2025 WEB/DIGITAL A D V E RT I S I N G R AT E S Banner Advertising
Specialty placements
Standard banner Run Of Site (ROS) advertising
Pencil and Wallpaper
$10 per thousand impressions (CPM)
This eye-catching format combines a wallpaper-style background ad with an expanding pencil to seize the attention of readers visiting Santafenewmexican.com. This ad form is sold by the day and is most suited for laptop and desktop users. Placement billed by number of sections chosen, such as homepage, news, sports, etc.
Tap into the strength of Northern New Mexico’s largest, most wide-reaching website, Santafenewmexican.com. Place your ad with us and connect with our audience of more than 450k average monthly users. Your ad will appear across the site during your run. Pricing is based on quantity of impressions purchased each month. Take advantage of multiple available sizes: medium box and skyscraper. Open rate pricing $10 per thousand impressions (CPM) Ask about monthly package discounted rates
Targeted banner advertising
Ask your multimedia consultant for more information Harness the power of big data targeting to find the customers you’re looking for. We will help you model the characteristics of your best prospects using their interests to serve your ads to them whether they are looking at local content or not. We go out to find your customers rather than waiting for them to come to you whether it’s locally, regionally or nationally. Let us help you expand your footprint.
$975 per day
Billboards extend automatically for 8 seconds and then shrink into a pencil ad. Additional expansion can be user-initiated with a hover or click on the pencil. Ask about multi-day discounts. Demo link: sfnm.co/dsample
Featured Digital Placements Skyscraper $600 Non-profit rate $500 Medium Box $500 Non-profit rate $400 A sponsored placement allows advertisers to select from one of two of our most popular banner sizes — the medium box or skyscraper — and exclusively occupy a spot on the website for 24 hours. The sponsor’s ad shows in all impressions where that position appears throughout the site. Sometimes referred to as a featured ad, it provides high visibility and repetition on a given day. Sponsored positions may not be sold to two competing businesses on the same day.
Email Advertising Email newsletter advertising
Reveal*
$950 per day
Email newsletter advertising is one of the most cost-effective methods for raising brand awareness. Choose from our daily Santa Fe New Mexican newsletter, our weekly Pasatiempo newsletter or both. Your banner will be displayed to the thousands of opt-in subscribers in our database.
A screen-spanning templated banner that features a client’s Youtube-hosted video or photo montage, this ad form makes a huge impression with its large messaging area coupled with video/image inclusion. A great choice for the realty community or anyone else who has a visual-forward product, service or event they are seeking to raise attention on. Reveals can only be scheduled on days when no other specialty spots are booked, so book early.
Targeted custom email advertising
Campaign enhancements
Our digital team will consult with you on the creation of a customized email plan targeted at those who fit your idea of an ideal customer. With a multitude of targeting criteria available, we can help supplement your local advertising by reaching local, regional and national audiences. Ask your representative for more information.
• Dayparting — run your ad only on certain days of the week or times of day • Geographic targeting — confines the display of your ads to only select counties • Video inclusion* — Youtube hosted video integrated with your HTML 5 banner ad creative • All rates subject to applicable NM GRT
$300/week per newsletter or $500/week for both
Packages start at $650
25% charge
*Due to user system limitations, video may not appear on all machines
To Advertise, Call 505-995-3852 or email advertising@sfnewmexican.com
For creative templates, visit: sfnm.co/sfnmtemplates
2/19/25