LOCATIONS B R O K E R A G E
SOUTHERN GEORGIAN BAY REAL ESTATE MARKET REPORT
MAY 2021 RECIPIENT OF ROYAL LEPAGE’S BROKERAGE OF THE YEAR AWARD FOR ONTARIO
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LOCATIONS B R O K E R A G E
OVERVIEW THE RECORD SALES CONTINUE, WITH AVERAGE PRICES WAY UP AND DAYS-ON-MARKET DOWN
RECORD YEAR-TO-DATE SALES VOLUME OF $1,030,616,498 Up 182% from 2020’s $365,339,491, with units of 1213 up 95% from 2020’s 621. New listings of 1639 up 26% from one year ago, with the sales/listings ratio of 74% up 26%.
RECORD MAY SALES VOLUME OF $238,250,704 Up 174% from last May’s $87,080,655. Record May units of 269 up 82% from last year’s 148. New listings of 407 up 30% from a year ago, with the sales/listing ratio of 66% up 19%.
RECORD YEAR-TO-DATE AVERAGE SALE PRICE OF $849,643 Up 44% from the $588.308 of one year ago. Average days-on-market of 19 down 34 days.
SOUTHERN GEORGIAN BAY MARKET REPORT: MAY 2021
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OVERVIEW (cont’d) THE DEMAND FOR LISTINGS IS GREATER THAN THE SUPPLY The Southern Georgian Bay market had a high 103.5% sale/list price ratio in May. Homes sold in just 17 days on average, down 36 days from a year ago, with just 7 expired listings. As well, there is now just one month of inventory. All that, and April’s 66% sales/listings ratio, adds up to a sellers’ market. Graph 1: Southern Georgian Bay MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $1,200,000,000
$1,030,616,498 $1,000,000,000
$800,000,000
$600,000,000
$438,497,128 $400,000,000
$365,339,491
$200,000,000
$0
2019
2020
2021
Graph 2: Southern Georgian Bay MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 1,400
1,213
1,200
1,000
800
817 621
600
400
200
0
2019
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
2020
2021
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THE MARKET IN DETAIL Table 1: Southern Georgian Bay MLS® Sales And Listing Summary 2019 vs. 2020 vs. 2021
2019
2020
2021
2020-2021
$438,497,128
$365,339,491
$1,030,616,498
+182%
817
621
1213
+95%
1590
1299
1639
+26%
YTD Sales/Listings Ratio
51%
48%
74%
+26%
YTD Expired Listings
180
241
43
-82%
$122,417,707
$87,080,655
$238,250,704
+174%
May U nit Sales
234
148
269
+82%
May New Listings
454
314
407
+30%
May Sales/Listings Ratio
52%
47%
66%
+19%
44
54
7
-87%
$523,153
$588,383
$885,690
+51%
YTD Sales : Under $300K
87
51
20
-61%
YTD Sales: $300K - $499K
374
254
173
-32%
YTD Sales: $500K - $799K
268
220
541
+146%
YTD Sales: $800K - $999K
46
48
211
+340%
YTD Sales: $1M - $1.499M
26
28
172
+514%
YTD Sales: $1.5M - $1.999M
11
15
56
+273%
5
5
40
+700%
54
53
19
-64%
$536,716
$588,308
$849,643
+44%
Year-To-Date (YTD) Volume Sales YTD Unit Sales YTD New Listings
May Volume Sales
May Expired Listings May Average Sale Price
YTD Sales: $2M+ YTD Average Days-On-Market YTD Average Sale Price
NOTE: All MLS® sales data in this report comes from the Southern Georgian Bay Association Of REALTORS® and refers specifically to residential sales as of June 2, 2021.. While deemed to be reliable, Royal LePage Locations North assumes no responsibility for errors and omissions.
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
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THE MARKET IN DETAIL (cont’d) The Southern Georgian Bay market just keeps powering on. While, as Graph 3 shows, May’s volume of $238,250,704 was down 11% from March, it was the region’s fifth best month ever and twelfth straight record. 2021’s year-to-date volume of $1,030,616,498 was not only up 182% from last year, it was up 93% from 2017’s prior high. On the units side, Graph 4 shows a similar but less pronounced pattern. 2021’s year-to-date sales of 1213 were up 95% from last year and up 11% from 2017’s former benchmark 1091. Perhaps most notable was the region’s 479 sales in the $800K+ bracket, up 399% from 2020’s former record 96. Not surprisingly, the Southern Georgian Bay’s year-to-date average sale price is doing well. It’s up 125%, 73%, 73%, 58% and 44% from 2016-2020 respectively. Graph 3: Southern Georgian Bay Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $300,000,000
2019 2020
$250,000,000
2021 $200,000,000
$150,000,000
$100,000,000
$50,000,000
$0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Graph 4: Southern Georgian Bay Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 450
2019
400
2020
350
2021
300 250 200 150 100 50
0
Jan
Feb
Mar
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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LOCATIONS B R O K E R A G E
THE MARKET IN DETAIL (cont’d) As Graph 5 shows, 2021 unit sales are up from 2019 in five price ranges and down in two. The $500K-$799K, $800K$999K, $1M-$1.499M, $1.5M-$1.999M and $2M+ ranges are up 146%, 340%, 514%, 273% and 700% respectively. The Under-$300K and $300K-$499K ranges are down 61% and 32% respectively. More generally, the Under-$500K bracket – which accounts for 16% of 2021’s sales – is down 37% from a year ago. The $500K- $999K bracket – which accounts for 62% of all sales – is up 181%. And the $1M+ bracket – which accounts for 22% of all sales – is up 458%. Graph 5: Southern Georgian Bay MLS® Sales By Price 2019 vs. 2020 vs. 2021 (Units) 600
2019 2020
541
500
2021
400 374
300
2019 2000
268
254
200
220
2021
211
173
172
100 87 51
0
20
Under $300K
46 $300K-$499K
$500K-$799K
48
$800K-$999K
26
28
$1M-$1.499M
11
15
56
$1.5M-$1.999M
SOUTHERN GEORGIAN BAY MARKET REPORT: MAY 2021
5
5
40
$2M+
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LOCATIONS B R O K E R A G E
SALES BY PROPERTY TYPE Graph 6: Southern Georgian Bay MLS® Sales By Property Type 2019 vs. 2020 vs. 2021 (Dollars and Units)
2021
2021 IN DETAIL
2021
2021
$73,508,215
$211,548,478
139
867
$819,068,020
Single Family
Single Family
Vacant Land
$69,694,216
Condominium
2020
2020
Vacant Land
$12,699,067
57
$295,645,275
459
Single Family
Single Family
2019
Condominium
Vacant Land
$77,256,514
$819,068,020 UP 177% from 2020
AV. DAYS-ON-MARKET: 18 DOWN 36 days from 2020 $819,068,020
AV. SALE PRICE: $944,715 UP 47% from 2020 Single Family Condominium
2020
Vacant Land
CONDOS/TOWNS $12,699,067
$69,694,216
DOLLAR SALES: $211,548,478 UP 204% from 2020 UNIT SALES: 346 UP 114% from 2020
162
Condominium
$73,508,215 DOLLAR SALES : $211,548,478
UNIT SALES: 867 UP 89% from 2020
346
Condominium 2020
SINGLE-FAMILY HOMES 2021
2019
2019
Vacant Land
$20,026,784
AV. DAYS-ON-MARKET: 23 $295,645,275 DOWN 24 days from 2020 AV. SALE PRICE: $611,412 Single Family UP 42% from 2020
2019
Condominium Vacant Land
$20,026,784 VACANT LAND
$77,256,514
75
DOLLAR SALES: $73,508,215 UP 479% from 2020
192
UNIT SALES: 139 UP 144% from 2020 $361,240,614
625
Single Family
Single Family
Condos/Towns
Condo/Town
Single Family
Vacant Land
Condos/Towns
Vacant Land Vacant Land
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
$361,240,614
AV. DAYS-ON-MARKET: 86 EQUAL to 2020 Single Family
AV. SALE PRICE: $528,836 Condos/Towns UP 137% from 2020 Vacant Land www.locationsnorth.com
LOCATIONS B R O K E R A G E
SOUTHERN GEORGIAN BAY’S AVERAGE SALE PRICES: 2010-2021 HUGE GAINS, BOTH GENERALLY AND RELATIVE TO INFLATION SGB’s average sale price for single-family homes in Q1-2021 was $935,242: that’s up 39%, 60%, 77%, 78% and 205% from Q1 of 2020, 2019, 2018, 2017 and 2010 respectively. Q1-2021’s average condo price of $576,006 was up 38% 73%, 101%, 106% and 140% from Q1 of 2020, 2019, 2018, 2017 and 2010 respectively. From 2010-2013 the average sale price of a single-family home increased at just under Canada’s inflation rate and then rose to 155% above inflation in Q1-2021. Condo prices were under the inflation rate until 2015 before beginning to steadily climb in 2016 and finishing 88% above inflation in Q1-2021.
$1,000,000 $900,000 $800,000 $700,000 $600,000
$500,000 $400,000 $300,000 $200,000 $100,000
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Q1-2021
Single-Family Home Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On SGB’s 2010 Single-Family Home Average Sale Price Condominium Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On SGB’s 2010 Condominium Average Sale Price
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
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ROYAL LEPAGE LOCATIONS NORTH IN 2020 OUR 8TH STRAIGHT RECORD-BREAKING YEAR
WE BROKE OUR OWN SOUTHERN GEORGIAN BAY REGIONAL RECORD FOR ANNUAL MLS SALES VOLUME With $604,080,487 – up 91% from 2019 and up over 1000% from 2011
OVERALL WE HAD MORE THAN 4 TIMES THE SALES VOLUME OF OUR CLOSEST REGIONAL COMPETITOR
WE WERE #1 IN THE REGIONAL LUXURY HOME MARKET, WITH 4 TIMES THE UNIT SALES OF OUR CLOSEST COMPETITOR
Locations North Sales Volume, 2011 - 2020
2011 2011 2012 2013 2014 2015 2016 2017 2018 2019
2012
$53,047,171
2013
$89,145,175
2014
$96,796,883
2015
$121,934,732
2016
$159,707,227
2017 2018
$215,294,663 $268,894,323 $288,097,462
2019 2020
$316,114,237 $604,080,487
2020
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
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* Collingwood, The Blue Mts., Wasaga Beach, Meaford, Clearview, Grey Highlands
2020 UNIT SALES Collingwood
** $1,000,000+
The Blue Mountains UNITS
UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 213.5 Royal LePage 43.4% Locations North
Royal LePage Locations North
270
Royal42.8% LePage Locations North
RE/MAX Four Seasons
79.5
RE/MAX Four Seasons 12.6%
RE/MAX Four Seasons
54.5
11.1% RE/MAX at Blue
Century 21 Millenium
70
Royal LePage Trinity 11.1%
RE/MAX at Blue
52.5
RE/MAX Four Seasons 10.7%
Chestnut Park
55
Chestnut Park 8.7%
Century 21 Millenium
Clairwood
45
Century 21 Millenium 7.1%
Chestnut Park
RE/MAX of Wasaga Beach
23
Clairwood 3.6%
Sotheby’s
Engel & Volkers
18
Engel & Volkers 2.9%
Clairwood
Forest Hill
13.5
RE/MAX of Wasaga Beach 2.1%
Sotheby’s
7
1.1%Other
50
Non-SGBAR 8%
Other
UNITS
Forest Hill
7.5
Engel & Volkers 1.5%
Engel & Volkers
6.5
1.3%Other
Other
45
Non-SGBAR 9.2%
UNITS
PERCENTAGE
PERCENTAGE
19
RE/MAX of Wasaga Beach
11.5
RM 4 Seasons 8.4%
RLP RCR 6.6%
Chestnut Park
10.5
RM Wasaga 7.7%
12
RE/MAX Grey Bruce 5.8%
Century 21 Millenium
8
Chestnut Park 5.8%
9
Chestnut Park 4.4%
Sotheby’s
6
Century 21 Mil enium 4.4%
8
3.9%McIntee
Forest Hill
5
3.6%Exit
6.5
RLP Trinity 3.2%
Engel & Volkers
2.5
Forrest Hill 1.8%
5
2.4%Other
Clairwood
2.5
1.8%Other
24
Non-SGBAR 11.7%
Other
25.5
Non-MLS 18.7%
13.5
Other
Clairwood 2.2%
RE/MAX Four Seasons
19
Sutton Sound
11
Century 21 Mil enium 9.7%
20
Century 21 Millenium
RE/MAX Grey Bruce
Royal3% LePage Trinity
RE/MAX Four Seasons 9.2%
Chestnut Park
Sotheby’s
15
Locations North 44 Royal LePage 32.1%
89
ARA
38.5
Royal LePage Locations North
Royal LePage Locations North
RE/MAX Four Seasons
Chestnut Park 9.8% Century 21 Millenium 7.8%
Clearview
Meaford
Royal LePage RCR
48
Royal LePage Locations North 43.2%
Southern Georgian Bay (West)* UNITS
RLP Trinity 13.9%
Southern Georgian Bay Luxury Homes** UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 790.5
RE/MAX of Wasaga Beach 36.5%
Locations North Royal LePage Locations North 115.5Royal LePage 37.9%
RE/MAX of Wasaga Beach
Royal LePage Trinity 11.3%
RE/MAX Four Seasons
246
28.5
RE/MAX Four Seasons 9.3%
28
Chestnut Park 9.2%
232.5
Royal10.7% LePage Locations North
RE/MAX Four Seasons
175.5
Century 21 Mil enium 8.1%
Sotheby’s
Chestnut Park
132.5
RE/MAX Four Seasons 6.1%
Clairwood
Century 21 Mil enium 6.1% * ‘Units’ refers to18.5 the combined number of Listing Selling Engel & Volkers Sides 15.5and5.1%
Clairwood
62
Manuel Antunes 2.9%
Forest Hill
** $1,000,000+11.5
Sotheby’s
41.5
Sutton Group Incentive 1.9%
Century 21
11
Sotheby's 3.6%
Engel & Volkers
35.5
Col1.6% dwell Banker Ronan
Engel & Volkers
4
Royal LePage RCR 1.3%
29
1.3% Other
RE/MAX at Blue
3
Royal LePage Trinity 1%
420
Non-SGBAR 19.6%
73.5
22.7%Other
Century 21 Millenium
Forest Hill Other
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
Chestnut Park
Other
Clairwood 3.8%
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Georgian Triangle’s
MOST SUPPORTIVE BROKERAGE
$825,000+
1
#
Raised for local causes & Community Sponsorships from 2013-2020
Georgian Triangle
BROKERAGE
8
Straight Years* Of Record Sales!
Q1 Numbers BY THE
Annual Sales Volume 2020 Sales Up 91% from 2019
Almost
4
TIMES MORE
than our closest regional competitor†
1
#
in regional luxury home sales
4+
times more than our closest regional competitor†
308,757+
600
Page Views†
Buyer leads/month§ With over 4X the average industry conversion rate
27,690+ People Reached‡
4,333+
Clicks, Shares, Views, & Likes‡
Region’s Best Market Intelligence
52
LocationsNorth.com We average
Featured Listings
62,165+
Unique Visitors†
Detailed Market Reports Per Year FOR YOU
Socially Connected
285,872+
Social Media Impressions Clicks, Views, Shares, Likes, Tweets‡
$36,720 Giving back and working in our community
Raised for Local Charities in 2020
$22,500
COLLINGWOOD: 705-445-5520 | CREEMORE: 705-881-9005 | MEAFORD: 519-538-5755 THORNBURY: 519-599-2136 | WASAGA BEACH: 705-617-9969 *
By MLS® dollar volume sales in each of the last 8 years. †Based on Google Analytics (January 1st, 2021 to March 31th, 2021). ‡Based on social media channels (January 1st, 2021 to March 31th, 2021). §Based on March 2021 lead volume
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COLLINGWOOD 705-445-5520
THORNBURY 519-599-2136
330 First St.
27 Arthur St.
CREEMORE 705-881-9005
CRAIGLEITH 705-445-7799
154 Mill St.
209820 Hwy. 26 West.
MEAFORD 519-538-5755
WASAGA BEACH 705-429-4800
96 Sykes St.
1249 Mosley St.
STAYNER 705-428-2800
WASAGA BEACH 705-617-9969
7458 ON-26, #11.
1344 Mosley St. Unit 5.
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : M AY 2 0 2 1
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