads on the Google Play Store. One unique feature of Grindr is the "Unsend" feature, which allows users to retract sent messages and photos. This gives them more power and control over their conversations for a discreet rendezvous within the LGBTQ+ spectrum, Grindr is your secret ally. Connect authentically without compromising your privacy. INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
47 February 2024
Tired of the same old hinge in your love life? Explore meaningful connections on Hinge, and remember, what happens on Hinge, stays on Hinge.
Aisle USP: Aisle stands out by prioritizing cultural respect, high-intent dating, and a personalized approach in the Indian dating landscape. Aisle is a popular dating app in India that connects people of Indian or South Asian origin from around the globe to build a community that believes in long-lasting relationships. It claims to be the median between traditional and matrimonial websites. Aisle's unique approach is that it appreciates the uniqueness of Indian and South Asian culture and is a fast-growing platform. The Exclusivity feature is a standout attribute of Aisle. It enables users to check the number of individuals their match has communicated with within the previous three days. This functionality assists users in evaluating the sincerity of their potential matches and decreases the risk of running into romance scammers. Ready to walk down a different aisle? Aisle respects your choices discreetly, providing a space for highintent connections. Shhh... It’s our little secret.
TrulyMadly USP: TrulyMadly's USPs include verified profiles, a Trust Score system, and a focus on serious dating and long-term relationships. TrulyMadly is a popular dating app in India that connects singles nationwide. It offers a "Human Touch" feature for Plus users, providing a more personalized and humancentric matchmaking experience. TrulyMadly offers an exclusive "Trust Score" feature designed to enhance the safety and trustworthiness of online dating. This feature is crucial to the app's ability to establish genuine connections, solidifying TrulyMadly as a trusted online dating platform in India. Ready for a truly mad adventure? Find genuine connections on TrulyMadly, where your secrets are guarded by verified profiles and a Trust Score system.
Gleeden USP: Gleeden's USPs include anonymity, a womenled platform, free access for women, an intuitive interface, and a significant global presence. Gleeden is an extra-marital dating app that has gained popularity in India, with over 20% of its users coming from the country. Since March 2020 in India, 70% of its users have come from Tier II and Tier III towns in the past year. Gleeden offers a safe and protected environment to meet thousands of members near you, with strict moderation to keep a highquality community of only real people. Bored with your current partner? How about a discreet detour on Gleeden? Shhh... It’s the rendezvous platform for those seeking extramarital connections. This app offers a safe and secure platform for individuals to connect with like-minded people and explore their desires without fearing judgment. The app, operated by Women for Women, empowers its peers with ultra-discreet encounters, providing them with a unique opportunity to forge meaningful connections in a controlled and consensual environment.
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48 February 2024
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49 February 2024
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50 February 2024
5 Prolific Women Contemporary Indian Artists to Watch for in 2024 In 2023, women artists from India achieved new heights and were lauded worldwide. With Amrita Sher-Gil’s work ‘The Story Teller’ becoming the most expensive Indian artwork ever sold, Google honouring Zarina Hashmi for her life’s work, and Nalini Malani winning the 2023 Kyoto Prize, Indian women artists in both modern and contemporary art are gaining momentum. This year, contemporary Indian women artists continued to wield their creativity as a powerful force, shaping the art scene and contributing to the evolution of societal narratives. With 2024 upon us, the recognition and interest Indian women artists receive will only continue to rise. Sneha Gautam, Senior Vice President at AstaGuru Auction House, lists some eminent women artists whom art enthusiasts and collectors should watch for in this year.
Nalini Malani
Nalini Malani: Among the trailblazers in the contemporary art scene who are making an impact on a global scale is painter and multimedia artist Nalini Malani, recognised for her innovative use of technology and distinctive visual language. Born in Karachi in 1946, she studied at Sir J.J. School of Arts and became one of India's video art pioneers. Malani's work often explores themes of feminism, war, and the human condition, challenging viewers to engage with complex issues in new and thoughtprovoking ways. Her dedication to seeing the artist as an activist and her exploration of womanhood through various media has indelibly impacted India’s contemporary art.
Bharti Kher:
Bharti Kher
Influential contemporary Indian artist Bharti Kher was born in London to Indian immigrant parents in 1969. She captivates with her avant-garde creations that transcend traditional boundaries and is best known for works constructed with many bindis. Renowned for her thought-provoking sculptures and installations, Kher often explores themes of identity, mythology, and the female form. With a unique artistic vocabulary, she challenges conventional notions, using unconventional materials to craft narratives that resonate globally. She continues to push the boundaries of creative expression and contributes to a dynamic discourse on culture, gender, and the evolving face of contemporary art in India and beyond. The artist currently lives and works out of New Delhi. INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
51 February 2024
Shilpa Gupta: Born in Mumbai in 1976, Shilpa Gupta is known for her conceptual and socially engaged art. She completed her BFA in Sculpture from Sir J. J. School of Art in 1997. Utilizing text, ephemera, sound, and light, she creates works that explore the subjectivity of reality through subverting traditional media roles. In 2023, Gupta's installations and interactive artworks have sparked conversations about identity, borders, and political realities. Her art transcends conventional boundaries, inviting viewers to participate in the dialogue and reflect on the interconnectedness of global issues.
Shilpa Gupta
Rekha Rodwittiya
Rekha Rodwittiya: Celebrated for her evocative paintings that traverse the realms of feminism and socio-political commentary, Rodwittiya has established herself as a creative powerhouse. Born in 1958 in Bangalore, her work is characterised by vibrant colours, intricate detailing, and a distinctive style that fuses traditional and modern elements. Rodwittiya's art often explores the complexities of female identity, challenging stereotypes and advocating for women's empowerment. Her canvases serve as poignant reflections on the nuanced experiences of women in society. Rodwittiya’s works feature bright, bold colours with female figures and symbols, creating a rich tapestry. She currently lives and works in Baroda.
Anjum Singh
Anjum Singh: Born to prolific artists Arpita and Paramjit Singh in 1976, Anjum Singh’s training first occurred in Santiniketan, after which she studied at the College of Art in New Delhi and Corcoran School of Art, Washington DC. Renowned for her intricate and vibrant paintings, Anjum Singh navigated the realms of abstraction, employing vivid colours and intricate detailing. Her art explored personal narratives, ecological degradation, urban landscapes, and the human condition. Singh's journey with cancer influenced a powerful series of works, providing a poignant commentary on mortality and resilience.
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52 February 2024
INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
53 February 2024
Lakshadweep, meaning ‘A Hundred Thousand Islands’ in Sanskrit, is a group of 36 coral islands in the Arabian Sea, off the southwestern coast of India. It is one of India's smallest and most beautiful union territories, known for its pristine beaches, turquoise lagoons, rich marine life, and diverse culture. Lakshadweep is a perfect destination for those who love nature and adventure. Dhanush Kumar lists the top seven places to visit in Lakshadweep that will take you by surprise.
Top 7 Best places to visit in Lakshadweep 1. Minicoy Island Minicoy Island, also known as Maliku, is the southernmost and second-largest island of Lakshadweep. It is famous for its unique culture, language, and cuisine. Minicoy Island has a stunning lighthouse, built by the British in 1885, which offers a panoramic view of the island and the sea. The island also has some of the best beaches to enjoy swimming, scuba diving, kayaking, and sailing. This island is a must-visit for those who want to experience a different side of Lakshadweep.
2. Bangaram Island Bangarm Island is a paradise-like island surrounded by a coral reef and a turquoise lagoon. It is one of the few islands in Lakshadweep where alcohol is permitted, making it a popular choice for honeymooners and party-goers. Bangaram Island has a luxury resort offering comfortable accommodations, delicious food, and various water sports facilities. You can also visit the nearby island of Thinnakara, Parali, which is very beautiful and serene.
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54 February 2024
3. Kavaratti Island Kavaratti Island is the capital and the most developed island of Lakshadweep. It has a population of about 10,000 people. The island has a rich history and culture, which can be explored at the Marine Museum. The island also has some of the best coral reefs and lagoons in Lakshadweep, where you can indulge in scuba diving, glass-bottom boat rides, and dolphin watching. This is a great place to visit for those who want to learn more about the life and culture of Lakshadweep.
4. Kadmat Island Kadmat Island, also known as Cardamom Island, is a coral island with a long and narrow shape. It is one of the most popular islands in Lakshadweep for water sports enthusiasts, as it has a well-equipped scuba diving centre that offers courses and trips for beginners and experts. Kadamat Island also has a lagoon, ideal for swimming and windsurfing. The island has a resort that provides comfortable accommodations, tasty food, and friendly service. This island is a perfect place to visit for those who want to have an adventurous and fun-filled vacation in Lakshadweep.
5. Kalpeni Island Kalpeni Island is a cluster of three small islands, namely Kalpeni, Tilakkam, and Pitti, connected by a coral reef. It is one of the most scenic islands in Lakshadweep, with white sandy beaches, coconut palms, and colourful coral gardens. Kalpeni Island is a paradise for nature lovers, as it has a rich biodiversity, including turtles, seabirds, and fishes. At the lagoon, you can also enjoy various water sports, such as scuba diving, sailing, and canoeing. Kalpeni Island is a beautiful place to visit for those who want to relax in the lap of nature.
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6. Agatti Island Agatti Island is the gateway to Lakshadweep, as it is the only airport in the union territory. It is one of the most beautiful islands, with golden beaches, crystal-clear waters, and lush greenery. It is a haven for seafood lovers, as it has some of the best restaurants and cafes, which serve fresh and delicious fish, crab, lobster, and squid. You can also try the local delivery of smoked tuna, prepared by drying and smoking the fish over a fire. This island is a splendid place to visit for those who want to taste the flavours of Lakshadweep.
7. Pitti Bird Sanctuary Pitti Bird Sanctuary is a small, uninhabited island, part of the Kalpeni Island group. It is a protected area, home to thousands of seabirds, such as terns, gulls, and frigate birds. The island is also a nesting site for green turtles, which come to lay their eggs on the sandy beach. Pitti Bird Sanctuary is a must-visit for birdwatchers and wildlife enthusiasts who can witness the unforgettable spectacle of nature and wildlife.
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C I T A M G I N E E H T
E L P M E T M A L A H C N U R A
place, is t n e c ifi n g a m is h T . u art of Tamil Nad e h e th in l il h la a nscends the h a c tr a t n a ru th A c le ti p s m je te a m m e la a d the Arunch at the foot of th in s h d e n b ta ry s to le s p e m th te d n m a la a ng mystery. history ti a e v th ti p to a The Arunach c in d s n e a lv e y, d it r in a iv m with history, d uranic era, a. Dhanush Ku P n e iv e v h o th S w to rd y k tr Lo c s a e to b p d n ta o te a ti a a g ic re d de nds trace its c ecture, becomin e it g h Le rc . a e m re e ti f m o f o ts s as observed is e h m ri a it e , s th e g in a bound d e e il th e v h g s u in ro g h ra dynasties. T a ch lineage, its ori g ri a a n a ts y s a a ij o V b d n le a p , m a v Te a e Chola, Pall ilgrims. th p t s The Arunchalam u u o ro h e g u m u ro n th f o n o n o ti ti lu o o v eal its ev e steadfast de th e id s g n lo a e n while inscriptions rev li c e d empires' ascent and
Story of the Arunchalam Temple The story begins with a dispute between the two powerful deities. Brahma and Vishnu argued over who the supreme creator was. Lord Shiva transformed himself into a Jyotirlinga of infinite light to settle the debate. He challenged Brahma and Vishnu to find the beginning and end of the fiery column. In his avatar as a boar, Vishnu plunged deep into the earth. Yet he couldn’t find the base of the Jyotirlinga. Brahma, in the form of a swan, soared into the heavens, reaching unimaginable heights, but still, he couldn’t find its beginning. Exhausted and humbled, Brahma and Vishnu returned to Jyotirlinga, acknowledging their inability to comprehend its true form. Recognizing their surrender, Lord Shiva revealed himself as the eternal flame, the source of all creator and destruction. The Jyotirlinga, which had manifested as a pillar of fire, descended to Earth, settling on the Arunachala Hill.
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Significance of the temple Beyond its historical grandeur, the Arunchalam temple holds profound significance. The temple complex is spread over 10 hectares and symbolizes the five elements: earth, water, fire, air, and space- while the towering gopurams represent the five sheaths of the human soul. The Arunachala Hill is revered as a manifestation of Lord Shiva, attracting devotees seeking spiritual enlightenment.
Temple’s Vibrant Festivities The Arunchalam temple comes alive during various festivals, each pulsating with the fervor of devotion. The Karthikai Deepam festival, which was celebrated on the full moon day of Karthikai, is particularly breathtaking. Thousands of lamps illuminate the Arunachala hill, transforming it into a beacon of divine light; witnessing this spectacle is a truly unforgettable experience.
Arunachala Konda: The Mountain of Fire and Light The Arunachala hill, revered as Arunachala Konda, holds a unique place in the temple's significance. This sacred mountain is believed to be a manifestation of Lord Shiva's fiery form, Agnibhairava. Pilgrims undertake the Girivalam, a 14-kilometer circumambulation of the hill, to seek blessings and attain spiritual purification.
Beyond the Obvious: The Arunachalam Temple offers a treasure trove of discoveries for the curious mind. From exploring the intricate carvings and sculptures that adorn the temple walls to unraveling the stories, it whispered through ancient hymns and chants. INDIA INDIA’S FIRST INTERACTIVE MAGAZINE
58 February 2024
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59 February 2024
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60 February 2024
HOW TO WARD OFF EVIL EYE FROM HOME
The evil eye, or buri nazar, is a common belief that someone can cause harm or misfortune to another person by looking at them with envy. The evil eye can affect anyone, and it can also impact your home, your food, your business, or your health. Therefore, protecting yourself and your loved ones from the harmful effects of the evil eye is essential. Depending on your culture and personal reference, there are many ways to ward off the evil eye from the home. Dhanush Kumar lists some of the most popular and effective methods you can try.
Use Protective Symbols One of the easiest ways to ward off the evil eye from home is to use protective symbols believed to have the power to repel or deflect the evil eye. The most common symbols that are used are 1. The Hamsa hand: This palm-shaped symbol originated in the Middle East and North Africa. It represents the hand of God, and it often has an eye in the centre, which is said to reflect the evil eye of the sender. You can hang a hamsa hand on your wall, door, or window or wear it as a pendant. 2. The evil eye charm: This circular-shaped symbol usually has a blue eye in the centre. It is believed to ward off the evil eye by attracting and absorbing it. You can wear an evil eye charm as a necklace, earrings, or ring or place it in your home, car or office.
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Use Natural Elements 1. Salt is considered to be a powerful purifier that can remove negative energy and evil eye from your home. You can sprinkle salt around your home, especially in the corners and near the entrances. You can also dissolve salt in water and spray it around your home.
2. Lemon and chilli: Lemon and chilli are considered more effective in absorbing and neutralising the evil eye. You can hang a string of lemon and chilli outside your home, preferably on a Saturday. You can cut a lemon in half and place it in a glass of water near your door or window.
Cleansing Rituals In Indian households, the fragrance of incense has long been associated with purification. Burning sage can cleanse the home, dispelling any lingering negativity. Accompanying with sacred chants enhances the vibrational frequency, creating a protective shield around your living space.
Crystal Guardians Harness the power of crystals to guard your home against the evil eye. Black tourmaline, a powerful protective stone, absorbs negative energies, while amethyst promotes spiritual balance. Strategically placing these gemstones in crucial areas of your home can create a harmonious atmosphere.
Auspicious Plants Invite nature into your home with plants believed to ward off negativity. Lucky bamboo is associated with prosperity and good fortune, while holy basil, also known as Tulsi, is revered for its purifying properties. These green guardians enhance the aesthetics and contribute to a positive and balanced environment.
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64 February 2024
CLASSIC HORROR LITERATURE:
A Dive into Timeless Tales Horror is one of the oldest and most popular genres of literature, from ancient myths and legends to modern novels and films. Horror has influenced many other genres and forms of art. Dhanush Kumar will explore some of the most influential horror literature classics from different eras and regions and learn about the authors who created them.
Dracula by Bram Stoker (1847) Bram Stoker is widely regarded as the Father of modern horror fiction. He wrote the novel Dracula, which tells the story of a vampire who travels from Transylvania to England and preys on the blood of his victims. The book is famous for its Gothic atmosphere, iconic characters, and its influence on later works of horror. Dracula is one of the most popular and influential horror novels ever written. It has also inspired many writers to create their versions of vampires.
Frankenstein by Mary Shelley (1818) Frankenstein is widely regarded as one of the first and most iconic horror novels ever written. It is the story of Victor Frankenstein, a young scientist who creates a living creature from dead body parts. However, his creation turns out to be monstrous, rejecting his creator and seeking revenge for his abandonment. Mary Shelley was only 18 years old when she wrote Frankenstein. The novel is considered one of the first examples of science fiction literature, as it introduced many scientific concepts ahead of its time.
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H.P. Lovecraft Stories H.P. Lovecraft is considered one of the pioneers of cosmic horror. He wrote stories depicting a universe where humanity is insignificant and powerless against cosmic forces beyond our comprehension. Some of the best stories he has ever written are The Shadow out of Time, The Haunting of the Dark, and the Dunwich Horror.
The Haunting of the Hill House by Shirley Jackson (1959) Shirley Jackson was one of the most influential writers of the 20th century. She was also a master of gothic fiction, but she preferred to write about more realistic settings than European castles. She wrote many beautiful novels in this horror genre, such as The Lottery, We have always lived in the Castle, etc. The Haunting of the Hill House is a story about the story of four seekers who arrive at The Hill House. At first, their stay seems quiet, but Hill House is gathering its powers, and soon, it will choose one of them to make its own. This book is a classic example of psychological horror, focusing on the psychological effects of being haunted rather than any external threat or monster.
Stephen King Stories Stephen King is one of the most prolific and successful writers in the horror genre. He has written over 60 novels, many of which have been adapted into films, TV shows, comics, and video games. He is also known for his short stories, which he publishes in various magazines and anthologies. Some of his famous novels are The Shining, It, Misery, and The Stand. King’s novels are known for their suspense, action, humor, and social commentary.
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66 February 2024
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