SINALO’S INTERIOR DESIGN PORTFOLIO
CAPE PENINSULA
UNIVERISITY OF TECHNOLOGY’S
FINAL YEAR STUDENT
Coricraft ppeals to middle to upper Income households.
CORE CONCEPT
BRAND PROMISE & PERSONALITY
BRAND VISION & VALUES
At the heart of Coricraft is the idea of “affordable luxury for everyday living.
Coricraft consistently commits to delivering handcrafted , comfortable,quality furniture. It’s personality is defined as comfortable , trustworthy , stylish authentic brand
The brands vision is to be SA’s most trusted and beloved home furniture brand , they value craftsmanship and authenticity over fast trends
Coricrafts mission is to create stylish , comfortable and affordable furniture
ORGANOGRAM
ALEX BOSSA HEAD OF SALES
MANDY ROSE COO
LILLY FENN ACCOUNTANT
SONIA ROSS HEAD OF HR
TREVOR MILL OFFICE ADMIN
NOAH NOBLE HEAD OF DESIGN
CODY RHODES HR OFFICER
DAMON HICKS SALES CONSULTANT
JAYDEN MART PRODUCT DESIGNER
PRECEDENTSTUDY
CIRCULATION&SPATIAL LAYOUT
Thisofficedesignisabalanceof acellularandaopenplanlayout office,mainlyforthestaff.Circulation corridorsarewide,ensuringsmooth flowbetweenworkzones.Spaces arezonedbyfunction,separating customerfacingareasforstaff-onlyzones
MEETING&
COLLOBORATIONSPACES
TFGofficesintergrtebothformal boardroomsandsmallbreakout roomsforteamwork.Colloboration isencouragedthroughflexible spaceswithadaptablefurnture
RECEPTION &WELCOMEAREA
Thereceptionshowcasesaprofessional corporateidentitywithsleek finishesandbrandedelements
Thedesigngivesvisitorsasense ofthecompany’sscaleandheritagein SAretail
WORKSTATIONS&WORKZONES
Workstationsarelargelyopen-plan toencouragecollaborationand efficiency Privateofficesarereserved formanagementthatensures hierarchicalyetfunctionallayout
Theofficezonescatertoretail operations,buyingteamsand corporateservices
LIGHTINGSTRATEGY
Naturallightismaximizedinthis officethroughlargewindowsin commonareas.Officesusesenergy-efficient artificiallighting forconsistentlighting.Thebalance ofdaylightandartificiallightingcreatesa productiveatmosphere
SIGNAGEANDWAYFINDING
Clearsignageismajorcirculation pointstoguidestaffandvisitors. Brandingissubtlyincorporatedin wayfindingelements Thelayoutensuresintuitive navigationwithinthelarge corporatecampus
MATERIALITY&FINISHES
Neutraltonesdominate,pairedwith polishedsurfacesforaprofessional aesthetic Durablefinishesensure longevityinhighuseareas.Branded elementssuchasgraphicsorfeature wallsreinforceidentity
FURNITURE&ERGONOMICS
Theofficefurnitureisdesignedfor longworkinghours,modulardesks andcomfortablechairsforthe workerswellbeingandefficiency. Meetingsspacesusesflexibletables toaccommodatedifferentteam sizes
BRANDIDENTITY
TheofficesexpressesTGF’scorporate strengththroughitsprofessional, structureddesign.Brandcoloursand subtlegraphicsappearininteriordetails Thedesigncommunicatesstability,trust andleadershipinretail.
SUSTAINABILITYASPECTS
TECHNOLOGYINTEGRATION
TheofficeincorporatesadvancedIT infrastructuretosupportretailoperations Fromcomputerstobuyingsystemsand communicationtools anddigitalsystemssupportinghybrid colloboration.
MOODBOARD
EARTHY
CONCEPTBOARD
DESIGNDEVELOPMENT
SIGNAGE&WAYFINDING
RECEPTIONDESKPERSPECTIVES
