CREATIVE PORTFOLIO
SHUBHAM JAIN
BRAND CAMPAIGN
This campaign is featured here as sample work because it was my brainchild, from the hashtag and core concept to the subsequent ideas that I developed and brought to life in collaboration with designers, copywriters, and influencers.
For The Delegation of European Union To India
To commemorate the celebration of Europe Day on May 9th , 2023, we launched a year-long multipole campaign titled #EUnitedInDiversityThe campaign was launched with a unique logo that highlights the strong connect between the EU and India, and their shared celebration of Diversity.
Campaign extensions like EUnitedINSustainability, EUnitedINBiodiversity, and EUnitedINPride were launched in the coming months to capture trending conversations around Environment Day, World Biodiversity Day, and Pride Month, respectively. Through these targeted content themes, we established the EU and India as long-standing partners in various aspects of social, cultural, and economic development for over 60 years.
Success:
• The #EUnitedINdiversity campaign gained 1,68,850 impressions and 6,405 engagements across Facebook, Twitter, Instagram, and LinkedIn organically.
• The launch of the campaign on Europe Day recorded 75,600 impressions and 3,755 engagements organically, across platforms.
• Pride Month observed 80,942 impressions and 2,859 engagements organically, across platforms.
Collaborating with renowned IndoEuropean Couple Influencers to take the conversation forward in their own witty style. These popular influencers collaborated with us without any charge, as they found the campaign relatable and thoughtful.
The #EUnitedINPride campaign was a month-long initiative to spread awareness about diverse personalities and the need to breakstereotypes associated with any one community. Inspiring quotes from critically acclaimed European films were used to drive acceptance and tolerance towards different identities.
A person and person making a heart with their hands Description automatically generated
PRIDE MONTH CAMPAIGN
An offshoot of the larger campaign, this sub-campaign was ideated by me, researched and worked upon with the help of an amazing team.
Period: 30 days
Impressions: 80,942
Reach: 34,622
Engagement: 2,632
Mode: 100% Organic
• Celebrating Pride Month by involving the EU Delegation staff as allies standing in solidarity for the cause
• Putting emphasis on acceptance and #LoveIsLove in the messaging
• Creating content series like #BreakStereotypes to spread awareness on harmful stereotypes spread about the LGBTQ+ community
CREATIVE IDEAS FOR THE EU FILMFESTIVAL FESTIVAL
Country specific posts
Day-wise wrap up posts
Director and film information
Dignitaries’ video interviews
On-ground fun and games
Activities during the film festival
TOPICAL VIDEOS FOR BRANDS
All the samples shown here reflect my end-to-end involvement in the creative process, from ideation and scripting to design briefs and video production guidelines.
https://www.instagram.com/reel/C 0RdYEgPgf/?igsh=MXBvbzdsdTRjaDdhdw%3D %3D
https://www.instagram.com/reel/ C4wri4SR8yE/?igsh=NGN3bWRlc W9xZjU3
https://www.instagram.com/reel/C55 HENmvGCk/?igsh=eHFrZDJ5OXZoc3 Ny
https://www.instagram.com/reel/ DIIeEbRSsAJ/?igsh=c2Q5amgxZ3 FwNXVk
AI-LED STORYTELLING
Experimenting with new age design concepts and innovative forms of brand integration
A conversational carousel series created for the Aha Movement – a spiritual and mental wellness brand focusing on inner work and mindfulness. The idea was to bring alive important conversation about workplace stress in a candid and relatable format, making working professionals stop, read and engage.
https://www.linkedin.com/feed/up
date/urn:li:activity:7372182633885 126656
BRAND CAMPAIGN
#BACKTOCAMPUS
An immersive campaign designed for to invoke a sense of nostalgia and anticipation among global educators about a unique residential conference curated by the brand. A fresh mood-board involving college-style notice board and scrapbook design elements with warm colors was developed to effectively convey the messaging of reliving forgotten days.
PERSONAL CONTENT FOR OWN INSTAGRAM TRAVEL & LIFESTYLE PAGE
https://www.instagram.com/re el/CrLZmBXgn0p/?igsh=MTJpZ DBlNno5ZmdpeQ%3D%3D
https://www.instagram.com/reel/Co
xSXTEP-f/?igsh=MTZrbGRkNTdhaXZlOQ%3D %3D
https://www.instagram.com/p/DOio EHnD-io/?igsh=ajFvaGtpZjY2a2Rx
https://www.instagram.com/reel/ CXQPIruFKPe/?igsh=Y3V2ODBuN HJ2czJs
Experimental in nature, these content pieces showcase my aesthetic sensibility and creative journey of self-expression, crafted independently using tools like Instagram and InShot.
https://www.instagram.com/reel/ Ch_vrObPK8c/?igsh=MW9zdmo1Y WI5YjVxdA%3D%3D
AUTHORSHIP – FICTION NOVEL
Wrote and published my first full length fiction novel, which gave me deep insights into long form and structured storytelling. The cover image is ideated and designed by me, using AI.
Synopsis: Solitude is a haunting collection of four stories that are frightening, unsettling, melancholic and mysterious. It combines the emotional weight of human drama with the chills of horror, delving into the fragile corners of the human psyche through paranormal, psychological, wildlife, and folkloric horror. Blending psychological unraveling with supernatural dread, this novel is a slowburning descent into obsession, loneliness, and the horrors that fester when you are alone.
Perfect for readers who crave emotionally charged stories where the lines between love, obsession and the supernatural slowly blur.
https://www.amazon.in/Solitude-Intimate-Tales-Loneliness-Horrorebook/dp/B0FHXPDHPG?ref_=ast_author_dp&dib=eyJ2IjoiMSJ9.V0yQvNDyGwLbK6oZxpIvxw.RkEjfcW eDbmXYG7NVgZb0YX2WjVRmzBmfxSdCnhU4Q4&dib_tag=AUTHOR