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CONTENTS

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Dandelion blooms in Dubai The exclusive business club that’s sowing seeds of Global change

Interview with Abdulmohsin Al Omran A wealth management leader helping clients preserve and grow their wealth to achieve their financial goals

08 The force behind profits Meet shafaat hashmi and amna razzaq

Nutanix strengthens cyber resilience with accelerated ransomware detection and recovery

12 Leading conservation and eco-tourism Eng. Mohammed Al-Shalan, CEO of Imam Turki Bin Abdullah Royal Reserve Development Authority

How much protection does cyber insurance really give businesses?

6 steps towards the perfect hybrid workplace

Sentinelone bolsters threat intelligence capabilities with singularity threat intelligence

14 Human managing capital: teams in luxury Area General mManager, Operations of Shangri-la Dubai

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34 14 60

China’s hidden gem Wuhu

A scenic journey Driving from Amman to the dead sea

Luxury and elegance Kerry hotel Shanghai

Celebrating excellence

Forbes international tower and designworks

Clean & natural skincare Discover k-beauty brand urang exclusively at beautyethic.Com

Rare Korean silk screen painting Work of one of the greatest Korean royal court painters heads to auction

Inspiring collaborations and expansion initiatives

Hanro Soft- sports for fall/winter 2023

Modern, elegant and cutting edge design

How to choose jewellery pieces that match your style

Driving growth to achieve top brand status in the GCC Simon Liu, Vice Gm - Chery Middle East RS 3

A visual delight 20 Years of panomaticlunar

Driving into the future The all-new mg one is a technological marvel

Gifts that delight Luxury watches, collector sets, and accessories from Kross studio

Bigger, bolder, better Kia seltos SUV drive experience in Jordan

The legendary silhouette Maison Vivier

Amadeus gulf unveils new state-of-the-art office in Dubai to accelerate travel and tourism growth

Portrait of a lady campaign Editions de parfums Frédéric Malle

Reviving your startup Strategies for enhanced profitability and ROI

Technology trends Global Trend Monitor

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PUBLISHER

Catherine Gilbert EDITOR IN CHIEF Shereen Shabnam Editorial Team Fozia Fareen

Natasha Jasmin Dury Nishrat Nazeen

Eric Richard Dury Art Director V. Suquila

Correspondence Address H3J LLE

Office 404, Building B

Old Saaha Offices - Souk Al Bahar

Old town Island - Burj Khalifa District P.O. Box 487177, DUBAI - U.A.E. Tel: +971 50 769 0087 Impression/Printing

Silver Point Printing Press L.L.C

Shed No:05 Caterpillar Building Salah Al Din St Al Khabaisi - Deira - Dubai A Publication by H3J FZ LLE

Magazine online sur

www.globaltrendmonitor.com International Owners

Business and Lifestyle Updates

UNVEILING GLOBAL INSPIRATIONS Welcome to the latest edition of GTM, where we explore a diverse array of topics and profiles that span the globe. In this issue, we delve into the world of business, innovation, culture, and travel, offering you a glimpse into the remarkable individuals and initiatives shaping our dynamic world. Our cover story features the dynamic duo, Shafaat and Amna, who are leading Stalliongates Investments & Brandbeat Global, breathing life into businesses and turning them into profitable ventures. Their journey is both inspiring and enlightening.

achieve their financial goals, and we delve into the worlds of cyber resilience, technology trends, and the role of cyber insurance in protecting businesses. Travel enthusiasts can embark on a scenic journey from Amman to the Dead Sea, discover the elegance of the Kerry Hotel Shanghai, and explore China's hidden gem, Wuhu. In the world of fashion and design, we showcase the latest in sensory design and soft sportswear. We also provide tips on choosing jewelry that matches your style and celebrate the legendary silhouette of Maison Vivier.

We also take you on a journey of conservation and eco-tourism with Eng. Mohammed Al-Shalan, CEO of Imam Turki Bin Abdullah Royal Reserve Development Authority, who is making a significant impact in the realm of environmental sustainability.

Lastly, we bring you captivating art, intriguing discussions on air force capabilities, the start of the polo season and culinary delights with Sumo Sushi & Bento's vegetarian dishes and more.

As we navigate the intricacies of managing human capital, we explore luxury teams and the exclusive business club, Dandelion Blooms, which is sowing seeds of global change.

We hope you enjoy this edition and find inspiration in the stories and topics we've gathered for your reading pleasure. Thank you for joining us on this voyage of discovery, and we look forward to continuing this exciting journey with you.

Financial insights come from Abdulmohsin Al Omran, a wealth management leader helping clients

Shereen Shabam editor@globaltrendmonitor.com

Many ways to stay connected...

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ROC MIDDLE EAST

COMMERCIAL STRATEGY CONFERENCE

28 & 29 NOVEMBER 2023 I CONRAD DUBAI

THE HOSPITALITY SALES AND MARKETING ASSOCIATION INTERNATIONAL – MIDDLE EAST (HSMAI ME) IS EXCITED TO ANNOUNCE THE

6 TH ROC MIDDLE EAST COMMERCIAL STRATEGY CONFERENCE This year’s event will be held at the Conrad Dubai Hotel from 28-29 November 2023 to boost the Middle East’s hospitality sector.

WHY ATTEND ROC ME?

CONNECT

This year’s theme is ‘Connect, Evolve, Lead’ and is perhaps what past attendees would say, the ‘unmissable’ event of the year!’ With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals, and learn about the latest trends and strategies.

EXPAND YOUR NETWORK

EVOLVE

HEAR IT FROM THE EXPERTS

LEAD

GAIN INSIGHT

DESTINATION

PLATINUM PARTNERS

GOLD PARTNERS

LET’S CONNECT +971 56 328 5200

jean@hsmaime.org

Jean Alolor, Head of Events & Memberships

+971 52 899 6248

marketing@hsmaime.org

Jerastine Antia, Head of Partnerships & Marketing

THE FORCE BEHIND PROFITS

Meet Shafaat Hashmi & Amna Razzaq, The Powerhouse Pair Leading Stalliongates Investments & Brandbeat Global, Turning Around Businesses To Profitable And Investible Ventures. With over 25 years in business, 17 exits, 28 board seats and operating across 32 different business sectors with a global footprint of 14 international offices, their firms have served over 250 brands and invested in over 40 projects and companies. As the driving forces behind Stalliongates Investments & Brandbeat Global, this power couple mastered the art of turning complex equations into simple profitable solutions, all while balancing the demands of rapidly changing market conditions and expanding their empire. In the following interview, we have taken a deep dive into the genius of these extraordinary business leaders.

“Alway chase gratitude and forgiveness over the material world.” Shafaat Hashmi www.shafaathashmi.com

“Value people and relationships, before profits and fame.” Amna Razzaq www.amnarazzaq.com

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1.Shafaat, being a 4th generation entrepreneur, how have the lessons of the past shaped your vision for the future?

3. Shafaat, you have an uncanny ability to assess any founder's or venture's potential instantly. What do you look for in a deal or a founder?

The fundamentals of business always remain constant and they require consistent calibration ahead of time. The moment continuous innovation, creativity, communication and improvement halts, the heartbeat of any business stops. My vision has a central theme, which is never to break hearts and always join them, be it my partners, customers, stakeholders, vendors or competitors. The magnetic force which joins them has to be love, a brand everyone loves and the success everyone desires.

I split the weightage given to the business idea and founder equally. Within a business idea I evaluate demand, urgency, innovation, efficiency, brand marketing, strategy to scale and how independent is the product from the power of suppliers, buyers and competition. When evaluating a founder, I always look for strong values, ethics, integrity, honesty, emotional intelligence, creativity, presentation skills, humility and learning aptitude. At the end, it’s not about the deal on the table but how the deal is executed.

2. Amna, raising 5 children and leading 14 offices is no small feat. What’s the secret? Motherhood is the secret sauce! Motherhood taught me some hard truths: embrace full responsibility with no turning back, teach and train but don’t expect overnight maturity whether its teens or teams, do your best and have faith that it will all turn out good at an unknown point in the future, and last but not the least patience, patience, patience.

4. Amna, you talk about systems a lot. Why is a system more crucial than a plan, and how do you ensure it's foolproof? You said the magic word! ‘Foolproof’. In my dictionary that is a synonym to perfection or zero risk – It does not exist. We can keep on planning to take out all risk while convincing ourselves for guarantees and KPIs, or we can roll up our sleeves and adopt a system that has worked in business, tweaking

on the go. Project too grand? break down the task into manageable sub-tasks and apply your system on that. I do spend a fraction of my time in what I call ‘feeding my innovation FOMO’. I love learning how successful ventures have innovated/scaled and what was their team structure like, how did they bootstrap and their GTM. The idea is not to reinvent the wheel but continuously figure out how this wheel can run more efficiently.

“Everything in life is a deal. Our state of life represents perfectly the decisions and choices we have made and now is the best time to make it better.” - Amna

“Align your natural self with your passion and then do everything to achieve it professionally.” - Shafaat

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COVER STORY

5. Amna, you’re known for your giving nature, always keeping your founders and clients under your mentorship wings. What's the most rewarding part of this journey for you?

that if people invest in themselves and learn AI or how to leverage AI, they will be high in demand. So every innovation brings job opportunities and jobs are sustained if the

investor/team/customer. In my books, the first step is vetting the idea and second step is creating that star brand. My advice is to be careful who’s advice you seek as we live in a

The position of mentorship is not demanded, it is gifted by others to you because of your giving nature, empathy and wisdom. I still remember Shafaat’s words early on in our partnership, “Amna, always race towards giving first but never without measure. This is the secret of creating value.” The most rewarding part of my journey is the journey itself. The knowledge and experience I accumulate over time, I leave it as an open source for others to invest their time and money and leverage their success. When I see my contributions as a catalyst and an element of someone’s success, I feel blessed.

businesses are profitable. Businesses are made sustainable through diversifying risk, which can be achieved through new brand lines, new markets, new customer segments or targeting a new niche while staying ahead in creativity and innovation with a laser focus on your star brands. One has to make its customers fall in love with the brand and turn them into brand advocates. This is exactly our focus when we launch or acquire businesses and startups.

loud, chaotic world where everyone is selling something. Personally, I always seek and invest in a professional advice which is a smart business decision.

6. Shafaat, with a goal to create jobs, how do you ensure that the businesses you invest in are sustainable and job-generating? There is a general sentiment these days that AI will be a job-eater, but the flip-side is | 10 | Global Trend Monitor

7. Amna, do you believe in push or pull strategy when it comes to marketing and advertising? A brand is actually a beautiful balance of a magnetic pull and a subtle push but prior to this comes a solid foundation, the composition of the brand itself. A brand is your idea presented in a way that is immediately understandable, memorable, resonates and attracts the right

8. Shafaat, with your vast experience, you've mentored countless founders. What's the one piece of advice you find yourself giving again and again? Focus on delivering real value wrapped in emotions, the brand will sell profitably. If a business is not profitable in 3 to 4 years of operations, its not investable. I advise founders to build a life-long learner mindset and understand the cycle of markets. If you are not obsessively in love with your customer, soon you will embrace failure. Small innovations or strategy adjustments make a huge difference just like completing small tasks help you to achieve the bigger vision. Always position yourself as a contributor to the universe

and community, do not become a liability. Pursue excellence, so your reputation precedes your name. Business is all about building credibility and dependability.

9. Shafaat and Amna, how do your individual strengths complement each other, and how has this synergy led to your combined success? SH: We leverage each others’ perspectives and respect each others' wisdom, intelligence, logic and emotions. Frankly, it takes courage and strength to always keep a united front on the outside and every evening untangle it to start our next morning with a fresh, crisp, positive canvas.

AR: Many of my strengths were unknown to me before I met Shafaat. Him and I are equal partners in many ventures but he will forever be the mentor, teacher and the genius who cracked my code. To really grow at a fast pace you need the right environment, support and encouragement and I got all that in this partnership. Clearly Shafaat Hashmi and Amna Razzaq stand as beacons of calculated risk, giving first mantra and visionary leadership. Their journey is a masterclass in how to navigate the complexities of entrepreneurship, all while maintaining a harmonious balance between professional aspirations and personal commitments.

“Dependability is expected from people who value responsibility which ultimately builds their credibility and the core of it is transparency and truth.”

“Business leadership is not about managing people, but understanding and supporting people emotionally as well as professionally”

- Amna

- Shafaat

Amna and Shafaat share a passion to help orphans, single parents and young entrepreneurs. A portion of their profits are dedicated to fund education, healthcare and global peace. They have transformed the lives of thousands of people globally with an inclusive and equitable approach. Their giving nature has helped many entrepreneurs and aspiring founders to have received guidance and mentorship. Global Trend Monitor | 11 |

MANAGEMENT

LEADING CONSERVATION AND ECO-TOURISM Eng. Mohammed Al-Shalan, CEO of Imam Turki Bin Abdullah Royal Reserve Development Authority By Shereen Shabnam

Eng. Mohammed Al-Shalan, a seasoned professional with a rich background in leadership and strategy, currently holds the position of Chief Executive Officer at The Imam Turki Bin Abdullah Royal Reserve Development Authority (ITBA). In this exclusive profile interview during Eng. Mohammed’s visit to the Abu Dhabi International Hunting and Equestrian Exhibition, we delve into his career journey, achievements, and insights into the remarkable work being done at ITBA.

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CAN YOU TELL US ABOUT YOUR ROLE AS THE CEO OF ITBA AND THE ORGANIZATION'S MISSION AND GOALS? As the CEO of ITBA, my primary responsibility is to lead and oversee the formulation, execution, and development of strategies for the Imam Turki Bin Abdullah Royal Reserve. Our mission is to protect the environment, biodiversity, plant cover, and cultural heritage of this magnificent reserve.

We also aim to promote eco-tourism and involve the local community in economic, cultural, and environmental activities. Our ultimate goal is to transform this reserve into a global ecotourism destination while preserving its natural beauty and heritage.

WITH YOUR DIVERSE BACKGROUND, INCLUDING EXPERIENCE IN GOVERNMENT CONSULTING AND PROJECT MANAGEMENT, HOW HAS

and camping. Our sustainable hunting program is another key initiative aimed at preserving wildlife while engaging the local community.

WHAT ROLE DOES THE LOCAL COMMUNITY PLAY IN ITBA'S EFFORTS, AND HOW DO YOU ENGAGE THEM IN YOUR INITIATIVES? The local community is at the heart of our efforts. We encourage activities such as handicrafts, livestock grazing, honey production, and falconry, which not only preserve traditions but also provide economic opportunities for the community. We actively engage with the community through events, training courses, and support for skills development and entrepreneurship.

YOUR JOURNEY PREPARED YOU FOR YOUR CURRENT ROLE AT ITBA? My journey has been a series of learning experiences, each contributing to my growth and readiness for my current role. My time in government consulting at Ernst & Young honed my skills in process reengineering, which has been invaluable in my current role. Additionally, my project management experience at Advanced Electronics Company instilled discipline and efficiency in managing complex projects. These experiences collectively prepared me to lead ITBA effectively.

COULD YOU SHARE SOME OF THE KEY INITIATIVES AND PROJECTS THAT ITBA IS CURRENTLY UNDERTAKING TO ACHIEVE ITS VISION AND MISSION? ITBA is actively working towards its vision of becoming a global reserve and ecotourism destination while preserving its rich heritage and natural beauty. We are focused on protecting the environment, biodiversity, and cultural landmarks within the reserve. We also promote eco-tourism activities such as mountain hiking, bird watching,

WHAT MESSAGE WOULD YOU LIKE TO CONVEY TO THE GLOBAL AUDIENCE ABOUT ITBA AND ITS MISSION? I would like the world to know that ITBA is not just a reserve; it's a beacon of sustainability, heritage preservation, and eco-tourism. We are committed to protecting the environment, engaging the local community, and promoting eco-tourism while preserving our rich cultural and natural heritage. We invite the world to experience the beauty and wonders of the Imam Turki Bin Abdullah Royal Reserve

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MANAGEMENT

MANAGING HUMAN CAPITAL TEAMS IN LUXURY

HAKAN OZEL

Area General Manager, Operations of Shangri-La Dubai | 14 | Global Trend Monitor

Luxury companies’ employees require specific abilities. In luxury, the human touch is everywhere. It is always people who make a luxury brand. They need, in addition to high professionalism, talent, creativity, sensitivity and attitude for detail in luxury. Succeeding in luxury requires both a highly creative and imaginative as well as rigorous approach. However, performance, enthusiasm, and dedication of one single person or a couple of people is not enough. It is only through the efforts of forming a team, the members of which complement each other. In other words, a luxury company requires totally dedicated and responsible teamwork. Luxury is extremely creative and refined. This is particularly required at the level of production and communication. A luxury team consists of a variety of employees who should have a correct attitude. The team should have at least one creative person. You cannot expect everyone in the team to be creative, but you should ensure that there is at least one creative mind. If it is the case that everyone is creative and behaves creatively, it is already the wrong team. The creative mind should know the brand’s value, its promise, the expectations of its loyal and potential customers, the economic

value of the product, its nature such as presentability, beauty and fine details while creating. And this is not enough; the product must sell, too. While creating luxury goods, other than the creative mind, the rest of the employees who contribute to the production should be experienced and refined with a correct attitude. This is a rare resource, and this group of employees should be made loyal to the company. It takes a lot of time to train and develop such a group of employees. As such, retention efforts are crucial for consistency and sustaining quality and originality. To blend both creative minds and performers, a very experienced manager is required in luxury. The ideal is that the luxury company should have leaders who have a proven record of luxury experience work history including their worth in their mainstream world. The manager should be very familiar, knowledgeable, and experienced with the products, the luxury concepts and the job itself, and has something extra, beyond their peers, enable them to work with both creative minds and performers to produce the goods. Managers who only have experience in traditional companies will have difficulties in blending with the team and adapting to the specific requirement and environment of the

luxury workplace. Choosing the right caliber manager is essential. Stability in teams that include creative minds, performers, and managers is an important key since human capital is a vital part of giving value to luxury brands. Traditionally, luxury employees spend a big portion of their entire career in a single luxury company. The faithfulness of these employees to luxury companies leads to a certain cultural originality, apparent in its products and services, as obviously recognized by the customers. In this case, employee loyalty is pivotal in order to retain the originality of the luxury products and services. Constantly moving from one company to another causes the originality of the brand to disappear. When we talk about teamwork in luxury, it is not about helping and supporting each other, but paking a very important part with responsibility and attitude to create, perform and manage. The great luxury companies have splendid venues and stores and produce beautiful products and services. In these venues and stores, the brand’s image is transmitted to the public and customers. Luxury teams fulfill the brand’s promise and make the customers’ dreams come true. Global Trend Monitor | 15 |

DANDELION BLOOMS IN DUBAI SPOTLIGHT

THE EXCLUSIVE BUSINESS CLUB THAT’S SOWING SEEDS OF GLOBAL CHANGE By Shereen Shabnam In the cosmopolitan heart of Dubai, something new and impactful has taken root. The Dandelion International Diplomatic Business Club recently inaugurated its UAE chapter, making a bold entry into the city's business and diplomatic circles. Founded by Dr. Dmitry Zaytsev and cofounder Sergey Dvoryanov, Dandelion is not just another business club; it's an exclusive sanctuary for thought leaders and innovators. Shereen Shabnam meets with Dr. Dmitry Zaytsev, the brains behind this trailblazing initiative in Dubai to find out more.

1. WHAT WAS THE INSPIRATION BEHIND STARTING THE DANDELION INTERNATIONAL DIPLOMATIC BUSINESS CLUB?

The inspiration behind starting the Dandelion International Diplomatic Business Club stemmed from a profound need to unite compassionate individuals and valuable resources to collaboratively address crucial global challenges. In a world filled with trials and transformations, the collaboration between peaceful entrepreneurs and diplomats can pave the way for grand ideas and positive changes.

2. CAN YOU ELABORATE ON THE NAME "DANDELION" AND HOW IT ALIGNS WITH THE CLUB'S MISSION?

The name "Dandelion" carries a special significance. It symbolizes an

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unwavering belief in the potential to spread goodness, much like dandelion seeds that travel with the wind and take root in any conditions. This name undeniably aligns with our club's mission, which is to create an open environment where everyone can thrive and contribute to solving global issues.

3. IN YOUR WORDS, DANDELION IS ABOUT "BIG IDEAS." COULD YOU SHARE AN EXAMPLE OF A BIG IDEA THAT HAS COME TO FRUITION THROUGH THE CLUB?

A wonderful example of a big idea that has come to fruition through Dandelion is our aspiration to establish business hubs in various corners of the world. These hubs serve as a source of inspiration for entrepreneurs, enriching them with knowledge, opportunities, and connections, and helping them successfully venture into new markets.

4. THE CLUB IS HIGHLY SELECTIVE IN ITS MEMBERSHIP. WHAT CRITERIA DO YOU USE TO INVITE OR APPROVE MEMBERS?

At our club, special attention is given to member selection. We seek individuals who share our passion for collaboration and have a genuine desire to make the world a better place. Above all, we look for hearts open to mutual assistance and inspiration.

5. WITH GUESTS AND MEMBERS FROM A DIVERSE RANGE OF COUNTRIES, HOW DOES THE CLUB FACILITATE CROSS-BORDER COOPERATION?

Dandelion facilitates international cooperation by providing a platform for knowledge and experience exchange. We believe that true wealth lies in the diversity of cultures and ideas, and thus, we promote the creation of international partnerships and networks to achieve common goals. We are always open to new ideas and ready to adapt to support innovation and growth.

6. THE GRAND OPENING IN DUBAI WAS ATTENDED BY HIGH-PROFILE GUESTS. ARE SUCH EVENTS TYPICAL FOR DANDELION, OR WAS THIS A SPECIAL OCCASION?

The grand opening of the club in Dubai was indeed a special moment. However, we view it as the beginning of a series of similar events that will carry our initiatives worldwide and draw attention to global challenges.

7. WHAT CAN YOU TELL US ABOUT THE FUTURE INITIATIVES LIKE THE SPIRITUAL PLATFORM, GLOBAL AUTOMOTIVE RALLY, AND INVESTMENT PLATFORM?

Our future initiatives, such as the Spiritual Platform, the global automotive rally, and the investment platform, are infused with spirit and a genuine desire to contribute to a better world and future.

8. THE CLUB AIMS TO COVER 50 COUNTRIES IN THE NEAR TERM. HOW DO YOU PLAN TO ACHIEVE THIS EXPANSION?

Our dream of covering 50 countries in the near future is built on a belief in the power of collaboration. We intend to build bridges between different parts of the world and foster friendships to move forward together. We believe that by uniting, we can overcome any boundaries. Our long-term dream is to create a global ecosystem for entrepreneurs and diplomats where every member can find support and resources to bring their ideas to life.

9. FINALLY, WHAT ADVICE WOULD YOU GIVE TO YOUNG ENTREPRENEURS AND INNOVATORS WHO ASPIRE TO JOIN DANDELION?

Our advice to young entrepreneurs and innovators: do not be afraid to dream big and think beyond boundaries, strive for knowledge and education, and, most importantly, do not stand still because it is by moving forward that you can change this world for the better. Dandelion International Diplomatic Business Club is more than an exclusive assembly of business leaders; it's a movement. With eyes set on global challenges and hearts open to collaborations, the Club promises to be a petri dish for "big ideas," capable of changing the world one initiative at a time. Global Trend Monitor | 17 |

SPOTLIGHT

ABDULMOHSIN AL OMRAN A Wealth Management Leader Helping Clients Preserve and Grow Their Wealth to Achieve Their Financial Goals Abdulmohsin Al Omran, Founder and Chief Executive Officer of The Family Office, is today one of the most prominent wealth management leaders in the GCC. He previously worked at Goldman Sachs in London as part of the private wealth management division and was a member of Investcorp's senior management team. Mr. Al Omran also held management roles at Gulf International Bank, Saudi International Bank, and Riyad Bank. He holds a Master of Business Administration from City University in London and a Bachelor of Science degree in Industrial Management and Finance from King Fahad University of Petroleum and Minerals.

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CREATING AN IMPACT THAT EXCEEDS IMMEDIATE FINANCIAL GAINS As a leader in the wealth management industry, Mr. Al Omran has a refreshing take on success in the financial industry. To him, success in wealth management goes beyond financial gains. “While it’s crucial to achieve favourable investment outcomes, true success lies in the enduring value we bring to our clients' lives. It's about fostering financial security and peace of mind that transcends generations. Success, to us, means that our clients can confidently pursue their passions, fulfil their aspirations, and make a positive impact on the world — all while knowing that their financial well-being is expertly safeguarded,” he stated.

With this broader understanding of success, Mr. Al Omran notes that leading his team and serving their clients with this perspective reinforces their commitment to excellence. It encourages them to remain proactive, innovative, and dedicated to delivering outcomes that transcend traditional measures of success. “It's about instilling a sense of purpose in everything we do and reminding ourselves that our impact goes beyond immediate financial gains. This understanding empowers our team to consistently exceed expectations, ensuring that every client's journey with The Family Office is marked by meaningful and lasting achievements,” says Mr. Al Omran.

IT'S ABOUT INSTILLING A SENSE OF PURPOSE IN EVERYTHING WE DO AND REMINDING OURSELVES THAT OUR IMPACT GOES BEYOND IMMEDIATE FINANCIAL GAINS. A DEEP COMMITMENT TO EXCLUSIVITY AND PERSONALIZATION The Family Office is an independent wealth management firm that serves affluent families, individuals, and investors in the GCC region. With a unique approach to wealth management, the company is dedicated to addressing every aspect of investors’ financial lives and help them achieve their long-term aspirations. Mr. Al Omran notes that, unlike traditional models that focus solely on managing wealth, The Family Office distinguishes itself through its comprehensive approach. Recognizing that investing in high-quality assets is a reliable strategy for wealth preservation and growth, the company’s expert advisors strive to protect investors’ capital while generating sustainable growth. The Family Office’s top-tier investment team provides investors with a hasslefree, 360-degree service. They create custom financial strategies tailored to their needs, considering factors like preferences and lifestyle. This personalized approach minimizes the risk of investment blind spots and aligns with the investors’ financial objectives. “One of our distinctive features is our commitment to exclusivity and personalization. We don't simply offer off-the-shelf products. Instead, we deeply engage with each investor to understand their specific goals, risk tolerance, and

time horizons. This information guides us in creating bespoke investment strategies that are aligned with their unique financial journeys. Our focus is on preserving and growing wealth outside the confines of traditional banking, providing access to alternative assets and investment opportunities,” Mr. Al Omran explained. OPENING DOORS TO NEW INVESTMENT HORIZONS BY DEMOCRATIZING ALTERNATIVE MARKETS The Family Office is committed to breaking down traditional barriers and opening doors to new investment horizons for investors. This approach to democratizing alternative markets has brought significant advantages to their investors with the introduction of a digital investment platform that transforms how clients and prospects access alternative investment opportunities. Mr. Al Omran elaborated on the innovative methods they have employed to provide investors access to investment opportunities that were once limited to certain segments of the market. “One of the ways we’ve achieved this is through the introduction of a cuttingedge digital investment platform that plays a pivotal role in democratizing alternative markets, offering our clients unprecedented access to opportunities that were historically reserved for institutional investors and ultra-highnet-worth individuals,” he clarified. Through this platform, The Family Office enables investors to invest alongside top managers in pre-vetted deals, which democratize opportunities, and help them achieve a balanced and resilient investment strategy by allowing investors to diversify their portfolios across a range of alternative assets. COMMITTED TO PARTNERING WITH TOPTIER ASSET MANAGERS Mr. Al Omran highlighted the importance of evaluating and selecting top asset managers for collaboration. The Family Office employs a rigorous due diligence process for selecting top asset managers, assessing their track record, investment philosophy, risk management strategies, and alignment with their clients' values.

Moreover, they evaluate their ability to deliver consistent returns across various market conditions. “Our commitment to partnering with top-tier managers ensures that our clients benefit from seasoned expertise and a proven track record in achieving long-term financial objectives,” said Mr. Al Omran. EDUCATING INVESTORS FOR LONGTERM SUCCESS Mr. Al Omran emphasized the pivotal role of investor education for long-term success. At The Family Office, education is a cornerstone of the company’s approach to ensure that investors make well-informed investment decisions. The Family Office provides practical tools to help investors better understand their investment needs: the Portfolio Planner Tool for tailored portfolios and the Risk Profiler Tool for personalized risk assessments. The Diversification Calculator helps investors determine whether their investments are sufficiently diversified to avoid risk and the secure Retirement Calculator helps them estimate their retirement income. In addition to these tools, The Family Office provides regular market updates, research, insights, workshops, and webinars, fostering a culture of continuous learning. By empowering investors with knowledge, the company enables them to actively shape their financial futures. DIVERSIFY YOUR PORTFOLIO AND FOCUS ON THE LONG-TERM HORIZON To help investors make intelligent decisions in the ever-changing investment landscape, Mr. Al Omran concluded: “Diversification is paramount in a volatile environment, in addition to the focus on the long-term horizon—5, 10, or 20 years — rather than short-term market fluctuations. Investing with top managers and embracing disciplined diversification reduces volatility. The right managers and asset classes, combined with a continuous investment approach, are critical to success in challenging moments.”

Global Trend Monitor | 19 |

TECHNOLOGY

Shaista Ahmed, Director Channel, Alliances, OEM & Distribution, Emerging Markets at Nutanix

NUTANIX STRENGTHENS CYBER RESILIENCE WITH ACCELERATED RANSOMWARE DETECTION AND RECOVERY Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, today announced new features in the Nutanix Cloud Platform to strengthen organizations’ cyber resilience against ransomware attacks on unstructured data. These new features, available today in Nutanix Data Lens and Nutanix Unified Storage solutions, enable organizations to detect a threat, defend from further damage and begin a 1-click recovery process within 20 minutes of exposure. The features build on the strength of Nutanix Cloud Platform to protect and secure customers’ most sensitive data across clouds.

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Ransomware is a top priority for CIOs and CISOs globally, yet 93% of organizations report they need to be better prepared according to the Enterprise Cloud Index. Speed of detection is more critical now that the average ransomware attack duration accelerated 94% as threat actors become more efficient at breaching, exfiltrating, and enacting a ransomware payload compromising data. Fast data recovery is also essential since recovery can typically take days or even weeks, and incomplete recovery can impact operations long after the attack is over. “Rapid detection and rapid recovery are two of the most critical elements in successful ransomware planning, yet remain a challenge for many

organizations especially as they manage data across multiple clouds,” said Scott Sinclair, Practice Director with the Enterprise Strategy Group. “Nutanix Data Lens and Nutanix Unified Storage, Nutanix Cloud Platform now provides a 20-min detection window and 1-click recovery, with cyber resilience integrated at the unstructured data layer to simplify cyber resilience while accelerating both detection and recovery.” Nutanix Data Lens is a SaaS-based data security solution that helps proactively assess and mitigate unstructured data security and compliance risks by identifying anomalous activity and auditing user behavior. New capabilities include:

WITH THE THREAT OF RANSOMWARE CONTINUING TO GROW, ORGANIZATIONS ARE LOOKING TO BUILD THEIR CYBER RESILIENCE TO ENSURE SYSTEMS CAN’T BE TAKEN DOWN WHEN AN ATTACK TAKES PLACE • RANSOMWARE DETECTION AND BLOCKING WITHIN 20 MINUTES Fast detection combined with automated response helps quickly block attacks, thus minimizing the overall impact of ransomware. This provides an extra layer of security to protect an organization’s unstructured data, reducing data damage. • RANSOMWARE 1-CLICK RECOVERY Nutanix Data Lens and Nutanix Unified Storage will identify the last known good snapshot and will automatically recover the share from the snapshot. Customers will have the option to leverage an automated recovery or a manual, guided recovery to quickly restore normal operations. • PERMISSION VISIBILITY AND RISK VISUALIZATION This enables customers to better understand complex permission structures, audit configurations, and better assess risks. Ensuring data access is aligned to business needs is critical to minimize data loss, support regulatory compliance, and reduce the impact of attacks.

“Many organizations struggle with managing data protection across storage silos and clouds, especially when it comes to data governance and security,” said Thomas Cornely, SVP, Product Management at Nutanix. “With these new ransomware detection and recovery features, the Nutanix Cloud Platform provides built-in ransomware protection, data visibility and automated data governance for Nutanix Files and Objects across clouds to simplify data protection and strengthen an organization’s cyber resilience posture.”

NUTANIX DATA LENS NOW SUPPORTS NUTANIX OBJECTS

Customers using object storage will now have the same intelligence understanding and forensics available across both Nutanix Files and Nutanix Objects solutions. The advanced auditing and forensic capabilities in Nutanix Data Lens now extend to Nutanix Objects. This enables customers to reduce security and regulatory risks and further simplifies their path to integrated data management across clouds. These new capabilities build on the Nutanix Cloud Platform’s natively integrated networking and security across clouds. Nutanix Cloud Platform delivers built-in cyber resilience capabilities including automated platform hardening with 1-click data encryption, secure network policies, application microsegmentation, and ransomware data protections. This strengthens an organization’s overall security posture for data and applications across onpremises, public clouds and edge.

“With the threat of ransomware continuing to grow, organizations are looking to build their cyber resilience to ensure systems can’t be taken down when an attack takes place,” said Shaista Ahmed, Director Channel, Alliances, OEM & Distribution, Emerging Markets at Nutanix. “By integrating ransomware protection features natively at the unstructured data layer of the Nutanix Cloud Platform, we’re making it easier for partners to deliver strengthen ransomware protection to their customers through accelerated detection and recovery in the event of an attack.”

THE ADVANCED AUDITING AND FORENSIC CAPABILITIES IN NUTANIX DATA LENS NOW EXTEND TO NUTANIX OBJECTS. THIS ENABLES CUSTOMERS TO REDUCE SECURITY AND REGULATORY RISKS AND FURTHER SIMPLIFIES THEIR PATH TO INTEGRATED DATA MANAGEMENT ACROSS CLOUDS. Global Trend Monitor | 21 |

TECHNOLOGY

HOW MUCH PROTECTION DOES CYBER INSURANCE REALLY GIVE BUSINESSES? By: Dave Russell, Vice President of Enterprise Strategy at Veeam

As the industry adjusts to increasing levels of cybercrime, insurers are increasing premiums and becoming more strict about whom they will insure. However, if organisations don’t meet even the minimum requirements of security and data protection, insurance will do them little good. Instead, it needs to be just one part of the digital resiliency toolbox. Let's look at the bigger picture of cyber insurance, and what businesses need to do to truly have peace of mind.

THE WILD WEST?

The topic of cyber insurance has been dominating the cyber security agenda in recent months. Enterprises are, wisely, looking for assurance in the face of near-inevitable cyber attacks. A report found that 85%

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of organisations were successfully attacked by ransomware in 2022, up from 76% in the previous year. At the same time, the insurance industry is still scrambling to adjust to a threat it doesn’t fully understand. Globally, cyber insurance pricing increased by 28% in Q4 2022, following a 53% increase in the previous quarter. Alongside rising premiums, insurers are becoming more discerning about who they will or won’t insure - increasing the minimum standards of protection organisations need to pass to be insured. Similarly, the stance on what types of incidents are covered is changing - a major London insurance market recently announced they’d no longer insure disruption caused by state-backed cyber warfare. If it all feels a bit wild

west, perhaps that’s to be expected. It's a young and volatile industry and cyber incidents have a unique kind of complexity that insurers and organisations are still getting to grips with. However, businesses need to bear this in mind when looking at insurance. Making a claim can be complex, and as the saying goes - insurers are in the business of not paying. Making a claim can be time-consuming and requires a lot of evidence, adding to the resource stretch in the aftermath of a cyber event.

THE “BEST-CASE” SCENARIO

Even with a successful payout, organisations must understand that this is not a cure-all to something like

the biggest concerns, so auditing data sets and checking if any have been damaged is crucial. If recovering using older versions of data and systems, make sure these are updated as soon as possible. Essentially you need to check that everything is still intact and it still integrates and runs together. At the same time, it's difficult to know if these incidents are over since the risk of reinfection from malware remaining on the system or the threat of double or triple extortion is high.

ransomware. While the same could be said of any kind of insurance, money can cover losses but doesn't fix the wider impact of the incident. With a cyber attack, the consequences are more unique and more nuanced. A serious security incident has still occurred, and although a financial cushion certainly helps, it does not put out fires on its own. In the immediate aftermath of an incident like ransomware, you still have the recovery challenge to be solved, often running in tandem with the potential criminal investigation and insurance claim being made. For the enterprise, recovering data, applications and system availability is crucial - every second can cost them thousands of dollars. The added challenge is that systems typically can’t be recovered back to where they were hosted before (where the attack occurred) because, not only is it a crime scene in an investigation, but you can’t guarantee the environment is safe and uncompromised. For example, if your office burned down overnight, you couldn’t immediately build a new one in the same place. You’d need to instead find an alternative working environment for your employees until your office was safe to return to. Beyond this, there are several potential “hangovers” from the incident. Data quality is one of

Of course, this is all assuming the business recovered without paying ransomware demands. If an organisation does pay the demand (perhaps thinking the insurance will cover the costs of doing so) then there are a whole host of issues that remain. Most significant is the chance that data cannot be recovered despite paying the ransom, but even if it's “successful”, using the decryption keys supplied, it can be an incredibly slow process. Another risk for businesses paying ransomware demands is repeat attacks - gangs often mark those that pay, so that they or other groups can return later for another bite of the cherry.

WHAT CAN BUSINESSES DO?

This isn’t to say insurance isn’t worth having, just that it needs to be part of a wider digital resilience strategy. A good data protection model has robust security, backup and recovery processes in place, to not only reduce the likelihood of an attack but more important to prepare the business to respond and recover in the event of a disaster. On the security side, start by testing and patching systems regularly to find and remove vulnerabilities. Ensure you’re training staff across the business on digital hygiene and secure remote access. This will ultimately help you become more insurable and may even lead to lower premiums. The next thing enterprises need to do is to protect their data and ensure

they can maintain IT availability in the event of a cyber incident. Enterprises need to identify what data and systems they cannot function without and ensure these are copied and stored safely in the event of a ransomware attack. Organisations sometimes assume that they have this in place, either internally or through their cloud provider (this is a common myth), but it is more often not the case. In a survey of thousands of business IT leaders, it was found that 79% have a “reality gap” between the data and systems that the business units expect are protected, and the reality. It's also important that data is stored in multiple copies in a variety of ways such as off-site, off-line and immutable copies. Finally, businesses need to have the availability protection and disaster recovery processes in place to avoid and reduce downtime as much as possible. The same survey found that the reality gap when it came to availability was even greater, with four out of five businesses not being confident in their IT systems being resilient enough to ensure business continuity. Even with a backup to restore from, IT teams need to have an environment scoped out and ready to recover systems (even if only temporarily) and organisations that design their IT infrastructure with recovery in mind will be able to bounce back much easier. The cyber insurance industry is going to continue to change and adapt as the threat landscape increases. But this is only natural when what the industry is insuring is so nebulous and mutating constantly. While insurance can help organisations back on their feet when disaster strikes, it is only one part of the puzzle. As thresholds for being insurable continue to increase, enterprises shouldn’t just aim to meet the minimum standard required but instead aim to surpass it entirely with a more holistic approach to data protection. Global Trend Monitor | 23 |

TECHNOLOGY

6 STEPS TOWARDS THE PERFECT HYBRID WORKPLACE | 24 | Global Trend Monitor

The hybrid workplace blends traditional office spaces with remote work capabilities, promising newfound flexibility, innovation and efficiency. Yet, beneath the allure of the hybrid workplace lies a labyrinth of challenges and opportunities that demand careful navigation. Getting the hybrid workplace right is not just a strategic choice, it's a mission-critical necessity for modern businesses. In this article, we'll explore six pivotal steps to master the hybrid workplace. By following these guidelines, your organization can thrive in this dynamic landscape.

WHY IS CREATING A SUCCESSFUL HYBRID WORKPLACE CHALLENGING?

Creating a harmonious hybrid workplace means bridging diverse workstyles, fostering culture, and tackling technical intricacies. Success demands strategic vision and adaptability.

WHY IS IT CRUCIAL TO GET IT RIGHT?

- Talent attraction and retention. Attracting top talent and retaining valuable employees increasingly hinges on offering flexible work arrangements. A well-structured hybrid workplace can be a competitive advantage. - Productivity and innovation. A well-executed hybrid model can enhance productivity by allowing employees to work where they are most effective. It also promotes innovation through diverse perspectives.

HOW CAN YOU GET IT RIGHT?

2. Redesign offices for efficient collaboration Hybrid workspaces should be designed to facilitate collaboration seamlessly, whether employees are in the office or working remotely. Invest in spaces that encourage collaboration and connection. Next up, integrate suitable hybrid meeting equipment in your hybrid workplace.

access solutions to enable hassle-free connectivity and collaboration.

Modern cameras, microphones, speakers, and wireless videoconferencing solutions ensure that hybrid meetings run smoothly, enabling all participants to fully engage, regardless of their location.

Implement multi-factor authentication, encryption and regular security audits. Training your workforce on cybersecurity best practices is also essential to mitigate risks effectively.

3. Provide the home office basics for increased productivity Remote workers also require the right hybrid meeting technology to perform at their best. Ensure that employees have access to quality hardware and software. This includes providing laptops, monitors, ergonomic keyboards and mice, webcams, printers, headphones, and a reliable internet connection. By offering the essentials for a functional home office, you empower your remote workforce to be productive and efficient. 4. Ensure easy access to company platforms One of the defining features of a hybrid workplace is the ability for employees to work from various locations. To support this flexibility, your IT infrastructure must be robust and reliable. Employees should have seamless access to company platforms, regardless of where they are working. Invest in secure and user-friendly remote

5. Amp up your security With employees connecting to company platforms from different locations and devices, security is paramount. Strengthen your cybersecurity measures to safeguard sensitive data, maintain confidentiality and protect privacy.

6. Optimize your workplace based on insights Data plays a crucial role in shaping the success of a hybrid workplace. Collect and analyze data on employee meeting behavior, workspace utilization, and device usage. Use these insights to make informed decisions about workspace design, technology investments, and resource allocation. Maximizing device ROI and adoption rates will ensure that your efforts to create an efficient hybrid workplace yield the desired results. Why getting the hybrid workplace right matters can be summed up in one word: impact. It impacts your organization´s ability to attract and retain top talent, fuels productivity and innovation, enhances your organization's resilience. By embracing the six essential steps outlined in this article, your organization can navigate this evolving landscape with confidence and grace.

1. Build a strong foundation with well-thought company policies A strong and well-defined hybrid work policy serves as the bedrock of a successful hybrid workplace. It sets the expectations, guidelines and boundaries for both remote and in-office work. To create an effective policy, consider the unique needs and preferences of your employees. Recognize that flexibility is key, allowing individuals to choose where they work best while ensuring alignment with the organization's goals.

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TECHNOLOGY

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SENTINELONE BOLSTERS THREAT INTELLIGENCE CAPABILITIES WITH SINGULARITY THREAT INTELLIGENCE

THE THREAT LANDSCAPE CONTINUES TO RAPIDLY EVOLVE AND EVERY DAY WE SEE AN INCREASE IN ATTACKS SentinelOne, a global leader in autonomous cybersecurity, today announced the launch of Singularity Threat Intelligence, a threat intelligence solution that provides security teams with an end-to-end view of their threat landscape, along with deep, relevant and actionable insights they can use to quickly combat adversaries and minimize risk directly within the SentinelOne Singularity Platform. The

solution will be on full display at OneCon, SentinelOne’s inaugural customer event taking place in Boca Raton, Florida November 7-9. “In order to effectively respond to cyber threats, security teams must understand the adversaries they are facing,” said Milad Aslaner, Head of Singularity Data Lake, SentinelOne. “With Singularity Threat Intelligence, organizations can determine their motivations, attack techniques and exposure risk and take prompt action to improve their security posture.”

CRITICAL CONTEXT Context is critical when it comes to effective triage, investigation and response to security alerts. Singularity Threat Intelligence contextualizes security alerts by attributing them to specific adversaries, malware strains and active campaigns, empowering security organizations to more efficiently and effectively investigate threats.

HIGH-FIDELITY DETECTION

As cybercriminals continue to evolve their tactics, techniques, and procedures (TTPs), organizations need access to comprehensive threat intelligence they can use to identify and prioritize threats that could impact their environment.

More than just a data feed, Singularity Threat Intelligence is fully integrated with SentinelOne’s Singularity Data Lake and provides high-fidelity detections, empowering security teams to quickly uncover and respond to incidents.

INTELLIGENT THREAT HUNTING

The goal of threat hunting is to uncover unknown or advanced threats that may have evaded other security controls. But without access to comprehensive threat intelligence, this can be difficult to do. Singularity Threat Intelligence allows security teams to proactively hunt for threats across all their data and security tools with industry-leading threat intelligence from multiple sources, including Mandiant, and take action before they cause harm. “The threat landscape continues to rapidly evolve and every day we see an increase in attacks,” Aslaner said. “With Singularity Threat Intelligence, security teams can see what’s coming and defend the future today.”

AVAILABILITY

Singularity Threat Intelligence is in limited preview today and will be generally available by the end of the year.

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TRAVEL

CHINA’S HIDDEN GEM

WUHU By Shereen Shabnam

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offering hiking and breathtaking views. Visitors can explore hidden caves, lush forests, and serene lakes that make Wuhu a nature lover's paradise, especially if you visit the remarkable Baiji Caves for a truly mesmerizing experience. Wuhu boasts a rich history dating back over 2,000 years, and you can witness it in the city's historic sites. The Guangji Temple, with its intricate architecture and serene atmosphere, is a must-visit. Visitors can discover the stories of ancient China at the Wuhu Museum, which houses an impressive collection of artifacts and relics. As much as Wuhu embraces its history, it is also a city on the move. The Wuhu Olympic Sports Center is a testament to the city's modern development, hosting various sports events and cultural activities. Take a leisurely stroll along the Yangtze River waterfront and enjoy the blend of traditional and contemporary architecture. We were treated by Omoda to a delightful river cruise at night that was magical and allowed us to see the best of Wuhu at night. Wuhu's cuisine is a delightful mix of Anhui and Jiangsu flavors. We were able to savor local specialties like freshwater fish, locally grown vegetables and mouthwatering dumplings. Be sure to explore the lively night markets for a taste of authentic street food and a glimpse into local life.

During a recent visit to China, I enjoyed exploring Wuhu, a city nestled along the banks of the Yangtze River. Wuhu is a true hidden gem that offers a unique blend of history, culture, and natural beauty that's bound to leave you in awe. I was in Wuhu as a guest of Omoda of Chery International and in between testing cars, I was able to discover

some beautiful attractions of this captivating destination, known for producing some of the best car brands from China. One of the first things I noticed in Wuhu is its stunning natural landscapes. The city is surrounded by picturesque mountains, including the renowned Tianzhu Mountain,

Wuhu offers a range of accommodations to suit every traveler's preferences, from luxurious hotels with panoramic river views to cozy guesthouses in the heart of the city. I was lucky enough to stay at the Grand Square Hotel which had an amazing view and a river park in front for scenic walks and Tai Chi sessions in the morning. Whether you are seeking natural beauty, cultural heritage, or a taste of modern China, Wuhu has it all. Explore this charming city, and you'll be rewarded with unforgettable memories and a deeper appreciation for China's diverse landscape.

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TRAVEL

A SCENIC JOURNEY Driving from Amman to the Dead Sea By Natasha Dury

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Jordan is a land of diverse landscapes and ancient wonders, and one of the most captivating road trips you can embark on is the drive from Amman to the Dead Sea. This journey takes you through a rich tapestry of history, culture, and stunning natural beauty, with several attractions to explore along the way. Buckle up for an unforgettable adventure! I was in Amman for the launch of the new KIA Seltos and we began our road trip adventure in Amman, Jordan's capital city. As we left the urban hustle behind, we found ourselves on a winding road that leads to the Dead Sea. The drive itself is a scenic delight, with picturesque views of rolling hills and distant mountains. Ideally, before you hit the road, make a pit stop at the Citadel of Amman if you have time. Explore the ancient ruins, including the Temple of Hercules and the Umayyad Palace. From the citadel's vantage point, you can enjoy panoramic views of Amman and its surrounding hills. Next, make a detour to the Mujib Nature Reserve, a hidden gem known for its breathtaking canyons and adventurous

hiking trails. Explore the Siq Trail, which takes you through the narrow gorge and leads to awe-inspiring viewpoints. As you continue your journey, keep an eye out for local roadside eateries. Savor traditional Jordanian dishes like mansaf or falafel sandwiches. The flavors of Jordan are as diverse as its landscapes. We stopped at the Dead Sea Panorama Restaurant which was perfect for eating and relaxing. Finally, at the Dead Sea, the lowest point on Earth has a lot to offer visitors. Float effortlessly in its salty waters, indulge in the therapeutic mud, and soak up the stunning views of the surrounding desert landscape. The Dead Sea is a natural wonder that offers a unique experience like no other. Whether you're a history enthusiast, a nature lover, or simply seeking a relaxing escape, the drive from Amman to the Dead Sea promises an unforgettable experience. Enjoy the sights, sounds, and flavors of Jordan as you embark on this remarkable road trip. Photo credit: Jordan Tourism Board License

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HOTEL

LUXURY AND ELEGANCE KERRY HOTEL SHANGHAI By Shereen Shabnam I recently ventured to Kerry Hotel Shanghai, nestled in the heart of the city, a haven of luxury and sophistication offering an unforgettable stay in one of China's most dynamic cities. From its prime location to its world-class amenities, this hotel redefines the art of hospitality and was a delight to be in both times I stayed in Shanghai. Situated in the bustling Jing'an district, the Kerry Hotel Shanghai offers easy access to some of the city's most iconic landmarks. Whether you are visiting

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for business or leisure, the hotel is just steps away from the vibrant Nanjing Road shopping district, the Jing'an Temple, and the beautiful Jing'an Park. The hotel's central location makes it an ideal base for exploring Shanghai's cultural and commercial hubs. Upon entering the hotel, you are greeted by a sense of timeless elegance, similar to the vibe in Shangri-La Dubai which is my second home. The modern design blends seamlessly with traditional Chinese elements, creating a warm

and inviting atmosphere. The rooms and suites are spacious, exquisitely furnished, and equipped with the latest technology to ensure comfort and convenience. For food, prepare your taste buds for a culinary journey like no other. The Kerry Hotel Shanghai boasts a diverse range of dining options, from the classic flavors of The COOK, which offers a lively buffet experience, to the exquisite Chinese cuisine at Blossoms. I was told about the amazing food Chef

Otto Goh prepares and am delighted I was able to meet him during breakfast on my first day. After a day of exploring the city, guests can unwind at the hotel's serene wellness facilities. Don't miss out on the stylish rooftop bar, The Rooftop, for breathtaking views of the city skyline while enjoying signature cocktails. Take a dip in the stunning outdoor pool, enjoy a rejuvenating spa treatment, or maintain your fitness routine in the state-of-the-art fitness center. I was in work mode so people watching with my coffee and laptop was just perfect as the lobby offers a vibrant vibe. For business travelers, the Kerry Hotel Shanghai offers a range of versatile event spaces, including ballrooms and meeting rooms equipped with cutting-edge technology. The

hotel's experienced event planning team ensures the success of your conferences, meetings, or special occasions. I was happy I could indulge in retail therapy without leaving the hotel premises. The Kerry Centre Shopping Mall is connected to the hotel, offering a variety of high-end boutiques and shops, making it a shopper's paradise.

commitment to sustainability and environmental responsibility adds to its appeal. Whether you're visiting Shanghai for business or leisure, the Kerry Hotel Shanghai offers a luxurious retreat where you can immerse yourself in the city's energy and culture while enjoying the highest standards of hospitality.

For business travelers, the Kerry Hotel Shanghai provides a well-equipped business center and complimentary high-speed Wi-Fi throughout the property, ensuring that you can stay connected and productive during your stay. At Kerry Hotel Shanghai, guest comfort and satisfaction are top priorities. The attentive staff made my stay memorable, and the hotel's

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RETAIL

CELEBRATING EXCELLENCE RETAIL CONGRESS MENA AWARDS 2023 BY MECS+R The Retail Congress MENA Awards 2023, a pivotal component of the Retail Congress, illuminated the zenith of accomplishments in the shopping mall and retail industry. Hosted at the opulent Ritz Carlton Hotel in DIFC, Dubai, the gala not only acknowledged outstanding feats in marketing, retail, and design within the MENA region but also set the stage for an evening of unparalleled grandeur. David Macadam, CEO of MECS+R, remarked, "The Retail Congress MENA Awards 2023 stands as a beacon within the conference, a moment eagerly anticipated. It has consistently played a pivotal role in spotlighting the triumphs of shopping malls and retailers in the region." The grandeur of the evening was matched only by the caliber of the

winners who took home the esteemed trophies. The event, which took place in the resplendent Ballroom of the Ritz Carlton – DIFC, transformed the space into a glittering showcase of excellence. The grandeur of the awards ceremony and dinner reached its zenith on the concluding night of the 2-day conference, delivering a truly fitting crescendo to the entire event. Each winner, meticulously chosen by a panel of distinguished industry experts, epitomized the pinnacle of excellence in their respective domains, playing a pivotal role in advancing the growth and development of the retail sector in the MENA region. Mr. Bhupinder Singh, General Manager & CFO - Dalma Mall said, "This is indeed a remarkable feat and a genuine testament to the unwavering

commitment, expertise, and exceptional teamwork displayed by every individual of the Team. These 9 Prestigious Awards speak volumes of our dedication to excellence, and we are excited to receive them at Retail Congress MENA 2023, hosted by MECS+R, the largest association in the retail industry. Our journey is not only about accolades but

also about the shared experiences, the laughter, and the cherished memories we create for our community. It is this spirit that continues to drive us forward. Our commitment to excellence and contributing to the community will remain at the forefront of all we do." Hani Al Hussein, Head of Marketing, Al Hokair Group said, "We are honored to be rewarded Eight Trophies at the prestigious event “Retail Congress Mena

2023 Ceremony Awards. Our sincere appreciation to the Jury Members and the Middle East Council of Shopping Centers & Retailers for this recognition." Wajeb Al Khoury, Director of Line Investments and Property LLC said, "We are deeply privileged to receive recognition in the significant categories at the 'Retail Congress Mena 2023 Ceremony Awards. We extend our heartfelt gratitude to the esteemed Jury

Members and the Middle East Council of Shopping Centers & Retailers for bestowing this honor upon us at the prestigious event. This achievement stands as a remarkable accomplishment, highlighting the steadfast dedication, expertise, and exceptional collaboration exhibited by every member of our team. Our unwavering commitment to excellence and our continued dedication to serving the community will always be at the core of our endeavors." The Retail Congress MENA Awards 2023 by MECS+R was an evening of opulence, celebration, and inspiration—a splendid showcase of the remarkable talent and unwavering dedication exhibited by individuals and organizations at the forefront of driving innovation and setting the standards for excellence in the retail industry.

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REAL ESTATE

FORBES INTERNATIONAL TOWER AND DESIGNWORKS, A BMW GROUP COMPANY, COLLABORATE ON THE FIRST EXPERIENTIAL SENSORY DESIGN FAÇADE IN THE MIDDLE EAST Magnom Properties, a subsidiary of Saudi Arabia’s Rawabi Holding, has partnered with Designworks, a BMW Group Company, to launch an emotionally engaging experiential design for the façade of its upcoming Forbes International Tower, a futuristic, lifecycle net negative carbon commercial tower planned in the UAE, Saudi Arabia and Egypt. An agreement to this effect was signed between the two entities at BMW Welt in Munich, Germany.

Commenting on the strategic partnership, Othman A. Ibrahim, Vice Chairman and Group CEO of Rawabi Holding and Vice Chairman of Magnom Properties, said: “Responding to the environmentally sound, future ready building’s broader and natural context, Designworks will enrich the design and experience of the Tower through sensorial and surprising stimuli to deeply connect with the Tower’s occupants, visitors, and other audiences.”

Aligned with the creative vision of the building’s architects Adrian Smith + Gordon Gill Architecture (AS+GG Architecture), the collaboration will ensure a harmonious fusion of architectural and experiential elements. The strong focus on aesthetic lighting solutions will convert the architectural structure into a captivating and dynamic work of art, creating a memorable visual signature that resonates with both residents and visitors in the community.

Built in partnership with Forbes and placing itself at the forefront of the sustainable design movement, the Forbes International Tower will be the first project of this scope in the Middle East for Designworks, BMW Group's innovation studio and a global creative consultancy.

Working at the intersection of design, technology, and innovation, Designworks will follow the experience design process of the BMW Group and focus on human needs and expectations to create a sensory experience for the Tower’s contextually responsive soaring glass, steel, and photovoltaic-laced exterior.

Under the newly signed agreement, Designworks will create an experience map for the Forbes International Tower, including a signature façade illumination and charging experience. The goal is to enable a positive and seamless customer experience across every touchpoint of physical and digital interaction that prioritises the user’s

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RESPONDING TO THE ENVIRONMENTALLY SOUND, FUTURE READY BUILDING’S BROADER AND NATURAL CONTEXT, DESIGNWORKS WILL ENRICH THE DESIGN AND EXPERIENCE OF THE TOWER THROUGH SENSORIAL AND SURPRISING STIMULI TO DEEPLY CONNECT WITH THE TOWER’S OCCUPANTS, VISITORS, AND OTHER AUDIENCES. Othman A. Ibrahim, Vice Chairman and Group CEO of Rawabi Holding and Vice Chairman of Magnom Properties

needs and seamlessly links architecture and technology to enrich every moment spent inside the Tower. As lead design consultants of the exterior and charging experience at the Forbes International Tower, the goal of the Designworks team is to transfer the unique emotions and experiences embodied across BMW Group's luxury models to the architectural exterior and interiors of the iconic Tower. Maged Marie, CEO, Magnom Properties, said: “The Forbes International Tower is an ambitious project that is elevating the standards of sustainable design and pushing boundaries of modern construction. Collaborating with Designworks as a design partner perfectly aligns with our vision to craft a truly exceptional experience that integrates innovative technologies to reimagine the occupant’s journey within and outside the building. As

‘Architects of the Future’, Designworks has a wealth of experience in the field of future mobility and urbanity and deep knowhow of the luxury automotive industry. This knowledge will flow into the experience design of the futuristic Forbes International Tower and shape an intensive emotional and sensory engagement for all its users and visitors.” "As early as 1973, the BMW Group was the world's first car manufacturer to have its own environmental protection officer, and today sustainability is at the heart of the company´s focus - far beyond the automobile," said Holger Hampf, Head of Designworks, a BMW Group Company. "As a BMW Group subsidiary, we are proud to be partner for the exterior- and charging experience design for the Forbes International Tower because it is our firm belief that good design can contribute to changing customer mindsets and behaviour and promote more responsible actions."

Having mainstreamed smart, sustainable climate solutions in the built environment, the Forbes International Tower is equipped with a host of stateof-the-art intelligent solutions that offer great promise for decarbonising real estate in the MENA region and in accelerating the energy transition. These sustainable solutions, achieved through vital regional and international partnerships, aim to minimise carbon footprint, manage water, and integrate intelligence and resiliency into the 55-storey commercial tower. The sustainable vision of the Tower reflects the commitment of Magnom Properties to elevate environmentally responsible practices in the region’s real estate sector and explore low carbon pathways. The Forbes International Tower in Egypt will overlook a 20,000 square meter, Forbes Park, designed by SWA. Global Trend Monitor | 37 |

F&B

AN EXPERIENTIAL CULINARY JOURNEY THE DECK'S RECIPE FOR SUCCESS By Natasha Dury In the bustling dining scene of Dubai, where culinary experiences abound, one restaurant has carved a niche for itself, not only for its delectable Mediterraneaninspired cuisine but also for the unforgettable events that have become an integral part of its identity. Welcome to 'The Deck,' a picturesque beachfront dining venue that has redefined the art of dining in Dubai.

A UNIQUE COLLABORATION

The Deck's journey to success is a tale of collaboration, innovation, and a deep commitment to sustainability. Founded by Opxe Investment LLC, a company with | 38 | Global Trend Monitor

a storied history of running two Michelinstarred restaurants and a 7-star hotel, The Deck brought together a diverse team of visionaries. This dream team included an Italian architect and designer, an English radio presenter (Big Rossi), an Emirati entrepreneur, a Fijian magazine editor, an Egyptian restaurateur, and a Greek banker. Together, they embarked on a mission to create an eco-friendly dining experience that would capture the essence of Dubai.

DESIGN THAT SPEAKS VOLUMES The Deck's success begins with its design, which effortlessly combines

premium food, music, good vibes, and vibrant aesthetics. As you step inside, you're greeted by breathtaking views of the West Beach of Palm Jumeirah, reminiscent of Venice. A captivating mural by Kenyan painter, Castro, invites you to relax and immerse yourself in the tranquil atmosphere—the primary goal of this venue. What sets The Deck apart is its commitment to sustainability. The restaurant uses recycled furniture and incorporates natural elements, like freegrowing green grass that adds a unique touch to the interior. The imaginative

sand bridge outlines the floors, leading guests to the pristine beach views beyond, evoking memories and creating unforgettable experiences.

A TRIBUTE TO DUBAI

The Deck pays homage to Dubai's architectural marvels by using props that have witnessed the growth of the city's skyscrapers. Abandoned materials find a new lease of life here, recreating Dubai's dynamic urban vibe. The rustic deck board floors, reminiscent of the woodwork found on traditional dhows, bring warmth and character to the restaurant.

CULINARY DELIGHTS

While The Deck's design is a testament to its uniqueness, its culinary offerings are equally impressive. The eclectic menu offers a delightful array of dishes, making it the perfect place for patrons to unwind with friends and family. Whether you're indulging in gluttonous entrees,

savoring gourmand meals, or treating yourself to decadent desserts, The Deck has something to satisfy every palate.

EVENTS THAT ELEVATE

What truly sets The Deck apart are the events that punctuate its calendar. From themed evenings featuring live music to exclusive wine tastings, The Deck has mastered the art of creating memorable moments. Patrons can be themselves in a laid-back, chilled environment while enjoying top-notch entertainment. The Deck stands as a testament to what can be achieved through vision, collaboration, and a commitment to sustainability. Its unique design, commitment to recycling, and a menu that tantalizes the taste buds have made it a favorite among locals and tourists alike. But it's the events and experiences that truly elevate The Deck, turning it into a culinary journey that leaves a lasting impression. If you are looking for more

than just a dining experience, head to The Deck and embark on an experiential culinary journey like no other. Global Trend Monitor | 39 |

BEAUTY

CLEAN & NATURAL SKINCARE DISCOVER K-BEAUTY BRAND URANG EXCLUSIVELY AT BEAUTYETHIC.COM Whether you’re a K-beauty novice or just looking for safe and natural products to elevate your skincare game, Korean skincare products undoubtedly need a spot in your beauty rotation. Meet URANG, the K-beauty brand renowned for its commitment to creating organic skincare products that are safe for you and your entire family.

Developed by Founder and CEO, Jina Lee, URANG was born out of her mission to provide genuine, natural, and organic skincare with inclusivity and purpose. Harnessing the beauty-enhancing qualities of carefully sourced rich ingredients from around the globe, URANG seamlessly combines the forces of science and nature to create a skincare range that is both highly effective and long-lasting.

URANG CLARIFYING BLUE MASK Meticulously designed to clarify and illuminate your skin, the URANG Clay Blue mask has been clinically tested and proven to significantly reduce air pollutants after just one use, unveiling a revitalized and radiant complexion. Fortified with chamomile and eco-friendly jojoba beads, it’s perfect for toning and minimizing impurities, blackheads and dust.

URANG VITAMIN OIL SERUM A multi-purpose solution for dry, damaged, mature, and blemish-prone skin, URANG’s Vitamin Oil Serum is packed with essential ingredients to enrich neutral skin types. The regenerating serum includes jojoba seeds and rosehip oil with a blend of lavender to leave your skin feeling rejuvenated and vibrant.

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URANG CACTUS OASIS CREAM Developed from the extracts of the organic Korean cactus, the URANG Cactus Oasis Cream strengthens the skin barrier and creates a moisturized base for all skin types. With ingredients like quinoa protein, rosemary, green tea, chamomile, and aloe vera, it instantly soothes irritated skin.

URANG PINK EVERLASTING AMPOULE Rich in natural ingredients, the URANG Pink Everlasting Ampoule takes its pink colour from the natural B12 vitamin and everlasting flower water. With a touch of amino acid and the plant-based collagen from the hydrolyzed pea plant for hydration and firmness, it is your go-to anti-aging treatment.

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FASHION

HANRO

SOFT- SPORTS FOR FALL/WINTER 2023 | 42 | Global Trend Monitor

In addition to proven bestsellers, HANRO is launching several new items in the Fall/Winter 2023 collection. In women's daywear, the premium brand is expanding the popular basic series 'Touch Feeling' to include a crop top with removable cups. The elastic, microfiber fabric with a super-soft feel has always provided a comfortable, body-hugging fit but now is available with slight contouring. The new crop top can be worn as a bra replacement or as a ready-to-wear top.

in the Fall/Winter 2023 collection is a functional bodysuit with a lace panty and a warming top in HANRO’s exclusive wool-silk blend that can be worn with jeans, trousers, or skirts for everyday wear.

and Stone as well as the basic color Black Beauty. The exceptionally soft flowing single jersey made of natural TENCELTM modal fibers guarantees special wearing comfort and high moisture absorption.

The classic women's nightwear 'Moments' and the popular collection 'Natural Elegance' for sleeping and lounging have both been redesigned with updated silhouettes and fresh, modern accents.

For men, HANRO is offering the velvet loungewear 'Favourites' for the first time. Jacket and trousers made of a cotton-TENCELTM-Modal blend with a beautiful sheen can be worn not only as loungewear at home but also as a stylish ready-to-wear look.

YOGA BALANCE

The 'Balance' series complements the Capsule Collection with modern styles in a timeless design - ideal for lounging or traveling. The jacket and pants made of soft flowing, slightly shiny viscose are the perfect everyday companions. Worn over leggings and a matching crop top, they make a smooth transition from indoors to outdoors after sports.

FUNCTIONAL DAYWEAR

With 'Elia', HANRO launches a halfslip made of flowing viscose with graphic-floral Jacquardtronic lace in trend colors Salsa Rose, Loden Frost and Chocolate Chip - the perfect, fashionable complement to HANRO’s classic slip assortment. Also new

Hectic and stressful characterize our everyday life. It is time to press the pause button and take care of yourself. The cold season is perfect for self-care, rest and relaxation. That's why HANRO focuses on Well-Being with its new Capsule Collection and launches two new series, 'Yoga' and 'Balance', which are ideal for soft sports like Pilates or for meditation. With 'Yoga', the premium brand is expanding its range to include wellness styles with an absolute feel-good factor - in the trendy colors Lilac Marble

WINTER ACCESSORIES

HANRO rounds off its Fall/Winter 2023 collection with new accessories. A headband and scarf made of merino wool create cozy outdoor winter looks. The warming unisex knitted socks made of a wool-cashmere blend complete every outfit. The highlight is the women's robe made of cotton, which transforms nightwear and loungewear into outerwear. To match, HANRO offers cozy house slippers.

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JEWELLERY

HOW TO CHOOSE JEWELLERY PIECES THAT MATCH YOUR STYLE | 44 | Global Trend Monitor

Fashion experts have long recognised the power of jewellery in accentuating the contours of a person’s style personna. A best-dressed look is incomplete without the perfect pieces of jewellery; However, with countless options to choose from, finding the right statement pieces to spice up your look can be slightly daunting. Don’t worry, Pandora is here for the rescue. Offering stunning collections of gorgeous jewellery items, each design is carefully crafted to tell a personal story. From delicate necklaces to playful charms and bold statement rings, these jewellery pieces let your individuality shine through. Thinking about how to style these? Pandora presents three tips on how to update your ’fits with jewellery.

MIX METALS

Create a unique look with depth and character by experimenting with various metal combinations. For example, opt for gorgeous rings from Pandora’s Signature collection and stack these in different tones such as silver and rose gold for a playful look. Alternatively, add playful Pandora charms in silver tones to your rose gold studded chain bracelet for an eye-catching statement.

MATCH JEWELLERY WITH THE OCCASION

Silver and stone-studded jewellery is an excellent choice for formal events, whereas gold-tone or mixed metal pieces work well for everyday wear. The Pandora logo sterling silver bracelet with clear cubic zirconia is perfect for outfits that aim to stun guests and audiences. For everyday outfits, the Pandora Signature Two Tone Logo and Pavé Necklace is a good option.

VERSATILE PIECES YOUR BEST FRIENDS

ARE

Look for pieces that can be worn or designed in multiple ways. For instance, a necklace with detachable charms or a bracelet with adjustable lengths can adapt to different outfits and styles. The Pandora ME Link Chain Bracelet or the Pandora Moments Bracelet can be personalised with charms to represent your personality and interests.

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WATCHES

A VISUAL DELIGHT 20 YEARS OF PANOMATICLUNAR

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In 2003, a watch was born that would come to shape the identity of Glashütte Original like no other model before it. With the design of the PanoMaticLunar, the team at the tradition-rich Saxon manufactory aspired to create a watch that was completely new and yet beautiful beyond time. Twenty years later, the enduring popularity of the elegant timepiece and its magnificent moon phase underscores the success of their mission: in its anniversary year, the PanoMaticLunar remains one of the most popular models in the collection, and Glashütte Original proudly celebrates its unique success story. Beauty, they say, is in the eye of the beholder – but Glashütte Original has never been content with that. As a result, in creating the Pano Collection the manufactory looked for inspiration in a timeless ideal: The asymmetrical design of its dials has its origins in the Golden Ratio, the law of aesthetic harmony that has fascinated and inspired artists, scientists and architects for centuries. It is not least these "divine" proportions that made the PanoMaticLunar a modern classic with everlasting appeal. The launch of the PanoMaticLunar in 2003 marked the beginning of a success story that few wristwatches can match. For 20 years, the watch has been one of the best-known and most popular models in the Glashütte Original collection. Its striking design is highly recognisable and has won admirers all over the world. As a timelessly elegant figurehead of fine German watchmaking art, the PanoMaticLunar is inextricably linked to the history of Glashütte Original - a success story that continues every day. Over the years, the design of the PanoMaticLunar has only been lightly revised. The essence has always remained the same: It is the contemporary implementation of a traditional complication. The elaborately crafted moon phase display brings the eternally changing face of the moon to the wrist - a coveted mechanical complication that is also a visual delight. This also applies to the other displays of the PanoMaticLunar. In addition to hours and minutes, it presents a small seconds hand positioned on a vertical axis within the left half of the dial, as well as the moon phase display and the characteristic Glashütte Original Panorama Date on the right side.

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GIFT GUIDE

GIFTS THAT DELIGHT LUXURY WATCHES, COLLECTOR SETS, AND ACCESSORIES FROM KROSS STUDIO For the ultimate fantasy gifts this holiday season, Swiss design studio and watch manufacture Kross Studio presents an upscale gift guide dedicated to highend collectors, pop culture fans, and watch enthusiasts. These holiday gift options are designed to delight and surprise – from richly detailed flights of fancy inspired

by the “Game of Thrones: House of the Dragon” and “Transformers: Rise of the Beasts” universes to streamlined and practical luxury watch accessories. Each product showcases Kross Studio’s maverick creativity, production prowess, and mastery of the Swiss watchmaking arts.

KS 05 CENTRAL FLOATING TOURBILLON The Kross Studio KS 05 represents a world-first technical advancement, the first of its kind in the luxury watch industry: a mesmerizing central flying tourbillon movement. It’s the ideal gift for a luxury watch lover who truly appreciates creative ingenuity, rarity, and exceptional craft – the hallmark of Kross Studio, one of Switzerland’s most innovative modern independent watchmakers. At the heart of the KS 05 collection beats the patented caliber KS 7'005, a manual-winding central floating tourbillon- boasting a power reserve of 120 hours or 5 days. The floating tourbillon showcases a cage crafted from grade 5 titanium – both ultra-strong and ultra-light. The wearer enjoys a panoramic view of its fascinating inner workings thanks to the oversized domed crystal of the KS 05. It also boasts a unique and fascinating 360-degree peripheral time display. The KS 05 collection offers a trio of striking and precious dial variations - each unique iteration composed of several elegant and functional outer and inner sub-dials.

KROSS STUDIO WATCH ROLL COLLECTION Kross Studio developed its vegetable-tanned leather watch rolls to meet an untapped demand in the marketplace – a streamlined, high-quality watch roll of superior construction that can stow discretely into a carry-on while offering unmatched protection for any wristwatch or wearable device. The contrast-stitched, vegetable-tanned leather cases will delight watch aficionados and frequent travelers alike with a range of color options including tan, grey, black, navy blue, green, gold, baby pink, royal blue, orange, red, yellow, and turquoise. | 48 | Global Trend Monitor

TRANSFORMERS RISE OF THE BEASTS COLLECTOR SET For fans of the Transformers entertainment universe, few gifts can rival the Swiss watchmaker’s epic “Transformers: Rise of the Beasts” collector sets. Only 10 lucky collectors will get the chance to own one of these sets produced by Kross Studio in collaboration with Hasbro – each of which includes a The Kross Studio “Transformers: Rise of the Beasts” tourbillon timepiece and a film-inspired functional sculpture that also serves as a watch holder. The remarkable timepiece exhibits key graphic elements of the film, including Mechatron green motifs, Cybertronix language, a Maximal faction emblem, and engravings replicated from the film. The timepiece comes equipped with Kross Studio’s groundbreaking, inhouse movement (KS 7'005): a patented central floating tourbillon. Its hours and minutes are displayed in a unique peripheral format. Green SuperLuminova® heightens many aspects of the dial, including the hour hand and its Maximal emblem, the minute track, and its indexes. Film flourishes also adorn the Grade 5 titanium dial's fixed hour wheel, depicting the Inca murals of the Maximals.

KROSS STUDIO GAME OF THRONES / HOUSE OF THE DRAGON Kross Studio pays homage to the fearsome dragons of Westeros with its "House of the Dragon" collector sets: a dream holiday gift for any Game of Thrones fan who also appreciates luxury watchmaking at its finest. The limited-edition sets – each dedicated to a singular dragon – include both a Kross Studio central floating tourbillon watch and a dragon egg functional sculpture. The watch, designed by Kross Studio Founder Marco Tedeschi, embodies the Targaryen’s distinct aesthetic codes, from its opulent watch case to the intricate details of its manual-wound, patented floating central tourbillon. The design synthesizes key elements of the fantasy series, such as its Damasteel® dials crafted of striated Damascus steel, sourced by Kross Studio from the same foundry that created the swords featured in the HBO series. The ergonomic, grade 5 titanium watch case imitates the scales of a dragon through intricate three-dimensional engraving, while the case back bears the three-headed dragon seal of House Targaryen. Each case back is uniquely identified by the engraved name of the singular dragon that inspired the collector’s set, with only one set dedicated to a single dragon.

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ACCESSORIES

THE LEGENDARY SILHOUETTE

MAISON VIVIER By Nishrat Nazeen With his sculptural accessories, Roger Vivier was more than a shoemaker: he was an architect of the silhouette. This figure of Parisian elegance always knew how to combine an impactful line with the virtuosity of craftsmanship. This season, the creative director Gherardo Felloni celebrates that maestro of structure, and rekindles Vivier’s close, long-standing connection with couture. ¬¬¬¬Over the course of a day, a Parisian townhouse welcomes a carrousel featuring the couture presentations of the 1950s. In a tribute to the ceremoniousness and fitting models of the time, models fully clad

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in black drift below the opulent rocaille woodwork, exclusively adorned with breathtaking shoes, bags, jewelry and gloves.

illustration than these bags draped like precious dresses or the breathtaking beauty of those wide-brimmed hats worn like jewelry?

“I wanted the strength and sensuousness of the allure to exclusively emanate from the accessories,” asserts Gherardo Felloni. This season, as a tribute to the legendary silhouette designed by Roger Vivier, the clothing and indeed the body stand down to bring these flamboyant accessories to center stage. “These sculpturesque designs go beyond their purely ornamental role and define each look,” adds the creative director. And what better

The designs celebrate the Parisian joie de vivre and transform and transmute with finesse, such as elegant beaded shoes that rise along the leg like precious ivy, or embroidered gloves wrapping the arms like a bolero. This season, the Choc heel – launched in 1959 – is back in the limelight. “The heel is the most important detail. It’s like the nose on a face: it is what provides character,” Roger Vivier, who studied sculpture at the École des

Beaux-Arts of Paris, once declared. “When I develop a shoe, I approach it like a fashion designer, and I try to create a new line,” he added. A perspective that paid off, with his inverted structure, which borrows as much from art as from fashion, and which the press of the time described as “strange, downward-sloping stiletto heels.” Today, the Maison’s designs elaborate upon this unique form of expression, honoring the innovative, pioneering spirit of its founder. Let us not forget that Monsieur Vivier was known as the Fabergé of footwear. He was the first to bring the techniques and materials of Haute Couture to the world of accessories. Whether for daytime or evening, adorning his shoes with embroidery and draping. As early as the 1950s, the designer customarily built a look from the shoe up, using an accessory to transform a woman’s allure.

Gherardo Felloni strives to carry that innovative approach forward by integrating those techniques into this collection. This parallel conveys the full daintiness and preciousness of the fine craftsmanship that brings a special aura to Vivier creations. Draping, flounces, embroidery. This constellation of ethereal, masterful techniques meets the graphic energy of the Choc heel and the iconic Viv’ Choc Me bag, another of the Maison’s signatures. This season, this emblematic model also takes inspiration from the draping technique. Gherardo Felloni chose to craft the Viv’ Choc Me in a leather as supple as fabric and as soft and silky as velvet, and to top it with a softly rounded buckle that reflects the curves of the Choc heel. This collection is like a tribute to the exquisitely Parisian elegance and carefree spirit distinctive of the Vivier woman.

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FRAGRANCES

PORTRAIT OF A LADY CAMPAIGN EDITIONS DE PARFUMS FRÉDÉRIC MALLE For the first time in the Middle East, Editions de Parfums Frédéric Malle is partnering with Dubai Design Week. Held in strategic partnership with Dubai Design District (d3), this is the region’s largest creative festival, reflecting Dubai’s position as the design capital of the Middle East. This partnership will entail a collaboration with three Middle Eastern photographers to showcase their interpretation of A Portrait of a Lady. The artists’ work will be showcased in a customized pop-up concept from the

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brand, highlighting the unique portraits in juxtaposition of Frédéric’s iconic brand cues and affinity towards art and design. Editions de Parfums Frédéric Malle was born in the year 2000, the product of Frédéric Malle’s determination to champion perfumery and restore it to its former glory. Born into the world of perfume, with more than thirty years’ experience, Frédéric Malle is the foremost expert in perfumery today. An unconventional and unclassifiable aesthete, he offers artists the opportunity to excel themselves, encourages them to develop their own idiom, and celebrates

their creativity. And so, from each collaboration, a masterpiece is born—a perfume whose creator is proud enough to sign it with his own name, for the very first time. L’avant-garde du parfum is the manifesto of Editions de Parfums Frédéric Malle where each bottle holds a unique, yet timeless work of art, born from a passionate exchange with a perfume creator. There is one iconic fragrance which stands out: Portrait of a Lady, a highly refined scent: 400 Roses go into just one 100ml bottle. Considered by the publisher as the most

Her inspiration for this collaboration is based on a series of portraits dedicated to immortalizing the ever-evolving and ever-strong embodiment of Arab women. The aim of this is to create a portfolio of a diverse group of women from the MENA region and celebrate the differences, commonalities and strengths that bind them all. The inspiration for this idea draws heavily from the photographs featured in Christiane Desroches Noblecourt’s 1960s book of The Acanthus History of Sculptures - Ancient Egypt. The images are simple but powerful.

AMINA ZAHER

Amina Zaher is a Fashion photographer born in Egypt. Her inspiration is drawn from the Middle-Eastern Culture and is defined by Arabian architecture and minarets. She features one of these spaces along with styling inspired by Arabian Nights. Amina will be working with two MiddleEastern faces with a strong concept about The Turban: a head scarf that originated from Arab communities with prominent turban-wearing traditions in the Middle East and was later brought to France where it was finally named The Turban. Paul Poiret, the so-called ‘Sultan de la mode’, included the turban in his revival of ‘oriental’ styles in the early 1910s and the European aristocracy started to collect original, vintage turbans from the middle-east which they decorated with brooches.

HAYAT OSAMA

Hayat Osamah is a Middle - Eastern multidisciplinary artist and filmmaker whos’ dedication to visual storytelling has garnered widespread recognition for its innovation and emotional depth. symphonic of all the house’s perfumes, Portrait of a Lady (2010) was composed by Dominique Ropion, a star perfumer Frédéric Malle regularly collaborates with. The publisher readily compares “this absolute masterpiece’” to “an imagined symphony, like a dream of a thousand and one nights.” Portrait of a Lady is a new breed of amber rose, a baroque perfume. Based on an accord of benzoin, cinnamon, sandalwood and, above all musk, patchouli, and frankincense. It

takes off with a Turkish rose oil that Dominique Ropion linked to the rest of the formula, thanks to a red berries and spice accord. The three photographers draw inspiration from their diverse backgrounds.

MALAK KABBANI

An Egyptian / German photographer living and working in London was born in 1993 in Cairo.

The inspiration for her photographs are from the perspective of women from the minority groups in Saudi Arabia where a sense of excitement shapes a unique and authentic every day for a new generation. It taps into the wonders of ancient artistry in Saudi Arabia, with a focus on handlooming. The type of profession that can be considered quite traditional. Hayat’s objective is to portray Saudi women’s past, present and future over a trip to the northern region of the kingdom in a light that is very authentic yet contemporary

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GADGETS

TECHNOLOGY TRENDS Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.

CANON CR-N100 4K PTZ CAMERA Canon introduces the CR-N100 indoor 4K pan-tiltzoom camera – the sixth model in the PTZ lineup designed to achieve high quality video capture and seamless integration into a multi-camera system. The CR-N100 excels in image quality, equipped with a 1/2.3-type 4K CMOS sensor and DIGIC DV6 processor and a powerful optical zoom lens of 20x, delivering crystal-clear 4K UHD resolution footage with exceptional detail and oversampled HD video. As online meetings, lectures, events, and seminars become increasingly commonplace, there is a growing need for livestreaming and video recording technology. The Hybrid Auto Focus system combines contrast AF with external phase-detection AF, delivering rapid and accurate focusing of the subject even in low light conditions, assisting the camera operator. Compatible HDMI and USB-C connectivity, it has additional support tools such as Camera Search Tool, Remote Camera Control Application, and Webcam Driver

CANON RC-IP1000 PROFESSIONAL PTZ CONTROLLER Canon introduces the RC-IP1000 professional PTZ controller for broadcast and live events with a host of features aimed to capture every moment with utmost precision – perfect for busy studios and production teams. The controller has been designed to complement Canon’s high-end PTZ models for the broadcast market and is compatible with both IP and serial communication to access and control PTZ cameras remotely. The input monitoring feature enables users to view their feeds on the 7-inch LCD screen, built on the controller, without the need to connect to an external monitor. The RC-IP1000 also features a large touchscreen LCD which enables the user to intuitively access multiple camera settings and features including setting the focus point for cameras. With unrivalled control and no requirement for a PC, this professional PTZ controller has 12G-SDI and HDMI input/outputs up to 4K 60P, enabling operation and monitoring up to 200 cameras via IP.

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FUJIFILM “INSTAX SQUARE SQ40” Fujifilm Middle East launches “INSTAX SQUARE SQ40” (SQ40), allowing users to enjoy on-the-spot photo printing. The SQ40 is an analog instant camera that sports a premium and classical leather-look design, focusing on a texture that fits comfortably in the hand. It runs on plain operations to produce square-format prints with ease. The INSTAX series has been affectionately called “Cheki” in Japan since its initial launch in 1998. The series has gained popularity for its ability to not only print and preserve a precious moment right on the spot but also as a new tool for users to communicate their emotions. Offered in this series are card-sized “mini format” prints, “square format” prints, and double-card-sized “wide format” prints to expand the range of photographic expressions. The camera features the “Automatic Exposure” function, which achieves optimum exposure for a given scene. Users can also switch to the Selfie Mode for taking selfies and close-ups by simply rotating the lens barrel to turn the camera on and rotating the barrel again in the same direction.

SAMSUNG GALAXY S23 FE Galaxy S23 FE: The Galaxy S Series’ Iconic Design, Pro-Grade Camera and Smooth Gaming Performance are Designed to Elevate Your Everyday Galaxy S23 FE stays true to the iconic S series design with its new floating camera and premium finish protected with dust resistance. Plus, it utilizes recycled materials and packaging, packing a punch with durability, functionality, and sustainability. Offered in new, vibrant colors, Galaxy S23 FE allows users to select the device color that best fits their style. Everyday moments come to life on Galaxy S23 FE with prograde camera features to help you capture amazing photos and videos. See sharp details in every scene with a 50MP highresolution lens, and 3X optical zoom. After dark, Nightography on Galaxy S23 FE lets you take clear selfies and portraits in lifelike colors. With advanced digital image stabilization (VDIS) and optical image stabilization (OIS), take steady shots on the go using the rear camera. For gaming and streaming, Galaxy S23 FE’s powerful processor makes every action rapid and fluid with a vapor chamber that helps to control heat and sustain performance. The long-lasting 4,500mAh battery intuitively adjusts to conserve energy, charging up to 50 per cent in just 30 minutes with a 25W Adapter . All this power comes to life on a bright, super-smooth 6.4-inch Dynamic AMOLED 2X display. The Galaxy S23 FE is available in modern, bold colors, including Mint, Black, Purple and White on Samsung.com and Samsung stores.

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ART & DESIGN

RARE KOREAN SILK SCREEN PAINTING WORK OF ONE OF THE GREATEST KOREAN ROYAL COURT PAINTERS HEADS TO AUCTION Dreweatts is thrilled to offer an eightpanel Korean silk screen attributed to one of the greatest Korean Royal court artists of the Joseon Dynasty (1392–1910), Kim Deuk-Sin (1754-1822), which is actually signed with a seal by the artist, making it exceptionally rare. The screen, which depicts a banquet in honour of the famed General Guo Ziyi (697-781) of China’s Tang Dynasty (618-907), is one of only 47 screens of the same topic remaining in the world today (scattered across major museums, such as the Metropolitan Museum, the Philadelphia Museum of Art and the National Palace Museum of Korea), the difference being that only a very few bear the seal of the artist, such as this example. Commenting on the work, Dr. Yingwen Tao, Dreweatts specialist in Chinese and Asian Art, said: “Attributed to one of the finest court artists of the Joseon Dynasty, this folding screen stands out as a showcase of the Ming tradition being revived in Korean court painting. With incredible attention to detail, this screen was so exquisite that it would have been used at very special celebrations and offered as a congratulatory gift to a distinguished individual or member of the Royal family.”

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Royal court painters were professional artists working for the Royal offices. Those chosen were only the most highly skilled of artists. The subject matter of their work was directed by Royal officials who sought to impact ideology and strengthen authority in the region. The court painters at this time also pioneered genre painting, cleverly encapsulating scenes from everyday life. The mid-to-late Joseon Dynasty is considered the golden age of Korean painting. It coincides with the collapse of the Ming Dynasty, which had had a huge effect on Korea. The Ming Dynasty had been so admired that Korean artists sought to emulate their artistic style and this can be seen in the current screen. The Royal court painter Kim Deuk-Sin whose father was also a Korean Royal court painter, entered Royal service as a member of the Dohwaseo, or Korean Royal Academy of Painting, whose role was to create artworks for the nation, as directed by the Royal offices. Kim DeukSin was particularly admired for his landscape and genre paintings. The Chinese General Guo Ziyi was chosen as the subject for this screen, not just because of his individual achievements,

but also because he lived a long life (until the age of 85), with a big family of eight sons and seven daughters, who were all also very successful. He therefore became the epitome of Confucian loyalty and fortitude and was even deified in popular religion, as a God of wealth and happiness. By the 17th century in China, Guo’s reception had become a metaphor for auspicious birthday celebrations in general and was depicted in various media, e.g., blue and white porcelain, embroidery and lacquer, conveying a wish for longevity, wealth and rank. In this particular screen the scene of the honorary banquet for the general is set against a palatial background, with flowering trees, deer and birds. General Guo Ziyi is at the centre, surrounded by his family, with all enjoying a dance performance. His sons and sons-in-law stand by his side in official costume and his grandsons play in front of him. The pine trees are included to represent longevity and the flowering peonies symbolise wealth and prosperity.

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HOME & DECO

INSPIRING COLLABORATIONS AND EXPANSION INITIATIVES

THE BOWERY COMPANY he Bowery Company, Dubai-based awardwinning on-and-offline concept store incorporating the edgy, urban feel of New York with the clean minimal lines of Scandinavian furniture and accessories, established in 2014, proudly announces its presence at the 10th edition of Downtown Design, the preeminent design fair within the Middle East. As a revered collaborator with renowned Scandinavian interior design brands such as Audo Copenhagen, ferm LIVING, 101CPH, NORR11 and Fest Amsterdam. The Bowery Company is poised to redefine the boundaries of artistic exploration during this year's Downtown Design. The occasion is marked by the exclusive launch of Audo Copenhagen, developed from uniting MENU,

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The Audo and by Lassen, in the Middle East, symbolizing The Bowery Company's unwavering commitment to introducing pioneering concepts to the region. This unveiling is a glimpse into The Bowery Company's opulent collection of avantgarde design brands, emphasizing the transformative potency of color, pattern, and texture. The realms of fashion and interior design seamlessly converge, birthing a holistic paradigm rooted in cultural diversity and environmental conscientiousness. Through captivating collaborations with exquisite fabrics like Dedar Milano and the introduction of design masterpieces, The Bowery Company stands as the vanguard

of genuine design, igniting new trends that resonate with the region. The Bowery Company Founder, Christiane Nasr, noticed a lack of stores or brands within the U.A.E that brought the edge of New York City, or the clean minimalist aesthetic of Scandinavian furniture. Launching the mutli-brand retailer, she was the first to bring decor trends which focus on expressive interior pieces while promoting comfort & nostalgia to the Middle East. The Bowery Company is firmly committed to expanding its horizons within the region, targeting the Kingdom of Saudi Arabia (KSA) as its next destination. This monumental achievement signifies a remarkable milestone in The Bowery Company's

trajectory, marked by a dedicated recruitment drive aimed at empowering the local community and fostering a profound understanding of KSA's dynamic interior design landscape. The primary emphasis currently centers on nurturing robust B2B relationships and aligning with substantial hospitality projects. At Downtown Design, The Bowery Company will welcome guests and visitors into a realm where audaciousness, vogue, and originality reign supreme. It is a journey that celebrates the art of distinction and dares all to make bold design choices in a world where creativity knows no bounds. Global Trend Monitor | 59 |

YACHT

MODERN, ELEGANT AND CUTTING EDGE DESIGN FERRETTI GROUP SUPERYACHT YARD IN ANCONA, CUSTOM LINE LAUNCHES FOUR SUPERYACHTS IN THE PLANING LINE AND TWO IN THE NAVETTA LINE In little more than two months, six Custom Line superyachts from 30 to 42 metres in length have entered the water. The launch of the 18th Custom Line 106’ Planing line hull was attended by the shipyard’s employees and the owner family. Custom Line 106’ M/Y CENTURY STAR, an emblem of clean architectural lines and timeless excellence, is a creation of the Ferretti Group Engineering Department, with the support of Francesco Paszkowski Design for the interiors and the exterior styling. The Custom Line Atelier played a crucial role in the interior design process, working in close and constant contact with the customer – based in the AMAS region – to interpret their wishes in terms of style. Pure lines and generous spaces – the yacht is 32.82 metres long | 60 | Global Trend Monitor

and 7.4 metres in the beam – give this superyacht an understated refinement that features natural transitions between all the settings. The 28th Custom Line Navetta 33 hull, Navetta line superyacht is the result of collaboration between the Strategic Product Committee – which handled the exterior styling – and the Ferretti Group Engineering Department, whose architects and designers created the interiors, with the support of strategic consulting provided by the Custom Line Atelier. The powerful but balanced profile of this 33-metre yacht with a 7.52-metre beam is the epitome of class and elegance. In the refined, harmonious design of the interiors, light, rich colours like milk white or snow white are set off against the darker, more seductive tones

of bronze, black, lava grey and anthracite. These colour shades are reprised in the original furnishings and fine materials, such as polished Nero Marquina and polished Calcatta Ondulato marble. M/Y KARMA C, the 15th hull in the Custom Line Navetta 30 line, comes with a length of 28.43 m and a beam of 7.3 m, this superyacht is the result of collaboration between the Strategic Product Committee – which handled the exterior styling – and the Ferretti Group Engineering Department; the interior architecture is by ACPV ARCHITECTS Antonio Citterio Patricia Viel, with strategic consulting provided by the Custom Line Atelier for the interior design and architect Filippo Salvetti for the exteriors. For the first time, Navetta 30 has a grey hull that, taken together with the outdoor spaces

characterised by the horizontal sweep of the lines, extends the dynamism of the hull towards the bow, giving this megayacht a sleek and dynamic profile. The four-deck configuration amplifies the space on board, arranged in settings created to capture special moments of conviviality and relaxation. With the large, glazed surfaces in the hull and generous stern and bow areas, this superyacht offers a panoramic view in every direction. The 19 superyacht in the Custom Line 106’ Planing line was launched in September. Custom Line 106’ embodies Made in Italy excellence, with hull lines designed to deliver hydrodynamic performance at the very highest level. The luminous beauty of this yacht is conferred on it by the light that permeates and amplifies the space on board. The outdoor and indoor areas feature a sophisticated but understated design, expressing a strong formal balance punctuated by a few standout elements. The harmonious colour palette is based on the use of neutral, warm colours such as white, sepia, various shades of light and dark brown and bronze, plus a few touches of grey-green, combined with sophisticated materials such as Bianco Lasa and polished Orobico marble. The third hull of the Custom Line 140’ th

Planing line flagship also took to the sea, the result of collaboration between the Ferretti Group Engineering Department and Francesco Paszkowski Design for the exterior and interior design. With a sleek and powerful silhouette, Custom Line 140’ has an overall length of 42.61 metres and a maximum beam of 8.54 metres. The yacht has a sporty character and modern styling, with taught lines that sweep from bow to stern, creating an incredible alternation of materials and colours represented by the light-coloured structural surfaces and dark plate glass. The modern, elegant design of the outdoor and indoor areas is inspired by residential architecture and draws on indepth research to enhance the shapes and volumes involved. The furnishings and decor, designed and produced in collaboration with renowned design brands, make use of original techniques and high-end materials. They include a wide selection of marbles such as Calcatta Gold and Roma Imperiale, brushed oak parquet and marquetry, or the craft of applying decorative veneers. The tenth Custom Line 120’ hull M/Y CarMa, comes with a length of 38.36 meters and a beam of 7.65 meters, this superyacht has a distinctly sporty personality defined by sleek, powerful

contours and modern styling, offering the maximum in terms of speed, performance and wellbeing on board. The design connects the exterior and interior settings through large hull windows and floor-to-ceiling glazing on deck, allowing natural light reflected off the blue sea to flood in. These latest launches testify to the success of Custom Line yachts, created to offer a magnificent experience at sea. They feature a blend of unique, standout factors, including innovative onboard technology, high performance and cutting-edge design, plus the high level of customisation resulting from strategic contributions by the Custom Line Atelier, which supports owners in every stage of the process and every decision, with the aim of creating a superyacht tailor made according to their own tastes and lifestyle. Global Trend Monitor | 61 |

MOTORING

DRIVING GROWTH TO ACHIEVE TOP BRAND STATUS IN THE GCC Simon Liu Vice GM - Chery Middle East RS 3 By Natasha Dury

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At the Geneva International Motor Show, we showcased our latest innovations, technologies, and upcoming models. This presence aligns perfectly with our strategy for the GCC markets, where we are committed to introducing cutting-edge vehicles and technologies that cater to the evolving preferences of our customers. It's an opportunity to reinforce our brand's reputation for innovation and excellence.

WHICH ANNOUNCEMENTS AT THE GENEVA INTERNATIONAL MOTOR SHOW WILL HAVE A DIRECT IMPACT ON THE GCC MARKETS?

During my recent visit to the Geneva International Motor Show, I had the privilege to meet the Chery team as they unveiled their new cars in Qatar. Present among the key management was Simon Liu who joined Chery 15 years ago, and is now in charge of key markets in GCC which include Saudi Arabia. With his effort, the sales volume rose more than 300%, gaining more than 30,000 customers' trust in 2021 and 2022, leading Chery brand as the top brand in market. He is now managing Chery brand in GCC markets , including KSA, UAE, Jordan and Oman. We found out more about the brand from our visit to the Chery stand.

WHAT WERE CHERY'S PRIMARY OBJECTIVES FOR PARTICIPATING IN THIS YEAR'S GENEVA MOTOR SHOW AND HOW DOES CHERY'S PRESENCE ALIGN WITH YOUR STRATEGY FOR THE GCC MARKETS?

We made some exciting announcements at the Geneva Motor Show that highlights our entry to GCC markets with new models and this reflects our dedication to meeting the specific needs of customers in the GCC, especially new models with advanced technologies.

WHAT ARE THE KEY MESSAGES THAT CHERY CONVEYED AT THE GENEVA MOTOR SHOW, PARTICULARLY CONCERNING THE MIDDLE EASTERN MARKET? At the Geneva Motor Show, our key messages revolve around innovation, quality, and customer satisfaction. We want to emphasize our commitment to delivering vehicles that exceed expectations in terms of performance, safety, and technology. Specifically for the Middle Eastern market, we highlight how our vehicles are tailored to the region's unique demands and preferences.

CONGRATULATIONS ON THE REMARKABLE SALES GROWTH

IN THE GCC MARKETS. HOW DO YOU PLAN TO SUSTAIN THIS MOMENTUM? Sustaining this momentum is a priority for us. We plan to continue listening to our customers, understanding their needs, and introducing vehicles that resonate with the GCC market. We'll also focus on expanding our dealership network, improving after-sales service, and ensuring that Chery remains a trusted and reliable choice for our customers.

HOW DOES CHERY ADAPT ITS PRODUCT LINEUP TO MEET THE UNIQUE NEEDS AND PREFERENCES OF CUSTOMERS IN THE GCC MARKETS? Adapting our product lineup to the GCC markets involves thorough research and development. We consider factors such as climate, road conditions, and customer preferences. Our vehicles are equipped with features that address these unique needs, including advanced cooling systems, robust suspension, and technology packages tailored to the region.

CHERY HAS BECOME A TOP BRAND IN THE MARKET UNDER YOUR LEADERSHIP. WHAT DIFFERENTIATES CHERY FROM ITS COMPETITORS IN THE GCC? Chery's success in the GCC market is a result of our commitment to quality, innovation, and customer satisfaction. What differentiates us is our dedication to understanding the GCC market's nuances and delivering vehicles that truly cater to the region's needs. We also focus on providing excellent after-sales service and building long-lasting relationships with our customers.

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MOTORING

DRIVING INTO THE FUTURE THE ALL-NEW MG ONE IS A TECHNOLOGICAL MARVEL By Shereen Shabnam In a world where technology is transforming the way we live and move, the all-new 2023 MG ONE has emerged as a shining example of automotive innovation. MG Motor, a British-born brand, has introduced this remarkable SUV to the Middle East market, offering a blend of style, technology, and comfort that is bound to resonate with urban customers. Let's take a closer look at what makes the MG ONE a technological marvel on wheels.

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POWER AND PERFORMANCE

Under the hood, the MG ONE boasts SAIC Motor's self-developed modular SIGMA architecture platform, housing a 1.5 Turbo engine that delivers an impressive 181 horsepower and a maximum torque of 285Nm. This powertrain propels the vehicle to a top speed of 195 km/h, ensuring a thrilling driving experience. What sets it apart is the innovative seven-speed Continuously Variable Transmission (CVT), which not only

provides smoother gear changes but also enhances reliability. The MG ONE's arrival signals MG's ambition to solidify its position among the top car makers in the Middle East, and its impressive powertrain is a key contributor to achieving this goal.

SMART ARCHITECTURE

The SIGMA architecture platform isn't just about power; it's also designed to optimize interior space efficiently, with up to 70

percent efficiency. This smart platform can accommodate various powertrains, including all-electric and hybrid options, making it future-ready for MG's upcoming vehicles. It's a testament to MG's commitment to sustainable mobility.

BOLD EXTERIOR DESIGN

The MG ONE's exterior design is a head-turner. With its aggressive stance and distinctive features, it exudes an athletic charm. The three-dimensional front grille, sharp LED headlamps, dual-tone color scheme, and a sloping roofline give it a dynamic and sporty appearance. The rear is equally captivating with split protruding lights and a sporty spoiler, adding to its overall appeal.

HIGH-TECH INTERIOR

Step inside the MG ONE, and you're greeted by a cabin designed for tech-savvy urban dwellers. Sound and light technology take center stage, creating a high-tech ambiance. The surround-type trip screen, Arkamys sound system, and dual-colored sports seating elevate the driving experience. The drive-by-wire gear system adds to the modernity of the interior. Comfort is a priority, with soft materials padding the cabin to ensure a comfortable journey. Storage spaces abound, and topof-the-range models even feature a wireless mobile phone charger for added convenience.

IMPRESSIVE FEATURES

The MG ONE doesn't just stop at technology; it also offers an impressive array of features. Leather seats, a 12.3-inch virtual cluster panel with a trip computer, panoramic sunroof, Apple CarPlay, Android Auto, GPS navigation, and a host of safety features, including multiple airbags, cruise control, keyless entry, and a rear-view camera, are all part of the package. Full-option models even come with a 360-degree parking view camera for added peace of mind.

SAFETY FIRST

Safety is paramount in the MG ONE. The body structure comprises over 65 percent highstrength steel, providing robust protection in case of a collision. Electronic Stability Program with various safety functions ensures driving stability in all conditions, adding an extra layer of safety for occupants.

OUR VERDICT

The demand for MG vehicles continues to rise in the UAE according to Inter Emirates Motors where we picked up the car. They have the allnew MG ONE with an added assurance of MG's renowned six-year/200,000 km warranty which is a great deal. We found the all-new MG ONE a testament to MG's commitment to delivering a driving experience that seamlessly blends technology, style, and

comfort. With its advanced architecture, impressive powertrain, and a plethora of hightech features, it's not just a car; it's a glimpse

into the future of automotive innovation. MG is driving into the future, and the MG ONE is leading the way.

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MOTORING

BIGGER, BOLDER, BETTER KIA SELTOS SUV DRIVE EXPERIENCE IN JORDAN By Natasha Dury My first encounter with KIA Seltos was in 2019 when my mother went for a test drive to Abu Dhabi and brought the car home for a week. She gushed about how the car ticked all the boxes and was just the right size for pretty much anything she wanted to do around the city including being able to easily ferry around my golfing bag, PADI diving gear and my horse-riding kit in the boot or transporting me to my taekwondo, music or theatre classes. Hence when I ventured recently with Kia Middle East and Africa to Jordan to drive the car from Amman to the Dead Sea, I was excited as I had seen images of the car with a design uplift and knew it was going to be a fun drive. The new Kia Seltos is bigger and bolder than its predecessor and comes with a better design and more advanced safety features. I was briefed by our team on roughly what to expect in terms of the drive schedule, but I certainly did not foresee driving in a busy city with no lane markings on the road and am grateful for the fast response of the Seltos when I needed to manoeuvre

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invaluable as it seamlessly allows for separate temperature adjustments. In terms of the drive experience and performance, the new Seltos offered just the right amount of power and innovative features for a memorable driving experience. The exterior is designed to impress with its futuristic and sporty appearance while the front and rear end headlights feature signature star-maps that add a hypermodern look to the Seltos. The new Kia Seltos has two new exterior hues including Pewter Olive, and Pluton Blue, in addition to the already existing Clear White, Sparkling Silver, Aurora Black Pearl, Vivid Red, Snow White Pearl, and Gravity Gray.

quickly to stay safe. Although I may have given my co-drivers a few hair-raising moments which made the ride more exciting with screams and giggles along the way but overall, driving the Seltos was fun and comfortable. Having driven a few cars in the same segment recently, the new Kia Seltos’ unique combination of enhanced performance, bold new design, innovative features and ergonomic safety features are impressive and offers an enhanced driving experience. I particularly liked the panoramic sunroof, that gave an expansive view of our surroundings and allowed us to enjoy the different beautiful landscapes of Jordan. This was a definite plus as even my personal car is a top down

model because I feel you need to enjoy the view as much as the drive. Having grown up in a house where I get to see and sit in newly released cars nearly every fortnight as my mother has been testing cars for over the last twenty years, I have become judgmental over time when it comes to interior comfort and features and thankfully, KIA Seltos offered a spacious cabin with a premium feel and for added comfort, five-degree recline rear seats. Inside, the new panoramic display presents high-tech imaging and design with a 10.25-inch cluster and 10.25-inch audio, video, and navigation-AVN display. The Dual Auto Climate Control is also

The new Kia Seltos is re-engineered to provide maximum safety through the integration of ADAS (Advanced Driver Assist Systems) that includes Forward Collision Avoidance Assist (FCA), Lane Keeping Assist (LKA), Lane Following Assist (LFA), and Smart Cruise Control (SCC), helping to prevent potential collisions. With a remarkable leap forward in both design and functionality, the new Seltos is a compelling choice for anyone seeking a versatile SUV with its advanced safety features to its luxurious interior, performance and innovative features. The experience of driving this SUV from Amman to the Dead Sea showcased its agility, responsiveness, and comfort, further solidifying its place as a standout in its segment. Whether you are navigating through busy city lanes or enjoying the scenic landscapes of Jordan, the Kia Seltos ensures that every journey is a memorable one.

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MOTORING

A SANCTUARY ON WHEELS DISCOVERING OMAN'S VAST BEAUTY WITH THE NEXT-GEN FORD EVEREST By Shereen Shabnam Oman, with its diverse landscapes and rugged terrain, served as the perfect backdrop for a test drive of the Next-Gen Ford Everest. This SUV, making its Middle East debut, combines adventure-ready capability with luxurious comfort and cutting-edge technology. We headed on an exploration of Oman's scenic wonders, putting the Everest's capabilities to the test. As we set off on our journey, one thing becomes immediately clear – the NextGen Ford Everest is built tough on the outside but offers a sanctuary-like interior. Its spacious cabin is designed for the ultimate comfort of up to seven passengers. Plush materials, premium finishes, and ambient lighting create an inviting atmosphere. The Everest's cabin is not just about aesthetics; it's also highly functional. The full-width instrument panel and center console offer ample storage, and the XLT and Limited trims feature integrated wireless charging. Access to the third row is made easy with second-row seats that | 68 | Global Trend Monitor

slide forward. Every occupant has power outlets for charging devices, ensuring a connected journey. Our journey in Oman took us through a variety of terrains, from rocky trails to smooth highways. The Everest's powertrains were up to the task. Depending on the market, customers have a choice of engines. We had the opportunity to experience the 2.3-liter EcoBoost turbo petrol engine, a proven powerhouse delivering an impressive 296 horsepower, making it the best-inclass. For those seeking a diesel option, the 2.0-liter Single-Turbo diesel engine is available, providing 168 horsepower and excellent low-speed torque. Whether towing, going off-road, or simply enjoying a family adventure, the Everest's engines deliver the power and torque needed for every situation. Oman's diverse terrain offered us a variety of driving challenges, and the Everest proved its mettle. Its 4x4 system

with Electronic Shift On the Fly (ESOF) transfer case, underbody skid plates, rear locking differential, and off-road selectable drive modes allowed us to navigate confidently through rough patches. We utilized Everest's off-road screens, displaying vehicle information and a front camera view of the terrain ahead. Predictive overlay guidelines made negotiating obstacles a breeze. The SUV's water wading ability of up to 800mm provided added reassurance, especially when crossing water bodies. Towing capabilities were also put to the test, and the Everest didn't disappoint. With a maximum braked trailer towing capability of up to 3,100kg, it's wellsuited for those with trailers or cargo to haul. The integrated electric trailer brake controller and other smart towing technologies made the process smoother. OurjourneythroughOman'sscenicroutes was complemented by the Everest's

connectivity and safety features. The 8-inch digital instrument panel and large touchscreens, including the impressive 12-inch screen, showcased Ford's latest SYNC® 4A system. Voice-activated communications, entertainment, and information systems kept us connected on the go. The 360-degree camera, combined with split-view display, simplified parking in tight spots and off-road navigation. Everest's off-road zone lighting system ensured we never had to operate in the dark during our various activities. Safety was a top priority. The Everest comes equipped with advanced driver assist technologies such as Adaptive Cruise Control with Stop-and-Go, Lane Centering, and a suite of collision mitigation systems. With features like Reverse Parking Aid, Rearview Camera, and Blind Spot Information System with Trailer Coverage, we felt confident and secure on the road. Our expedition through Oman's picturesque landscapes with the NextGen Ford Everest was nothing short of

extraordinary. This SUV, tough on the outside and a sanctuary on the inside, is engineered for adventure. Whether you're exploring rugged trails or embarking on a family road trip, the Everest is the ideal companion. It combines power, comfort, and advanced technology to make every journey enjoyable and safe. As we soaked in Oman's natural beauty, we couldn't help

but appreciate the Everest's versatility and capability. For those seeking a vehicle that can handle the demands of both the urban jungle and the great outdoors, the Next-Gen Ford Everest is a compelling choice. It's time to embark on your own adventure with the Everest and experience the world like never before.

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NEWS

AMADEUS GULF UNVEILS NEW STATE-OF-THEART OFFICE IN DUBAI TO ACCELERATE TRAVEL AND TOURISM GROWTH Amadeus, a global leader in travel technology dedicated to making the experience of travel better for everyone with advanced technology solutions for the global travel industry, is thrilled to announce the opening of its new office in Dubai. This strategic move aims to further strengthen Amadeus' commitment to the UAE and particularly to the burgeoning travel sector in Dubai and the Northern Emirates. Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, expressed his enthusiasm and said, "We are excited to mark the inauguration of our new Amadeus Gulf Office and are eager to enhance the level of service we provide from this new, dynamic location. Dubai is a lighthouse to attract tourism and the new office is a state-of-the-art space for clients and visitors who support this growth for this city." Next month marks the 21st anniversary of Amadeus Gulf's presence in the UAE, | 70 | Global Trend Monitor

initially opening its doors in Abu Dhabi. Recognizing the UAE as a hub for some of the busiest airports, Amadeus is committed to complementing Dubai's rapid growth in the travel sector. The global achievement of Amadeus supports the regional growth including partners working with the Dubai office. Amadeus continues to be a leading R&D investor, and recently formed a groundbreaking partnership with Microsoft using Azure cloud technology to revolutionize software development cycles and data capabilities. Customers will be able to develop truly engaging solutions on top of the Amadeus Technologies. Amadeus in Dubai is also working on the environmental efficiency of its operations and supports customers in their sustainability journey with the aim of reaching the industry’s goal of being Net Zero 2050.

"At Amadeus, we acknowledge our responsibility to contribute to the fight against climate change. The company has invested in climate-tech companies like Chooose and CAPHENIA and aims to achieve carbon neutrality by 2025’ and locally in Dubai we get involved in initiatives regularly with partners to support the environment," added Beaumont. According to The World Travel & Tourism Council’s 2023 Economic Impact Research, the tourism sector is set to contribute AED 180.6 billion to the UAE economy by the end of 2023. "At Amadeus, we will continue to support the local industry from our Dubai office as we have successfully been doing in the region for the past 21 years. Upgrading our office will enable even greater collaboration between Amadeus, our customers, and our local partners in the UAE," concluded Beaumont.

2ND AFRICA AIR FORCE FORUM OPENED WITH PIONEERING DISCUSSIONS ON ADAPTING CAPABILITIES AND DRONE DEPLOYMENT The 2nd Africa Air Force Forum, hosted by the Senegalese Air Force, successfully commenced today in Dakar, Senegal. The forum brought together a distinguished audience, including Air Force Chiefs of Staff, aerospace industry leaders, and government officials from across Africa and the globe. The opening ceremony was notably attended by the Senegalese Minister of Defense, the Chief of Staff of the Armed Forces, and the Chief of Staff of the Air Force. Their presence underscored the forum’s significance in shaping the future of air force capabilities in Africa. Themed "Adapting Air Force Capabilities and Drone Deployment to Combat Modern Conflicts," the discussions tackled complex security challenges, emphasizing the role of drones in modern warfare. Brigadier General Papa Souleymane Sarr, Chief of Staff, Senegalese Air Force, highlighted the event's importance by saying, "Together, we will shape a future where our Air Forces are not just reactive but proactive, ensuring stability and security across our great continent by fostering bilateral partnerships and promoting stability.” The forum explored air operations

for counterterrorism and counterinsurgency, intelligence capabilities, and personnel training, among other critical issues. The event also featured an exhibition that showcased the latest technologies and equipment in aerospace and defense. Senegal demonstrated its commitment to regional security and its leadership role in enhancing air force capabilities, particularly in support of regional counterinsurgency and upcoming oil exploration activities. The forum boasted over 350 regional and international attendees, more than

25 speakers, and over 35 sponsors and exhibitors, providing an unparalleled platform for networking and knowledge sharing. Main sponsors included A.D. Con Ltd, Foreign Asset Trade Company, Ortho International, Airbus, ESMA Aviation Academy, Diamond Aircraft, Jet Aviation, and Go Beyond. Organised by GM Events, the event facilitated exclusive meetings to discuss strategic plans, identify operational requirements, and develop strategies to upskill future Air Force personnel. It displayed a unified commitment to bolstering Africa’s defense sector and aerospace capabilities.

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NEWS

SUMO SUSHI & BENTO HIGHLIGHTS VEGETARIAN DISHES Sumo Sushi & Bento is excited to highlight dishes in their menu in celebration of World Vegetarian Day with a spotlight on their selection of vegetarian dishes that not only offer incredible flavours but also promote a healthy lifestyle. Serving fusion and traditional Japanese offerings for over 23 years Sumo has been serving these tried-and-true dishes for decades, including the Avocado Maki, Forbidden Roll which is a combination of avocado, cucumber, and asparagus rolled with brown sushi rice, topped with fresh avocado and drizzled with Sumo’s signature creamy

nut sauce and traditional homemade Japanese curry sauce brimming with an assortment of vegetables. Also the most popular dishes include Kappa Maki which is cucumber wrapped in sushi rice and surrounded by nori, Vegetable Fried Rice, Veggie Futomaki, Veggie Ramen, Veggie Rolls and Veggie Shamrock which has a unique blend of vegetables wrapped in a thin layer of cucumber and served with a side of Japanese dressing. Other delicious items include the Veggie Supreme Bento, Veggie Tempura Roll and Veggie Vietnam.

CURB UNHEALTHY SNACKING AND BRING IN THE FLAVOUR SoomLite debuts in Dubai a vegan, low-calorie beverage with a punch and a key difference. Soom Lite is a reduced-sugar fruit juice that is infused with an EFSA-backed Japanese plant fibre, and this particular all-natural plant fibre can visibly curb sugar spikes when consumed with meals. Each bottle of Soom Lite contains only around 20 calories, and comes in three mouthwatering flavors: orange, guava, and multi-fruit.

The UAE’s International Beverage and Filling Industries (IBFI), one of the UAE’s largest beverage manufacturers, in collaboration with a team of doctors and scientists from Imperial College London and Oxford in the UK, are thrilled to announce the launch of Soom Lite, an award-winning vegan beverage that promises to revolutionize the way we | 72 | Global Trend Monitor

consume our daily meals. The team behind Soom Lite was awarded the prestigious InnovateUK Award last year, setting high expectations for its performance. Before its official launch, Soom Lite had already garnered interest from wellness enthusiasts from around the world as

Manufactured wholly in the UAE, Soom Lite has been awarded the prestigious Emirates Quality Mark, and carries the Made in UAE logo, affirming its adherence to the highest standards. Soom Lite is expected to become a top product in the UAE, with brisk demand anticipated. The product's launch has been greeted by much excitement as slimmers and the health conscious increasingly look for functional foods and beverages that boost wellness.

TRADITION, LUXURY, AND INNOVATION DUBAI POLO & EQUESTRIAN CLUB AND PERRIDON HOLDINGS ANNOUNCE EXCLUSIVE POLO SEASON OPENING CUP Dubai Polo & Equestrian Club (DPEC), in an exclusive partnership with Perridon Holdings, a pioneering conglomerate known for its ultra-luxurious real estate ventures and their highly-anticipated Bugatti museum, is excited to announce the season-opening Polo Cup Final, taking place on 11th November 2023. Michel J.C.W Perridon, Founder & Chairman of Perridon Holdings, seeks to bridge the rich history of polo with the inspiration derived from Bugatti – a brand rooted in equestrian beginnings. Signifying Perridon Holdings' commitment to tradition, luxury, and innovation, this highly anticipated event will feature four competitive teams and will serve as a celebration of the brand’s enduring partnership with Emaar, a conglomerate that continues to shape Dubai's landscape. Mr. Michel Perridon stated, "Our journey with Emaar has been nothing short of remarkable and we feel this is only the beginning of an even more symbiotic partnership. I have always been enamoured by the power and elegance of Bugatti, a brand that traces its origins back to the world of horses. I see polo as the perfect confluence of horsepower and heritage, a reflection of Bugatti's

transition from one horsepower to a staggering 1,600, marking the pinnacle and evolution of combustion engines. Through our sponsorship of this new polo season, Perridon Holdings aims to celebrate this blend of tradition and innovation, horsepower and agility, in a sport that resonates with our own ethos. After all, the essence of horsepower has evolved, but its spirit remains unchanged, be it in the world's fastest cars or on the polo field." Dubai Polo & Equestrian Club, a part of Emaar Hospitality Group, is honoured to host this event, and Emaar Spokesperson emphasised the significance of this partnership. "We are immensely proud to collaborate with Perridon Holdings for this year's season-opening Polo Cup Final. This partnership is a tribute to the tradition and elegance that polo embodies. Together, we're elevating the game to new heights of luxury and innovation, offering our spectators an unparalleled experience deeply rooted in history. At DPEC, partnering with distinguished brands for our season opener has been a hallmark for years, and this collaboration with Perridon Holdings continues that legacy of excellence."

Ms. Lisa Matthews, General Manager of Dubai Polo & Equestrian Club, expressed her enthusiasm for the partnership, saying, "The collaboration with Perridon Holdings for our season-opening Polo Cup Final is a partnership that not only honours the sport's rich history but also unites polo teams from across the UAE in a singular, grand sporting event. The meticulous preparation of our horses and facilities is second to none, ensuring that our members and guests will experience another exhilarating polo season." On the day of the final, DPEC will offer the general public an opportunity to experience the ultimate Polo Cup of the month with a brunch priced at AED 179 per adult, available only at the Dubai Polo Bar. Private bookings can be made through the Lifestyle and Events team at the club. The season-opening Perridon Holdings Polo Tournament promises to be a groundbreaking event, uniting tradition, luxury, and innovation. With a shared vision, Dubai Polo & Equestrian Club and Perridon Holdings are set to offer an unparalleled experience to polo enthusiasts, truly encapsulating the ethos of 'The Sport of Kings' in the modern age. Global Trend Monitor | 73 |

FINAL WORD

REVIVING YOUR

STRATEGIES FOR ENHANCED PROFITABILITY AND ROI Nishrat Nazeen, Founder, Aromas Fiji As an entrepreneur, I am often asked about ways I plan to scale up my business, if I have had a return on investment and what my long-term goals are for my brand. To be honest, it’s a tough one as we are an evolving brand and fully understand that our focus has to be on awareness, and we need to be realistic that the profit element comes when the brand awareness has reached a certain stage. Below are some points that I am keeping in mind as a business owner to help elevate my brand:

UNDERSTAND YOUR MARKET AND AUDIENCE

Do some market research to understand customer needs and preferences. Adjusting product or service offerings to meet market demands is essential and utilize customer feedback for continuous improvement.

FINANCIAL MANAGEMENT AND COST EFFICIENCY

Develop strategies for effective budget management and cost reduction. Emphasizie lean operations to maximize resources and do not underestimate the importance of cash flow management in sustaining business operations.

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ENHANCE YOUR VALUE PROPOSITION

Differentiating your product or service in a competitive market helps to stand out. Focus on quality and unique features that appeal to your target audience and build a strong brand identity and message.

LEVERAGING TECHNOLOGY AND INNOVATION

Utilizing technology for operational efficiency and cost reduction can help gorw the business. My mentors always suggest in investing in innovation to stay ahead in the market and exploring new business models enabled by digital transformation.

STRATEGIC MARKETING AND SALES EFFORTS

Importance of a well-planned marketing strategy to reach potential customers is crucial. Try leveraging digital marketing and social media for broader outreach and build a sales strategy that aligns with customer buying behavior.

BUILD A STRONG TEAM AND NETWORK

Having a skilled and motivated team is

key to a brand’s success. Even for me as a small business, I keep my friends and family excited as they are close to the brand and are my brands best ambassadors. If you have more staff, building a company culture that fosters innovation and collaboration can also help. Networking and partnerships help in growth opportunities and learning.

SET CLEAR METRICS FOR PERFORMANCE EVALUATION.

Use data analytics for informed decisionmaking and regularly review and adjust strategies based on performance data. For instance, when I started getting orders from the capital city Suva, I appointed a representative who had stock of the most popular products in my portfolio in the city for easy access and faster delivery.

SECURING FUNDING AND INVESTMENT

Explore different funding options suitable for your startup phase. This helps in preparing for investor pitches and understanding what investors look for. Make sure you have a solid business plan and clear ROI projection.