ASSET PACK 2026
For the 2026 concept, the artwork has been completely refreshed to keep existing shoppers engaged while attracting new ones. The brand retains its iconic typography and signature black-and-white imagery but presents them in a bold, modern way. A key design element from the 2025 concept—the signature pattern—has been incorporated to create a seamless transition between the years.
With its striking, minimalistic style, this concept commands attention. The use of full black-andwhite imagery adds depth and enhances shopper engagement, while the bold yet simple colour palette, consistent with previous designs, ensures strong brand recognition. Including social icons encourages shoppers to connect online and informs those unfamiliar with The Broadway’s digital presence.
Marking a significant milestone, the brand also introduces a special ‘Choose The Broadway’ icon, highlighting the centre’s 10th anniversary and the year it first opened.
