Sienna Girl Jones Own Your Signature Brand Course

Course Workbook

01 CourseModules

DEFINE YOUR PERSONALITY & PURPOSE

Understanding What 'That Girl' Means to You-Define Your Personal Brand

Your Passions & Strengths: What Sets You Apart?

— Defining Your Ideal Life

CREATE YOUR PERSONAL STYLE

Creating Your Signature Personal Style

Becoming That Girl: Style Archetype

Curating Your Wardrobe Essentials

PERSONAL BRANDING MASTERY

Creating Your Unique Personal Brand

Identifying Your Unique Strengths

Define Your Core Identity

ELEVATING YOUR PRESENCE

The Power of Presence – Commanding Attention with Confidence

The Psychology of Presence: Why It Matters

Your Unique Value Proposition

CONFIDENCE & MINDSET

The Mindset of a High-Value Woman

The Foundation of Unshakable Presence

Identifying Your Pain Points and Desires

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Welcometothe course

Welcome to the "Become That Girl: Own Your Signature Personal Brand" course workbook! We're excited to embark on this journey with you as you learn the strategies and techniques to embrace your confidence, attract the right opportunities, and connect with your ideal clients Throughout this workbook, you'll discover valuable insights, practical exercises, and actionable steps designed to help you reach your goals.

You’re here because you want to stop playing it small, refine your image, and create a personal brand that reflects your true identity, values, strengths and passions

This comprehensive program aims to help ambitious women cultivate unshakable confidence, enhance their image, and build a personal brand that draws opportunities in both personal and professional settings.

As Ever,

B E C O M E

DEFINEYOUR PERSONALITY&PURPOSE

Module1

DEFINEYOUR PERSONALITY&PURPOSE

What 'That Girl' Means to You—Define a personal brand that truly aligns with who you are

Understanding your values, strengths, and passions

Your personal brand starts with knowing who you truly are Before you can confidently present yourself to the world, you must first uncover the values, strengths, and passions that define you.

In this lesson, you will:

Identify your core values and what truly matters to you. Recognize your passions and strengths that set you apart. Reflect on past experiences to understand your unique story

Your Core Values: What Do You Stand For?

Your values are the foundation of your personal brand They guide your decisions, relationships, and the way you show up in the world.

Workbook Exercise: Core Values Discovery

Write down five words that describe what is most important to you in life. Examples: authenticity, independence, luxury, creativity, success

Now, rank them in order of importance

Your top three values will become the guiding force behind your brand and decisions.

MODULE 1: DEFINE YOUR PERSONALITY & PURPOSE

MODULE 2: CREATE YOUR PERSONAL STYLE

MODULE 3: PERSONAL BRANDING MASTERY

MODULE 5: CONFIDENCE & MINDSET

MODULE 4: ELEVATING YOUR PRESENCE

01 Your Passions & Strengths: What Sets You Apart?

Identifying Pain Points and Challenges

Your passions fuel your energy and enthusiasm, while your strengths are the skills and traits that make you excel.

Workbook Exercise: Passion & Strengths Reflection

Your passions and strengths are the foundation of your personal brand They provide clarity, direction, and the confidence to present yourself authentically. When you understand what excites and motivates you, making decisions about your brand, career, and lifestyle becomes effortless.

Your strengths both natural talents and learned skills are what set you apart Recognizing them allows you to position yourself with confidence in any space, whether it’s a networking event, a professional meeting, or social media

By aligning your passions and strengths with your personal brand, you create an identity that feels natural, magnetic, and purpose-driven Instead of struggling to “find” your brand, you’ll effortlessly step into it, owning who you are and what you stand for.

What activities or topics make you feel excited and energized? What do people often compliment you on? What skills or talents come naturally to you? What could you talk about for hours without getting bored?

“Whenyoualignyourpassionsand strengthswithyourpurpose,confidence

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WhoAreYouBecoming?

DEFINING YOUR IDEAL LIFESTYLE

Craft a comprehensive profile of your ideal lifestyle by reflecting on your key attributes, values, passions, and goals. Take time to identify your strengths, desires, and preferences to gain clarity on who you truly are. Use this insight to design a life that aligns with your deepest aspirations, helping you live your most fulfilling and authentic life.

CONDUCTING PERSONAL ANALYSIS

Conduct a personal lifestyle analysis to gather insights about your ideal life. Review journal entries, patterns, and behavioral analysis to identify trends, preferences, and choices within your life to identify themes and areas for improvement.

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IdentifyingYourIdealLife

Begin by analyzing your ideal life and the primary areas for change to reach your desired goals. This understanding forms the foundation of your ideal life, and purpose as it ensures that what you want is precisely aligned with what your ideal life is that you are seeking

MIND MAP

STRENGTHS

IDEAL LIFESTYLE

GOALS

DESIRES

PASSIONS

02

CREATEYOURPERSONALSTYLE Module2

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Module2

CRAFTINGYOURUNIQUE VALUEPROPOSITION

CREATING YOUR SIGNATURE PERSONAL STYLE

Style is an essential part of personal branding, as it communicates who you are before you even speak This lesson will guide participants through the process of identifying their unique aesthetic, aligning it with their brand identity, and curating a wardrobe that reflects their values, personality, and aspirations.

The Different Style Architects

Identify which style archetype resonates with you, providing a foundation for building a wardrobe that feels true to your personality and goals.

The Style Architects

Style archetypes serve as frameworks for understanding different aesthetic preferences

Common archetypes include:

Classic: Timeless, polished, and refined

Boho: Free-spirited, eclectic, and creative

Minimalist: Clean, streamlined, and functional

Edgy: Bold, rebellious, and confident.

Romantic: Soft, feminine, and elegant.

Your style archetype isn’t rigid it can evolve and blend elements from different archetypes based on your needs and goals.

Activity:

Take a style quiz (provided within the course) to determine which style archetype(s) best reflect your personality Create a visual mood board on Pinterest or a digital platform to visualize your style inspirations

Becoming That Girl: Style Archetype Quiz

This quiz is designed to help you discover the style archetype(s) that best reflect your personality, values, and aspirations Each question will guide you toward identifying the style elements that resonate most with you Answer honestly, and let your true preferences shine!

Becoming That Girl: Style Archetype Quiz

1. When you wake up in the morning, what’s your first thought about your outfit?

a) I want something classic and timeless, easy to wear and always in style.

b) I feel like wearing something creative and free-spirited, maybe a bohemian vibe today.

c) I prefer something simple, sleek, and functional less is more.

d) I’m feeling bold and edgy today, something that stands out and makes a statement.

e) I’m drawn to something soft, feminine, and elegant that gives me a sense of grace

2. What colors make you feel most confident?

a) Neutral tones black, navy, white, beige

b) Earthy tones olive green, mustard yellow, terracotta.

c) Monochromatic palettes black, white, gray, or beige with clean accents.

d) Dark, moody shades black, burgundy, charcoal, metallics.

e) Soft pastels blush pink, lavender, cream, and soft neutrals.

3. What type of clothing item do you feel most at home in?

a) A well-tailored blazer or a sophisticated dress

b) A flowing maxi dress or a patterned blouse

c) A minimalist t-shirt and high-waisted jeans

d) A leather jacket or anything with bold embellishments or accessories

e) A delicate lace top or a chic midi skirt

4. Which statement best describes your approach to fashion?

a) I believe in timeless elegance that never goes out of style.

b) I love mixing textures, patterns, and layers to create unique, artistic looks.

c) I prefer to keep things streamlined and practical functionality is key.

d) I’m not afraid to take risks and wear something unconventional or daring.

e) I feel my best when I look soft, feminine, and effortlessly put together

5. How would you describe your ideal weekend outfit?

a) A tailored blazer over a white blouse with tailored trousers or a chic dress

b) A flowy skirt with a bohemian blouse, layered with accessories like hats and jewelry.

c) A simple but stylish jumpsuit or minimalist dress with clean lines.

d) A graphic tee with ripped jeans and a leather jacket anything that feels rebellious.

e) A pretty sundress or an elegant blouse with comfortable, flattering pants.

6. When choosing accessories, what’s your go-to style?

a) Classic jewelry pieces think pearls, gold watches, and leather handbags

b) Unique, eclectic pieces think layered necklaces, stacked rings, and feather earrings

c) Simple, refined accessories maybe a minimalist watch or a simple scarf

d) Bold, statement pieces chunky chains, bold earrings, and oversized sunglasses

e) Soft, delicate jewelry think thin gold chains, simple studs, and a dainty bracelet

7. If you were to describe your fashion style in one word, what would it be?

a) Timeless

b) Creative

c) Minimalist

d) Edgy

e) Feminine

Mostly A’s: Classic Style

You are drawn to timeless elegance and sophistication. Your style is rooted in clean lines, tailored fits, and neutral tones. You prefer versatile pieces that never go out of style, allowing you to create an effortlessly chic look that’s always polished and professional.

Signature Elements: Tailored blazers, pencil skirts, structured handbags, neutral palettes, timeless accessories

Mostly B’s: Boho Style

You have a creative, free-spirited soul Your style reflects your eclectic tastes, often incorporating earthy tones, loose, flowing fabrics, and unique, artistic accessories You love to layer and mix different textures, patterns, and styles, creating an effortlessly bohemian look.

Signature Elements: Flowing dresses, fringed accessories, ethnic prints, layered jewelry, earthy tones.

Mostly C’s: Minimalist Style

You value simplicity, functionality, and clean aesthetics Your wardrobe consists of essential pieces that are versatile, timeless, and refined Your style is about looking effortlessly chic with little effort, and you prefer classic items in neutral colors that you can easily mix and match

Signature Elements: Basic tees, well-fitted jeans, minimalist bags, monochromatic color schemes, sleek lines

Mostly D’s: Edgy Style

You’re bold, rebellious, and not afraid to make a statement. Your style reflects your confidence and willingness to break the rules. You enjoy experimenting with unconventional fashion, such as leather jackets, bold accessories, and striking silhouettes.

Signature Elements: Leather jackets, graphic tees, chunky boots, dark colors, oversized sunglasses

Mostly E’s: Romantic Style

Your style is soft, feminine, and graceful You’re drawn to elegant, delicate pieces that exude charm and sophistication Your wardrobe consists of flattering cuts, flowing fabrics, and soft hues, allowing you to embody a timeless and elegant aesthetic.

Signature Elements: Soft dresses, lace details, delicate jewelry, pastel hues, feminine silhouettes.

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Next Steps

Learn how to create outfits that make you feel empowered, comfortable, and confident in any setting.

Now that you’ve identified your primary style archetype(s), you can use this knowledge to further refine your wardrobe and personal brand. Remember, your style can evolve over time, and it’s okay to mix and match elements from different archetypes as your needs and aspirations change.

Establish a color palette that reflects your personality and enhances your personal brand.

Colors are powerful communicators they can evoke emotions and influence how others perceive you

Consider your natural coloring (skin tone, hair, eyes) and how certain colors complement or contrast with it. Identify colors that make you feel confident, vibrant, and aligned with your personal brand.

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CuratingYourWardrobeEssentials

Exercise: Build a wardrobe foundation that reflects your personal style and can easily be adapted for various occasions. Evaluate your style architect and create a capsule wardrobe that suits your style, including staple pieces, key essentials, and favorite accessories Focus on quality over quantity invest in timeless pieces that can be mixed and matched.Your wardrobe essentials should reflect your personal style and be versatile for work, social events, and casual days

Activity:

Create a list of 10 essential wardrobe pieces you need to either purchase or refine Take inventory of your current closet and identify what’s missing or no longer serves your personal brand

Creating Your Unique Personal Brand 03

Module3

PERSONALBRANDING MASTERY

A strong personal brand is what sets you apart in a crowded world It’s more than just your appearance it’s how you communicate, how you position yourself, and how others perceive you Your brand should be a reflection of your personality, values, and expertise

The Power of Personal Branding

Your personal brand is your reputation. It’s how people remember you and the impression you leave behind. Whether in your career, business, or social life, a well-crafted brand creates trust, influence, and opportunities.

Ask Yourself:

What do I want people to think of when they hear my name? How do I want to be perceived in professional and social settings?

Identifying Your Unique Strengths

Your brand should be built on what makes you exceptional. Your strengths, passions, and experiences create a unique combination that no one else can replicate.

PersonalBrandMastery

Define Your Core Identity

Core Pillars

To build a personal brand that resonates, you must first understand who you are. Dive deep into your values, passions, and strengths. Ask yourself:

01 What Do I Stand For?

02 What Makes Me Unique

03 What experiences have shaped my perspective and expertise?

04 What are my core values?

Use your answers to write a short statement that highlights your biggest strengths and what sets you apart.

Your Unique Selling Proposition (USP)

A USP is what makes you distinct in your field or industry It’s the combination of your strengths, expertise, and personality that makes people choose you over others.

Workbook Exercise: Crafting Your USP

Fill in the blanks:

"I help [your audience] achieve [specific result] by [your unique method, skill, or approach] "

Example:

"I help ambitious women build confidence and elevate their personal brand by combining luxury aesthetics with powerful storytelling "

Your personal brand is a living, evolving identity. By understanding your strengths, values, and unique position, you can shape how the world perceives you and attract the right opportunities.

THEMOSTBEAUTIFUL THINGYOUCANWEAR ISCONFIDENCE.

Module4

ELEVATINGYOUR PRESENCE

The Power of Presence – Commanding Attention with Confidence

Presence is more than how you look it’s the energy you bring into a room. A magnetic presence captivates people before you even speak, influencing the way you are perceived and the opportunities that come your way. This lesson will help you develop an aura of confidence that draws people in effortlessly

What is Presence?

Presence is the silent language of confidence. It’s the way you hold yourself, the energy you project, and the way others feel in your presence True presence is not about demanding attention it’s about commanding it through selfassurance, authenticity, and grace.

Think About This:

Have you ever met someone who instantly captivated the room? What qualities made them stand out?

This lesson will help you cultivate that same captivating energy.

The Psychology of Presence: Why It Matters

People respond to confidence, and presence is a non-verbal signal of selfassurance When you walk into a room with certainty and poise, you naturally position yourself as someone of importance

Key Benefits of a Strong Presence:

✔ Increases credibility and authority

✔ Creates instant respect and admiration

✔ Helps you stand out in professional and social settings

✔ Makes networking and relationship-building easier

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UniqueValue PropositionDiagram

Your unique value proposition (UVP) is what sets you apart from others in your field. It’s the distinct combination of your skills, experiences, and personality that makes your brand irresistible.

HOW TO DEFINE YOUR UVP

IDENTIFY YOUR STRENGTHS HIGHLIGHT YOUR DIFFERENTIATOR

YOUR UVP STATEMENT

A commanding presence isn’t about being the loudest or most outgoing it’s about owning your energy with confidence. By refining your body language, projecting assurance, and embodying high-value energy, you’ll naturally attract admiration, respect, and powerful opportunities

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Module5

The Mindset of a High-Value Woman: Unlocking Unshakable Confidence

Confidence is the key to owning your personal brand, stepping into your full potential, and navigating life with certainty and grace. But true confidence isn’t just about how you look it’s rooted in your mindset In this module, you’ll learn how to reprogram your thoughts, eliminate self-doubt, and cultivate a mindset that empowers you to show up as the best version of yourself every day Through mindset shifts, daily practices, and powerful self-assurance techniques, you’ll develop the inner strength to command any room, overcome obstacles, and step into the high-value woman you are meant to be

The Foundation of Unshakable Presence

Confidence is the foundation of an unstoppable personal brand It’s the internal force that allows you to walk into any room with grace, certainty, and authority. Without confidence, even the most well-crafted personal brand will fall flat This module is designed to help you develop an unshakable mindset, reprogram limiting beliefs, and cultivate daily habits that reinforce self-assurance. By mastering your thoughts and emotions, you will step into your highest potential and radiate the kind of energy that naturally attracts success.

True confidence isn’t about being perfect it’s about owning who you are with conviction. In this module, you will learn how to break free from imposter syndrome, eliminate self-doubt, and establish a mental framework that supports your goals. You’ll discover the power of intentional self-talk, visualization, and personal rituals that keep you aligned with your most confident self With these tools, you will not only develop lasting self-belief but also gain the presence and poise necessary to thrive in any setting.

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IdentifyingPainPointsandDesires

Use this journaling exercise to reflect on the challenges that have shaped you, the patterns that keep showing up in your life, and the aspirations that ignite your passion. This process will help you bridge the gap between where you are now and the confident, elevated woman you are becoming. Be honest, be bold, and allow yourself to dream without limitations.

FinalThoughts

As you conclude the program, “Becoming That Girl: Creating Your Signature Brand Identity”, you should feel a deep sense of empowerment and clarity about who you are and how to represent yourself in the world. This program was designed to be the pivotal moment where the pieces of your personal brand come together, fusing your values, style, voice, and vision into a cohesive, authentic identity. Now that you’ve gained the knowledge to present yourself confidently, both personally and professionally, our hope is you move forward in a way that truly reflects your uniqueness and sets you apart from the crowd.

The work doesn't stop here creating a signature brand identity is an ongoing process of refinement and growth. But with the tools, strategies, and actionable steps provided throughout this course, you now have a solid foundation for continuing to evolve your brand with intention and purpose You are equipped with the knowledge to stay true to your vision while adapting to the ever-changing landscape of personal and professional growth.

As you move forward, you can feel confident knowing that your brand identity is not just something you put on; it is an authentic expression of who you are at your core. This is your moment to fully embrace your power, your style, and your success, and step into the world as the woman you were always meant to be bold, beautiful, and unapologetically yourself!

As you move forward it is encouraged you revisit the course material and focus on modules 1 through 5 so you can gain a clearer understanding of who you are, and where you are going and step into your confidence unapologetically

HERE’S TO LEVELING UP IN BUSINESS, AND LEVELING UP IN LIFE.

SIENNA GIRL JONES

OwningYourBrand Identity

That’s it It’s that simple If you want more support on all the concepts I share in this program, you can get exclusive access to personalized coaching where I help women just like you, gain the skills and tools to master their self-identity (the key to leveling up on life). You will get specific help with your individual goals. I share exclusive content only with this offer and we discuss the best ways to apply the awesome strategies in this program.

You can click here to join now for only a personal investment $497. It’s one of the best investments you can make for your selfdevelopment Join now before the price goes up!

I look forward to assisting you on your journey. Let’s go!!

READY TO LEVEL UP!!

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