POWER OF IBI
IBI MEDIA KIT 2018 IBI can solve YOUR marketing 25 Y ears challenges with access to bowling ! center decision-makers worldwide.
T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S ! Our team is uniquely qualified to help you sell to proprietors.
I B I I S U N I Q U E LY Q U A L I F I E D T O H E L P S O LV E YOUR BOWLING BUSINESS MARKETING NEEDS S C O T T F R A G E R , O W N E R O F I B I A N D PA S T E X E C U T I V E D I R E C T O R O F T H E S O U T H E R N C A L I F O R N I A B PA A , W I T H 1 2 6 B O W L I N G CENTERS, KNOWS HOW TO MARKET YOUR PRODUCT TO BOWLING CENTERS. • General Manager of PINZ Bowling Center in
Studio City CA. • Past President of the Society for Bowling Centers Association Executives for 2 years. • Past BCSC Executive Director 2006-2016
2 8 Y E A R S O F E X P E R I E N C E I N T H E B O W L I N G I N D U S T RY W O R K I N G F O R Y O U R C O M PA N Y D A V I D G A R B E R : A S S O C I AT E P U B L I S H E R “International Bowling Industry magazine is the most trusted in the industry”
• International Bowling Media Board of Directors • Te a m U S A D i r e c t o r • United States Bowling Congress Board of Directors • Consumer Products Specialist for Storm Bowling and Ebonite International • Station Casinos Corporate Director of Bowling
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DECISION MAKERS DELIVERED DIRECT! IBI’s trade-only circulation provides your company direct access to your customers and prospects.
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Exclusive Total Market Coverage • Every bowling center in the U.S., approximately 7,000 + • Every military center worldwide • Every major bowling supplier/ distributor worldwide, 65+ • 3,000+ centers outside of the U.S. • 750 family entertainment centers • 1,500 business to business companies that work within the bowling industry.
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THE BOWLING WORLD J U S T A C L I C K A W AY ! IBI’s digital marketing packages can deliver your sales messages instantly to the trade, worldwide.
• Exclusive 6,000 + opt-in
email decision-maker database • 3,000+ magazine downloads each month via: www.BowlingIndustry.com & www.BowlingDigital.com • Sponsor relevant breaking news email blasts to trade
T H E C O C K TA I L H O U R R E P O R T
NEWS YOU CAN USE The perfect place for your company to be seen digitally •
D I G I TA L N E W S LETTER • DELIVERED EVERY TWO WEEKS TO OVER 7,000 READERS • 20-25% OPEN R AT E • 10-14% CLICK T H R O U G H R AT E
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Key Trade Shows for the Bowling Industry • International Bowl Expo, Las Vegas NV, June 2018 • East Coast Bowling Centers Convention, Poconos PZ, October 2018
• West Coast Bowling Convention, Reno, NV, October 2018
• IAAPA Expo, Orlando, FL, November 2018, and beyond
• BPAA Summit, Tempe AZ, January 2018
EXPERTS FOR BOWLING SHOWS IBI’s print and digital marketing packages can deliver your sales messages to bowling trade show clients
• Key advertising placements • Compelling stories that
proprietors read • Largest circulation • Custom email blasts • PR campaigns from inception to delivery
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FA Q
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How many Subscribers does IBI have? Less than 100. IBI is delivered free every month to approximately 8,500 bowling centers and businesses.
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Is there an IBI membership? Yes. We have over 2,700 members on our www.bowlingindustry.com website.
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What are IBI’s peak months? February, June, August, September, and November. These months go along with the trade show season and/or our Beyond Bowling insert.
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IBI ONLINE 24/7/365 ACTION! www.BowlingIndustry.com •
Trade-Only Members
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Online Back Issues/ Mfg. Catalogs
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Center & Personality Photos / Profiles
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Breaking News
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User-Generated Forums/ Discussions
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Live, Current Bowling Trade News from Around the World
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IBI ONLINE 24/7/365 ACTION! www.BowlingIndustry.com • • • • •
Latest Activity Bowling Videos/ TV Spots/ Feature Film Clips/ Company Presentations Member Birthday Profiles to Foster Interaction Calendar of Events Industry Groups & Member Only Access
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I N S P I R AT I O N A L P E R S O N A L I T I E S IBI’s editorial makes the difference! • IBI inspires operators to do better. • IBI researches the best of the best. • No preachy articles • Written for new and mature proprietors • Never the same-old recycled how-to stories. • Subjects from within the industry and fresh perspective pieces from outside • Crafty, creative and constantly evolving graphic design to earn readers’ eyeballs!
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WORLD-CLASS B O W L I N G PA L A C E S IBI’s editorial makes the difference! • IBI scours the planet for awe-inspiring bowling centers. • IBI’s editorial motivates proprietors to modernize and renovate. • IBI is industry’s monthly trade show. • IBI encourages new investment from outside the industry. • IBI’s editorial transcends bowling, fostering growth in the FEC business.
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IBI MEDIA KIT 2018
ADVERTISING RATES AND SPECIFICATIONS Rate card #25 - Effective January 2018 BLACK & WHITE SPACE RATES (DISPLAY): Size
1X
3X
6X
12X
24X
36X
48 X
Full Pg............ $2,446 ......$2,310 .....$2,150 …….$2,025 ……..$1,970......$1,835 ….$1,745 2/3 Pg. …………1,930 ....... 1,780 ....... 1,625 ……1,510 ……… 1,400 .......1,325 ……..1,300 1/2 Pg ...............1,515 ....... 1,410 ....... 1,315 ........1,200 ……….1,190 ......1,045 …..…1,000 1/3 Pg ...............1,300 ........1,175 ....... 1,065 .......... 980 …………920 ……..815 ………770 1/4 Pg ...............1,035 ………950 ……….795 .......... 740 …………690 ........ 605 ...........585 1/6 Pg ................. 880 ...........760 ……….675 ...........630 …………560 ........ 540 ...........520 Frequency rates are earned by the number of separate display advertisements one-sixth page or larger used within a contract year.
COVERS AND SPECIAL POSITIONS: Inside Front ... $4,475 ...... $4,315 …..$4,110 ..... $3,840 ......$3,810 ......$3,615 ......$3,425 Inside Back ...... 4,170 ……..4,060 .......3,840 ....... 3,635 ........3,605 ...... .3,435 ........3,305 Back Cover ...... 4,725 ........4,560 ........4,315 ....... 4,105 ……..4,080 ....... 3,895........3,735 Rates for covers include 4-color process. Rates for special positions other than covers are 10% of space and color costs.
DISPLAY COLOR RATE (PER PAGE OR FRACTION): Four Color Process....................$800
CLASSIFIED RATE: Display ads $72/ column inch Four Color Process....................$400
DIGITAL MARKETING OPTIONS*: Email blast to IBI’s list………………......….…$ 1,500/blast Rotating tower ad on IBI website ………......…..500/mo. Online hosting of sales brochure ...…..….....…...500/mo. * All digital services are half off for current advertisers.
25 YEA RS
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2018 ISSUE CLOSING DATES: Issue Closing Date Material Due Date January …………12/11/17 ……………12/14/17 February ............1/10/18 ......................1/17/18 March ................ 2/9/18 ………………..2/14/18 April ................... 3/12/18 ……….…..…3/19/18 May .................... 4/13/18 .....................4/17/18 June ................... 5/11/18 .....................5/15/18 July ………………6/11/18 …………….. 6/14/18 August ………… 7/11/18 ......................7/17/18 September ......... 8/10/18 ......................8/17/18 October ………….9/11/18……………… 9/17/18 November ………10/11/18 …………….10/17/18 December ………11/10/18 …………….11/15/18 January 2019 …..12/11/18 ……….……12/14/18
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IBI MEDIA KIT 2018
ADVERTISING SPECIFICATIONS
25 Yea rs!
MECHANICAL SPECIFICATIONS: Size Width Depth Full Page ......................7-3/4” ..... 10-3/8” 2/3 Page Vertical .........4-3/4” ............10” 1/2 Page Island ...........4-3/4” .......7-1/2” 1/2 Page Horizontal .....7-1/4” .......4-3/4” 1/2 Page Vertical .........3-1/2” ............10” 1/3 Page Horizontal .....4-3/4” .......4-3/4” 1/3 Page Vertical .........2-1/4” ............10” 1/4 Page Horizontal .....4-3/4” .......3-1/2” 1/4 Page Vertical .........2-1/4” .......7-1/2” 1/4 Page Vertical .........3-1/2” .......4-3/4” 1/6 Page Horizontal .....4-3/4” .......2-1/4” 1/6 Page Vertical .........2-1/4” .......4-3/4” Full Page Trim .................... 8” ..... 10-3/4” Full Page Bleed ...........8-1/4” ............11” Spread Trim ..................... 16” ..... 10-3/4” Spread Bleed.............16-1/4” ............11”
WINTER 2017
AGENCY COMMISSIONS:15% commission to recognized advertising agencies. Agency must submit compete digital files with color match print; otherwise, typesetting and artwork will be charged at trade rates and no commission can be taken. PRODUCTION CHARGES: All production services will be billed at publisher’s costs. Please request quotes in advance. GENERAL REGULATIONS: All advertising is subject to publisher’s approval. All cancellations must be in writing. Cancellations are not accepted after space reservation closing date. Special cover positions are non-cancelable. If a contract advertiser does not supply new copy by materials and copy due date, publisher will repeat previous advertisement. Advertisers will receive a rebate if, within a 12-month period from date of first insertion, they have used sufficient additional space to earn a lower rate than that at which they have been billed. Advertisers will be charged back if, within a 12-month period from the date of first insertion. the amount of space upon which their billing has been based. All accounts are payable net 30 days. A 1.5% monthly finance fee will be charged to accounts over 30-days. If unpaid bills must be turned over to a collection service or attorney, advertiser will be charged for all related fees and expenses.
B2B Media, Po Box 7350 , Overland KS, 66207
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IBI MEDIA KIT 2018 Scott Frager, Publisher Ph: 818-789-2695 Cell: 818-370-3270 e-mail: Frager@BowlingIndustry.com
25 Yea rs!
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IBI MEDIA KIT 2018 David Garber, Associate Publisher Ph: 818-789-2695 Cell: 214-679-6231 e-mail: Garber@BowlingIndustry.com
25 Yea rs!