marketing report
DECEMBER 2025
marketingreport-december 2025
marketingoverview
A range of marketing campaigns enlivened The Broadway this month including:
Breakfast with Santa VR Sleigh
Christmas & New Year
Boxing Day Sales
campaigns
EVENT
breakfastwithsanta
Breakfast with Santa was a great success in December, with all tickets selling out, once again highlighting its popularity as part of The Broadway’s festive programme. The strong interest built ahead of the event carried through to bookings, with families keen to secure places early.
The event was well received by attendees, with a number of positive comments and festive photos shared on social media. Feedback highlighted the enjoyable atmosphere and overall experience, helping to extend awareness of the event beyond those who attended.
Overall, the sell-out event and encouraging feedback demonstrated the ongoing appeal of Breakfast with Santa and its value within the December marketing activity.
A full post-event event report has been sent to the centre providing further details.
creativeassets
Here are some of the creative assets our design team created for The Broadway.
marketingreport-december 2025
EVENT
eventphotos
Our community loves to get involved with campaigns at The Broadway. Here are some of the photos taken for this campaign.
report-december 2025
CAMPAIGN
januarychangeover
The January Changeover launched in the new year with a new creative concept for 2025.
The creative changeover takes place four times a year with a complete change of creative across all assets. Both digital and physical assets are created and rolled out across all platforms including lift posters, totems, desk maps, Bay Media adverts, social media and more. We created over 70 assets for this.
CAMPAIGN
creativeassets
Here are some of the creative assets our design team created for The Broadway.
marketingreport-december 2025
marketingreport-december 2025
CAMPAIGN
creativeassets
Here are some of the creative assets our design team created for The Broadway.
CAMPAIGN
creativeassets
Here are some of the creative assets our design team created for The Broadway.
marketingreport-december 2025
CAMPAIGN
creativeassets
Here are some of the creative assets our design team created for The Broadway.
marketingreport-december 2025
additional creative
CREATIVE
additionalcreativeassets
Here are some of the creative assets our design team created for The Broadway.
marketingreport-december 2025
social media
OVERVIEW
socialmediacontent
Here are some examples of creative assets and content we have shared on social media this month.
social
TOTAL PAGE FOLLOWERS = 37,973
marketingreport-december 2025
marketingreport-december 2025
report-december 2025
marketingreport-december 2025
report-december 2025
marketingreport-december 2025
digital
marketingreport-december2025
marketingreport-december 2025
christmasgiftguideemailer EMAILER
This emailer highlighted gift ideas and festive food and drink options at the centre. We also highlighted the VR Sleigh and also included the centre opening times over the Christmas period.
SENT ON 11TH DECEMBER 2025
EMAILER
SENT TO 15,840 SUBSCRIBERS
marketingreport-december 2025
carparkchristmas EMAILER
This emailer highlightedparking at the centre during the festive period. As well as highlighting event parking and festive opening times too.
SENT ON 16TH DECEMBER 2025 marketingreport-december 2025
EMAILER
SENT TO 15,777 SUBSCRIBERS marketingreport-december 2025
what'snext?
upcomingcampaigns
We have several upcoming campaigns planned for next month including:
New Store Announcements
Chosen Charity 2026
Are You The 10K Follower?
marketingreport-december 2025
DECEMBER 2025
activity undertaken
GENERAL
Attended weekly meetings to discuss PR and marketing. Weekly updates sent to centre to list all press mentioning The Broadway over the past week.
CHRISTMAS OPENING TIMES
10.11.2025 Press release drafted for Breakfast with Santa, VR Sleigh & Xmas opening times and sent to the centre for approval. 11.11.2025 Press release approved and sent to the media.
report-december 2025
campaigns
marketingreport-december 2025
marketingreport-december 2025
marketingreport-december 2025
report-december 2025
evaluation
marketingreport-december 2025
what'snext?
upcomingcampaigns
We have several upcoming PR campaigns planned for next month including:
Charity of the Year 2026
New Store Announcements
January Changeover
marketingreport-december 2025
