wish list
seeds of hope sustainability event
The Seeds of Hope campaign is an engaging, eco-focused activation designed to kick off the new year while promoting sustainability and environmental awareness.
The centre will feature a playful “recycling machine” installation, designed as a giant washing machine style unit where shoppers can deposit recyclable items in exchange for tickets redeemable for Bradford City Gift Cards. This interactive feature encourages participation while reinforcing positive, sustainable behaviours in a fun and accessible way.
Complementing the installation, the campaign will include planting workshops, seed giveaways, and sustainability pledges, giving visitors practical and engaging ways to adopt greener habits both at home and within their community.
As an additional creative layer, collected recycling materials could be repurposed into a piece of artwork, such as a large scale collage or sculpture. This piece could be created live or installed over the course of the campaign and showcased within an empty unit or void space, transforming unused areas into visual statements around sustainability, creativity, and reuse. The finished artwork would act as a lasting legacy of the campaign, providing a talking point, photo opportunity, and ongoing reminder of the centre’s commitment to environmental responsibility.
By combining entertainment, education and community engagement, Seeds of Hope positions The Broadway as a forward-thinking, environmentally conscious destination. The activation provides opportunities for social content creation, family-friendly interaction and meaningful dialogue about sustainability, while reinforcing the centre s commitment to positive local impact.
LED mirror wall
The Mirror Wall will transform an empty unit in The Broadway into an immersive indoor installation celebrating body positivity, self-love and wellbeing for Mental Health Awareness month.
Featuring mirrors of varying shapes and sizes, each display will showcase affirmations such as “You are enough” and “Love your reflection,” encouraging visitors to engage with the space in a positive, reflective way.
The campaign will also align with mental health awareness and sensory inclusion initiatives, providing a supportive and accessible experience for all visitors. The visually striking and interactive nature of the installation encourages photography and social media sharing, while reinforcing The Broadway’s commitment to community wellbeing, positivity and emotional engagement.
the broadway art gallery
TThe Broadway Art Gallery will transform part of the centre into a vibrant, curated exhibition space through a special collaboration with the Bradford College Art Department. The showcase will feature end-of-year work from the college s art and design students, celebrating emerging local talent and providing a high-profile platform for the next generation of Bradford’s creatives.
The gallery will be a visually inspiring, community-focused experience that connects education, culture, and retail. Alongside the exhibition, we will feature an exclusive opening night celebration for the students involved with a drinks reception, DJ and the chance to network with local artists, galleries and stakeholders. Giving students the opportunity to engage directly with the local artists and important connections.
This initiative highlights The Broadway s commitment to supporting local education and creativity, while enhancing the in-centre experience with meaningful cultural engagement.
light a lamp for kindness
The Diwali Light a Lamp for Kindness event brings the spirit of Diwali to the centre with a breathtaking illuminated lamp installation at its heart.
Visitors can participate by “lighting a lamp for kindness”, writing positive messages or wishes on paper lamps that are added to the display each day, creating a growing, interactive spectacle. LED-powered and glow-in-the-dark elements will make the installation visually stunning, drawing attention and encouraging photography and social sharing.
The experience will be complemented by live dance performances, craft sessions and storytelling, delivered in partnership with local Indian cultural organisations, highlighting the richness of Diwali traditions and community celebration. The installation offers a unique blend of visual wonder, cultural engagement, and interactive participation, reinforcing The Broadway as a vibrant, inclusive and culturally aware destination.
indoor ice rink (winter activation)
We will transform the centre into a magical alpine-inspired winter wonderland, complete with an indoor ice rink, chalet-style décor, snow machines, and après-ski bars serving seasonal food and drink.
The experience will feature family-friendly entertainment, live performers, and festive workshops, alongside retail tie-ins and themed promotions. This large-scale activation will create a strong visual spectacle and a must-visit winter destination for shoppers and families during the peak festive trading period.
random acts of kindness
WHAT WOULD YOU DO WITH £100?
The “What Would You Do with £100?” campaign is a heart-warming, feel-good social activation designed to highlight The Broadway’s generosity and community values.
In this campaign, shoppers are invited to take part in a simple but thought-provoking challenge: answering the question, “What would you do with £100?” Their responses whether touching, funny, or inspiring will be filmed to capture genuine, unscripted moments that showcase the spirit of the local community.
Later in the day, a selection of participants will be surprised with £100 Bradford City Centre Gift Cards, with their emotional reactions filmed and edited into a short, uplifting video.
The finished piece will be released on World Kindness Day or during Random Acts of Kindness Week, aligning The Broadway with a national moment of positivity and connection. The result will be a shareable, high-impact video that spreads joy online, attracts local media interest and reinforces The Broadway as a brand that gives back to its people.
shop, snap, share
We will deliver a user-generated content campaign encouraging visitors to post photos or Reels of their Broadway experience using #ShopSnapShareBradford.
Each month, one winner receives a £100 voucher.
We’ll feature the best photos on our social channels, creating a steady flow of authentic, community-led content.
creative adult workshop series
CREATIVE WORKSHOPS 2026 EXAMPLE CALENDAR
January – Vision Board & Wellness Workshop
Kickstart the year with positivity and purpose. Guests create personal vision boards while enjoying herbal teas or smoothies from a café partner.
Retail tie-in: Stationery stores, wellness retailers, cafés.
February – Candle Making & Self-Care Crafts
Celebrate self-love month with handmade candles or bath salts, perfect for gifting or keeping.
Retail tie-in: Beauty, fragrance, and homeware retailers.
March – Mother’s Day Flower Arranging Workshop
Led by a local florist, participants create their own bouquets just in time for Mother s Day.
Retail tie-in: Florists, gift shops, and jewellers (Mother s Day promotions).
April – Pottery Painting for Spring
A family-friendly workshop where participants paint plant pots or mugs, inspired by spring colours.
Retail tie-in: Homeware stores and cafés for refreshments.
May – Sustainable Crafting Workshop
Celebrate spring and sustainability with upcycled crafts, tote bag painting, or eco-journal making.
Retail tie-in: Eco-friendly brands, fashion retailers, stationery stores.
June – Summer Jewellery Making
A hands-on workshop where guests design and make summer-inspired bracelets or necklaces.
Retail tie-in: Fashion and accessory stores, jewellery retailers.
July – Kids’ Creative Club (School Holiday Special)
A series of child-friendly creative sessions from slime-making to mini canvas painting during the summer holidays.
Retail tie-in: Toy stores, family-friendly cafés, and bookshops.
August – Paint & Sip Evening
A relaxed, adults-only evening painting event with drinks and snacks provided by centre cafés or restaurants.
Retail tie-in: Food & beverage outlets, art supply retailers.
September – Back-to-School Personalisation Workshop
Customise notebooks, pencil cases, or tote bags as students head back to school or university.
Retail tie-in: Stationery, fashion, and tech retailers.
October – Pumpkin Decorating & Autumn Crafts
A fun, family-friendly Halloween-themed session using paints, glitters, and natural décor.
Retail tie-in: Home décor, toy stores, confectionery retailers.
November – Christmas Wreath Making
A festive favourite. Participants create their own wreaths or table centrepieces with guidance from a local florist or craft expert.
Retail tie-in: Florists, gift shops, and seasonal retailers.
December – Christmas Bauble Painting & Gift Wrapping Workshop
An uplifting, festive finale where families decorate ornaments or learn stylish giftwrapping techniques.
Retail tie-in: Gift and stationery retailers, cafés offering festive treats.
Stephanie Potter
07920 187033
stephanie@shoppertainmentmanagement.co.uk
Lucy Cornwall-Pearson
07920 186899
lucy@shoppertainmentmanagement.co.uk
Eleanor James
07949 525313
eleanorj@shoppertainmentmanagement.co.uk
