Red Cat supports integrated military operations with a unified family of unmanned systems designed for air, land, and sea environments. Our UAV portfolio, including Black Widow™, Edge 130, and FANG™ F7, delivers ISR and mission-critical capabilities in contested environments. The Variant 7 USV extends reach into the maritime domain with high-speed, low-profile, mission-adaptable performance. Designed and manufactured in the United States, Red Cat supports U.S. and allied militaries while strengthening national security and industrial readiness.
NASDAQ : RCAT
MEPROLIGHT REDEFINES MID-POWER OPTICS
Meprolight’s MVO™ 3–18 is built around a simple truth of modern shooting: mid-power optics deliver the most effective balance of performance, size, and adaptability. Designed around the realities of how shooters actually operate, as opposed to theoretical extremes, the MVO™ 3-18 configuration delivers a rare combination of interaction, clarity, and features that adapt seamlessly across disciplines. At 3x, the scope provides a wide, forgiving field of view supporting rapid target acquisition, confident transitions, and situational awareness at closer distances. Dial the magnification upward and the optic reveals its strongest feature—precise resolution and image fidelity well into extended ranges without sacrificing usability or visual comfort.
This flexibility is paired with carefully optimized objective lens options maximizing light transmission and brightness that creates a crisp, high-contrast sight picture in varied lighting conditions. From early morning hunts to long competitive days under a harsh sun, the sight picture is crystal clear. Where the MVO™ 3-18 distinguishes itself is not in chasing
remains consistent edge-to-edge, supporting confident holds, accurate ranging, and clean target identification at any setting. Just as important, the scope’s size and weight is controlled, preserving rifle balance and maneuverability, an often-overlooked factor that directly impacts real-world performance. For hunters, this means one optic can ethically and effectively handle everything from wooded terrain to open fields. For professionals, it translates to a dependable tool capable of adapting to unpredictable distances and environments. For competitive shooters, it offers the precision and repeatability needed to engage diverse stages without compromise.
The MVO™ 3-18 is not designed to be the biggest or the most extreme optic in a lineup; it is designed to be the most useful. By blending magnification range, optical performance, and practical ergonomics into a single, cohesive system, it embodies what a true mid-power optic should be and why this configuration continues to define the standard for allaround performance in today’s shooting landscape.
Based on extensive customer feedback, Ruger has upgraded the 10/22 rifle line with enhanced features previously found only in select configurations. These improvements are designed to deliver even greater performance. Select models now feature a BX-Trigger ® , lightweight stock, match bolt release and a receiver that incorporates a rear cleaning port. With more than 10 million produced over the past 61 years, the 10/22 has inspired a loyal following and remains the benchmark for rimfire excellence.
Simple Ideas
Great products don’t have to be complicated; they just need to do the job.
The Five Minutes With…column in SHOT Business aims to give our readers a look into the thinking of key players in our industry. Over the years we’ve interviewed CEOs, CMOs, sales directors, and owners of small businesses. In every case, I learn something about the passion of the folks who inhabit this enterprising world, whether the person interviewed represents a manufacturer of firearms, optics, ammunition, or accessories.
This issue (see page 14) the focus is on Steve Minneman, the CEO of MTM Molded Products. Most of us are more familiar with the name on its shooting sports products—MTM Case-Gard. Established in 1968, and still family owned, the Ohio-based company began with a simple idea for storing ammo and now offers a broad range of products specifically designed for the shooting sportsman. Products in the company’s current lineup include ammo boxes, shooting rests, rifle and handgun cases, gear crates, gun-maintenance components, and rifles rests, among others.
M inneman is a plain-spoken Midwesterner, one who doesn’t mince words—and doesn’t
Benefitting from a simple, bulletproof design, MTM Case-Gard’s R-50 Series of ammo boxes has been around for over 50 years.
waste them either. When I asked him how the company stays ahead of the competition he answered, “We stay ahead by making sure engineering is first. Marketing is second. We own our molds. We control our materials. We test our products the way they’re actually used—not in a lab, but on a bench, in a truck, and at the range. When you do that long enough, you get pretty good at it. And we don’t forget who we are. Family business. Ohio roots. No shortcuts.”
W hen asked how he meets the expectations of his customers, he answered in a similar vein: “By doing what we’ve always done: make it simple; make it tough; make it affordable; make it here. If something breaks, we fix it. If something doesn’t work, we redesign it. We don’t hide behind fine print. Customers expect honesty, and that’s what they get.”
H is products aren’t fancy or flashy, but they do the job. Nothing wrong with that.
I ’d also like to draw attention to The Simple Truth (page 48). Miles Hall, who gained his retail experience the hard way—by owning and operating a retail and range operation in Oklahoma City for many years—tackles one of a salesman’s biggest issues: talking your way out of sale. You’ve all heard the old adage: “you have two ears and one mouth.” It may be a shop-worn phrase, but its truth still resonates today. Years ago I watched as a colleague won— and then lost—an argument with a difficult boss by ignoring the wisdom of this phrase. He had prevailed, but continued to talk, pressing his point beyond all reason. In a flash, he snatched defeat from the jaws of victory.
A s Miles notes, “ People love to buy; they hate to be sold.” Listen carefully, then provide the advice that helps the customer meet his individual needs. That way you both benefit.
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CCW Safe Specializes in Self-Defense Legal Services
Discharging a firearm in a self-defense situation has profound ramifications. Even a fully justified discharge will undergo legal scrutiny, a sometimes lengthy process that can get really expensive. CCW Safe is a self-defense legal service membership company founded by retired law enforcement officers and an attorney. Through a subscription, it covers expenses such as attorney’s fees, investigators, and expert witnesses, and it also offers resources such as training,
emotional support, and other benefits, depending on the plan selected. Founded by retired police officers Mike Darter and Stan Campbell and attorney Kyle Sweet, it evolved out of a desire to offer the public the same caring, comprehensive service that police officers receive when they’ve acted in self-defense in the line of duty. Since 2011, the company has worked to extend that care and personal attention to every member who has experienced trauma associated with acting in self-defense to protect themselves and their families.
“Our plans are designed to cover unlimited criminal and civil defense costs,” says Garrett Hardesty, affiliate manager and member services specialist. “This means any attorneys, expert witnesses, and private investigators are paid for by us with no cap. We will get you the best experts money will buy on your side. We also take care of things like bail if arrested, crime scene cleanup, counseling sessions, wage loss during trial, firearm replacement, and so much more. Our plans are designed for members not to endure out-of-pocket expenses for their defense; we take care of all of it. We had a member go through a murder trial where we spent just over $400,000 to successfully defend him. The only cost to him was his membership fee.”
Self-defense laws vary greatly from state to state, but even in “Stand Your Ground” jurisdictions, someone who discharges a firearm in a self-defense situa-
tion will probably need competent legal counsel. Hardesty agrees.
“Even in places with Stand Your Ground laws, it is not uncommon to be arrested following your incident, depending on where it occurs and the facts of the case,” he says. “We had a member in a Stand Your Ground state who made multiple attempts to get away from the incident. He ended up defending himself, but was still charged with murder. Stand Your Ground laws can help, but in most cases, you still do have to go through the legal process, especially if you discharge a firearm or injure/kill someone.”
Hardesty emphasizes that Stand Your Ground does not give you a “free pass,” and such events are evaluated on a case-by-case basis. When an incident does occur, what does CCW Safe recommend as a first course of action?
“First, make sure the scene is safe,” he says. “If you need to find a safe place, leave. We always recommend that members notify law enforcement/911 as soon as possible following a self-defense incident. In law enforcement’s eyes, at the start of the investigation they typically see the first person who reports the incident as the victim. Second, only give basic information (i.e., here is where I am at, I had to defend myself, and I need medical attention). After you get first responders on their way, members are instructed to call our emergency hotline, which will connect them with an attorney in an attorney-client privileged
conversation. This will start all of our resources to support the member.”
An important aspect of CCW Safe’s coverage is its Critical Response Team. “Our Critical Response Team is something that truly sets us apart,” Hardesty says. “As soon as we get the call to the emergency hotline, a text is sent out to our Critical Response Team. This team is made up of Gary Eastridge and Cris Cunningham. Gary retired as a homicide detective in Oklahoma City. In addition to being the chief DA investigator for the Oklahoma County DA’s office, he was involved in an on-duty shooting as well. Cris Cunningham also retired from the Homicide unit, but has investigative experience with many types of violent and non-violent crimes. After that call comes in, the team stands by and is on the next plane out to the member. They walk the member through the entire process, provide peer support, and help arrange all the support and resources that CCW Safe brings to the member. This team goes above and beyond for our members. There have been cases where the member’s home is a crime scene, so our team will get them a nice hotel, buy them new clothes, and make sure they get the help they need.”
Currently, CCW Safe offers nine separate plans, each of which is tailored to the individual needs of the subscriber. ccwsafe.com
WINCHESTER ROLLS OUT LEVER-ACTION AMMO
The Winchester legacy continues with the introduction of American Lever Range ammunition. Designed and optimized for the lever-gun enthusiast, American Lever Range ensures that the guns that won the west will continue to win on the range.
American Lever Range bullet profiles are optimized for sure feeding and fast cycling while uniform powder charges and precision-built bullets deliver shot-to-shot consistency. In addition, the use of modern propellants reduces barrel and action fouling.
“The lever gun has seen a resurgence in the last five years,” says Kyle Masinelli, senior director of product innovation and strategy for Winchester Ammunition. “While some modern ammunition can work in lever-action firearms, you really need specific bullet profiles to get the most performance out of your lever gun. American Lever Range is intentionally designed to feed and cycle optimally out of a lever action and priced at a value that you can run it all day.”
Initial offerings include .30-30 Win. 150-grain open tip, SRP: $21.99; .357 Mag. 158grain jacketed soft point, SRP: $28.99; .44 Rem. Mag. 240-grain jacketed soft point, SRP: $40.99; and .45 LC 250-grain lead, SRP: 50.99. winchester.com
BBrowning Revises Corporate Structure
rowning is making a number of changes to its corporate structure in 2026. All of the following appointments became effective on January 1, 2026.
Blake Mecham has been promoted to the position of vice president of sales and firearm products. Mecham will be assuming the responsibilities for company-wide sales and leading the firearms product team strategy and direction for future development and expansion. He has been with Browning for 17 years in various sales positions.
Fen X Custom Ear Inserts
Nate Chambers has been promoted to the position of national sales manager of Browning Firearms. His responsibilities will include Browning firearm sales along with managing co-op advertising and sales support functions. Chambers’ experience and strong customer relationships will further Browning’s firearms growth initiatives. He has been with Browning for nine years in various sales and product development positions.
Matt Bangerter has been promoted to the position of national sales manager of Winchester Repeating Arms and Browning Outdoor Products. His diverse skillset will lend incredible value to the oversight of Winchester firearm sales and all outdoor product categories. Bangerter has held various positions in customer service, product management, and sales during his 12 years at Browning. browning.com
Fen X’s in-ear hearing protection provides a custom-fit through an online platform in which users can quickly purchase from the comfort of their home using their smartphone. The company’s proprietary Smartphone Scanning Technology, which works with iPhones 10 and above, allows users to order from home, and the company will ship custom-molded earplugs within 48 hours.
Fen X’s advanced scanning technology streamlines the process, allowing users to obtain custom ear protection quickly and easily. There are no hassles; it is just pro-grade performance shipped within 48 hours.
The company recently upgraded its website to further enhance the buying experience. “We think customers are going to appreciate how easy it is to get custom earplugs from our new system,” says Gary Lemanski, CEO of Fen X. “Our no-risk warranty is a first for a custom product, eliminating the risk for our customers.”
Using the Fen X app on a smartphone, AI technology enables users to scan their ear from home, producing a perfect image of their ear. That saves the customer money and time, allowing them to obtain a custom product without the need for a costly audiologist visit or the hassle of working with molds. Each custom set of earplugs is manufactured and shipped within 48 hours, ensuring a final product from scan to delivery in just a few days rather than weeks.
Fen X also provides custom ear protection for nearly any application or environment, including recreational shooting. It also features custom adapters for popular true wireless earbuds, including Apple AirPods Pro, Sony WF-1000XM5 (and previous XM4), and Bose QuietComfort Earbuds. fenxcustom.com
Blake Mecham
Nate Chambers
CCI CELEBRATES 75TH ANNIVERSARY
Though CCI was formally established in 1951 as Cascade Cartridges, Inc. by Dick Speer, a machinist by trade, the origins of the company date back several years.
“Dick’s older brother, Vernon, had established Speer Bullets in the mid-1940s, and his success convinced his younger brother that there was a future in selling reloading components,” says J.J. Reich, CCI’s senior communications manager. “So, Dick moved to Lewiston, Idaho, with the idea of making brass cases for cartridges that were hard to find in the reloading market.”
But a critical shortage of the brass needed for cases derailed the original plan. Instead, he decided to enter the component primer business, and his non-corrosive, non-mercuric formulas for sporting cartridge primers caught on and laid the foundation for all that was to come.
“Dick’s cartridge cases were good, but they were an unsuccessful product,” says Reich. “CCI, as we know it today, started with the launch of their successful primer component manufacturing business 75 years ago.”
To handle the new primer business, Speer bought a small chicken ranch next to the Lewiston Gun Club just a mile south of his brother’s bullet works. The farmhouse doubled as an office and warehouse, and production began in a renovated chicken coop. He quickly erected modern labs and manufacturing buildings, gaining the room to expand the product line. When the gun club moved, Speer bought the adjoining property for future expansion. The CCI plant still occupies that property.
“Today, CCI and Speer Ammunition operations include three facilities that reside on a total of 400 acres with more than 350,000 square feet of state-ofthe-art manufacturing space, staffed by 1,100 employees,” says Reich. “These facilities run 24 hours a day, seven days a week, all year long.”
The two plants are still located about a mile apart in their original locations in Lewiston, near the banks of the Snake River, with the Craig Mountains in the background. A primer plant is situated a short distance away in Southport Business Park.
CCI’s dedicated, experienced workforce delivers a wide variety of products that have built unparalleled brand loyalty among millions of shooters and hunters. This diverse range of products includes rimfire and handgun ammunition, primers and reloading components, and more, such as power loads for tools
used in the construction industry.
“CCI’s current ammunition catalog offers more than 149 items with 30 options in the primer category, 53 options in centerfire handgun, and 66 offerings in rimfire ammo, far more than any rimfire competitor,” says Reich. “Our quest to create new and purposeful ammunition and a willingness to listen to customers’ wants and needs are what started CCI, and it is why the company has been in business for so long.”
But, as with many large industrial operations, small steps preceded giant ones. In the early 1950s, CCI was developing and manufacturing small-arms primers, and government orders accounted for nearly all of the company’s production. Dick knew he had to expand his customer base, and by 1956, a whole selection of CCI primers was commercially available. This included No. 200 Large Rifle, No. 300 Large Pistol, No. 400 Small Rifle, and No. 500 Small Pistol. These primers are still offered today.
“In the 1960s, CCI expanded into making rimfire power loads for use in powder-actuated industrial fastening tools, also known as ‘nail guns’,” says Reich. “This opened the way for rimfire sporting ammunition, and in 1963, CCI started producing factory-loaded rimfire rounds.”
CCI’s Mini-Mag was marketed to “make your .22 shoot like a magnum.” CCI’s rimfire products quickly became the top .22 LR ammunition of its time, and it still maintains that stellar reputation.
In addition to creating innovative rimfire loads, CCI also excelled in another key area—innovative packaging.
“In the 1970s, CCI pioneered the use of “100 PAC” and “50 PAC” plastic boxes with a sliding lid; similar boxes are still used today,” says Reich. “Rimfire and centerfire shotshells featuring small payloads of small-sized shot in blue plastic capsules also became popular products.”
In the 1980s, plastic blister packs were produced for mass merchandisers to hang ammo on wire racks. CCI’s “Belt Pak,” a blue plastic box with a hinged lid and a curved belt loop and a plastic “Ammo Can,” an olive-drab bulk box, helped sell more Mini-Mags in high-volume packaging.
“In the 1990s, CCI perfected the first hyper-velocity .22 Win. Mag. cartridge, aptly named Maxi-Mag +V (Plus Velocity),” says Reich. “This higher velocity set the tone, as many of our current .22 WMRs are set at this higher velocity of 2,200 fps.”
The company also began loading rimfire cartridges with a segmented hollow-point (SHP) bullet design that broke into three equal pieces, creating separate wound channels for fast, effective terminal performance. These bullets are in many of their product lines today.
The 2000s brought many products that were, and still are, popular products in the current CCI catalog. CCI’s Velocitor HP .22 LR was introduced, and its impressive velocity of 1,435 fps with a heavy 40-grain bullet was quite an accomplishment for the time. CCI collaborated with Hornady to launch the .17 HMR and .17 Mach 2 cartridges. New Arsenal rifle primers were introduced due to the popularity of the prepper trend within the hunting and shooting industry at that time.
“The 2010s delivered more innovative and trendy products,” says Reich. “A new tactical .22 LR load for AR-style rifles was introduced, following the trend of modern sporting rifles becoming more mainstream.”
Larger-shot “Big 4” loads featuring No. 4 lead shot were added to the centerfire handgun lineup. The industry’s first .22 LR polymer-coated bullet was introduced in 2018. Several more Clean-22 loads followed in the years ahead, such as Maxi-Mag .22 WMR Segmented HP in 2020.
“In the most recent years, our easy-to-pour cartons were introduced, offering bulk packaging options for product lines such as Maxi-Mag and VNT,” says Reich. “And Blazer Brass started loading the all-new 30 Super Carry cartridge, first introduced by Federal Ammunition.”
The innovative cartridge 30 Super Carry fires a smaller-diameter bullet than the 9mm Luger yet delivers comparable muzzle energy. In 2023, CCI released Clean-22 Hyper Velocity .22 LR rimfire ammunition, which boasts a 1,550-fps muzzle velocity. Uppercut .22 LR for self-defense was launched in 2024. It was the first true jacketed .22 LR bullet that’s commercially available. Uppercut .22 Win. Mag. followed in 2025.
Over the decades, CCI’s diverse product line has been driven by two factors: an unrelenting quest to create new, useful products for shooters and hunters and a willingness to listen to customers’ wants and needs. Their product catalog includes a wide range of ammunition for plinkers, target and competition shooters, small-game and varmint hunters, and more.
“We are happy to celebrate the 75th anniversary of CCI this year,” says Reich. “CCI’s products have become household names over the years, and we plan to continue to add more to that list.” cci-ammunition.com
GSM EXPANDS BRAND PORTFOLIO
GSM Outdoors has acquired Smith’s Products, the market leader in the knife and scissor sharpening categories, adding the Arkansas-based manufacturer to its growing portfolio of rugged outdoors brands.
“This acquisition marks an exciting milestone in our mission to inspire more people to experience the outdoors,” says Eddie Brady, senior vice president of brand management. “Smith’s Products brings a strong legacy of quality craftsmanship and innovation that not only complements our existing family of brands, but also enhances our ability to serve a broader community of outdoorsmen.”
Founded in 1886, Smith’s Products has evolved from a small family-run stone business—mining and selling raw stone—into a well-known supplier of various knife sharpeners and knives. Covering everything from hunting, fishing, and processing to culinary, camping, tactical gear, and more, the brand’s product lineup spans many categories, providing outdoorsmen and women of all kinds with the tools they need not only to enjoy time outdoors, but to make the most of every moment.
“Together, GSM Outdoors and Smith’s Products are poised to deliver greater value, drive meaningful growth, and continue building a more sustainable future for the industry in every facet,” said Chris Leonard, senior vice president of sales. gsmoutdoors.com
Ruger® reliability and Magpul® versatility have created the perfect Davidson’s Exclusive for everyday carry setup.
This 15+1 burnt bronze and FDE RXM offers a stainless-steel fire control insert set inside Magpul’s Enhanced Handgun Grip, flat-faced trigger and an easily actuated magazine release, slide release and takedown lever. With a 4” barrel, the slide has steel and tritium co-witness sights allowing for direct mounting of RMR, Delta Point Pro, and RMSc optics.
Taurus Introduces the TX9
The all-new TX9 line of striker-fired pistols—the company’s first purposebuilt, duty-grade pistol platform—marks a defining milestone for Taurus. Expanding the successful TX platform into 9mm for the first time, the TX9 brings the shooter-focused DNA that made the TX22 a standout and applies it to a service-ready system engineered for duty, defense, and concealed
carry. Designed and tested to meet military and lawenforcement requirements worldwide (including NATO specifications), the TX9 represents a significant evolution in Taurus pistol design. Built in the USA, the TX9 establishes a unified standard for performance, consistency, and adaptability across three mission-driven configurations.
The heart of the TX9 is the Taurus Modular System, a serialized steel chassis that enables modular grip configurations, simplified upgrades, and longterm platform adaptability. This architecture ensures the TX9 is not a single handgun, but a scalable system designed to evolve with the demands placed upon it. Each TX9 model features a striker-fired trigger system engineered to deliver a clean, consistent trigger pull—enhancing accuracy, control, and shooter confidence on the range or in the field.
Every TX9 pistol is also equipped with the Taurus T.O.R.O. (Taurus Optic Ready Option) slide, utilizing shared optic-cut geometry for compatibility with today’s most popular red-dot optics. Designed as an integrated system from inception, the TX9 optics-ready platform delivers durability, repeatability, and long-term reliability; in other words, it’s not a retrofitted compromise.
The TX9 platform is offered in three purposebuilt sizes, each engineered around the same dutygrade architecture while addressing distinct mission requirements.
The TX9 Full Size features a 4.5-inch barrel and 17-round capacity, making it a true service pistol. Designed for duty use, home defense, and highround-count training, it delivers full-size ergonomics, a longer sight radius, and balanced recoil management for sustained performance. The TX9 Compact
balanced footprint suitable for carry, training, and general-purpose use without compromise. The TX9 Subcompact is purpose-built for off-duty or concealed carry and features a 3.4-inch barrel and 13-round capacity. It delivers full TX9 performance in a discreet, carry-optimized package while maintaining optics-ready capability and consistent controls, allowing shooters to downsize without sacrificing familiarity or confidence.
Across all three models, the TX9 line maintains consistent ergonomics, trigger feel, and control layout, allowing shooters to transition seamlessly between sizes. Modular grips with interchangeable backstraps ensure proper fit for a wide range of hand sizes, reinforcing the TX platform’s shooterfirst design philosophy.
“The TX9 represents a defining moment for Taurus,” says Bret Vorhees, CEO of Taurus Holdings, Inc. “It is our first dedicated duty-pistol platform, built on the TX foundation shooters already trust and engineered from the ground up for professional-grade performance. By bringing that DNA into a 9mm duty system—and building it here in the USA—we’ve delivered a platform designed to perform across every role and every
Olympic Great Kim Rhode Receives the NSSF Ken Sedlecky Lifetime Achievement Award
Kim Rhode, one of the most decorated U.S. Olympic athletes and a lifelong ambassador for the shooting sports, has received the NSSF Ken Sedlecky Lifetime Achievement Award—the highest honor presented by NSSF, The Firearm Industry Trade Association.
Rhode was recognized as the recipient of the award at the NSSF Members Meeting during the firearm industry’s annual trade show, the SHOT Show.
“Kim Rhode has made unparalleled achievements as a shooting athlete in the Olympic Games and other elite competitions, and she has used her standing to promote the enjoyment and benefits of recreational shooting to all,” said NSSF President and CEO Joe Bartozzi. “We are proud of her success in competition and of her sportsmanship and goodwill—all of which have made her an icon in and beyond the firearms community. We’re pleased to present Kim
with the Ken Sedlecky Lifetime Achievement Award here at industry’s biggest event—the SHOT Show.”
The NSSF Ken Sedlecky Lifetime Achievement Award recognizes individuals who have distinguished themselves by their long-term commitment to the success of the industry and by their support of NSSF’s mission to promote, protect, and preserve hunting and the shooting sports.
“I’m honored to accept the Ken Sedlecky Lifetime Achievement Award from NSSF,” said Rhode. “This award represents so many of the ideals I try to uphold, such as celebrating the shooting sports, teaching youth and adults to enjoy our sports safely and responsibly, and making the most of one’s abilities. In addition to my appreciation for this recognition, I want to thank NSSF for its many programs that help grow participation in the shooting sports and hunting. Some of these programs have helped develop new generations of Olympic medal winners for the United States.”
Rhode stepped onto the Olympic medal podium for the first time at age 17, winning the gold medal in double trap at the 1996 Atlanta Olympic Games. That achievement sparked an extraordinary run of success. Over three decades, Rhode would compete in six consecutive Olympic Games, earning six medals—three gold, one silver, and two bronze. Rhode became the first American athlete in any individual sport to medal across six Olympics, and she remains the only American athlete to have competed at the Olympic level in all three shotgun disciplines: international double trap, international skeet, and bunker trap.
After the Olympics eliminated the double trap competition, Rhode, undeterred, transitioned to skeet shooting and won additional medals, including a gold at the
2012 London Games where her performance equaled the world record. On top of her Olympic shooting success, Rhode has captured 15 U.S. National Championships and more than 50 international medals earned across five continents, including World Cups, World Championships, World Cup Finals, and Pan American Games.
Away from competition, Rhode’s contributions to recreational shooting, with emphasis on helping youth and women get started, are extensive. She serves as a vice president of the International Shooting Sport Federation, is a board member of USA Shooting, and sits on the executive board of the Kids & Clays Foundation, a shooting-based philanthropic organization that has raised millions of dollars to support families with seriously ill children. She also has been a firearm safety advocate, notably in collaboration with NSSF’s Project ChildSafe program.
To Rhode, these roles are not positions, but responsibilities. “They are an extension of my belief that the shooting sports should strengthen communities as much as they produce champions,” she said.
Rhode hasn’t given up her quest to add a seventh Olympic medal to her wall. She is pursuing qualification for the Los Angeles 2028 Olympic Games. She also has a role in supporting cooperation between the International Shooting Sport Federation and the LA 2028 Olympic movement, working to ensure Olympic shooting sports are well represented, understood, and positioned for the future.
The NSSF achievement award’s namesake, Ken Sedlecky, had a long career at Smith & Wesson, was inducted into the National Skeet Shooting Hall of Fame, and was known for mentoring new youth and adult target shooters.
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MTM Case-Gard specializes in making a wide assortment of ammo boxes, including the CaseGard R-50 series.
No-Nonsense Design
MTM Case-Gard doesn’t chase fads. Instead, it builds products designed to meet the needs of serious shooting-sports enthusiasts.
Family owned and operated, MTM Molded Products Company is a plasticinjection-molding facility based in Dayton, Ohio. Its primary focus is developing products (marketed under the name MTM Case-Gard) for shooting-sports enthusiasts.
Established in 1968, MTM began with a simple idea for storing ammo and now offers a broad range of products specifically designed for the shooting sportsman. Products in the company’s current lineup include ammo boxes, shooting rests, rifle and handgun cases, gear crates, gun-maintenance components, and rifles rests, among others.
SHOT Business: What do you see as the biggest challenges facing the industry in the next five years?
Steve Minneman: The biggest challenge is uncertainty—plain and simple. Regulations that change with the wind and material costs that jump overnight are an overriding concern. Then there is the issue of a lot of cheap plastic products coming in from overseas. Such products may look fine on a computer screen when ordering, but they don’t hold up in the real world. That hurts the whole industry because it trains customers to expect less. Another challenge is keeping manufacturing in the U.S. This is certainly harder than it used to be, but it’s still the right thing to do.
SB: What opportunities do you see?
SM: The opportunity is that serious shooters still care about quality. They want gear that works, and they want that gear to last. They certainly don’t want something that needs to be replaced every season. I’m also seeing a growing group of younger shooters getting into the sport who appreciate Americanmade products, but only after you explain why these products are better.
SB: When you get up in the morning, what gets you excited about working in the industry?
SM: Honestly, it’s knowing that something we make here in Ohio is going to be used by a guy or gal at
Steve Minneman, CEO and Owner, MTM Molded Products.
The Pistol Range Kit holds needed gear, including a handgun, in a red, O-ring-sealed dry box.
Brightly colored Emergency Boxes are designed to keep essentials safe, organized, and ready.
the range that afternoon—or handed down to their kid someday. This industry isn’t about trends. It’s all about function, trust, and tradition. We’re not chasing fads—we’re building products that the shooting enthusiast appreciates every day. That still means something to me.
SB: How will you meet the expectations of your customers?
SM: By doing what we’ve always done: make it simple; make it tough; make it affordable; make it here. If something breaks, we fix it. If something doesn’t work, we redesign it. We don’t hide behind fine print. Customers expect honesty, and that’s what they get.
SB: In a very competitive world, how does MTM Case-Gard stay ahead of the pack?
SM: We stay ahead by making sure engineering is first. Marketing is second. We own our molds. We control our materials. We test our products the way they’re actually used—not in a lab, but on a bench, in a truck, and at the range. When you do that long enough, you get pretty good at it. And we don’t forget who we are. Family business. Ohio roots. No shortcuts.
SB: The Case-Gard R-50 Series of ammo boxes has been around for over 50 years. Why has it lasted?
SM: Because it does exactly what it’s supposed to do—every time. It has proper cartridge fit; it has a durable hinge and latch; it has clear labeling; and, above all, it has a no-nonsense design.
It’s not flashy, but it’s right. Reloaders trust it because it protects their ammo, stacks well, and lasts for decades. You don’t mess with a design like that unless you can make it better—and most of the time, you don’t need to.
SB: How do you develop new products? Does customer input matter?
SM: Absolutely it does. Most of our best ideas start with a phone call or email, a trade show conversation, or a customer saying, “You know what would be nice…”
We do not chase every idea, but we listen to all of them. We are a family made up of different types of shooters, and that helps us sort through the many suggestions we get each year. So, we thank everyone who has sent in suggestions, because you helped make MTM. At the end of the day, we are not trying to be the biggest. We’re trying to be the most trusted. That’s how you last another 50 years.
mtmcase-gard.com
Doing What’s Right
Ammunition Depot resisted pressure to hike prices to sky-high levels. It’s now reaping the rewards of that decision.
Ammunition Depot might be a huge force in the ammo world now, but when the ammunition shortage happened in the U.S. in 2013, Ammunition Depot wasn’t even a retailer. “It was founded in 2011 as a hedge fund investing in ammunition,” says Dan Wolgin, CEO and owner of Ammunition Depot.
The idea was that ammunition tends to increase its value faster than U.S. inflation.
“So, the founders of the hedge fund bought a bunch of ammo, got it into a warehouse, and waited for something to happen,” Wolgin says.
And then 2013 happened.
“By March of that year we were one of the few places that still had ammo,” Wolgin says. “We kept getting calls from police departments who needed ammunition. Our competitors who still had stock were selling it for huge markups, but we saw this as an opportunity to do what’s right. They needed the ammo we had, so we sold it to them at a fair price.”
Not only did Ammunition Depot begin to sell ammo to law enforcement agencies at prices that weren’t exorbitantly inflated, it also saw the opportunity use the same concept to sell directly to private citizens.
“We believe in the people’s right to protect themselves and their families, and we saw this was a chance to help them do that by selling them the ammunition they needed at reasonable prices,” Wolgin says.
That decision didn’t go unnoticed by law enforcement departments, or everyday consumers, who understood how honorable and ethical Ammunition Depot was being by not taking advantage of the shortage to try and price-gouge people. Their customer list began to grow exponentially.
“That’s when we realized that there was something there on the retail side, and we really started to lean into that,” Wolgin says. “That allowed us to really focus on the normal ammo buyer who’s looking for a box or two of ammo at a time.”
As the foundation of the business was being built, the core values they treated their customers
with became the cornerstone of their business model.
“We care deeply about the customer and the customer experience, and we believe that taking care of your customer is an investment that pays off huge dividends in the long run,” Wolgin says.
As Ammunition Depot continued to take care of its customers, the business grew into one of the largest ammunition outlets in the country, but their core commitment didn’t change.
“We care about our country and we care about our communities,” Wolgin says. “We believe we need to do what’s right to make this country a better place, whether that’s selling ammo at fair prices, or trying to change laws that restrict people’s Second Amendment rights.”
So, in 2019, when the NRA, the California Rifle and Pistol Association (CRPA), and Olympic shooter Kim Rhode asked Ammunition Depot if they wanted to invest in the fight to help overturn the law in California that required background checks for anyone buying ammunition, the company didn’t hesitate.
“It’s not often you’re presented with an opportunity to do some good,” Wolgin says. “There’s always a danger when you get involved with cases like that, but, for us, the public good far outweighed any risk to the business.”
In July 2025, their hard work and significant investment paid off when the U.S. Court of Appeals for the Ninth Circuit ruled in favor of Ammunition Depot and its co-plaintiffs.
“Every time a judge has an opportunity to rule on this case, they rule in our favor,” Wolgin says. “But we still haven’t been able to overturn the law because of the way the law works.”
CEO and Owner Dan Wolgin (right) of Ammunition Depot with Founder and Managing Partner Seth Weinstein.
Ammunition Depot began as a hedge fund investing in ammunition.
It isn’t a battle Ammunition Depot plans on giving up.
“We’re going to take it to the Supreme Court if that’s what it takes,” Wolgin says. “We believe in doing what’s right for our customers and our country, and overturning this law is the right thing to do.”
That commitment to do what’s right isn’t just apparent in Ammunition Depot’s advocacy efforts—it’s in the company’s DNA, even as it expanded its offerings beyond ammunition and into firearms and tactical gear.
“We set out to bring a high-value product to our customers, and that’s what we continue to endeavor to do,” Wolgin says. “Our goal is to bring value to our customers’ lives.”
And whether it’s being the only online ammunition retailer who accepts returns on ammunition or working with manufacturers to develop innovative new products, Ammunition Depot is continuously focused on that goal.
As technology has changed, so has the ability to achieve that goal.
“We’re really focused on implementing new technology into our business, and one of the biggest ways we’re doing that is through AI,” Wolgin
says. “We’ve been working really hard since 2022 to deploy this within the company to help our bottom line. Then we can pass that savings onto the customer.”
Wolgin is so excited about how much AI is doing to help his business that he is trying to get everyone in the industry to implement AI as a way to maximize revenue.
Ammunition Depot’s success has allowed the company to expand its offerings beyond only ammo.
“We’re at the very, very beginning of this. If you’re reading this and think you’re behind the curve, you’re not,” Wolgin says. “If you’re interested and don’t know where to start, reach out to me, and I’ll do anything I can to help you get started.”
Just one more example of doing what’s right. ammunitiondepot.com
GUNS
by Eve Flanigan
Given recent economic uncertainty in the form of inflation and tariffs, retailers should not be surprised that manufacturers in many cases are relying on line extensions this year.
Over the past year firearm manufacturers have faced robust headwinds created by inflationary pressures and tariffs. As a result, in some cases new models have been put on hold until conditions improve; in others, manufacturers have relied on a triedand-true formula: line extensions. In this way, a manufacturer can issue a “new” gun without the R&D expense of a whole new model line. Retailers, too, have experienced these heavy seas, and after enduring a year of slower sales many have adopted a “wait-and-see” attitude, hoping for clearer weather in the year to come.
RIFLES
BERGARA
Built entirely with carbon technology through an advanced autoclave curing process that extends from the stock to the barrel, the Premier CIMA Pro achieves an exceptional balance between strength and weight, ensuring rigidity, consistency, and lasting reliability. Premium components, such as the TriggerTech trigger and the newly designed bidirectional muzzle brake, help CIMA PRO deliver precision and control with every shot.
Other features include a sub-MOA guarantee, Cerakote finish over stainless steel, trigger guard with release button, adjustable L.O.P., fluted bolt, and integrated sling swivel mounts. The rifle is available in .223 Rem., 7mm Rem. Mag., 6.5 Creedmoor, .308 Win., 6.5 PRC, .300 Win. Mag., .270 Win., .300 PRC, and 7mm PRC. SRP: $3,099. bpioutdoors.com
CVA
The CVA Endura series is the next generation of muzzleloading performance, purpose-built for hunters who demand long-range accuracy, modern design, and versatility in the field. Both the Endura LRH and Endura Pro are CVA’s first muzzleloaders rated for use with either Blackhorn 209 or specifically recommended modern smokeless rifle powders.
The Endura is outfitted with a tungsten-lined breech plug because of the additional pressures and higher burn rates that the rifle can accommodate. A magnetic bolt face consisting of five magnets helps retain the Variflame adapters, both before and after firing. (Variflame is CVA’s ignition system that uses large-rifle primers that can either be placed on the bolt face or directly on the breech plug.) A large ejection port is specifically designed to deliver enough room to place the Variflame directly on the breech plug or bolt face. It is also large enough to remove the Variflame with or without a magnetic extractor tool.
The barrel is fluted for weight reduction and threaded (to easily attach CVA’s SP muzzle brake, which is sold separately).
Long-range stocks are another feature of this model. The Endura LRH is equipped with a stock that is rigid, adjustable, and well balanced. The Endura Pro sports a Grayboe Eagle Pro Stock that balances longrange features with a hunter-friendly design. Both the Endura LRH and Endura Pro include nitride and Cerakote treatments on the barreled actions, and both models include premium adjustable triggers that can be adjusted between 2 to 4 pounds. Each model is drilled and tapped for open sights and comes with CVA’s accuracy and satisfaction guarantee.
The Cascade Rimfire is a Spanish-designed bolt-action .22 LR with an 18-inch threaded barrel (1⁄2x28). Each rifle also ships with an installed two-piece Picatinny rail and feeds from a CVA 10-round rotary magazine, compatible with standard 10/22 magazines.
Three models are available. The Cascade Rimfire (base model) features a blued barrel with a color-molded gray stock. SRP: $429. The Cascade Rimfire XT features a fluted barrel with a tungsten Cerakote finish and a painted green stock with black fleck. SRP: $489. The Cascade Rimfire Classic combines traditional styling with performance, featuring a blued barreled action and a standardgrade Turkish walnut stock. SRP: $559. cva.com
FRANCHI
Franchi has built a solid reputation in the bolt-action hunting world with its standout Momentum series. Adding to the several variations of the purpose-driven Momentum rifles is an all-new carbine series called the Momentum Utility Lite Elite, or simply “The M.U.L.E.” Franchi bills this a workhorse of a rifle in the spirit of a go-anywhere, do-anything scout rifle. Offered in .308 Win. and .223 Rem., the new M.U.L.E. is a companion carbine perfectly suited for the truck, UTV, everyday carry around the homestead, and home defense. Sporting a 16.25-inch barrel and dressed in VEIL TAC Black and Graphite Black Cerakote, the M.U.L.E. carries light at a little over 7 pounds and has an overall length of 38.35 inches. The rifle comes with flip-up adjustable sights for those who wish to keep weight down and hosts a threaded muzzle for easy suppressor or muzzle-device adaptation. Magazine capacity is 8+1 for the .308 Win. and 10+1 for the .223 Rem. SRP: $1,549.
Answering consumer demand for today’s hottest new cartridges, Franchi is also adding two new chamberings to its Momentum-series bolt-action rifles. First up, the Momentum Elite (22-inch barrel) and the Momentum Carbine Elite (18-inch barrel) are now chambered for the up-and-coming .400 Legend straightwall cartridge. Aimed at Midwestern hunters hemmed in by cartridge restrictions, these two rifles carry the same premium features and quality construction that defines the Momentum series and are offered in optimally matched camo patterns—Franchi Biome, which favors thick, close-quarter situations, and Franchi Terra, perfect for more open country and tree or box stands. Next, the Momentum Elite Varmint is now available in .22 ARC. The Momentum Elite Varmint, with its 20-inch barrel and 1 MOA accuracy guarantee is the ideal platform for this spicy new round. Available in Franchi Verdant camo. SRP: $959—$1,299. franchiusa.com
RUGER
Ruger’s American Generation II line has a new Patrol model. These bolt-action guns are currently available in three chamberings, including 5.56 NATO, 6mm ARC, and .308 Winchester. Others are in the works, specifically .338 ARC, .300 Win. Mag., and 7mm PRC. The gray splatter synthetic stock is made with desirable features like adjustable length of pull and comb height, sling studs, and a grippy texture. The action and 16.1-inch threaded bull barrel are Cerakoted for stealth and durability. A detachable magazine is included. This rifle makes for a modestly priced choice for hunting or department use. SRP: $729. ruger.com
SAVAGE ARMS
Almost everyone appreciates the handiness of a .22 LR rifle, and Savage Arms has delivered more to love in their new RXR22. It’s a semi-auto with a modular twist. Accuracy is built in with a precision button-rifled 16.5-inch barrel with a recessed target crown and threaded muzzle. An integral Picatinny rail and metal sling swivel studs make accessorizing simple. Those who want to make the RXR22 theirs inside and out can opt to switch the drop-in trigger. Want convenience? The RXR22 accepts Ruger 10/22 10-round rotary mags (a stock mag is included). The factory mag holds the bolt open after the last round. Unlike the 10/22, it sports a cleaning port at the rear of the receiver, making maintenance a breeze. The synthetic stock, in FDE or gun metal gray, features a vertical pistol grip with customizable grip holds. With a modest $299 SRP, the RXR22 is bound to find friends young and old.
The Timber Tactical A Series is offered in .22 LR only, while the Timber Tactical B rifles include .22 LR, .22 WMR, and .17 HMR. They are easy on the eyes with green laminate stocks and heavy, spiral-fluted threaded barrels. They accept a 10-round rotary magazine. Range-to-field convenience is enhanced by dual sling studs on the forend. A hand grip and end hook aid in handling. These rifles are made for serious rimfire action. SRP: $599. savagearms.com
SPANDAU ARMS
Turkish gunmaker Spandau Arms is represented in the USA by SDS Arms. Spandau’s latest addition to the rifle category is the RL Bolt Action, currently offered only in .308 Winchester. Built around a Remington 700 short action, the base model RL features a traditional Turkish Walnut and black oxy nitride finish steel. The barrel is 20 inches long with a 1:10 twist. An AICS-style detachable magazine is included. Convenient, premium features include an oversize bolt handle and Picatinny rail on the pre-drilled receiver. Length of pull comes in at 13.97 inches. The RL is easily customizable by the consumer, but many will not find the need to add anything but an optic to make a handy, affordable hunting rifle. SRP: $799.99. sdsarms.com
TAYLOR’S & CO.
The TC73 lever-action rifle, chambered in 9mm, is the first firearm manufactured completely in the USA by the company using only USA-made parts. The rifle boasts high-quality fit and finish, true case coloring, and smooth lines; it also features an improved carrier block design, lightened trigger pull, hardened screws, and fully machined internal parts. A rubber butt pad and white bead front sight with a semi-buckhorn rear sight complete the finishing touches. And for the modern sportsman there is even a 5 8x24 threaded barrel. SRP: $1,999. taylorsfirearms.com
TRISTAR
TriStar offers up a new semi-auto .22 LR, called KR22. It cuts a dashing profile with a black synthetic keyhole stock, enough Picatinny rail to mount any scope, and a prominent, adjustable front sight post with a fiber optic. Handy features abound, including acceptance of 10/22 rotary magazines, an adjustable comb, sling swivel studs, and a reversible bolt. The 18.6-inch barrel is threaded. This well-appointed Turkish rifle is available to authorized TriStar retailers. SRP: $289.
SPRINGFIELD ARMORY
Springfield Armory is launching new longer-barreled Model 2020 Heatseeker variants with 20- and 22-inch barrels. The Model 2020 Heatseeker—originally launched last year with a 16-inch barrel—is a chassis-based rifle crafted for shooters who demand bolt-action precision and AR-style modularity in one uncompromising, suppressor-ready platform. Featuring a rugged Coyote Brown Cerakote finish, the bolt-action rifles are available in .308 Win. or 6.5 Creedmoor. The .308 Win. version is a 20-inch model; the 6.5 CM versions are offered in either 20- or 22-inch models.
All Heatseekers feature a Sharps Bros. Heatseeker chassis machined from a solid block of 6061-T6 billet aluminum for strength without bulk. The lightweight chassis includes a 14-inch free-float handguard that weighs just 10 ounces. M-LOK slots are located on all four sides of the handguard, with dual QD sling mounts on each side.
In addition, the chassis is designed with AR-style features for maximum modularity. It’s outfitted with a buffer tube extension for mounting AR-pattern stocks and is designed to accept AR-pattern pistol grips. The Model 2020 Heatseeker comes outfitted with a B5 Systems Collapsible Precision Stock (CPS) that is adjustable for both length of pull and cheek height. It also comes with a matching CPS adjustable cheek piece. A B5 Systems P-Grip 23 is also included.
Underpinning the Model 2020 Heatseeker rifles is Springfield’s custom-grade Model 2020 stainless steel action. It features dual locking lugs, a fluted bolt, and EDM raceways. Mated to the action are free-floated, carbon-fiber-wrapped barrels with muzzles threaded 5⁄8x24 and featuring thread-protector muzzle caps.
A TriggerTech Field Trigger, adjustable for a pull weight from 2.5 to 5 pounds, and a metal five-round AICS-pattern magazine round out the package. The result is a family of rifles featuring an impressive 0.75 MOA accuracy guarantee, making them ideal for demanding and serious shooters. SRP: $2,355. springfield-armory.com
shotguns
AMERICAN TACTICAL, INC.
American Tactical, Inc. has a new offering for waterfowl hunters. Their Triple Barrel is just what it sounds like, a 12-gauge breakopen shotgun with three barrels featuring 3.5-inch magnum chambers. Five choke tubes are included. A silver receiver, a 26-inch ribbed blued barrel, and rich walnut furniture lend a traditional appearance that belies its firepower, at least when viewed across the marsh. SRP: $889.95.
On the tactical side of the shotgun house is their Alpha Maxx 410 AR-style pistol. It has an 8.5-inch threaded barrel and a fulllength Picatinny rail along with polymer M-LOK. Flip-up polymer sights are included. The detachable magazine holds five or 15 rounds of .410, subject to consumer choice or legal necessity. In the back is a handy one-point sling on the brace. Total length is 28 inches. It weighs 5.5 pounds. SRP: $649.95. americantactical.us
BENELLI
At Benelli, “AI” means Advanced Impact, a reference to the company’s upgraded barrel that is gracing more models in 2026. The entire Ethos Cordoba line will now feature AI barrels; selected others in the Ethos Sport and Ethos Upland line will also have AI barrels. Some Ethos models will see new sub-gauge chamberings offered. Remarkably, the new barrels and refinement of some components have resulted in a price decrease of up to $300 in some Ethos models. SRP: $3,199-$3,399.
Benelli’s Super Black Eagle 3 line, with the company’s Advanced Impact barrels, is adding new features and 28-gauge chambering. The new SBE3 28 gauge accepts 3-inch shells. Across the product line, numerous Cerakote/camo patterns are available for every wetlands or woods pursuit. Features include a larger, cylinder-shaped bolt handle and extended paddle release. SRP: $2,849-$3,099.
The classic Montefeltro Silver has also been updated by Benelli for 2026. Its brushed nickel-and-gold accent alloy receivers have new engravings: pheasants on the 12 gauge; quail in a pastoral setting for the 20 gauge. Unchanged is the AA-grade walnut furniture and Easy-Locking Inertia Bolt and Easy-Loading system. The deep-blued gloss barrel is topped by a red-bar front sight. SRP: $2,299.
The M4 EXT is the same battle-proven semi-auto M4, but now equipped with more of everything that matters—capacity, adaptability, and speed. Features include a five-position collapsible stock, oversized bolt release, integrated pistol grip, Picatinny rail mount for optics, and 7+1 capacity. Available in three finishes—H2O, FDE, and Multicam Black—the gun relies on Benelli’s trusted Auto-Regulating Gas-Operated (ARGO) system—a dual short-stroke piston design known for cycling clean across all loads, with minimal maintenance and maximum reliability. The shotgun can accommodate 2¾- and 3-inch shotshells. SRP: $2,599. benelliusa.com
BERETTA
Built for serious hunters who demand maximum reliability in the blind, on the boat, and in the worst weather, the new 12-gauge AX800 Suprema combines breakthrough gas-system technology, championship barrel engineering, and industry-leading recoil mitigation to deliver more effective shots, faster follow-ups, and less maintenance between hunts. Features include the B-LINK Pro Gas System that cycles light target loads and heavy magnums with ease; Steelium Pro Barrels that utilize an extended 17.7-inch forcing cone to deliver tighter, more consistent patterns and greater downrange energy; Kick-Off Pro recoil reduction that reduces felt recoil by up to 70 percent; and a high-tech polymer receiver and adjustable fit system. Also on board: an oversized loading port, bolt handle, bolt release, and enlarged trigger guard for reliable operation in wet, cold, or gloved conditions. Available with 26-, 28-, and 30-inch barrels. SRP: $2,499—$2,599.
The new Beretta A300 Ultima Multicam Patrol is engineered to be ultra-reliable and easy to manipulate. Featuring the classic mechanisms of the venerable A300 platform, this new 12-gauge tactical shotgun is chambered for 3-inch shells and includes enlarged controls, an enhanced loading port, a thinner forend design with multiple M-LOK mounting points, and aggressive texturing to enhance control and comfort while shooting. In addition, this shotgun has a barrel length of 19.1 inches and is available in a 7+1 shot extended magazine tube configuration. An oversized and reversible safety button aids easy manipulation in adverse conditions. SRP: $1,299. beretta.com
CHARLES DALY
Charles Daly’s family of American-made 12-gauge pump-action firearms is designed for home defense, tactical applications, and rugged utility. Built in the USA, the Honcho pump family delivers dependable firepower and versatile configurations to meet the needs of shooters looking for compact, close-quarters control without compromise. The Honcho Pump Series offers a variety of models that prioritize mobility, reliability, and stopping power. Each firearm features the classic bird’s head grip for improved recoil management and a more natural hold, all in a compact, easy-to-store profile that makes the Honcho Pump family a standout choice for personal protection and defensive readiness.
Each model is designed to accommodate 2.25- and 3-inch shells and has 5+1 capacity. The series includes the Honcho Tactical Pump-Synthetic (black synthetic forearm and bird’s head grip, aluminum receiver, and a steel 14-inch barrel), Tactical Pump-Walnut (walnut forearm and bird’s head grip, aluminum receiver, and steel 14-inch barrel), and Tactical Pump-California Model (black synthetic forearm, bird’s head grip, compliant 18.5-inch barrel, aluminum receiver, and steel barrel). SRP: $362.96—$371.85. charlesdaly.com
DICKINSON ARMS
With the Sidelite Series, Dickinson set out to deliver the timeless look and feel of a classic side-by-side upland shotgun, but without the unnecessary weight. The result is a gun that embodies traditional elegance and handling while remaining light and easy to carry afield. Available in 12-, 20-, and 28-gauge, as well as .410, each model has figured walnut stocks, selectable triggers, and quality construction. The 12- and 20-gauge models are available with either extractors or ejectors; the 28-gauge and .410 models have extractors. The 12-gauge Sidelite comes with 28-inch barrels, and the 20, 28, and .410 models come with 26-inch barrels. SRP: $790. dickinsonarms.com
MOSSBERG
The 990 Aftershock is a 12-gauge, 3-inch semi-auto version of the 590 Shockwave pump-action shotgun. The full-featured and easy-to-maneuver platform is available with 14.75-inch or 18.5-inch-barrel options as well as a 14.75-inch version equipped with a Crimson Trace Lasersaddle.
FRANCHI
Franchi has updated 17 models across its semi-auto Affinity Series, spanning many 12- and 20-gauge sub-models including those with wood and synthetic furniture and those built with hunting or sporting clays in mind. Thinner forends, deeper checkering, and checkering that extends farther rearward, combined with a new two-piece shell latch, promise improved handling. The magazine cap and trigger guard also underwent re-design. Affinity art designs have been updated to reflect the Italian heritage of the brand. SRP: $1,299—$2,049.
franchiusa.com
At the heart of the 990 Aftershock is a durable gas-operating system that is fully contained within the forend. Internal parts (gas piston, magazine tube, hammer, and sear) feature a nickel-boron coating and a special finish for enhanced corrosion resistance and smooth, reliable cycling. To further improve performance, the 990 has an enlarged and beveled loading port designed for ease of loading, an elongated and pinch-free elevator, and an anodized, bright-orange follower. The oversized, ergonomic top-mounted safety can easily be operated by a left- or right-handed shooter and features a highly visible red indicator. Enhanced functionality continues with the knurled charging handle, an oversized, paddle-style bolt release, a strapped forend for a firm hold and to keep hands clear of the muzzle, and a M-LOK accessory adaptor with mounting slots on the sides and bottom attached to the extended five-shot magazine.
The black synthetic grip is uniquely shaped for an ergonomic, secure grip and features a rubberized palm pad to minimize felt recoil. A quick-detachment cup is incorporated on the rear of the grip. The matching black synthetic forend is streamlined, has an attached embossed strap, and wears Mossberg’s signature texturing—all of which combine for a more positive hold. Completing the 990 is the choice of 14.75- or 18.5-inch Cylinder bore barrels equipped with a LPA front fiber-optic sight, 5+1 total capacity (with 2.75-inch shotshells), and matte blue metal finish. The 14.75-inch version is also available with a Crimson Trace Lasersaddle that attaches easily to the receiver. The laser is adjustable for windage and elevation, and the fixture provides multiple touchpad activation points. SRP: $1,120—$1,302. mossberg.com
SPANDAU ARMS
Spandau Arms has extended the S2 line, formerly all 12-gauge. A new 20-gauge S2 was created with hunters in mind. An active participant and sponsor in numerous American smallgame and waterfowl conservation groups, Spandau Arms put their ear to the ground to develop the inertia-driven S2 with a multitude of traits hunters called for. Modest in cost and optionally traditional or modern in appearance, the new S2 is all about practicality. Features include a fiber-optic front sight, oversize controls, and a Benelli/Mobil compatible choke system. Go traditional with Turkish walnut furniture, blued steel, and a 28-inch barrel or all-over Mossy Oak Bottomland finish with a 24- or 28-inch barrel. The brand is imported to the USA by SDS Arms. SRP: $551.75—$647.89. sdsarms.com
STOEGER
Stoeger took a bow to the stalwarts of wintertime waterfowl pursuit with a new skin on their M5000 Waterfowl Special 12-gauge semi-auto. It’s now offered with Mossy Oak Original Bottomlands camo and Patriot Brown Cerakote barrel and receiver. Controls remain oversized for coldweather use. This autumn/winter boomer accepts 3.5-inch shells; capacity is 4+1. Five chokes are included. SRP: $999. The popular M3000 semiauto shotgun lineup gets spiffed up with the new M3000 Sporting model. This performance-driven shotgun combines the features of the standard M3000 Sporting with aesthetic upgrades for those who favor more classic shotgun styling. Design enhancements include a wood stock and forend set paired with a dapper nickel receiver and gloss-blue 30-inch barrel. These are complemented by the trigger, enlarged bolt release, and extended bolt handle in matte blue. The M3000 Sporting cycles 23⁄4- and 3-inch 12-gauge shotshells effortlessly and cleanly due to the Inertia Driven system. Payload management comes courtesy of extended SK1, SK2, C, IC, M, and New Style chokes. To ensure custom fitment, a drop and cast adjustment shim kit is included. SRP: $799. stoegerindustries.com
handguns
BERETTA
The Beretta B22 Jaguar just may be the ultimate .22 LR pistol. There are two models: the B22 Metal Competition and the B22 Tac Metal. Engineered in collaboration with the Scholastic Action Shooting Program (SASP) and TANDEMKROSS, the B22 Jaguar Metal Competition model is purpose-built for steel target competitions; as such, it comes equipped with premium performance upgrades to give shooters a competitive edge. The TANDEMKROSS Steam Demon Compensator and Accelerator Thumb Ledge dramatically reduce recoil and improve muzzle control, and an adjustable TANDEMKROSS textured semi-flat-faced trigger enhances both feel and precision. The package includes three grip sizes for a custom fit and two 15-round magazines for extended shooting. SRP: $949.
Built around a smart, modular chassis system, the B22 Tac Metal is easy to disassemble, clean, and customize, giving the user a versatile platform. With ambidextrous controls, ergonomic design, and oversized bolt surfaces, the B22 is comfortable, intuitive, and great for shooters of all skill levels. A semiflat-faced trigger and interchangeable grip panels deliver a modern feel and perfect fit that is ideal for training new shooters with confidence. Equipped with adjustable fiber-optic sights and a 1913 Picatinny rail, it integrates seamlessly with today’s red dots. It comes suppressor-ready out of the box with a ½x28 threaded barrel and is available with two 15-round magazines and three grip options. SRP: $749. beretta.com
BUSHMASTER
Bushmaster’s Bravo Zulu Pistol looks like a rifle, but is classified as a pistol and not a short-barreled rifle (the latter of which is an NFA regulated item that requires ATF approval and, previously, a tax stamp). It is now chambered in .223 Remington/5.56 NATO and .300 Blackout. Each has two SKUs that indicate inclusion of either a standard 30-round or restrictivelocation 10-round mag. Their 11.5-inch threaded barrels are topped with a Snake Charmer II muzzle brake and surrounded by a M-LOK handguard. The receivers are aluminum, though each Bravo Zulu still weighs in at around 6 pounds. A two-stage DM2S trigger, Magpul grip, and SB Tactical SBA5 brace are all included. SRP: $1,070.95, 300BK; $937.95, .223/5.56. bushmaster.com
CARACAL USA
Caracal USA announced a late-year release of two 9mm NATO-chambered pistols called CMP9, with a 9-inch barrel, and CMP9K, with a 6-inch barrel. Both accept 30-round MP5-type magazines and 1⁄2x28 pitch threaded barrels. Both also have AR/M4-style controls, but the modern features are numerous, including an ambi charging handle. There’s a generous helping of M-LOK and Picatinny rail for add-ons on a robust 7075-T6 aluminum forend. Weight is under 5 pounds for either model. Users can choose their own stock or brace to complement what Caracal USA promises to be a smooth-cycling shooting experience for defense or recreation. SRP for both models: $1,833. caracalusa.com
KIMBER AMERICA
CHARTER ARMS
Charter Arms, a family business with manufacturing facilities in Connecticut, never fails to deliver interesting wheelgun options. Their latest, a .22 LR, is a line extension and is called Pathfinder II. The new eight-shot double/single-action revolvers are offered in three finishes: stainless, black passivate, and OD green/black passivate. There’s an aluminum anodized front sight and adjustable rear sight on the 3.5-inch barrel. The grips are rubber. At 7.5 inches long and 4.25 inches tall, it sits solidly in the medium-size category, but weighs just 20 ounces. This should be a popular option for recreation and backyard varmint control, in addition to being a defensive option for those who need easier handling. SRP: $510.61.
charterarmsmanufacturing.com
Kimber America added to its Covert Double Stack (CDS) 9mm line with their CDS9 Classic. Still offered with either a 13- and 15- or 10-round magazine with pinky support, the Classic is offered in two configurations with tritium sights, with or without an optic-ready slide. Finish colors are stainless steel and black. Fully ambi controls and a flat-face trigger contribute to making the compact CDS9 Classic a truly modern single-action concealment gun. SRP: $795.
kimberamerica.com
RETAY USA
Engineered around an aerospace-grade 7075 aluminum-alloy internal frame and slide and housed in a polymer lower chassis, the RXP22 .22 LR pistol combines strength and ergonomics in a lightweight, durable package. The compact polymer frame features an enhanced textured grip for superior control and comfort, and the slide, drilled and tapped for RMR and RMSc optics, includes aggressive front and rear serrations for easy manipulation. It includes a universal mounting plate for additional optic options. A precision-drilled, chrome-finished AISI 4140 steel barrel ensures top-tier accuracy, available in threaded or standard configurations. Additional features, such as a manual safety and an integrated accessory mount for lights or lasers, enhance functionality, all backed by a limited lifetime warranty for ultimate peace of mind. SRP: $279. retayusa.com
ROSSI
Building on the success of the original Triple Black line, the R95 series maintains the aggressive styling and practical enhancements of its full-sized counterpart while offering increased portability and control in a pistol-length configuration. Key features include a black Cerakote finish, paracord-wrapped medium-loop lever, a threaded barrel that allows for suppressor installation, and a peep sight and Picatinny rail. Available calibers are .454 Casull, .45-70 Govt., .44 Mag., and .357 Mag. SRP: $1,273.99—$1,321.99.
Rossi is also building on the success of their RS22 rimfire rifle with the addition of the RS22, a pistol line extension. This hammer-fired semi with a cross-bolt safety ships with one 10-round magazine. The RS22 is offered alone or with an optional Strike Industries FSA brace, which attaches to a rear-facing Picatinny rail. On the front end, the RS22 has a 6-inch threaded barrel and plenty of rail space above and below for optics and accessories. SRP: $189.99—$398.99.
rossiusa.com
SPRINGFIELD ARMORY
In the 1911 category, Springfield Armory offers up a big one. The 1911 Operator AOS Handgun in .45 ACP has a 5.75-inch threaded barrel. The frame is forged carbon steel with black Cerakote. The G10 grip panels are also black. The safety is ambidextrous. It ships with two eight-round magazines. Total weight is a hefty 42 ounces. SRP: $1,304.
The SAINT Victor pistol in 5.56mm is the newest addition to the Victor line of AR-pattern firearms. It features an 11.5-inch CMV barrel topped off with a birdcage-style flash suppressor, a full-length top Picatinny rail, and a nickel boron-coated flat trigger. Underneath the free-float handguard is a carbine-length direct gas-impingement system that ensures rock-solid reliability. The handguard features M-LOK slots for accessories, and an M-LOK handstop is included on the lower forward section of the handguard. A handy QD mount is located on the receiver end plate.
Outfitted with an SB Tactical SBA3 brace on the three-position receiver extension for enhanced stability, the pistol features a B5 Systems polymer trigger guard and B5 Systems Type 23 P-Grip as well as a 45-degree shortthrow ambidextrous safety. A set of flip-up sights and one 30-round Magpul PMAG Gen M3 magazine complete the package. SRP: $1,150.
The manufacturer has also dropped a .380 ACP version of its very popular Hellcat. Officially the Hellcat Micro-Compact 3-inch OSP Handgun, it’s optic-ready and has a U-notch rear and tritium front sight. Capacity is 11+1 or 13+1. Just 6 inches long and 4 or 4.5 inches tall depending on magazine, it’s another solid choice for concealed carry. SRP: $653. springfield-armory.com
TISAS
This Turkish import (by way of SDS Arms) marks the return of a favorite, thanks to popular demand. The Tisas 1911 AI Stakeout .45 looks, at least from across the room, like the classic WW II-era sidearm. But closer inspection shows that while the profile remains true to Browning’s design, the features are ready for 21st century consumers. A Tough QPQ (quench polish quench) finish, an extended beavertail safety, rounded hammer, and brass bead front sight make the Stakeout an upgrade from grandpa’s 1911. Furthermore, it accepts 70 Series parts for post-purchase upgrades/maintenance. SRP: $565.33.
Designed for everyday carry and self-defense, the PX-9 Carry Comp delivers competition-grade features and performance in a compact offering. With ergonomic controls and various configuration options, it adapts comfortably to any hand size and shooting style. The 9mm offers consistency and reliability with a polymer-flared magazine well for quick reloads. Including 15- and 17-round 228-pattern magazines, the PX-9 Carry Comp balances concealability and control.
Built for professional use, competition, and advanced shooters, the PX-9 Tactical Comp utilizes the PX-9 series frame with a slightly longer 5.1-inch barrel for enhanced accuracy and muzzle control. This model maintains the popular features of the PX-9 Duty Comp, providing full-size capacity for highly skilled shooters. The PX-9 Tactical Comp boasts an extended aluminum magazine well, take-down lever, and magazine catch, and it includes 18- and 20-round 226-pattern magazines. SRP: $562.20, Carry Comp; $539.21, Tactical Comp. tisasusa.com
MAY 12-14, 2026
HILTON HEAD, SC
THE FIREARM INDUSTRY’S PREMIER EVENT EXECUTIVES MARKETING PROS
Join top executives and marketing professionals from the industry for an enriching twoday experience at the NSSF Marketing and Leadership Summit, May 12-14 in Hilton Head, South Carolina. A consistent favorite among industry leaders, this year’s event promises a packed agenda with an outstanding lineup of speakers. Attendees will gain exclusive access to subject matter experts and enjoy ample opportunities for networking! FOR AND
LEGACY CONTINUING THE
by Brad Fitzpatrick
After Mark Craighead’s untimely passing, his wife Carol was charged with keeping Crossbreed Holsters afloat. She has accomplished that and much more.
In 2005 concealed carry laws expanded across the country and millions of firearm owners obtained CCW licenses. Mark Craighead was one of those new concealed carry permit holders, and when he set out to find an IWB holster for daily carry he was frustrated at the lack of quality holsters that were available at the time. Concealed carry was still in its infancy in 2005, and while there was a new crop of concealed carry handguns available (Smith & Wesson released their M&P9 that same year) holster options were still limited.
Craighead was new to concealed carry, but he was no stranger to firearms. His father was a police officer outside Denver, so by the time Mark entered the Air Force as a young man he already had experience with guns. But carrying a concealed firearm comfortably every day presented Mark with a new challenge. Instead of continuing to shop for a holster that suited his needs Mark decided to make his own.
CrossBreed Holsters didn’t begin in a boardroom or a chemical lab. Instead, the company started in the Craighead garage. The early 2000s were a period of change in holster design. Traditional leather holsters were being replaced by a material called Kydex, a thermoplastic that consisted of acrylic and polyvinyl chloride. Kydex was affordable and lightweight, and many gun owners thought it was the ideal material for creating lightweight, concealable holsters.
Craighead wasn’t particularly fond of the allKydex holsters he had tried. Sure, Kydex was
inexpensive, lightweight, and easy to mold (Mark started forming holsters in his wife Carol’s oven, which she did not appreciate), but Kydex also had its faults. For starters, it wasn’t as comfortable and quiet as leather. Some early Kydex holsters were simply uncomfortable, and discomfort is one of the primary reasons many CCW permit holders don’t carry a firearm every day.
Craighead believed that by combining the best features of leather and Kydex he could create the ultimate EDC holster, so that’s what he did. His early design was the SuperTuck, a hybrid leather/Kydex holster that was affordable and durable yet comfortable for everyday carry. It didn’t take long for Mark’s design to catch on
with other shooters, and he and Carol started their own holster company.
That company became known as CrossBreed, a name that not only pays homage to the original leather/Kydex hybrid design but also to Mark and Carol’s deep Christian faith. At a time when millions of gun owners were searching for a comfortable, durable, affordable IWB holster, the SuperTuck proved to be an excellent option. Demand for the SuperTuck and subsequent designs helped CrossBreed grow, and the company that Mark started in his home soon became one of the leading names in concealed carry holsters.
Carol’s faith would be tested when Mark passed away in 2012. During this difficult time decisions about the future of the company had to be made, and Carol was left to carry the brand forward.
“Mark’s passing taught us a lot, and we grew closer as a family,” Carol says. Although she had been alongside since Mark started CrossBreed, Carol had very little experience leading a company. The mother of three had worked in the medical field as a surgical technician for 18 years and had three children and a new home. The situation would have broken the spirit of many people, but Carol Craighead stayed the course. Supported by her faith, her family, and deep personal resolve she moved forward and took control of the family’s fledgling holster company. She was also supported by her loyal employees, without whom she says she could never have kept the company in business. Carol taught herself about every aspect of the holster business, from sales and marketing to manufacturing and distribution, all while maintaining a household and raising three children.
“When you’re in the middle of something like that you don’t realize you’re drinking from
↑ The Rogue holster features a detachable magazine carrier and adjustable retention.
↑ The CrossBreed Chest Holder is a good choice for hunters in bear country.
a firehose,” Carol says. Despite the hardships and the challenges of being thrust into the front office of the company Carol managed to weather the storm and kept the brand her husband started at the top of the holster game.
MOVING FORWARD
It’s been 13 years since Carol Craighead took over CrossBreed, which means that she has now been at the head of the brand longer than her late husband. CrossBreed has remained a family affair, and today all three of Carol’s children work at the company. In 2020 CrossBreed took control of N8 holsters, a durable and economical addition to the CrossBreed family.
CrossBreed is still based in Springfield, Mo., and today the company employs around 50 people, which isn’t shabby for a brand that began with a guy baking plastic sheets in his wife’s oven. CrossBreed and N8 Tactical holsters are sold by every major outdoor retailer, and the company’s email list exceeds 1.2 million people.
The last 13 years have been a period of growth for Carol and CrossBreed holsters, but the holster industry has changed during that period as well.
“It’s been exciting to watch the brand grow and to see holsters evolve,” Carol says. In 2012 when she took control of the company most every shooter carried their gun in the 4 or 5 o’clock positions. Not long ago, appendix became the preferred carry position because it offers rapid access to the firearm from almost any position, and guns can be secured and concealed in the appendix position even under light clothing.
“One of the fastest-growing trends in concealed carry is off-body carry,” Carol told me. She says that for years we were told that offbody carry was not as effective as on-body carry simply because the firearm was not physically attached to the person. This created a risk that the gun would be lost or stolen, but today’s hip and shoulder packs are secure and stable and offer rapid access to your firearm. Modern holster designs like CrossBreed’s Modular Systems allow for improved versatility and make it possible for today’s gun owners to carry their firearm in multiple ways to meet their changing needs.
COMFORT IS CRUCIAL
Although concealed carry holsters have changed over the last two decades one principle that remains unchanged is that comfort is crucial for any holster design. If a holster isn’t comfortable, you won’t wear your firearm, and a gun left behind in your home is of no use when you’re in public.
One product that remains in the CrossBreed line is the classic SuperTuck, the leather/Kydex combo holster that started it all. I’ve carried multiple guns using SuperTuck holsters over the years, and this is still one of my favorite setups because the firearm stays securely planted on the hip and the holster is always comfortable— just as Mark Craighead designed it. The leather backing allows the holster to ride close to the body, and I know that my firearm is concealed even when I’m wearing light cotton shirts in summer.
The SuperTuck is the holster that started it all, but CrossBreed’s current line of holsters has expanded far beyond the flagship SuperTuck. The company’s site offers both IWB and OWB holsters as well as chest, ankle, and pocket holsters. Several years ago, I tested holster systems for runners and other endurance athletes;
CrossBreed’s Modular Belly Band proved to be the most comfortable, stable holster in that test (the company currently offers their Modular Belly Band Package 2.0, an updated version of their best-in-class belly band). For deep concealment there are few better options than the MBB, and it secures your firearm more firmly than any other belly band I’ve tested.
Under Carol’s leadership CrossBreed has extended beyond traditional holsters. The company’s Bedside Backup Holster provides rapid access to a holster positioned right beside your mattress, and CrossBreed’s Pac Mat secures your firearm inside a backpack. The Purse Defender offers a secure platform for storing a firearm in a purse or other handbag, a far better option than leaving your firearm in a loose holster that is hard to access and easy to lose.
There’s a holster for every handgun owner on the CrossBreed site, but the company’s award-winning MultiFlex IWB/OWB holster deserves a special mention. When CrossBreed announced the MultiFlex I was more than a little skeptical—after all, we had seen “multi-fit” holsters before, none of which revolutionized the market. But we hadn’t seen one from CrossBreed. The MultiFlex is the only multi-fit holster that hasn’t disappointed me, and when CrossBreed claims that the holster can be adjusted to fit almost 300 different pistols they aren’t exaggerating. While filming television last year the MultiFlex became the workhorse holster because with a few adjustments and tweaking it could be made to fit any gun. If you carry multiple handguns (even if it’s simply to the range to shoot) the MultiFlex is the most versatile and affordable carry option.
Over the years CrossBreed has branched out into multiple product families, including belts, and the company’s Minimalist Nylon Belt is my go-to carry belt. The trim design, stiff spine, and thin buckle were designed by someone who
↑ CrossBreed employees take pride in the products they produce.
↑ The company is still based in Springfield, Missouri, and employs around 50 people. Their products are now sold by every major outdoor retailer.
understands the challenges of daily carry. In addition to their holsters and belts, CrossBreed has collaborated with Vertx to offer holster/bag combinations that allow you to carry all your gear in an inconspicuous bag while still having rapid access to your firearm.
LOOKING TO THE FUTURE
I’ve touched on just a handful of the new CrossBreed products that I find particularly appealing, but an exhaustive look at their catalog would take far more length than I have been allotted for this article. There are very few companies that offer such a wide range of quality products at competitive prices (my nylon Minimalist belt set me back less than $20, and I’ve worn it almost daily for a year without any damage), and that’s just one of the reasons why CrossBreed is so successful.
I can’t imagine how difficult it must have been for Carol Craighead to pick up the pieces and move forward following the loss of her husband in 2012, but she didn’t just keep her late husband’s company afloat. Instead, she helped expand upon his initial concepts and reinvested in the brand, offering up new products that appealed to every type of handgun owner.
Now the second generation of the Craighead family is poised to take control of the CrossBreed brand, and they’re in a prime position to maintain one of the top spots in the holster industry. So long as the company keeps offering up innovative products that gun owners want, I suspect you’ll see CrossBreed holsters on store shelves for generations to come. crossbreedholsters.com
↑ The SuperTuck is the holster that started it all, and it remains a popular choice.
CALENDAR
OF EVENTS
NSSF® Congressional Fly-In
April 14-15, 2026 • Washington, D.C.
NSSF Marketing and Leadership Summit
May 12-14, 2026 • Hilton Head, SC
Gun Storage Check Week™
June 1-7, 2026 • gunstoragecheck.org
NSSF Annual Import/Export Conference
August 3-5, 2026 • Washington, D.C.
National Shooting Sports Month®
August 2026 • shootingsportsmonth.org
Gun Storage Check Week™
September 1-7, 2026 • gunstoragecheck.org
SHOT Show®
January 19-22, 2027 • Las Vegas, NV
hristopher C ogley
Everyday Carry Trends for 2026
Concealed carry knives are more than just utilitarian tools. They are also personal lifestyle choices.
Everyday carry knives (EDC) have become such a staple that today they are almost as common as wallets and keys in people’s pockets. They’re so popular that nearly every gun store in the country has realized the benefits of having a wellstocked knife case in their store. Unfortunately, it isn’t enough to simply have a wide selection of knives in your case. To maximize the margins that knife sales bring, you have to have the right selection of EDC knives. To make that task easier for you, we’ve put together this list of trends in EDC knives that will help you stock your case with the kinds of knives your customers will be looking for in 2026.
PRICE POINT
The unfortunate reality is that the biggest trend in EDC knives in 2026 is going to be an increase in prices due to tariffs.
“We’re looking at a 50-percent tariff on imported steel,” says Jamin Horst, cutlery brand manager for GSM Outdoors gsmoutdoors.com. “We’re doing everything we can to absorb the cost increases, but there’s only so much we can do. At the end of the day, it’s like taxes, someone has to pay, so customers are going to have
With an increase in prices, retailers might be tempted to fill their cases with more inexpensive knives to minimize that sticker shock. But Vance Collver, director of knife culture & innovation at Benchmade, says that shying away from carrying a good assortment of highend knives could cost you both sales and customer loyalty. benchmade.com.
“I see the EDC space as a spectrum that goes from hardcore EDC enthusiasts to those looking for a convenient daily carry to facilitate daily tasks,” he says. “The hardcore enthusiasts are driven by cool designs and materials, but also collectability and trends, and they’re willing to invest in cool, interesting products.”
And Collver says that those cool, interesting knives are no longer necessarily limited to blades made in the USA.
“The growth of Chinese brands that provide affordable products in premium materials with excellent fit, finish, and function is a real trend with legs,” he says. “While ‘Made in the USA’ is still an important differentiator, it’d becoming less of a purchasing driver in this space. If a Chinesemade knife has premium materials and a better fit and finish, and it is visually appealing, it can outweigh a U.S. product of inferior execution.”
When it comes to the prices of your knife selection for 2026, variety will be the key to success. While it’s important to have a good offering of premium knives, it’s also critical to have lower price-point knives that are accessible to your customers who might be new to the EDC space. Fortunately, many of the top manufacturers are providing those lower-cost knives that are still reliable and provide a good value to your customers.
“Our upcoming 534 Bugout is an example of how Benchmade is addressing these needs in the EDC space,” Collver says. “It’s targeting more of the broader consumer base.”
INNOVATION
Although tariffs definitely have the downside of increasing the cost of knives, they aren’t all bad news when it comes to the future of the knife industry.
“The current economic dynamics, including import tariffs, are obviously a factor when it comes to balancing purchase price and value,” says Michael Janich, special projects coordinator for Spyderco spyderco.com. “At the same time, changes to the steel industry are both affecting the availability of traditional steels and pushing the envelope of performance with new, state-of-the-art materials.”
SOG One Zero XR
Benchmade Bugout Redstone
Cold Steel Recon 1 XL
Spyderco Bodacious
This push for new materials and higher performance means that you’re going to see that even price-point knives are going to be of higher quality. Which is good, because with the price of knives ris ing, consumers are expecting something more from their knives. And the top manufacturers in the industry are responding.
“The market is awash with a glut of knives, with dozens of offerings released each week,” says Kyle Stuart, vice president of marketing for CRKT crkt.com. “Consumers are overwhelmed with choice, and to stand out knife brands have to offer genuine innovation, a truly unique design, an exceptional value, or a compelling story behind the knife.”
Although many of your customers might not understand what makes the difference between a high-end knife and one that costs less, innovation in knives is something nearly anyone can spot. So, it’s important to make sure you’re stocking your case with the kind of innovative knives that tend to sell themselves.
“The first Spyderco knives literally defined the form of the modern folder in 1980 by being the first or offer a pocket clip and smooth, one-handed manual opening with our trademark Round Hole,” Janich says. “Since then, we haven’t stopped innovating and have distinguished ourselves by leading the industry with our lightweight, clip-carried folders, our ultracorrosion-resistant Salt Series, multiple lock mechanisms, and elite, high-performance steels including our own proprietary CPM SPY27 steel.”
Because they’re paying more money for their EDC knives, customers—especially those who aren’t hard-core enthusiasts—are going to rely on choosing reputable brands with names they’ve come to trust to consistently deliver quality and innovation.
“At CRKT, we built our brand on innovation and collaborating with the best knifemakers and design-
show them off—not just because it’s cool, but because the knife they carry says something about them.
“There’s more cross-over between lifestyle and fashion into the knife industry,” Stuart says. “You’ll see more bold handle colorways alongside the standard OD greens and coyote tans.”
Bright, vivid colors on both handles and blades has become a huge selling point for today’s EDC buyer, and manufacturers are responding by greatly expanding the color palettes of their knives.
“Black is still king, but people are looking for a little bling in their EDC,” Horst says. “Customers want to add some color to their lives. They’re wanting to match their purse, or clothes, or vehicle.”
COOL FACTOR
In keeping with the theme of people using their EDC as an extension of their personality, customers across the spectrum aren’t just looking for bling— they’re looking for something undeniably cool.
“The hardcore enthusiasts are driven by cool designs and materials, but also collectability and trends, and they’re willing to invest in cool, interesting products,” Collver says. “People new to the space can have lower expectations than the hard-core enthusiasts, however they still seek reliability, performance, and a ‘cool factor’.”
STYLE
While innovation and quality construction lead the way in most consumers’ knife purchases, don’t overlook the element of style that is being built into many EDC knives in 2026.
“2026 will be about how an EDC can represent an individual consumer’s style while getting a great value as prices continue to rise,” Stuart says. “Functionality and durability are always at the forefront of an EDC purchase, but consumers are constantly curating their EDC, whether it’s a pair of boots or a backpack, so it has to fit into that system of dress.”
EDC knives have become accessories for many people, and they love to pull their knives out and
It’s important to make sure that your knife cases aren’t just stocked with high-quality, good-value knives that contain quality steel at a variety of price points. Those knives should also offer your customers something else—something they might not expect in an EDC.
“While traditional EDC knives were more utilitarian or pride-of-ownership prestige pieces, today’s EDC knives are also valued for their unique mechanisms, their design, the ease and versatility with which they can be carried, and their ‘fidget factor’,” Janich says.
Because EDC knives have become a fidget tool for so many people, don’t overlook that aspect when selling knives to your customers.
“Crossbar locks and button locks are now ubiquitous across the industry, and you’ll see more brands include these locks in their offering,” Stuart says. “These locking mechanisms are intuitive, fidgety, and in the case of CRKT’s Crossbar Lock, ambidextrous.”
Because of tariffs and the rising costs associated with them, 2026 will no doubt be a challenging year for the knife industry and knife retailers, but it also has the potential to sharpen the industry through that adversity.
“The tariffs definitely present a huge challenge for the industry,” Horst says. “But I think they will make us stronger in the long run. We’re going to have to become smarter companies, and deliver better quality knives, or die. That’s the harsh reality.”
Spyderco ButtonUp
CRKT Provoke X
CRKT M16 Balisong
GUNS TRENDS IN UPLAND BIRD
by Phil Bourjaily
This is a market where tradition rules.
Ifyour store is in upland bird country, or if your customers travel to hunt birds, stock the guns uplanders want. Upland hunters are picky. They want guns that are light and easy to carry, quick to mount and, often, pretty to look at. Besides serving your upland clientele, walnut-and-steel upland guns add some variety and some eye-candy to a gun rack full of black and camo repeaters. Even customers who may not hunt birds much are drawn to attractive upland guns. For many people, an O/U or a side-by-side remains an aspirational choice, especially if the gun is there for them to see whenever they come into your store. There are several trends and fads among upland guns you should be aware of as you place your orders for the year.
TRENDS TO LOOK FOR
Very few hunters want a pump for upland hunting anymore. Break-actions and semi-autos rule, and I’d guess that among semi-autos inertia guns are more popular than gas guns for upland hunting because they are trimmer, especially in the forearm. Also, upland hunters don’t shoot the heavy loads that waterfowl and turkey hunters prefer, so the recoil reduction of a gas gun isn’t as important to them.
Weight matters to bird hunters, and light guns are easy to sell. There are plenty of alloy-framed O/Us and ultralight semi-autos on the market now. People love the way they feel when they pick them up at the store.
While 12s and, especially 20s, are the most popular upland gauges, there has been a lot of interest in 28-gauges in recent years. Sixteen-gauge sales are up, too. Upland hunters love small-bore guns.
Side-by-side guns have enjoyed an uptick in popularity. Still, the majority of break-action sales will be in O/Us, which most people find easier to shoot
Traditionally, upland hunters preferred shorter barrels, but 28 inches for break actions is standard now, and semi-auto buyers are split between 26- and 28-inch barrels, with some even preferring 24-inch guns. Some thick-cover grouse and woodcock hunters still believe in shorter barrels, though, so take regional taste into account.
BENELLI/FRANCHI
Benelli’s 828U O/U in 20-gauge appeals to Benelli fans, of whom there are a lot. The Montefeltro and Ethos inertia semi-autos, and especially the Montefeltro Ultra Light, make great upland guns.
Franchi shares a booth with parent company Benelli. There you will find both the Instinct O/Us and the Affinity semi-autos. The Instinct lineup comprises both steel and lightweight alloy-framed O/Us in 12-, 16-, 20-, and 28-gauges. These are Italian O/Us at an attractive price.
The Affinity line, likewise, puts a quality Italian-made inertia gun in a hunter’s hands for much less than the price of a Benelli. Lightweight and sturdy, the Affinity makes a great choice for hunters who want the firepower of a semi-auto in a trim package at a price where it doesn’t hurt quite so much when you drag the gun through heavy cover.
benelliusa.com
franchiusa.com
I have no doubt that gunmakers will be adding new upland guns to their lineups for 2026. Based on existing lines, here’s what I think you’ll want to examine as you search out upland shotguns for your customers. You might also want to consider Ruger, which announced the return of the 20-gauge Red Label over/under at the 2026 SHOT Show.
BERETTA
Over/unders are still the most popular break-action, and Beretta’s O/Us are great upland bird guns. Beretta’s 686 Silver Pigeon is a classic that received a makeover in 2025. A trim, lightweight O/U, it’s a bulletproof design. The chances of a customer having a problem with the gun are almost zero.
The Ultraleggero O/U is an ultralight 12-gauge gun that offers the versatility of a 12 with the weight of a smaller bore. It has cutouts in the steel frame filled with polymer panels to save weight, and, while non-traditional, it’s a good looking, easy-carrying gun.
BROWNING
Browning’s O/U lineup is full of good upland guns. The new 825 was available only in 12-gauge last year. I hunted with one of those 12s and loved it last fall. Browning may offer line extensions of the 825 for 2026. If not, its predecessor, the 725 comes in 12-, 20-, and 28-gauges, and in a “Feather” lightweight version with an alloy receiver that is of special interest to uplanders.
Semi-auto fans will find a lot to like in the A400 lineup. These are some of the best gas guns made, and the 28-gauge A400 Upland and the A400 Xplor in 12- and 20-gauges are also very appealing choices. beretta.com
Both the Sweet 16- and 20-gauge A5 inertia semi-autos are terrific bird guns weighing under 6 pounds, making them among the lightest of upland shotguns Browning usually has a selection of its guns as “SHOT Show special” limited runs found only at the show, which is another incentive for a savvy dealer to attend the show. browning.com
Benelli 828U
Franchi Instinct
Franchi Affinity
CZ-USA
CZ’s line of Turkish-made O/Us and side-by-sides has a following among upland hunters who find the guns to be reliable and priced right around the $1,000 sweet spot. The Bobwhite is a traditional, two-trigger, no-frills side-byside available in 12-, 20-, and 28-gauges. The Sharptail adds a single trigger and a pistol grip to the side-by-side action. CZ has O/Us, too, particularly the Redhead, the Drake, and the Quail, which is a scaled-down gun that’s a good fit for many smaller hunters and some women. czfirearms.com
DICKINSON
Dickinson guns are made by Akus/Komando, one of Turkey’s very finest gunmakers. The Estate and Plantation side-by-sides are beautifully finished guns with traditional looks but modern metallurgy that is safe with steel shot. The Estate, especially, is a lot of gun for the money. The Plantation adds decorative sideplates that elevate both the price and the gun’s appearance. The guns come in all five gauges built on proportional frames, too. dickinsonarms.com
MOSSBERG
Best known for the Model 500 pump (a good budget upland gun in 20-gauge in its own right), Mossberg imports Turkish O/Us in its Gold and Silver Reserve series, which offers all the gauges at prices starting below $1,000. The Turkish-made SA gas semi-auto in 20- or 28-gauge also makes a very good upland bird gun. mossberg.com
SAVAGE
The Stevens 555 and 555E O/Us are feather light thanks to alloy receivers, and they come in all five gauges. The 555 is the base model. The E adds a silver receiver and some engraving. Either is a handsome gun in that $800 to $1,000 price range that seems to sell well. savagearms.com
they want a gun for. While not strictly a field gun, there is a wood-stocked field model in 12 and 20, along with compact and true left-hand versions and a dressed up Upland Field Model with an engraved silver receiver. They aren’t super light, but they are great all-around shotguns that work in the uplands, the wetlands, and on the range.
RETAY
Retay built its name in the waterfowl market with reliable, well-fit-and-finished inertia semi-autos. Those same guns clean up nicely for upland work, once they’re given Turkish walnut stocks. Both the entry-level Gordion and the higher-end Masai Mara can be ordered with handsome wood stocks in 12- and 20-gauges at very reasonable prices. retayusa.com
For many people, an O/U or a side-by-side remains an aspirational choice, especially if the gun is there for them to see whenever they come into your store.
Retay Gordion
Retay Masai Mara
AZRim Country Guns,
Payson This small-town mountain gun shop rests an hour northeast of Phoenix on Highway 87. They keep 250 guns in stock and cater to a local retired population with two full-time employees.
Lever-action guns are what’s hot at this store no matter the season. “New or used, we can sell any lever gun. Even older calibers are popular. The gun creates a connection to living in the West, and our older residents just love them. It’s the only category that’s not price sensitive at our store right now,” said manager Sam Facunds.
Marlin tops the list for this store, and .22s, .30-30s, and .45 Long Colts are in high demand. Henry Golden Boys are also turning. While MSRs are collecting dust, Ruger 10/22s and used Mini-14s are heating up the counter.
GLOCK 43Xs are the top seller in the handgun category. Currently, there are no orders for the new Gen6. Springfield Hellcats and Ruger LCPs are also garnering attention. Shotguns include new Mossberg turkey guns.
IDDale & Jill’s Sporting Goods,
Kamiah This North Idaho gas station and gun store keeps a mix of new and used guns with four employees sharing responsibility at the gun counter. The retailer has an average of 250 rifles, handguns, and shotguns on hand while featuring snacks, a cafe, and a large goldfish tank.
Late winter/spring is handgun season for this store, which is now seeing above-average turns on GLOCK 17s, SIG SAUER P320s, and Smith & Wesson Shield 2.0s. “We turn a notable number of handguns this time of year. I’m not sure if it’s from tax returns or cabin fever. We hope winter will give up soon,” said counter salesman Dave Hitchcock.
Other movers include Benelli Nova shotguns and Mossberg 500 turkey guns. Sales of MSRs have slowed with just a few turns from S&W M&P 15 Sport IIIs and used MSRs. Ruger 10/22s are seeing some action with a few used Marlin lever guns in .45-70.
MT Mitchell Supply, Great Falls
Located on the north side of Great Falls, this firearms dealer stocks an average of 300 guns, with three employees tending the counter. Smith M&P BODYGUARD 2.0s are the clear front runner for this retailer, but GLOCK 43Xs and Ruger RXMs are also selling well.
Suppressors continue to be in exceptionally high demand. However, this retailer is weighed down from the paperwork. “We could get through the system with written documents, but now it’s just too slow. We’re at that point where we’re about to invest in the proprietary software to streamline the process,” said counter salesman Adam Bailey.
Thirty-caliber suppressors dominate this retailer’s sales with Dead Air Primal at the top of the leader board. Bailey added rifle hunters have become their largest sales segment.
A few Ruger Mini 14s and 10/22s are crossing the counter. Bolt-action guns are slow. However, this retailer reports a growing demand for any new or used Remington.
MIAnn Arbor Arms, Ann Arbor
This range-retailer is located off Interstate 95, ten minutes west of Ann Arbor. The building spans 26,000 square feet. The space includes a 24-lane indoor shooting range and a 6,000-square-foot retail store carrying an inventory of over 800 firearms.
Handguns are flowing in a steady stream at this location. The Smith M&P SHIELD EZ 2.0 is emerging as the largest single model sold by this retailer in 2026. “The 2.0 line just keeps getting better and better. New colors and the option of no safety have been super popular,” said retail manager Tim Lang.
Other popular SKUs have been the Walther PDP and PDP-F series. Lang said he attributes the attention to the company’s recent presence on Instagram. “We’ve had these guns in stock for some time. But all of a sudden, demand has notably increased,” he said. Another pistol line on the rise is the GLOCK Gen6. MSR sales are slowing, but shotguns, especially the Beretta A300 and the Orthos Raider, are moving.
NE
Guns N Things, Columbus
This small rural gun shop concentrates on a mix of used and new guns, inviting their customer base to use them for transfers. Charging $25 a unit, this retailer continues to promote transfer sales. They stock an average of 250 new and used guns with inventory leaning heavily on handguns.
“We see an increasing demand for new, old stock, and used GLOCKs. But, that said, the Gen 6 is getting turns,” said owner Wayne Henke. GLOCK 43Xs and 19s dominate this counter. The Smith CSX is also in seeing strong demand.
Coming out of winter, some bolt-action guns are still turning with a few Bergaras in .300 PRC along with an exceptional demand for Remington 700s in any format. “All of a sudden, my customers want 700s. I’m guessing it’s because they are getting harder to find,” said Henke. Other quick turns are coming from used 870 Express and new Mossberg 500 turkey guns. Ruger 10/22s are also in demand.
KS The Gun Junction,
Junction
City Located in north-central Kansas, this store stocks at least 1,000 new guns with a large mix of hunting, home defense, and antiquities. They are closed Tuesday through Thursday.
Handguns are warming this counter, with high demand for SIG P365s and Springfield Hellcat Pros. Other guns on the move include CZ 75s and used Colt 1911s.
While demand for MSRs is slow in much of the country, this store reports consistent turns and strong inventory. “Our proximity to Fort Riley keeps our MSR turns quick, with high demand for AR-15s and AR-10s. We keep at least 100 rifles in stock. We’re always on the lookout for anything military from Colt,” said owner Barry Arp. Highest sales position at this store goes to Colt, with about even turns on Radicals and Diamondbacks.
Although varmint season has closed, a few bolt-action Ruger American Generation IIs are still selling. Shotguns are picking up for turkey season.
NY
Franks Guns & Tackle
Shop, Amsterdam Located 25 miles northwest of Albany, this small-town gun store has been serving New York for over 40 years. They specialize in nearly 1,000 new and used hunting and home defense guns. Even with plenty of snow on the ground, turkey season is in the minds of this store’s customers. “We really start selling turkey guns well before tax time. I think it’s a way to get through the winter,” said owner John Havlick.
Top sellers include Retay Masai Mara in camo and Mossberg 500s. Havlick added there’s still demand for Remington 870s, but they are just not available.
Handguns are steady with a high demand for Ruger wheelguns, including the Model 1702 in black and the 1705 in stainless; .357 Mag. is the dominant caliber. Other fast movers include the Smith 2.0 BODYGUARDs and GLOCK Gen6s. Havlick commented that the new GLOCK series is getting positive response from his customers.
PAReese Grocery & Supply,
Smithfield Located about 40 miles from the West Virgina line, this smalltown gun shop shares space with groceries. Stocking more than 1,700 new and used guns at retail, the store is open six days a week and has a full-time gunsmith.
Coming out of winter, lever guns are hot. This retailer is well invested in a large inventory of Henrys from Golden Boys to Big Boys with calibers that span from .44 Mag. to .22 LR. Sales of MSRs have slowed to one a week. Colts sit in the top sales slot, followed by Andersons.
As for shotguns, turkey season is starting to create demand for Stevens 301 single-shot combos. “It’s hard to believe the demand we are seeing on these shotguns. If we can get them in .410, they are gone in a couple of days. We have customers coming from West Virginia to purchase them. That’s pretty extraordinary, considering they don’t have to pay sales taxes in their home state,” said manager and gunsmith Chad Bussey. Other high-moving shotguns include the Weatherby Orion.
ME Howell’s Indoor Range
& Gun Shop, Gray Located just 15 miles north of Portland, this 27,000-square-foot store sells a mix of archery, soft goods, and firearms. The New England retailer and range keeps an average of 2,000 guns in stock and offers on-site gun storage. The retailer also has two indoor ranges with 12 shooting lanes.
Handgun sales are on the rise, and 9mm is king. Smith M&P 2.0s, GLOCK 19s, and SIG P320s are steadily moving into the high slots. As for MSRs, Howell’s has just introduced its own MSR platform. “The rifles are made to exacting standards. Whether it’s home defense, hunting, plinking, or distance, they can be adapted to a wide variety of variations. They have been well received by our customers,” said counter salesman Tom Ventresca. Other MSR turns include M&P Sport IIIs and Ruger 556s.
With turkey season two months away, shotguns are taking hold. Mossberg 500s and 835s hold the top slots, and Beretta A300s are also selling well.
TN Guns and Leather, Greenbrier Located on Highway 41 just north of Nashville, this retailer and range keeps about 1,000 firearms in stock with an average of four employees. Handguns rule here, and hefty numbers of GLOCK 43Xs and Gen6s are on the move. Ruger Target .22s are in unusually high demand. Other movers include SIG P365s and Hellcats. Nine millimeter dominates the caliber selection.
“Price-point sales have started to dominate our counter. It has become super competitive at the low end. We’re selling more Taurus models in this class.” said gun buyer Ben Williams.
Early fast-moving turkey guns include Franchi Affinity 3s and Stoeger 3500s. As for bolt-action rifles, this store reports the highest numbers of Savage Axis combo guns they have ever sold. A high demand for lever-action rifles has carried throughout the first few months of the year.
“I can’t get over how our customers are just
clamoring for levers. We can barely keep them in stock,” said counter salesman Joe Rice.
ALMark’s Outdoors, Vestavia
Hills Located in suburban Birmingham, this general hunting and fishing retailer has been in business since 1980 and stocks more than 2,000 firearms. Turkey season is one of this retailer’s largest store events. A full weekend of manufacturers and reps come together, inviting customers to test calls while looking at new product. “This kind of event continues to be an important part our connection with our community. It’s wonderful for families and is very well attended,” said manager Rick Leventry. “Of course, this event helps to drive high numbers of Super Black Eagle IIIs in 28 gauge and EAA’s SBE Clone in 12 gauge. Both will top the sales counter for this season,” he said.
Handgun sales are brisk, with a mix of GLOCK Gen6s, Sig P365s, and Hellcats turning in 9mm. MSRs are slowing to about ten a month. Daniel Defense leads the pack.
KY Riverside Outdoors, Bowl-
ing Green Resting in southcentral Kentucky, this store is about 40 miles north of Nashville. The retailer stocks an average of 300 new and used guns, with an emphasis on hunting rifles and handguns. With spring at its door, this retailer just finished up varmint season with a tournament held in December and January. “We get an average of 75 hunters that compete during a 12-hour period. Winners earn cash prizes for the most and largest taken in one night. It’s improving our turkey hunting, and it’s a great event for helping to promote new rifles sales,” said manager Brent Turner. Turner added the event has made the Ruger American Generation II in .243 the top-selling bolt-action rifle in the store.
At the handgun counter, GLOCK 43Xs are in high demand, followed closely by any new or used 1911. Smith K-Frames are also getting a significant amount of attention. For turkey season, this store reports the Stevens 301 .410 shotgun is in extremely high demand.
NEWPRODUCTS
by slaton l white
1 REMINGTON AMMUNITION 7MM
BACKCOUNTRY
Remington Ammunition intends to utilize the Peak Alloy cases first introduced by Federal and offer three 175-grain loads in 7mm Backcountry, providing options across a trio of their largest and most popular bullets: Core-Lokt, Core-Lokt Tipped, and Premier Long Range Speer Impact. Core-Lokt Pointed Soft Point (PSP) has been a reliable, standard bullet option, trusted by sportsmen worldwide for more than 75 years; Core-Lokt Tipped features a modern green polymer tip that improves long-range ballistics and in-flight accuracy and initiates rapid expansion; and Remington’s Premier Long Range ammunition, featuring Speer Impact bullets, brings surgical precision and bone-crushing performance to the farthest reaches. These three bullet choices will give hunters different options in bullet construction, effective range, and price points that they are seeking. remington.com
2 FENIX E06R PRO FLAT FLASHLIGHT
The spot and flood beams of the E06R PRO Flat Flashlight can combine to unleash a 1,600-lumen Instant Turbo, giving you the power you need at a moment’s notice. It also offers intuitive control through either the independent tail switch or the side switch, all in a sleek, flat-bodied design. Along with five brightness levels for each spotlight and floodlight, it includes a UV light, red laser, strobe, Instant Turbo, and Scene Mode that enables flashing or full-spectrum color on both the ring and tail. Built tough and USB-C rechargeable, the light is available in three colors: black, orange, and OD green. fenixlighting.com
3 SILENT STEEL USA MICRO STREAMER
The Silent Steel USA Micro Streamer is the ultimate minimalist suppressor for shooters who demand maximum maneuverability with minimal footprint. Despite its ultra-compact size, it features advanced FLOW-IQ technology that reduces gas blowback and softens recoil, enhancing comfort and control. Ideal for SBRs, PDWs, and fast-moving tactical setups, the Micro Streamer delivers reliable suppression in a small, streamlined package without compromising durability or performance. SRP: $999. silentsteelusa.com
4 SAFARILAND BALLAST HOLSTER
With a minimalist footprint, the Ballast holster maximizes duty belt efficiency, allowing patrol officers to carry full-sized firearms without sacrificing belt space. An internalized ALS lever-lock spring shields Ballast’s core security mechanism; the textured ALS lever also allows for improved thumb contact and ergonomics. For added versatility, a redesigned cantable UBL belt mount supports 15-degree forward or rearward angles or vertical alignment for maximum comfort and an efficient draw stroke.
Other key features include an open-muzzle design that allows for easy passthrough of debris and a removable RDS Optic lid to protect the lens from impact and debris. The holster remains structurally sound even when temperatures vary between -50˚F. to 160˚F. SRP: $203.50—$236.
safariland.com
NEWPRODUCTS
5
IRAY ACE-S60R
The ACE-60R thermal weapon sight with ocular magnifier is built around the idea of combining user-requested features in a streamlined optic that balances advanced capability with ease-of-use in the field. Designed to feel like a traditional day optic, the ACE is compatible with bolt-action or semi-automatic rifles using standard 30mm mounts and rings. The combination of an internal USB-C charging battery and a removable 18650-style rechargeable battery allows users to hot-swap batteries in the field to run indefinitely.
A 1-3x ocular magnifier provides optical magnification of the 2560×2560 round AMOLED display inside the eyepiece. The Vision+ system pairs this high-resolution display with a 15 mK NETD sensor for an incredibly detailed and precise image. The 1,300-yard-capable laser rangefinder on the ACE is integrated directly into the 50mm germanium objective lens. In addition to streamlining the body design and reducing bulk, this allows for improved horizontal alignment of the infrared laser with the viewing system. SRP: $7,999. irayusa.com
by slaton l white
6 THE ORIGINAL MUCK BOOT COMPANY
OUTMAX
Engineered for agility, cushioning, and all-weather capability, the new OUTMAX hunting boot blends the brand’s proven MUCKPROOF protection with athleticinspired comfort technologies. Designed for outdoorsmen who need a boot that moves as fast as they do, the OUTMAX line is built from the ground up with lightweight components, dynamic underfoot cushioning, and rugged traction that stands up to unpredictable terrain. At the heart of the OUTMAX collection is the new BioLite foam midsole and footbed, a high-performance platform that delivers exceptional comfort while remaining lightweight and ultra-durable. Paired with a heel bevel engineered to reduce fatigue and absorb impact, the boot supports longer days, faster treks, and more demanding conditions.
There are two versions. The 12-inch OUTMAX is available in three upper patterns, including Black/Rock Ridge, Mossy Oak Country DNATM/Turkish Brown, and Mossy Oak Fall Foliage/Turkish Coffee. SRP: $140—$150. The lowerprofile 6-inch OUTMAX is available in three styles, including Black/Rock Ridge, Turkish/Coffee Brindle, and Mossy Oak Green Leaf/Elm. SRP: $125—$130. muckbootcompany.com
KNOWLEDGE INDUSTRY CLOSE AT HAND
NSSF’s SHOT University™ Online is a onestop e-learning platform for firearms retailers and ranges. On-demand and free for NSSF® members, this new library of interactive online courses provides a deep-dive on critical topics ranging from compliance and regulatory issues to operational guidance and business improvement for both business owners and employees. and more!
FOR RETAILERS:
• Planning for an ATF Inspection
• Standardizing Operating Procedures
• Inventory Management
• Notice of Revocation – Are You Prepared?
FOR RANGES:
• Road Map for Range Safety and Health
• Addressing Lead at Ranges
• Marketing Your Training Programs
• Membership Strategies – Lessons from the Fitness Industry
NEWPRODUCTS
7 SELLMARK KJI K950 TRIPOD
The KJI K950 tripod is a heavy-duty carbon-fiber platform built for hunters, precision shooters, and tactical professionals who require absolute stability under load. Weighing only 6.2 pounds yet rated to support up to 170 pounds, the K950 handles the largest rifles, optics, and accessories with confidence. CNC-machined aluminum twist locks and a hard-anodized finish ensure long-lasting durability in the field. With three leg-angle settings (23 degrees, 55 degrees, and 83 degrees), and a height range from 71.5 inches down to 5.3 inches, the K950 adapts quickly from standing shots to prone positions. Its foursection legs pack down to a compact 25.6 inches, while interchangeable rubber or spike feet provide traction on any terrain. Compatible with KJI Reaper systems and ball heads, the K950 delivers a professionalgrade foundation for precision shooting. sellmark.com
8
by slaton l white
ROCKY BRANDS ROCKY MOUNTAIN COMBAT BOOT
This boot is engineered for elite performance. The full-grain flesh-out leather provides superior durability, while strategically placed Superfabric inserts enhance abrasion resistance. The aggressive multi-directional outsole offers excellent traction with oil and slip resistance for added safety. The TPU toe cap adds an extra layer of defense and durability, and the fuchsia insole acts as a signaling feature, adding a touch of visibility in critical situations. Vapor Pass breathable recycled membrane waterproofing keeps feet dry in wet environments. Available in 8-inch ($188) and 6-inch ($162) versions in black or Coyote in both a premium and waterproof style.
rockyboots.com
SHOTShow.org
Sincerely,
All of us at NSSF—The Firearm Industry Trade Association
NSSF®—The Firearm Industry Trade Association—would like to thank everyone in attendance at the 2026 SHOT Show: our 2,744 exhibitors and more than 53,000 attendees, covering over 834,500 net square feet of exhibit space. This was a SHOT Show for the ages.
As you may know, all revenue generated by the SHOT Show funds NSSF’s mission to advocate, educate and communicate on behalf of our industry. In the past year alone, those funds have been used to:
• Protected our industry in state capitals across the country from anti-gun, antiindustry legislation
• Promoted the shooting sports and hunting through comprehensive outreach and education
• Funded legal challenges to protect our industry and our Second Amendment rights
• Introduced new people to hunting and the shooting sports through programs like +ONE® and First Shots®
• Promoted firearm safety and secure storage to millions nationwide through Project ChildSafe® and Gun Storage Check Week®
• Provided in-person and online education for all segments of our industry
• Grew programs and partnerships with suicide prevention and veterans’ organizations with the goal of reducing suicide
All of this and much more is made possible by your participation at the SHOT Show.
Thank you for being a part of the SHOT Show and for your investment in the future of our industry. We look forward to seeing you again January Jan 19-22, 2027!
Strategic Silence
So, you talked yourself out of a sale? Here’s how to make sure it doesn’t happen again.
The shooting sports is a wonderful industry because we get paid to do something we love. That is why our guests come into the store seeking out your advice and guidance. They know you truly love what you do, and while you are doing it you are also building lasting and meaningful relationships. It’s also why other folks want to work in your operation; it’s where they can bring their excitement, knowledge, and opinions to create a complete customer experience.
This convergence can lead to great success, but only if the staff is trained and educated properly by you. And one key bit of training is knowing when not to talk. We’ve all seen what happens when an over-opinionated excessive talker turns off the guest.
Over the years of our consulting we have witnessed many sales folks talk themselves right out of a sale. One operation we visited had a counter salesman who was the poster boy of what not to do, look, or say. This young man was completely decked out: he had a holstered gun on one hip, another on his thigh. A tactical rifle with all the cool extras available at the time was slung across his back, and a large knife and flashlight hung off a duty belt. The guest was a casually dressed man who we later found out was looking to get his first gun for personal protection. The gentleman came into the store taking in all the sights, sounds, smells, and was clearly anxious. As he made his way tentatively toward the glass cases where the firearms resided, he hesitated when he saw the salesman in
Before pushing product recommendations, listen to the customer. That way, you can meet their needs with the most appropriate product.
full accoutrement. We continued to watch, and the next several minutes went from challenging to impossible. The guest quickly disengaged and headed toward the exit. Luckily, the owner had also witnessed this and caught him before he got out the door. Under the owner’s guidance, the new customer bought his first gun, along with ammo, cleaning supplies, a case, and a membership to the range.
You must always bear in mind that first-time buyers are often nervous. If your presence and/or attitude raises the temperature, you can lose them fast. Your job is to make them feel comfortable and guided, not overwhelmed.
In another operation we had an older team member working with a very petite young lady. The salesman did ask a few questions, but clearly did not listen to her answers. This salesman was a very intense and loud believer in 1911-style pistols. He went off on the historical aspects and then placed several guns on the counter. They were all large pistols, way too large for this young lady. She kept listening, trying to take in the data he was touting, and then asked which one would be best for her. This sent him into overdrive. He grabbed the most expensive model (which also happened to be the largest). Holding it up in the air, he pulled and locked the slide back, putting on quite the show in the process. He then handed it to her. She clearly had never held such a large pistol and promptly dropped it on the counter. His response was abrupt and non-apologetic. She began to cry and then ran toward the door. Sale lost.
It does not matter how much you know if you do not listen. If you ignore the guest’s needs and push your preferences, you risk embarrassing them and turning what should be a positive experience into a nightmare.
To avoid talking yourself out of a sale, focus on active listening. Ask strategic questions, which can help you gain an understanding of the guest’s needs. Then use strategic silence rather than jumping in with features. A fun way to remember this is to be like a cat (observe and stay calm), not a dog (eager and too loud). Listen! You are building trust by focusing on their world, not just the products you are selling. Pay attention to cues, such as body language (leaning in versus crossing arms), and unspoken needs. Do not just wait for your turn to talk. Ask open-ended questions. Words like what, how, and why get the guest talking about their challenges and goals, keeping the focus on them. Briefly repeat back what you hear to confirm understanding before
offering a solution. Strategic silence is very important; it shows you value their input and gives them time to think, preventing you from filling the void. Be clear and concise. Trim your talking points to the most essential value propositions. Do not overwhelm them with too many features. Stay present. Avoid overthinking or planning your next line. Focus on the current moment and their feedback.
Another solid tool is to sell to yourself first. Believe in your product’s value, so you do not project doubt or neediness onto the guest. Don’t push. Instead, guide. Folks love to buy, but hate to be sold. Your job is to guide them through the decision, not force a sale, ensuring a positive experience even if they don’t buy today.
The Simple Truth is your job is to build a relationship that promotes the best item for your guest, the one that serves their needs best.
Author’s Note: I have been so blessed to hear from many of the readers of SHOT Business. Judging from the responses, this column has helped educate (and entertain) a great number of you. This issue’s topic was encouraged by reader comments. Please continue to reach out with suggestions for topics you would like me to cover in future issues.
Author bio: Miles Hall was founder and president of a multi-million-dollar firearms retail store and gun range in Oklahoma for 36 years. He is now a senior advisor helping FFLs around the country run more efficient, profitable businesses. (HallnHall.com)
PHOTO COURTESY OF NSSF
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