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MAIN STREET
Newton Main Street ~ The Hub - June • 2015 – Page 2
Mission Statement
The mission of Newton Main Street is to preserve the history, invest in the future and to develop pride in our downtown district through community involvement, volunteerism and private-public partnerships within the Main Street District, the heart of Newton.
Board of Directors Graham Sullivan – President
(Store for Homes, Newton Community Education Foundation)
Kathy Winn – Vice President (In Remembrance)
Program Director – Andrew Bassman How to volunteer:
Newton Main Street is a volunteer-driven organization. Volunteers compose our entire Board of Directors and the four Main Street committees, and are responsible for planning, organizing and completing all of Main Street’s downtown revitalization activities and projects. Needless to say, with so much going on, we are always looking for more volunteers, of all ages and with broad representation of the community. To become a Main Street volunteer, please go to the following link on our website, complete and return the form: www.newtoniamainstreet.com/get-involved/
How to donate:
Tracy Taylor – Treasurer (First State Bank)
Danielle Rogers – Secretary
(Vernon Company, Young Professionals of Jasper County)
Lin Chapé – Economic Restructuring committee member (City Council, City of Newton)
Bruce Showalter – Organization committee chair
Donations from individuals, businesses and civic entities make up Newton Main Street’s entire budget, funding our activities and program administration. We could not do what we do without the financial support from the community. To become a Main Street donor, please go to the following link on our website, complete and return the form: www.newtoniamainstreet.com/get-involved/donate/
Where is the Newton Main Street District:
(REMAX Real Estate)
Contact Information:
Lonnie Portner
Mailing address: Newton Main Street 113 1st Ave. W. Newton, Iowa 50208 Phone: 641-792-5545 Email: newtonmainstreet@gmail.com Web: newtoniamainstreet.com FB: www.facebook.com/ NewtonMainStreet
(State Farm, Greater Newton Area Chamber of Commerce)
Rita Reinheimer – Design committee chair (Historic Preservation Commission, City of Newton)
Pat Wallace – Economic Restructuring committee member (Wallace Family Funeral Home)
Dianna Ambroson – Promotion committee member (Downtown Newton SSMID, Medicine Shoppe Pharmacy)
Mike Jacobsen
(Jasper County Attorney)
Map courtesy of Jasper County GIS
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Newton Main Street ~ The Hub - June • 2015 – Page 3
Silverado Jewelry wins Newton Main Street’s Open 4 Business contest Newton Main Street recently named the winner of its inaugural Open 4 Business contest. Stephanie Moran of Silverado Jewelry won for her business expansion plan, which earned her a prize of $500 from Newton Main Street. Moran also qualified for the regional Open 4 Business contest, which was held in Marshalltown on June 24. (Results of the regional contest were not announced when this edition of The Hub went to print). “I am excited to be moving forward on expanding my business and offering more than our handmade jewelry,” Moran said. “Community support has been the driving force behind the expansion. Thank you for the opportunity to grow and help make my dream a reality.” The contest offers local entrepreneurs, starting a new business or expanding an existing business, a chance to grow a business idea in the Newton Main Street District. The contest consists of a local, regional and state competition. Newton Main Street held a local contest to select its representative at the regional competition. Each of the 51 Main Street programs in Iowa could enter one business in the regional competition. Each business had to submit an entry form, where the business provides details about the business plan, and make a 15-minute sales pitch to a panel of judges from the Newton Main Street Board of Directors. “There’s a strong entrepreneurial spirit in Newton,” said Don Poynter, chair of Newton Main Street’s Economic Restructuring Committee. “The contest is a great opportunity for our local business owners to showcase their businesses and talents. Plus, just going through the exercise helps them focus on their goals and do the planning to achieve them.” Winners of the regional contests each receive $8,000 from the Iowa Economic Development Authority. Regional winners advance to the state competition, where the winner collects an additional $20,000.
Photo courtesy of the Newton Daily News Stephanie Moran, owner of Silverado Jewelry, was the winner of Newton Main Street’s Open 4 Business contest. Moran won $500 and qualified for the regional competition.
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Newton Main Street ~ The Hub - June • 2015 – Page 4
Surveys, data analysis and strategic planning: Downtown market analysis nears completion Newton Main Street is nearing completion of its downtown market analysis project. The local project team, led by Newton Main Street’s Economic Restructuring committee, concluded the survey portion of the study in the first week of May and is transitioning into the analysis and strategic planning stages. The project team met with consultants from Main Street Iowa and Downtown Professionals Network, who have guided the work of the project team, on May 13 to begin analyzing survey results. The study will be completed and made available to the public later this summer. Surveying activities included an online consumer survey, a consumer intercept survey (stopping people on the street in the Main Street District) and a survey of district business owners and managers. Newton Main Street volunteers donated more than 50 hours of their time on training for, administering and tabulating the survey results. Newton Main Street received 267 responses to the online survey, 206 responses to the intercept survey and responses from 105 downtown businesses. The surveys asked questions relevant to enhancing downtown business development and marketing strategies, such as questions about consumer spending, willingness to live downtown, use of social media and trends among local business owners. The project team will meet with the consultants again on July 21 to devise implementation strategies based on the survey results and other compiled data. The Iowa Economic Development Authority selected Newton as one of seven Main Street communities to receive a grant of technical assistance to conduct the market analysis. The technical assistance services have an estimated market value of $15,000.
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Newton Main Street ~ The Hub - June • 2015 – Page 5
Mattingly Music celebrates 50 years By Jamee A. Pierson Newton Daily News
You can almost take a step back in time when you walk into downtown mainstay Mattingly Music and Book. With the 80-year-old wallpaper still up from the original owner and a toy train that circles the store around the ceiling, it is a piece of history unlike any other. “People like the old tin ceiling, the wood floor. There is a peculiar smell when you come in. It is sort of an old fashioned type of store,” Owner Paul Mattingly said. Mattingly, 113 W. Second St. N., celebrated its 50th anniversary in Photo by Jamee A. Pierson/Newton Daily News business, capped with an open house June 13 complete with cookies and punch. The open house was held in conjunction with Ridiculous Day and Newton Fest. In addition to a variety of specials, Mattingly raffled off a Fender guitar. Helping the business celebrate the milestone was Mattingly’s mom, Joan, who stopped by to greet friends. Mattingly Music and Book opened in 1965, as an endeavor of Paul’s father, William. It was originally owned by Orville Dooley, who opened his store in 1932 and continued until William purchased it 33 years later. The wallpaper Dooley hung is still up today. “My dad was a music teacher, and he got tired of that after about 10 years and decided to he wanted to open a music store,” Mattingly said. William ran the store until about 10 or 11 years ago, Mattingly said, when he took over. It is full of a variety of items including unique toys and gifts, today’s bestselling books along with popular name brand instruments, music, accessories and a big selection of instruction books for piano students and teachers. He also stocks a smattering of hobby items, mainly for more “brainy hobbies” he said. “Our mainstay has always been the renting of musical instruments to kids at school,” Mattingly said. The store supplies instruments to Marshalltown, Newton, Pella and Peoria. It also employs a full-time certified instrument repairman who sees his fair share of work from kids and adults alike. After so many years, it is hard to keep track of the amount of people that have stopped in, purchased or just enjoyed the store. Things have changed, Mattingly said, with the rise of the Internet, but he still enjoys sharing his piece of history with those who stop by. “It’s just fascinating the people that come in, all different types, all have a story,” Mattingly said.
Mattingly Music and Books is celebrating its 50th year in business in 2015— one of the longest-tenured businesses in the Newton Main Street District. Mattingly’s remarkable achievement is just one example of a business having long-term success in the Newton Main Street District. A survey of Main Street District business owners, as part of Newton Main Street’s downtown market analysis project, shows that 41 percent (43 of 105 responses) of district businesses have been located in downtown Newton for 21 years or more. Such sustained prosperity illustrates the potential for existing and new businesses to succeed in the Newton Main Street District. Congratulations to the Mattingly family on its singular accomplishment, and thank you for making the Newton Main Street District a great place to visit. We are looking forward to at least another 25 years, and many more milestones to celebrate with Main Street District business.
Newton Main Street ~ The Hub - June • 2015 – Page 6
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Newton Main Street ~ The Hub - June • 2015 – Page 7
Downtown streetscape study and design guidelines project underway Streetscape study and building design guidelines project consultants held an open house at City Hall on June 9. Attendees learned more about the project, gave input on a range of design challenges facing the downtown, and voted for their favorite potential design solutions. A group of about 40 participated, including Main Street volunteers, Historic Preservation Commission members, city council members, city staff, downtown building and business owners and interested citizens. “The images presented by the consultants really showed downtown’s potential,” Rita Reinheimer, Main Street Design committee chair and board member, said. “It seemed to stir up some excitement.” The streetscape study and design guidelines project has been underway since April. Bolton & Menk and Bergland & Cram, the project consultants hired by the City, held a kick off meeting on April 29. The streetscape study primarily focuses on a comprehensive vision for public space improvements, how the downtown looks and functions, and is meant to guide public sector investment. Design guidelines deal mostly with private buildings, highlighting principles of historic preservation and preservation strategies to meet local needs. The guidelines are voluntary and intended to be a resource for downtown building owners, especially when seeking tax credit and City micro-grant funding for improvements. The consultants are planning a preliminary design open house and final design open house over the next couple of months (dates have not yet been set). The project is expected to wrap up in late September. Photos courtesy of Bolton & Menk and Bergland & Cram
The drawing is a preliminary design concept presented by the consultants at the June 9 open house at City Hall.
New pocket park, pedestrian path planned
photo submitted This concept plan for a new pedestrian path and pocket park was designed by Main Street Design committee members Marilyn Terlouw and Terri Swank, with input from the rest of the committee.
Installation of a new pedestrian path and pocket park north of the courthouse square will begin later this summer. The path will connect the public library to the courthouse square. The new paving for the path will cover the grassed-over area north of the alley between Aleya and Uncle Nancy’s. Eventually amenities like benches and landscaping will be added. “This is great use of a space that did not serve much of a purpose before,” Andrew Bassman, Executive Director of Newton Main Street, said. The idea started in a Newton Main Street Design committee meeting. Committee volunteers, led by Terri Swank and Marilyn Terlouw, created a site plan and submitted the plan to the City of Newton. City staff had highlighted a similar use for the space in a long-term planning document and embraced the proposal. City Council approved the city’s annual budget, which includes funds for paving the walkway, at its meeting on March 2. Newton Main Street committed money from its budget to help pay for amenities. The downtown SSMID Board and other donors have also expressed interest in photo submitted helping with the cost of amenities. This photo shows the location of the new pedestrian “We are excited to see these different entities working together to make things path and pocket park in the Main Street District. It will be located on the grassed-over area between the happen,” Bassman said. “Hopefully it is a successful model that we can use for buildings on the north side of the courthouse square future projects.” and the public library.
Newton Main Street ~ The Hub - June • 2015 – Page 8
$10M resurgence planned for Hotel Maytag
Who is Frantz Community Group
Historic restoration will bring upscale dining, market-rate apartments By Abigail Pelzer Newton Daily News The former Hotel Maytag in Newton will get a $10 million historic renovation which is expected to restore the ballroom, add market-rate ww apartments, commercial space and an upscale restaurant to the current Midtown building.
Photo by Abigail Pelzer/Newton Daily News Lt. Gov. Kim Reynolds is greeted by Newton Mayor Mike Hansen at the former Hotel Maytag. Reynolds toured the current Midtown building and met with city leaders about the $10 million historic renovation planned for the building.
Cedar Rapids-based Frantz Community Investors is heading up the project which brought Lt. Gov. Kim Reynolds to Newton recently for a tour of the building in the historic downtown district, which just last fall earned a spot on the National Register of Historic Places.
Reynolds, who toured the historic Capitol II Theatre, grabbed a bag of popcorn and even met the theatre mascot, Joy the pig, said she was impressed with the historic structure and the vision for Newton’s downtown. “We need every community vibrant and growing and that’s how we’re going to continue to grow this state,” Reynolds said. Andy Frantz, vice president of operations for FCI, said his company, which specializes in historic restoration projects, began exploring the property last fall, which sits on the corner of First Street North and North Second Avenue East. A construction period of 12-16 months is anticipated, he said, with crews working from the top to bottom floors. As community-minded investors, Frantz said he took the input from community leaders in setting designs for the building. That’s where the ideas stemmed for market-rate apartments, fine dining, restoration of the ballroom and corporate suites. “This is just one project of many Newton is doing to enhance the community,” Frantz said. Ron Walker, of Des Moines-based Walker Coen Lorentzen Architects, presented floor plans during a meeting with Reynolds and community leaders on the second floor of the Midtown building. Walker said the upper floors, three through five, will be converted into marketrate housing units, which will include 35 to 40 apartments while the first floor will be restored to include commercial space and two restaurants.
“Really the crowning jewel in this building is the second floor, which has the ballroom,” Walker said. The ballroom will accommodate more than 200 people or can be divided up into three spaces for other uses. The second floor will also feature three corporate suites designed for those traveling on business. Newton Main Street Director Andrew Bassman said this project could be transformative for the community. “The effect on other businesses and building owners could be huge,” Bassman said. “We appreciate the Lt. Gov.’s interest, I think it signals how big of a project this is.”
Frantz Community Investors is a Cedar-Rapids based company that helps communities restore and revitalize their downtown and historic neighborhoods. The mission of Frantz Community Investors is to return historic properties to their previous glory and repurpose them to invigorate the local community and drive economic growth. Andy Frantz, vice president of operations, is heading up the Newton project — his two older brothers founded the Iowa company in 2009. Since that time FCI has earned a good track record with projects in the Midwest. Pumping more than $10 million into the building isn’t the only goal. Frantz said the name of the company — community investment — is the key to its success. That’s why working with current tenants and listening to the needs of the community is important. What happens when the project is complete? Frantz said FCI stays involved in ownership and has a commitment to make sure the project accomplishes what it set out to do. —Abigail Pelzer
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Newton Main Street ~ The Hub - June • 2015 – Page 9
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Newton Main Street ~ The Hub - June • 2015 – Page 10
Resources for Main Street District building and business owners Newton Main Street District business and building owners have access to valuable consulting resources at no cost. Property owners in the district can arrange a visit with a Main Street Iowa architect. Business owners or those looking to start a business in the Main Street District, and throughout Newton, can schedule a counseling session with Iowa Small Business Development Center Regional Director Christina Moffatt. A consultation with a Main Street Iowa architect can include design assistance for façade improvements, floor plans and more. The consultation can lower overall project costs, illustrate what your ideas will look like when completed, solicit advice from a design professional with experience working on old buildings, initiate the process of applying for Historic Preservation Tax Credits or other historic preservation funding options. The process is simple: 1) fill out the form at www.newtoniamainstreet.com/building-owner-resources/design-assistance/) and return it to the Newton Main Street office, 2) meet with the architect at your building to discuss the potential improvements—the meeting lasts an hour or less, 3) receive the architect’s rendering in the mail within a month of the meeting, and 4) take the architect’s rendering to a contractor to show the contractor exactly what work you would like to do. After the consultation, you are under no obligation to complete the project. If your plans or budget change, you can arrange for another consultation. The consultations are strictly confidential. The SBDC provides free, confidential, customized advice and counseling for entrepreneurs and small business owners. Topics of counseling include: business planning, financing opportunities, cash flow projections, market research services, business continuity planning, business growth and success strategies, and industry-specific needs. The SBDC also offers classes on a variety of topics and workshops designed specifically for entrepreneurs and small businesses with less than 500 employees. Moffatt is in Newton at the Newton Development Corporation on the third Tuesday of the month. To schedule an appointment, call 641-787-8210.
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Newton Main Street ~ The Hub - June • 2015 – Page 11
Newton Farmers’ Market kicks off season with new site, new manager The Newton Farmers’ Market kicked off the 2015 season on June 2 with a new location and a new market manager. The market is held from 4 p.m. to 6 p.m. on the northwest side of the Jasper County Courthouse lawn every Tuesday until Sept. 29. Newton Main Street, the local downtown revitalization organization, and its volunteers serve as the market’s new manager. “The market is such a positive, family-friendly event,” Newton Main Street Executive Director Andrew Bassman said. “We think it’s a natural fit with our mission. And the courthouse lawn, with high visibility and large traffic volume on the square, make it an ideal location.” The farmers’ market started the season with around 15 vendors. Many of the vendors from last season’s market have returned, with a few new vendors. Products available include fresh produce, baked goods, barbecue and a wide array of arts and crafts. The market regularly features a live musical act and other entertainment. Nonprofit groups will also have tables throughout the season, holding fundraisers or providing educational material. “The market will have a variety of products and activity,” Bassman said. “We hope everyone will be able to find something they enjoy at the market.” Last winter, Newton Main Street contacted host Centre for Arts and Artists and market manager Diane Martinson, who have run the market since 2007, about bringing the market downtown. In early 2015, the Centre’s Board gave its approval. “We are incredibly thankful for the Centre’s and Diane’s stewardship and help in getting the market organized downtown,” Bassman said. “We are looking forward to a great season ahead. To find out more about the market, please visit newtoniamainstreet. com or newtonmarket.org, or call 792-5545.
Newton Farmers’ Market Vendors Every Tuesday, 4-6 p.m., courthouse lawn Al and Pat Ward – An assortment of small and large homemade pies
Bla and Vang Yang – Tomatoes, watermelons, green beans, beets, sprouts, cabbage, carrots, cucumbers, eggplant, kale, kohlrabi, lettuce, onions, peas, peppers, radishes, spinach and squash
Bunny Traxx Ceramics – Ceramics, kitchen towels, oven mitts, scrubbies and other crocheted items
Choua’s Homegrown Veggies – Beans, beets, cabbage, cantaloupe, cucumber, eggplant, kohlrabi, lettuce, okra, green onions, peas, bell peppers, radishes, potatoes, spinach, zucchinis, tomatoes, turnips and watermelons
Dawn Troutner – Assorted vegetables, jams, fruits, herbs and eggs
John Brandhof – Tomatoes, sweetcorn, melons, watermelons, cucumbers, zucchinis, onions, peppers
Just Let Me Bake – Cookies, bars, mini breads, pretzels and cut flowers
Just Like My Art – Canvas prints, bookmarks, magnets and journals
Linda’s Bake Shop – Homemade pies (whole and slices), cinnamon and pecan rolls, yeast breads, bars, cookies, cupcakes, quick breads and more
Liquid Sun Soaps – Handmade artisan soaps, bath fizzies and lotion bars
Nancy’s Canned Creations – Homemade jams, jellies and crocheted towels
Newton Public Library – Promotional materials and library card sign up
Nonprofit booth – Lions Club (3rd Tuesday of the month), Animal Rescue League (2nd and 4th Tuesday of the month location)
Scentsationally Homemade – Photo courtesy of the Newton Main Street Nancy Woody, of Nancy’s Canned Creations, talks with customers at the Newton Farmers’ Market on June 2 on the Jasper County Courthouse lawn.
Soaps, lotions, lib balms and more
Smokin’ Mississippi Queen BBQ – Pulled pork sandwiches, beef tri tip, papa’s pig ribs, Queen’s beans, soft drinks, water, chips
Newton Main Street ~ The Hub - June • 2015 – Page 12
Business Community Red Pride Service Day Thanks to Greater Newton Area Chamber of Commerce, Downtown Newton SSMID Board and Newton Main Street volunteers for helping with the Business Community Red Pride Service Day on Tuesday, June 2!
Photos courtesy of the Newton Main Street