LOCATIONS B R O K E R A G E
SOUTHERN GEORGIAN BAY REAL ESTATE MARKET REPORT
JANUARY 2021 RECIPIENT OF ROYAL LEPAGE’S BROKERAGE OF THE YEAR AWARD FOR ONTARIO
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LOCATIONS B R O K E R A G E
OVERVIEW RECORD VOLUME AND UNIT SALES, WITH PRICES UP AND LISTINGS DOWN
RECORD JANUARY VOLUME OF $107,622,661 Up 68% from 2020’s record $64,113,566, with units of 129 up 17% from January 2016’s former high of 110. New listings of 142 down 35% from 2020, with the sales/listings ratio of 91% up 44%.
JANUARY UNIT SALES UP IN FIVE PRICE SEGMENTS, DOWN IN TWO The $500K-$799K, $800K-$999K, $1M-$1.499M, $1.5M-$1.999M and $2M+ segments were up 112%, 63%, 214%, 33% and 300% respectively from last January, while the Under-$300K and $300K-$499K segments were both down 50%.
RECORD AVERAGE SALE PRICE OF $834,292 Up 34% from January 2020’s $622,462, with the average days-on-market of 29 down 42 days.
SOUTHERN GEORGIAN BAY MARKET REPORT: JANUARY 2021
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LOCATIONS B R O K E R A G E
OVERVIEW (cont’d) THE DEMAND FOR LISTINGS IS GREATER THAN THE SUPPLY In January homes, on average, sold in 29 days – 42 days fewer than last January. Additionally, the month had 35% fewer listings, a high 91% sales/listings ratio, and a very high 100% sale/list price ratio. All that, and the fact that there is now just one month of inventory, add up to a strong sellers’ market. Graph 1: Georgian Triangle MLS® Sales January 2019 vs. 2020 vs. 2021 (Volume) $120,000,000
$107,622,661 $100,000,000
$80,000,000
$64,113,566 $60,000,000
$51,693,200
$40,000,000
$20,000,000
$0
2019
2020
2021
Graph 2: Georgian Triangle MLS® Sales January 2019 vs. 2020 vs. 2021 (Units) 140
129
120
103
100
88 80
60
40
20
0
2019
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : J A N U A R Y 2 0 2 1
2020
2021
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LOCATIONS B R O K E R A G E
THE MARKET IN DETAIL Table 1: Georgian Triangle MLS® Sales And Listing Summary January 2019 vs. 2020 vs. 2021
2019
2020
2021
2020-2021
$51,693,200
$64,113,566
$107,622,661
+68%
88
103
129
+25%
New Listings
212
220
142
-35%
Sales/Listings Ratio
42%
47%
91%
+44%
Expired Listings
36
47
15
-68%
Sales: Under $300K
11
8
4
-50%
Sales: $300K - $499K
42
48
24
-50%
Sales: $500K - $799K
21
26
55
+112%
Sales: $800K - $999K
5
8
13
+63%
Sales: $1M - $1.499M
3
7
22
+214%
Sales: $1.5M-$1.999M
4
6
8
+33%
Sales: $2M+
2
0
3
+300%
68
71
29
-59%
$587,423
$622,462
$834,292
+34%
Volume Sales Unit Sales
Average Days-On-Market Average Sale Price
NOTE: All MLS® sales data in this report comes from the Southern Georgian Bay Association Of REALTORS® and refers specifically to residential sales as of Feb.. 3, 2021.. While deemed to be reliable, Royal LePage Locations North assumes no responsibility for errors and omissions.
SOUTHERN GEORGIAN BAY MARKET REPORT: JANUARY 2021
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LOCATIONS B R O K E R A G E
SALES BY PROPERTY TYPE 2021 IN DETAIL 2021
2021
2021
$8,067,000
$14,322,342
15
101
Single Family
Single Family
Condominium 2020
Condominium
Vacant Land
2020
2020
Vacant Land
$3,212,000
$12,475,977
12
73
Single Family
Single Family
2019
Condominium
Condominium Vacant Land
$6,737,500
2019
2019
$93,301,319 UP 81% from 2020
AV. DAYS-ON-MARKET: 30 DOWN 48 days from 2020 $93,301,319
AV. SALE PRICE: $923,775 UP 31% from 2020 Single Family
Condominium 2020
Vacant Land CONDOS/TOWNS
$3,212,000
$12,475,977
DOLLAR SALES: $14,322,342 UP 15% from 2020 UNIT SALES: 28 DOWN 7% from 2020
30
$51,637,589
DOLLAR SALES : $8,067,000 $14,322,342
UNIT SALES: 101 UP 38% from 2020
28
$93,301,319
SINGLE-FAMILY HOMES 2021
Vacant Land
$1,806,900
9
AV. DAYS-ON-MARKET: 27 $51,637,589 DOWN 26 days from 2020 AV. SALE PRICE: $511,512 Single Family UP 23% from 2020 Condominium
2019
Vacant Land
$1,806,900 VACANT LAND
$6,737,500
DOLLAR SALES: $8,067,000 UP 151% from 2020
20
UNIT SALES: 15 UP 25% from 2020 $44,955,700
68
Single Family
Single Family
Condominium
Condominium
Single Family
Vacant Land
Condominium
Vacant VacantLand Land
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : J A N U A R Y 2 0 2 1
$44,955,700
AV. DAYS-ON-MARKET: 85 UP 20 days from 2020 Single Family
AV. SALE PRICE: $537,800 Condominium UP 101% from 2020 Vacant Land www.locationsnorth.com
LOCATIONS B R O K E R A G E
SOUTHERN GEORGIAN BAY’S AVERAGE SALE PRICES: 2010-2020 HUGE GAINS, BOTH GENERALLY AND RELATIVE TO INFLATION SGB’s average sale price for single-family homes in 2020 was $765,517: that’s up 28%, 44%, 50%, 86% and 150% from 2019, 2018, 2017, 2016 and 2010 respectively. 2020’s average condo price of $462,246 was up 23% 38%, 39%, 75% and 108% from 2019, 2018, 2017, 2016 and 2010 respectively. From 2010-2013 the average sale price of a single-family home increased at just under Canada’s inflation rate and then rose to 112% above inflation in 2020. Condo prices were under the inflation rate until 2015 before beginning to steadily climb in 2016 and finishing 70% above inflation in 2020.
$800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Single-Family Home Average Sale Price: 2010 > 2020 Canada’s Inflation Rate Based On SGB’s 2010 Single-Family Home Average Sale Price Condominium Average Sale Price: 2010 > 2020 Canada’s Inflation Rate Based On SGB’s 2010 Condominium Average Sale Price
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : J A N U A R Y 2 0 2 1
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LOCATIONS B R O K E R A G E
ROYAL LEPAGE LOCATIONS NORTH IN 2020 OUR 8TH STRAIGHT RECORD-BREAKING YEAR
WE BROKE OUR OWN SOUTHERN GEORGIAN BAY REGIONAL RECORD FOR ANNUAL MLS SALES VOLUME With $604,080,487 – up 91% from 2019 and up over 1000% from 2011
OVERALL WE HAD MORE THAN 4 TIMES THE SALES VOLUME OF OUR CLOSEST REGIONAL COMPETITOR
WE WERE #1 IN THE REGIONAL LUXURY HOME MARKET, WITH 4 TIMES THE UNIT SALES OF OUR CLOSEST COMPETITOR
Locations North Sales Volume, 2011 - 2020
2011 2011 2012 2013 2014 2015 2016 2017 2018 2019
2012
$53,047,171
2013
$89,145,175
2014
$96,796,883
2015
$121,934,732
2016
$159,707,227
2017 2018
$215,294,663 $268,894,323 $288,097,462
2019 2020
$316,114,237 $604,080,487
2020
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : J A N U A R Y 2 0 2 1
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LOCATIONS B R O K E R A G E
* Collingwood, The Blue Mts., Wasaga Beach, Meaford, Clearview, Grey Highlands
2020 UNIT SALES Collingwood
** $1,000,000+
The Blue Mountains UNITS
UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 213.5 Royal LePage 43.4% Locations North
Royal LePage Locations North
270
Royal42.8% LePage Locations North
RE/MAX Four Seasons
79.5
RE/MAX Four Seasons 12.6%
RE/MAX Four Seasons
54.5
11.1% RE/MAX at Blue
Century 21 Millenium
70
Royal LePage Trinity 11.1%
RE/MAX at Blue
52.5
RE/MAX Four Seasons 10.7%
Chestnut Park
55
Chestnut Park 8.7%
Century 21 Millenium
Clairwood
45
Century 21 Millenium 7.1%
Chestnut Park
RE/MAX of Wasaga Beach
23
Clairwood 3.6%
Sotheby’s
Engel & Volkers
18
Engel & Volkers 2.9%
Clairwood
Forest Hill
13.5
RE/MAX of Wasaga Beach 2.1%
Sotheby’s
7
1.1%Other
50
Non-SGBAR 8%
Other
UNITS
Forest Hill
7.5
Engel & Volkers 1.5%
Engel & Volkers
6.5
1.3%Other
Other
45
Non-SGBAR 9.2%
UNITS
PERCENTAGE
RE/MAX Four Seasons
19
Century 21 Mil enium 13.9%
RE/MAX of Wasaga Beach
11.5
RE/MAX Four Seasons 8.4%
Chestnut Park
10.5
RLP RCR 7.7%
Century 21 Millenium
8
RE/MAX Grey Bruce 5.8%
Sotheby’s
6
Chestnut Park 4.4%
8
3.9%McIntee
Forest Hill
5
McIntee 3.6%
6.5
RLP Trinity 3.2%
Engel & Volkers
2.5
RLP Trinity 1.8%
5
2.4%Other
Clairwood
2.5
1.8%Other
24
Non-SGBAR 11.7%
Other
25.5
Non-SGBAR 18.7%
13.5
RLP RCR 6.6%
12
RE/MAX Grey Bruce 5.8%
9
Chestnut Park 4.4%
Other
Clairwood 2.2%
Century 21 Mil enium 9.7%
19
Sutton Sound
11
RE/MAX Four Seasons 9.2%
20
Century 21 Millenium
RE/MAX Grey Bruce
Royal3% LePage Trinity
Locations North 44 Royal LePage 32.1%
Chestnut Park
Sotheby’s
15
Royal LePage Locations North
89
ARA
38.5
PERCENTAGE
Royal LePage Locations North
RE/MAX Four Seasons
Chestnut Park 9.8% Century 21 Millenium 7.8%
Clearview
Meaford
Royal LePage RCR
48
Royal LePage Locations North 43.2%
Southern Georgian Bay (West)* UNITS
Southern Georgian Bay Luxury Homes** UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 790.5
RE/MAX of Wasaga Beach 36.5%
Locations North Royal LePage Locations North 115.5Royal LePage 37.9%
RE/MAX of Wasaga Beach
Royal LePage Trinity 11.3%
RE/MAX Four Seasons
246
28.5
RE/MAX Four Seasons 9.3%
28
Chestnut Park 9.2%
232.5
Royal10.7% LePage Locations North
RE/MAX Four Seasons
175.5
Century 21 Mil enium 8.1%
Sotheby’s
Chestnut Park
132.5
RE/MAX Four Seasons 6.1%
Clairwood
Century 21 Mil enium 6.1% * ‘Units’ refers to18.5 the combined number of Listing Selling Engel & Volkers Sides 15.5and5.1%
Clairwood
62
Manuel Antunes 2.9%
Forest Hill
** $1,000,000+11.5
Sotheby’s
41.5
Sutton Group Incentive 1.9%
Century 21
11
Sotheby's 3.6%
Engel & Volkers
35.5
Col1.6% dwell Banker Ronan
Engel & Volkers
4
Royal LePage RCR 1.3%
29
1.3% Other
RE/MAX at Blue
3
Royal LePage Trinity 1%
420
Non-SGBAR 19.6%
73.5
22.7%Other
Century 21 Millenium
Forest Hill Other
S O U T H E R N G E O R G I A N B AY M A R K E T R E P O R T : J A N U A R Y 2 0 2 1
Chestnut Park
Other
Clairwood 3.8%
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Georgian Triangle’s
MOST SUPPORTIVE BROKERAGE
1
#
$825,000+ Raised for local causes & Community Sponsorships from 2013-2020
Georgian Triangle
BROKERAGE
8
Straight Years* Of Record Sales!
20 20 Numbers BY THE
1
#
Annual Sales Volume 2020 Sales Up 91% from 2019
4
4+
times more
TIMES MORE
than our closest regional competitor
in regional luxury home sales
†
than our closest regional competitor†
LocationsNorth.com
1,314,317+
We average
600
Page Views†
Buyer leads/month§ With over 4X the average industry conversion rate
235,247+ Unique Visitors†
Featured Listings
97,548+ People Reached‡
19,395+
Clicks, Shares, Views, & Likes‡
Region’s Best Market Intelligence
52
Detailed Market Reports Per Year FOR YOU
Socially Connected
307,629+
Social Media Impressions Clicks, Views, Shares, Likes, Tweets‡
$36,720 Giving back and working in our community
Raised for Local Charities in 2019
$22,500
COLLINGWOOD: 705-445-5520 | CREEMORE: 705-881-9005 | MEAFORD: 519-538-5755 THORNBURY: 519-599-2136 | WASAGA BEACH: 705-429-4800 | CRAIGLEITH: 705-445-7799 | STAYNER 705-428-2800 *
By MLS® dollar volume sales in each of the last 8 years. †Based on Google Analytics (January 1st, 2020 to September 30th, 2020). ‡Based on social media channels (January 1st, 2020 to September 30th, 2020). §Based on June 2020 lead volume
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COLLINGWOOD 705-445-5520
THORNBURY 519-599-2136
330 First St.
27 Arthur St.
CREEMORE 705-881-9005
CRAIGLEITH 705-445-7799
154 Mill St.
209820 Hwy. 26 West.
MEAFORD 519-538-5755
WASAGA BEACH 705-429-4800
96 Sykes St.
1249 Mosley St.
STAYNER 705-428-2800
WASAGA BEACH 705-617-9969
7458 ON-26, #11.
1344 Mosley St. Unit 5.
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