PORTFOLIO

Portfolio Jinyi Shi

INVISIBLE

SCREEN WORK

2025,

Critical System-Oriented Installation (individual project)

Video Link: https://youtube.com/shorts/uba85okKdiQ

Introduction

This project investigates how user-generated visual content on social media has become an invisible, algorithm-driven form of labor, and uses visual design to expose and critique the power imbalance between creators and platforms.

Interview

Theoretical reference

Feudal land ownership

Heitian

Weibo fashion blogger 150k followers

While pursuing interest-driven expression, I became aware that platform algorithms quietly shape visibility, forcing a negotiation between my aesthetics and invisible rules.

Eryi

ACG narrative creator

TIKTOK with 1.5 million followers

My creation is mainly interest-driven, but aware that platform rules and algorithms affect visibility, I strive to balance creative freedom with these mechanisms.

Guo Yoo_a

Fashion blogger

Rednote with 50k followers

In pursuing traffic and monetization, I realized that invisible mechanisms shape content visibility, compelling me to adapt my expression.

On social media platforms, data, followers, and content are enclosed assets that users cannot carry elsewhere; even large followings lose value when switching platforms. Algorithmic visibility operates like feudal land ownership —exposure is not market-driven but granted by opaque rules, forcing creators to constantly speculate on shifting trends.

Using the jellyfish as a metaphor for decentralization: it has no central command, relies on parallel sensing nodes, and stays fluid and open. This contrasts with the centralized decision-making logic of platform algorithms.

Invisible Screenwork reactivates visual labor rendered “invisible” by platform mechanisms through spatial structure, visual metaphor, and parallel multi-screen presentation, illustrating a possible decentralized creative ecosystem.

02 Softness On The Track

2025, Event-Driven Multisensory Experience Design (individual project)

Video Link: https://youtube.com/shorts/qBm8tScCOZA

Background

This project examines everyday commuting in first-tier cities as an overlooked source of emotional strain and explores how design can relieve this invisible pressure to create a more humane travel experience.

Most Uncomfortable Scenarios

Journey Map

Outcome

The carriage uses beige as a base tone with blurred plant and fruit motifs, creating a soft, cohesive atmosphere that preserves visual clarity while subtly introducing calming natural elements.

03 Meditation Mudra Platform

Observing commuters’ unconscious hand movements, I drew inspiration from Buddhist meditation mudras and designed a hand-gesture platform that uses subtle bodily actions to help stabilize emotions.

“…

on the effects of aromatherapy to the treatment of human diseases such as mild, stress‑induced mood disorders …”

05 Seat Cover

The subway map was also visually redesigned using the same color palette and graphic language, ensuring consistency between the information interface and the carriage environment.

Inspired by baby stroller canopies, I aimed to create a semi-private sheltered corner within public space, offering passengers a brief moment of relaxation and immersion.

04 Bionic Flower Wall

Noise and odors can intensify discomfort, so I drew on aromatherapy by infusing scent into artificial floral elements. A mechanical flower creates gentle airflow as it opens and closes, subtly diffusing fragrance throughout the carriage.

WHAT IS BEHIND THE GIFT? 03

Project Background

This project examines the rise of romantic micro-dramas on Chinese online platforms as a form of fast, low-cost emotional entertainment that both comforts middle-aged and older women and subtly reinforces traditional gender norms tied to being loved and chosen.

“A 50-Year-Old Nanny Married into a Wealthy Family”

Visual experiment

“The

Husband Who Got Married in a Flash Is From a Wealthy Family”

Video Link: 2025 , Game design (individual project)

Game Design

“The Cleaning Mom Is Back with All Her Might”

By placing deconstructed romantic symbols in a typical Chinese domestic setting and transforming edited interview excerpts from women s love and marriage experiences into interactive text games, I created an emotionally dislocated yet authentic narrative space.

I subverted the over-romanticized love tokens common in TV dramas and films by deconstructing them into satirical, estranged objects that expose their symbolic manipulation.

The heart-shaped lock’s railing becomes a cage, trapping a heart that slowly melts away.

A lustrous shell hides a dark interior, and a spinning crystal horse reveals hands struggling beneath the water.

Knives and spoons hidden among eternal flowers tie vows of love to the weight of daily chores.

01 02 04 03

Blades and iron chains replace the dream catcher s net and tassels, turning protection into suffocation.

OUTCOME Game Interface Flowchart

Main menu interface

Main menu selection

Crystall ball Love lock

Enter the scene

Preserved flower

Start

Observe the environment

Click the arrow indicator

Pop-up text and voiceover

Turn off the text and dubbing

Turn off the text and dubbing

End game

Twisted Kaleido- World

2025,

Visual Experiment (individual project)

Inspiration

In the contemporary media environment, public events are rarely understood through direct experience, but instead reach audiences through images, comments, and retellings.As spectators, people project emotions and assumptions onto what they see, gradually distorting otherwise clear events and producing cognitive bias.This project examines how truth is approached, displaced, or concealed through the act of watching.

Analysis of Incidents

Factual Core

Public Interpretation

Theoretical References

This project selects six cases and explores the causes of public misunderstandings based on three major theories. Using a kaleidoscope as the visual carrier, it not only concretely presents the contrast of "stable facts and variable cognition", but also dissects the public's viewing and misinterpretation behaviors, inspiring viewers to examine the role of their own perspectives.

Presentation production

A stable center — the event’s original truth remains unchanged Radial distortion — interpretations accumulate as perception moves away from the core

Emotional amplification — repetition intensifies reactions rather than understanding

Visual symmetry masking difference — similar looking interpretations may carry different intentions

The stable factual core of the event was translated into a fixed visual center, while layers of public interpretation were visualized through mirrored repetition and radial distortion.