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2026

Multimedia Advertising Guide

Everything you need to reach the Santa Fe market

NEWSPAPER • MAGAZINES • DIGITAL • PRINTING CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM


176 YEARS AND COUNTING

In 2024, the Santa Fe New Mexican celebrated its 175th anniversary. On November 28, 1849, eleven years before the Civil War began, the first edition came off the press in Santa Fe, New Mexico. From that day, the New Mexican has been the voice of Santa Fe and Northern New Mexico. We’ve been here through it all and all the while we’ve kept faith with the people and businesses of Santa Fe to provide the very best news coverage in New Mexico. Along the way, the newspaper has won numerous awards and accolades. Today, from its newspaper roots, the New Mexican has grown into the “go-to” source not only for news but for advertisers. Our stable of print and on-line publications is unrivaled in the Southwest United States. We also offer a full suite of digital services and state-of-the-art commercial printing products. Today, for any person or company who wants to best reach the Santa Fe market, they only have to come to one1source, the Santa Fe New Mexican. 849

176

We pledge to continue to honor you, the people of Santa Fe, our subscribers and our advertisers. Here’s to another 175 years!

2025

OWNER 1849

176 2025

2

THE NEW MEXICAN 176 YEARS OF SERVICE

Robin Martin PUBLISHER Patrick Dorsey

THE NEW CONTACT US:MEXICAN (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 176 YEARS 2026 ADVERTISING GUIDE OF SERVICE


TABLE OF CONTENTS

Santa Fe New Mexican . . . . . . . . . 2 Pasatiempo . . . . . . . . . . . . . . . 5 eNewsletters . . . . . . . . . . . . . . . 7 Digital Products . . . . . . . . . . . 8–9 Magazines . . . . . . . . . . . . . . . 10 Home Real Estate Guide . . . . . . . . 13 Classified Advertising . . . . . . . . . 14 Specialty Advertising . . . . . . . . . 15 Commercial Printing . . . . . . . . . 15 Ad Dimensions . . . . . . . . . . . . 16 Deadlines . . . . . . . . . . . . . . . 17

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 2026 ADVERTISING GUIDE

3


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Home Expo & Remodel Show guide

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Historic Renovation: Go Inside Zachary & Sons Homes’ Award-Winning Design How to Balance Personality and Profit in Home Renos 5 Top Kitchen Remodeling Trends

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LANL contractor ‘plugging along’

on polluted runoff Biden, Trump highlight border as politic al hot spot Official says too soon for progress report Dual on project begun in 2011: ‘More to do’

at time of record crossings

By Scott Wyland

swyland@sfnewmexican.com

Los Alamos National Laboratory’s waste-cleanup contractor has taken about a dozen corrective actions in the past two years to keep storm runoff from carrying toxins from the lab’s contaminated sites down the hillsides and canyons.

Toda volatile , 92, Rivera policy é, ita Jones Mabel D. Jacqudispute The remarks came at a moment of of the 2024 campaign. z, 84, Namb Somepolitical Jan. 5 Maria Valde ) The president peril for Biden, who has faced criticism called onJan. his2 predecessor U.S.-Mexico border on Thursday, with (Meg/Mary snow. from Biden Maria Elena Santa Fe, Dec. 31 m les of as the number both parties 37, 79, of people Highcrossing Ellen Gonza PAGE C-2 kers’ Foru Martinez, Please see story on Page A-5 es and Mary ative justice; Free Thin es, Jan. 10 low 21. tion Servic Le McNe of restor Santa Fe

President Joe Biden and former President in New time state E, E-1 It’s about REAL ESTAT Donald Trump made dueling visits u Shanahan: to the housing office. affordable

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; ts d Media Carolane no charge the benefi on Groun of Comm n discuss ona Road; PAGE D-6 Congregatio Debra Oliver 107 W. Barcel le to view online. Santa Fe, Universalist ; availab Unitarian Universalist inkersforum Daniel Schwab Unitarian Time Out B-6 p.com/freeth 8:30 a.m.; Sports D-1 65; meetu iempo 505-438-62 Clarinet recital; music of John CageReal Estate E-1 505-986-3035 in Pasat and J.S. Bach; n B-1 News tips: s Fridays 5:30 p.m., doors 5:15Opinio p.m.; First Presbyterian 505-986-3010 More event Church, Late paper: Lotteries A-2

Design and

Classifieds headlines:

E-3

Brian Barker,

B-6 Crossword

Comics Inside

Main office:

More events Fridays in Pasatiempo

mexican.com bbarker@sfnew

Index

PAGE B-7

Classifieds B-8

Design and headlines: Zach Taylor,

EGI

No. 14 0 175th year, No. 596-44 Publication

Today

Obituaries

Sunny DeweysBullard, r ea and clear. r 25 Y 94, Feb. 21 are57,fo ome CHigh Frank Hoback III, Senior H low 32. Dec. 15 Providing

208 Grant Ave., 505-982-8544; 505-983-3303 donations accepted. & Region C-1

pasatiempomagazine.com Local

Index

Comics B-10

Crosswords B-7, B-11

ztaylor@sfnewmexican.com

EXI SNE WM

C O.C OM

505.955

Generation Next B-6

Local & Region A-7

Lotteries A-2

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About a dozen more actions are planned in the coming year, Grayson Vogel said Wednesday during an online public hearing on the cleanup’s progress. Vogel is water program engineering manager for Newport BWST, or N3B for short. N3B has overseen News Nuclear the lab’s legacy waste cleanup since 2018. Corrective actions include building earthen berms, fiber-log barriers and rock dams to suppress runoff, as well as lining a swale with rip-rap.

PAGE A-10

Opinion A-11

Main office: 505-983-3303 Late paper:

ide a We prov

Daily Circulation (Mon-Sat) 71% of readers take action as a result of reading advertisements in the newspaper

% Household Penetration 30%

SANTA FE NEW MEXICAN

7%

ALBUQUERQUE JOURNAL

Please see story on Page A-5

Sports B-1

eople for the p y to care better wa

Santa Fe County

GABRIELA CAMPOS/THE NEW MEXICAN

A teary-eyed David Halls, former assistant director on the film Rust, takes a moment to collect ter recounting the moments following himself afthe accidental shooting of cinematographer Halyna Hutchins.

By Robert Nott

rnott@sfnewmexican.com

Pasapick Pasapick

Friday Circulation

By Nicholas Gilmore

about N AND COURTE ABOVE: Gregory Glenn and Jayden 2024 legisl Rowden get an ovation from strangers PHOTOS BY JIM WEBER/THE NEW during the Santa Fe. NEW MEXICA MEXICAN and Rowden were one of several in Thursday after tying ayknot the couples who decided to get hitched Tuesd in the caves at Meow Wolf. Glenn dained minister on hand all day. or renew their vows on Leap Day TOP: The Rev. Shanny Schmidt, at Meow Wolf, which had an orleft, gets a selfie with Cathy and she helped them renew their vows Rusty Martin from Cape Coral, Thursday at Meow Wolf. They’ve Fla., after been married 32 years.

visits a few hundred miles apart come

2025

Sunday Circulation

ngilmore@sfnewmexican.com

Former Rust production assistant director David Halls said on the witness stand Thursday he wasn’t the person who had handed a revolver to actor Alec Baldwin before it fired a fatal shot. Armorer Hannah Gutierrez-Reed gave the gun to Baldwin, he said. “I was negligent in checking the gun properly,” Halls told a Santa Fe County jury at state District Court, offering an explanation of why he agreed to a plea deal last year on a misdemeanor charge of negligent use of a deadly weapon in the October 2021 shooting death of cinematographer Halyna Hutchins. Halls’ testimony Thursday contradicts statements Baldwin, the film’s star and producer, and Gutierrez-Reed

land, Bern cannabis sh, a 5-acre Rowland of Farm Flouri Valley, Erica As the owner uerque’s North y as she worked to in Albuq Count operation les with Bernalillo after the state’s recreg faced obstac ss up and runnin ed in 2021. toward get her businebis industry was legaliz direct funds ational canna the Legislature will between $40 milShe hopes industry, which seesmonth. the every ving city sales impro million in should ensure every tment, lion and $50 said the state nated cannabis depar Rowland y have a “desig ipalities and count contact person.” to these munic director or should be granted professionals like required “Funding ” she said. provide the and contractors, eers in order to A-4 and engin story on Page architects Please see

Erica Row

16,753 19,071 17,147

Time Out B-11

you love

505-986-3010 News tips: 505-986-3035

175th year, No. 61 Publication No. 596-440

THE BEST OF NEW MEXICO 2025 AND PREVIOUS WINNER New Mexico Press Association “Award for General Excellence” among all New Mexico Newspapers. Best Advertising Campaign Best News Writing Best Feature Writing

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 4

2026 ADVERTISING GUIDE


WEEKLY MAGAZINE OF ARTS, ENTERTAINMENT & CULTURE s Weekly Magazine The New Mexican’

of Arts, Entertain

ment & Culture

August 18, 2023

Fridays in The Santa Fe New Mexican “ It has been noted that an average issue of Pasatiempo has the same amount of editorial material as does a Sunday New York Times Arts and Leisure section.” – Richard Gaddes, former director of the Santa Fe Opera in his letter supporting the nomination of Pasatiempo for its 2009 New Mexico Governor’s Award “Major Contributor to the Arts.”

n’s Weekly

Magaz ine

of Arts, Entert

ainme nt &

Culture

November

4, 2022

N A TI V E A R TS A CELEBRATION

N MAR OF SANTA FE INDIA

KET

VIRGIL OR TIZ +

ME OW W OL F

• 21,000 Weekly Circulation 60K+ Readership / Friday Distribution

The New Mexica

• 64-80 pages ORIGINAL content no syndication/wire

PAGE 20

PASATIEMPOM

AGAZINE.COM

1

• Most-read/most comprehensive Santa Fe event calendar

Who reads Pasatiempo? Those who come to Santa Fe to experience its culture and all it has to offer. From vacationers, to seasonal residents, to long-time Santa Feans — Pasatiempo readers enjoy the thrill of new ideas and experiences and have a deep appreciation for the arts. Internationally-renowned arts festivals and generous local benefactors help Santa Fe to support an arts community on par with major metropolitan cities. For local patrons of the arts, Pasatiempo stands alone as the go-to resource for arts and culture event information.

MOVIES MUSIC THEATER ART BOOKS LECTURES DANCE ARCHITECTURE DINING EXHIBITS CULTURE REVIEWS

PASATIEMPOMAGAZINE.COM

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SANTAFENEWMEXICAN.COM

NORTHERN NEW MEXICO’S #1 NEWS SITE. 2.0M

Pageviews Per Month

421K

Active Users Per Month

3:33 73%

Avg. User Engagement Time Mobile Users

SantaFeNewMexican.com | Google Analytics

Visits coming from Outside NM

Albuquerque Visitors account for 34% of all sessions (visits) Based on ABQ IP addresses.

46% Visits coming from inside NM

54%

Users – also referred to as “unique visitors.” Sessions – also referred to as “visits.”

TOP 10 VISITING STATES

Percentage Sessions, Inside/Outside New Mexico

1.

NEW MEXICO

2.

ARIZONA

3.

COLORADO

4.

CALIFORNIA

5.

WASHINGTON

6.

TEXAS

7.

ILLINOIS

8.

NEW YORK

9.

VIRGINIA

10. GEORGIA

Data sample: January 1- May 31, 2026

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 6

2026 ADVERTISING GUIDE


eNEWSLETTERS

Advertising in our eNEWSLETTERS THE NEW MEXICAN HAS SIX NEWSLETTERS: • Newsletters get sent out daily, monthly and on a case to case basis. • Over 174,000+ readers across our newsletters. • Newsletters are a great way to have your ads appear in front of our audience first thing in the morning. AD SPACES: • Each newsletter has five spaces available for advertisers. • Ads are formatted for 728 x 90 sizes. • Advertisers can sponsor a newsletter and have full advertising control. EMAIL NEWSLETTERS High performance email click-through ads within headline newsletters sent to 20K+ registered users each day.

CUSTOM EMAIL (E-BLASTS) Go directly to our subscriber list of 17K with your ad copy, your graphics and links to your website.

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 2026 ADVERTISING GUIDE

7


DIGITAL DISPLAY ADVERTISING ONLINE

SOCIAL MEDIA

Targeted premier site sponsorship positions: wallpaper, push-downs, and takeovers.

68.2K Followers 43.9K Followers 27.5K Followers 13 K Followers Digital Indoor Billboards

Animated ads appearing next to news content on our screen network, reaching over 385,000 monthly viewers.

eNewMexican app

In-App replica editions for iOS and Android. It’s never been easier to read the paper on your mobile device. SUNDAY

Lobos knock SDSU from Mountain West peak

SPORTS, B-1

January 14, 2024

Judge rejects lawsuit to keep Trump off ballot in New Mexico

Fixing a towering issue

SUNDAY

Lobos knock SDSU from Mountain West peak

New city councilors voice renewed desire to settle obelisk stalemate, the “city’s scarlet letter.” LOCAL & REGION, C-1

Judge rejects lawsuit to keep Trump off ballot in New Mexico

New city councilors voice renewed desire to settle obelisk stalemate, the “city’s scarlet letter.” LOCAL & REGION, C-1

santafenewmexican.com

MOBILE 11,173 views per day

SPORTS, B-1

January 14, 2024

Fixing a towering issue

LOCAL & REGION, C-1

Locally owned and independent

$1.50

LOCAL & REGION, C-1

LEGISLATURE

THE 2024 SESSION

By Nathan Brown, Daniel Chacón and Robert Nott

santafenewmexican.com

Locally owned and independent

nbrown@sfnewmexican.com dchacon@sfnewmexican.com rnott@sfnewmexican.com

$1.50

N

ew Mexico lawmakers love to say they keep busy during legislative sessions “doing the people’s work.” The New Mexican asked 33 people, one from each county, what they want to see the Legislature prioritize during the 30-day session that begins Tuesday. While the session will be focused primarily on the state budget for fiscal year 2025, lawmakers are likely to address several other key, and sometimes contentious, issues — such as renewable energy, rising crime and gun violence, the cannabis industry and public education. The session comes as the state projects a revenue windfall, largely from the oil and gas industry, that has prompted both the governor and Legislature to propose record spending plans of more than $10 billion. Some New Mexico residents urge the state to save for the future. Others see an opportunity for another round of tax rebates and big investments in behavioral health care, education, economic development, housing aid, military bases and border security. One of the needs residents cited most frequently: roadway repairs. “We’re either lacking in infrastructure, or there’s a lot of repair that needs to be done on roads — bridges, too,” a McKinley County resident said. Another message for legislators: Remember rural communities and areas south of Interstate 40. “Everything is for Santa Fe and for Albuquerque,” lamented a Lincoln County woman.

LEGISLATURE

THE 2024 SESSION

33

By Nathan Brown, Daniel Chacón and Robert Nott nbrown@sfnewmexican.com dchacon@sfnewmexican.com rnott@sfnewmexican.com

N

33

voices

ew Mexico lawmakers love to say they keep busy during legislative sessions “doing the people’s work.” The New Mexican asked 33 people, one from each county, what they want to see the Legislature prioritize during the 30-day session that begins Tuesday. While the session will be focused primarily on the state budget for fiscal year 2025, lawmakers are likely to address several other key, and sometimes contentious, issues — such as renewable energy, rising crime and gun violence, the cannabis industry and public education. The session comes as the state projects a revenue windfall, largely from the oil and gas industry, that has prompted both the governor and Legislature to propose record spending plans of more than $10 billion. Some New Mexico residents urge the state to save for the future. Others see an opportunity for another round of tax rebates and big investments in behavioral health care, education, economic development, housing aid, military bases and border security. One of the needs residents cited most frequently: roadway repairs. “We’re either lacking in infrastructure, or there’s a lot of repair that needs to be done on roads — bridges, too,” a McKinley County resident said. Another message for legislators: Remember rural communities and areas south of Interstate 40. “Everything is for Santa Fe and for Albuquerque,” lamented a Lincoln County woman.

New Mexicans from every county sound off on priorities for lawmakers

voices

New Mexicans from every county sound off on priorities for lawmakers

Erica Rowland, Bernalillo County As the owner of Farm Flourish, a 5-acre cannabis operation in Albuquerque’s North Valley, Erica Rowland faced obstacles with Bernalillo County as she worked to get her business up and running after the state’s recreational cannabis industry was legalized in 2021. She hopes the Legislature will direct funds toward improving the industry, which sees between $40 million and $50 million in sales every month. Rowland said the state should ensure every city and county have a “designated cannabis department, director or contact person.” “Funding should be granted to these municipalities in order to provide the required professionals like architects and engineers and contractors,” she said.

Erica Rowland, Bernalillo County As the owner of Farm Flourish, a 5-acre cannabis operation in Albuquerque’s North Valley, Erica Rowland faced obstacles with Bernalillo County as she worked to get her business up and running after the state’s recreational cannabis industry was legalized in 2021. She hopes the Legislature will direct funds toward improving the industry, which sees between $40 million and $50 million in sales every month. Rowland said the state should ensure every city and county have a “designated cannabis department, director or contact person.” “Funding should be granted to these municipalities in order to provide the required professionals like architects and engineers and contractors,” she said.

Please see story on Page A-4 Some of the 33 New Mexico residents who talked about what they would like to see accomplished during the 2024 legislative session, which starts Tuesday in Santa Fe. NEW MEXICAN AND COURTESY PHOTOS

Please see story on Page A-4

Budget, guns likely to dominate session

Some of the 33 New Mexico residents who talked about what they would like to see accomplished during the 2024 legislative session, which starts Tuesday in Santa Fe. NEW MEXICAN AND COURTESY PHOTOS

Budget, guns likely to dominate session By Daniel J. Chacón

dchacon@sfnewmexican.com

INSIDE u Legislators will try to build up affordable housing with proposals to add $500M to trust fund and creation of official housing office. PAGE A-6 u Gov. Lujan Grisham to again seek update to state’s gutted anti-corruption law. PAGE A-6 u Serrato: Fiscal agents should have audits done before receiving capital outlay funds. OPINION, B-1 u Lujan Grisham: It’s time to ban assault weapons in New Mexico. OPINION, B-2 u Shanahan: It’s about time state had an affordable housing office. REAL ESTATE, E-1

Pasapick pasatiempomagazine.com

Index

Classifieds E-3

New Mexico’s capital city will be buzzing with political activity for the next four weeks starting Tuesday, when the Legislature convenes for a 30-day session sure to be punctuated with intense and fiery debate over how to spend billions of dollars in new revenue and whether restrictions on firearms will help curb violent crime in the state. What should New Mexicans expect? As is the case every year, expect the unexpected. While lawmakers will introduce a slew of proposed laws, the focus of the session will be on passing a budget amid record revenue projections for New Mexico — but with revenue growth expected to slow in the future. The task of agreeing on a budget is certain

to spark conflict between Gov. Michelle Lujan Grisham and lawmakers, who develop separate spending plans with different priorities for the upcoming fiscal year and then try to meet in the middle. The governor is proposing a $10.5 billion budget, which represents a nearly 10% increase over the current fiscal year. Her proposal, which maintains reserves at 34%, calls for a $500 million housing package — half for direct assistance to renters, homeowners and people experiencing homelessness and the other half for loans for building and renovation projects — and a $283 million increase in education spending. The governor’s spending plan also includes 14% salary increases for state police officers and 3% raises for most other state employees. Sen. George Muñoz, a Gallup Democrat who

chairs two of the most influential committees in the Legislature — the Legislative Finance Committee and the Senate Finance Committee — said the governor’s spending plan isn’t sustainable. “I think it’s going to be difficult to tamper down recurring spending by the executive,” he said Saturday. “If we don’t tamper down recurring spending, New Mexico will begin cuts within one to two years.” Lawmakers are proposing a $10.1 billion budget, which would increase spending by nearly 6%. Lawmakers’ spending plan, which would put reserves at 30%, calls for 4% raises for all state employees. It also proposes creation of a $300 million governmental accountability trust fund that would essentially be used to fund pilot projects

Today

Obituaries

Debra Oliver of Common Ground Mediation Services and Mary Ellen Gonzales of Unitarian Universalist Congregation discuss the benefits of restorative justice; 8:30 a.m.; Unitarian Universalist Santa Fe, 107 W. Barcelona Road; no charge; 505-438-6265; meetup.com/freethinkersforum; available to view online.

Some snow. High 37, low 21.

Maria Elena (Meg/Mary) Martinez, 79, Santa Fe, Dec. 31

Mike E. Montoya, 88, Dec. 9 Lisa Michelle Murphy, 62, Santa Fe, Jan. 6 Mabel D. Rivera, Dec. 26 Maria Valdez, 84, Nambé, Jan. 2

More events Fridays in Pasatiempo

PAGE D-6

Carolane Le McNees, Jan. 10

PAGE C-2

Comics Inside

Crossword B-6

Local & Region C-1

Design and headlines: Brian Barker, bbarker@sfnewmexican.com

Lotteries A-2

Opinion B-1

Real Estate E-1

Sports D-1

u Legislators will try to build up affordable housing with proposals to add $500M to trust fund and creation of official housing office. PAGE A-6 u Gov. Lujan Grisham to again seek update to state’s gutted anti-corruption law. PAGE A-6 u Serrato: Fiscal agents should have audits done before receiving capital outlay funds. OPINION, B-1 u Lujan Grisham: It’s time to ban assault weapons in New Mexico. OPINION, B-2 u Shanahan: It’s about time state had an affordable housing office. REAL ESTATE, E-1

New Mexico’s capital city will be buzzing with political activity for the next four weeks starting Tuesday, when the Legislature convenes for a 30-day session sure to be punctuated with intense and fiery debate over how to spend billions of dollars in new revenue and whether restrictions on firearms will help curb violent crime in the state. What should New Mexicans expect? As is the case every year, expect the unexpected. While lawmakers will introduce a slew of proposed laws, the focus of the session will be on passing a budget amid record revenue projections for New Mexico — but with revenue growth expected to slow in the future. The task of agreeing on a budget is certain

to spark conflict between Gov. Michelle Lujan Grisham and lawmakers, who develop separate spending plans with different priorities for the upcoming fiscal year and then try to meet in the middle. The governor is proposing a $10.5 billion budget, which represents a nearly 10% increase over the current fiscal year. Her proposal, which maintains reserves at 34%, calls for a $500 million housing package — half for direct assistance to renters, homeowners and people experiencing homelessness and the other half for loans for building and renovation projects — and a $283 million increase in education spending. The governor’s spending plan also includes 14% salary increases for state police officers and 3% raises for most other state employees. Sen. George Muñoz, a Gallup Democrat who

Time Out B-6

Main office: 505-983-3303 Late paper: 505-986-3010 News tips: 505-986-3035

175th year, No. 14 Publication No. 596-440

Pasapick pasatiempomagazine.com

505.955.0485

Please see story on Page A-6

Index

Classifieds E-3

Santa Fe Free Thinkers’ Forum

Today

Obituaries

Debra Oliver of Common Ground Mediation Services and Mary Ellen Gonzales of Unitarian Universalist Congregation discuss the benefits of restorative justice; 8:30 a.m.; Unitarian Universalist Santa Fe, 107 W. Barcelona Road; no charge; 505-438-6265; meetup.com/freethinkersforum; available to view online.

Some snow. High 37, low 21.

Maria Elena (Meg/Mary) Martinez, 79, Santa Fe, Dec. 31

Mike E. Montoya, 88, Dec. 9 Lisa Michelle Murphy, 62, Santa Fe, Jan. 6 Mabel D. Rivera, Dec. 26 Maria Valdez, 84, Nambé, Jan. 2

More events Fridays in Pasatiempo

PAGE D-6

Carolane Le McNees, Jan. 10

PAGE C-2

Comics Inside

Crossword B-6

Local & Region C-1

Design and headlines: Brian Barker, bbarker@sfnewmexican.com

Lotteries A-2

Opinion B-1

Real Estate E-1

Sports D-1

Jacquita Jones, 92, Santa Fe, Jan. 5

Time Out B-6

Main office: 505-983-3303 Late paper: 505-986-3010 News tips: 505-986-3035

Providing Senior Home Care for 25 Years

EGISNEWMEXIC O.COM

chairs two of the most influential committees in the Legislature — the Legislative Finance Committee and the Senate Finance Committee — said the governor’s spending plan isn’t sustainable. “I think it’s going to be difficult to tamper down recurring spending by the executive,” he said Saturday. “If we don’t tamper down recurring spending, New Mexico will begin cuts within one to two years.” Lawmakers are proposing a $10.1 billion budget, which would increase spending by nearly 6%. Lawmakers’ spending plan, which would put reserves at 30%, calls for 4% raises for all state employees. It also proposes creation of a $300 million governmental accountability trust fund that would essentially be used to fund pilot projects

Please see story on Page A-6

Santa Fe Free Thinkers’ Forum

Jacquita Jones, 92, Santa Fe, Jan. 5

By Daniel J. Chacón

dchacon@sfnewmexican.com

INSIDE

175th year, No. 14 Publication No. 596-440

Providing Senior Home Care for 25 Years

We provide a better way to care for the people you love EGISNEWMEXIC O.COM

505.955.0485

We provide a better way to care for the people you love

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2026 ADVERTISING GUIDE


DIGITAL SERVICES TARGETED EMAIL MARKETING: Dedicated email blasts sent out on behalf of the advertiser targeted to specific users and delivered to their personal and/or work email address.

GEOFENCED DIGITAL ADS: Display campaign targeting specific devices that have been within a geo frame during a previously specified timeframe.

SEARCH ENGINE OPTIMIZATION: Optimizing Google Business Profile and websites for search engine ranking.

SEARCH ENGINE MARKETING (PPC): Paid search advertising on Google.

PRE-ROLL VIDEO ADS: Pre-roll YouTube video campaign targeted based on content category and geography.

WEBSITE DEVELOPMENT

SOCIAL MEDIA ADS: Paid Ad Management on Facebook, Instagram, and TikTok.

STREAMING TV ADS: Large and small screen video advertisements to reach a larger audience.

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9


MAGAZINES The New Mexican’s magazine division brings together the region’s top editors, writers and

photographers to publish premium publications enjoyed throughout Northern New Mexico.

C.A.R.E. 2026 Cancer Awareness Resource & Education

Presented by the Santa Fe Area Home Builders Association

Santa Fe

Doctors Reshaping

2026

Treatment Journeys

Surviving Cancer

Santa Fe Rising

Support & Self-Care

LIFTS YOUNG PROFESSIONALS

Multigenerational Businesses

After a Diagnosis

WELCOME NEW LEADERS

THE REALITY OF

Universal Child Care

Santa Fe Oasis:

Go behind the scenes of Praxis Design Build’s award-winning renovation

A PUBLICATION OF

Trends in Bathroom Remodels

A PUBLICATION OF THE

How to Plan for a Whole-Home Reno

C.A.R.E.

Cancer Awareness Resource & Education Guide

Learn more at sfahba.com

HACIENDAS

CONNECT

Home Show

FEBRUARY

MARCH

APRIL Re-inserted in September

BIENVENIDOS

2026 OFFICIAL GUIDE

2026

LITERARY GREATS

COME TO THE CIT Y DIFFERENT

CRUISE TODAY’S ROUTE 66 DAY TRIPS, DINERS,

S A N TA F E

2026

Women Artistsʼ Creativity and Impacts Protecting Endangered Crafts

AND OTHER DESTINATIONS

JUDY BLUME ISABEL WILKERSON OCEAN VUONG

IFAM Insider Talks Expand the Discussion Folk Art at Home

Acclaimed Authors, Graphic Novelists, Journalists, and Poets Take the Stage Alison Bechdel Mariah Blake Caroline Fraser Lauren Groff Carl Hiaasen James McBride Jason De León Jake Skeets Arthur Sze

I N T E R N AT I O N A L

FOLKARTMARKET

MARKET MAP

Sip-worthy margaritas, top hikes, summer markets, and shopping finds

PAGE 62

SANTA FE INTERNATIONAL LITERARY FESTIVAL

BIENVENIDOS

INTERNATIONAL FOLK ART MARKET

MAY

MAY

JULY

TRADITIONAL

A PARADE OF HOM E S 2026

2025

Guide to the 33rd Annual Parade of Homes Presented by the Santa Fe Area Home Builders Association August 8–10 and August 15–17, 2025

Northern New Mexico Guide to Native American Arts & Culture

MASTERS AWARD

FOR LIFETIME ACHIEVEMENT WINNER

NICOLAS OTERO

Uncoiling Inspiration

Golden Market Anniversary Artists and

IN STYLE

Indigenous-designed haute couture, ready to wear, and accessories

Contemporary potters working today

Embroidering History with Colcha Artist Jessica Matten of Dark Winds Sugarcane’s Julian Brave NoiseCat Cara and Diego Romero’s Creative Partnership

Elements of Design

Zachary & Sons Homes’ Grand Hacienda Award–Winning Residence

4 Thought Leaders on Today’s Santa Fe Style

SPANISH MARKET JULY

Map your trip at santafeparadeofhomes.com

HACIENDAS

A Parade of Homes

AUGUST

LEGACY AUGUST

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2026 ADVERTISING GUIDE


MAGAZINES The New Mexican’s magazine division brings together the region’s top editors, writers and

photographers to publish premium publications enjoyed throughout Northern New Mexico. Reach over 41K local readers with each publication.

Ageless Living Today

WINTER LIFE

2025

2025

ASK A LOCAL

Writer Tania Katan, chefs, artists, and others on harnessing curiosity and play

TAOS SKI VALLEY TURNS 70 Henry Shukman on the power of attention

WELLNESS TRENDS Cosmetic acupuncture, lymphatic massage, and racket sports

THE ART OF ADORNMENT

CHARLIE

Staying cozy with seasonal drinks, home decor, and more

2026 CALENDAR WINNER SANTA FE NEW MEXICAN

2026 PET CALENDAR

VIDA

PET CALENDAR

WINTERLIFE

SEPTEMBER

NOVEMBER

NOVEMBER

2025

SPRUCED UP

5 New Mexican Christmas ornament artists

The Altar of History

Behind the scenes of a chapel’s Nuevo Mexicano art conservation

Honoring those who contribute to our community

Go to the Lights of Gisewa and shop for local lotions, soaps, and salves

A GIFT FROM THE EDITORS AT

FELIZ NAVIDAD

10 WHO MADE A DIFFERENCE

HOLIDAY GIFT GUIDE

NOVEMBER

DECEMBER

DECEMBER

No matter who your target customer may be — locals, seasonal residents, tourists, arts and culture lovers, outdoor adventurers, families, foodies, health and fitness buffs and more — The New Mexican has a publication we can put to work for you.

Designed to make visitors (and locals!) fall in love with all that Santa Fe has to offer, our seasonal guides show off the very best of Santa Fe local attractions, shopping, performances, food and fun.

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 2026 ADVERTISING GUIDE

11


AUDIENCE PROFILE PRINT

DIGITAL santafenewmexican.com

AGE (% of users 18 and older) 18-34 35-54 55+

AGE (% of users 18 and older)

18-34 35-44 45-54 55-64 65+

9% 40% 51%

HOME OWNERS

28% 23% 18% 18% 13%

62.7%

GENDER

LENGTH OF RESIDENCY 9 years or less 10-19 years 20+

53% 27% 20%

Male Female

51.5% 48.5%

EDUCATION

Graduate/Post Graduate 26%

INDIVIDUAL INCOME $19,000 and less $20,000 - $49,000 $50,000 and greater

10% 52% 38%

% of the total audience, santafenewmexican.com plus pasatiempomagazine.com

HOUSEHOLD INCOME $50,000 and greater $100,000 and greater

55% 24%

These figures are from Quantcast and represent Jan. 16 - April 16, 2016

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2026 ADVERTISING GUIDE


REAL ESTATE

HOME The Northern New Mexico resource for buying and selling homes. HOME offers more than 60,000 readers information and advice directly related to market trends and home ownership essentials. Published the first Sunday of every month.

HOME SA N T

A FE

REAL

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• 3,200 extra copies distributed free in newsstands around Santa Fe • Maximum ad exposure from a full month shelf life

IDE

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GUIDE E S TA T E JANU ARY 2022

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The Santa Fe New Mexican offers: • Featured Homes listings • Open House listings in print and online

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13


CLASSIFIEDS REACH THE LARGEST AUDIENCE IN NORTHERN NEW MEXICO AND CASH IN! More than 60,000 daily readers in print and a monthly online audience of more than 338K. Tuesday, April 5, 2016 THE NEW MEXICAN

sfnm«classifieds real estate

B-5

to place an ad call: 986-3000 | email: classad@sfnewmexican.com | visit: sfnmclassifieds.com

SANTA FE

SANTA FE

Eldorado

Spring has sprung March is gone. Thinking of selling your property, give me a call. Invest in property!

COMMERCIAL PROPERTY

rentals

LOTS & ACREAGE 2.24 ACRE lot. 771 Camino Francisca. 6 minutes North of Plaza. Expansive mountain views. All city utilities, priced to sell! $164,900. 505-385-9911

Great Views

SANTA FE 8 Dovela Place Lovely Eldorado home. 3 Bedrooms, two baths, two-car garage. Private shared well. 1850 + square feet. Fantastic views! Backs-up to a green belt. A must see! E-Z to show! $349,000 Call for appointmnet. Taylor Properties 505 470-0818

BEST PRICE in Rancho Viejo - 3B Dean’s Ct., 4 bed/2 bath/ 2,700 sq feet with 2-car garage, fireplace, radiant heat, and landscaped halfacre lot, $439,000 in College Hts. Walk to SFCC and Santo Nino, backs up to Arroyo Hondo. FSBO, 505-424-3932.

Santa Fe

HOME FOR SALE BY OWNER. Las Placitas Compound, 612 Garcia Street. Two bedrooms, 2 ½ baths, double garage. Call 469-3420 or 903335-2695 (local call). MADRID HIDEAWAYS ! 2 Unique Homes overlooking village, with 360 mountain views, on one large lot. Greenhouse and garden area. $259,000 for both. Brokers Welcome. 505-424-3913 or 505-699-4584.

OPEN HOUSE SUNDAY 1PM-3PM 147 Daniel St. Walking distance to Plaza. Original adobe home. 2 BDRM/ 1 1/2 BA. $315,000. Margaret Bertram, 505-490-1666. Jake Jacobson Real Estate 505-992-1042

4120 Monte Azul Loop 3 Bedrooms, 2 full baths 1,150 sq.ft. Kiva fireplace, new refrigerator, 2 car garage, lovely, large covered patio, fenced and landscaped. $209,900.00 Taylor Properties 505 470 0818

GET NOTICED!

Add an Attention Getter to make your ad stand out. Call our helpfull Consultants for details

CALL 986-3000

Sotheby’s International Realty KATHARINE DUKE; 326 Grant Ave. 505.429.1523; 505.988.2533; katharine.duke @sothebyshomes.com

Add a pic and sell it quick!

COMMERCIAL SPACE AVAILABLE 6 ,400 sq. ft. of commercial space available for sale or lease at 2520 Camino Entrada. Property includes 2 large bays with garage door openings capable of accommodating trucks or full size buses, approximately 1100 sq. ft. of office space, and 27,500 sq. feet of fenced yard zoned Industrial. Interested parties should contact Ted at 986 5880 ext. 109 or email ted@sfhfh.org

Using

Larger Type

CONDO

1 ACRE LOTS OFF 599. Modular and Double-Wides are allowed if stuccoed and have garage, Water & Electric. Owner Financing. Priced from $110,000. Ron Sebesta Realty, Owner/Broker. (505) 577- 4008

Great views on 2.5 acres with private well! Located on Rabbit Road. Only 5 minutes to local shops. Includes all utilities. (No Manufactured Homes allowed) Call 505-603-4429

1/1 "THE RESERVE" Furnished garden/ patio unit. granite counters/ stainless stl. appliances. Gated, pool, spa and workout room. Avail. 4/1 505.920.5759 $895

Mission Viejo

CHARMING AND CLEAN 2 BEDROOM, $900. Private estate. Enclosed yard, kiva fireplace. Safe, quiet neighborhood. Utilities paid. Sorry, No Pets. 505-471-0839

1/4 ACRE LOT, Sub-division. utilities, cul-de-sac, $87,500. Ron Sebesta Realty, Owner/Broker. (505) 577- 4008

986-3000

MANUFACTURED HOMES RE

Call Classifieds

For Details Today! COMMERCIAL 986-3000 PROPERTY

CENTRALLY LOCATED at 1624 Cerrillos Rd., 1700 SQ. FT, $1500 month. Call 603-7665

All

SANTA FE VIEWS- 5 LOTS AVILABLE HIDDEN VALLEY RD., behind St. John’s College. Gated road, Pine & pinon trees, most utilities, 5 acres per lot. $150,000 ea. Jim 505-310-8574

will help your ad get noticed

CONDO-2 BED 2 bathrooms with garage, Fireplace, patio, washer/dryer, high ceilings, walk in closets $285,000.00 Call (505) 877-6325 Loren Vigil

1997 28’X76’ Model Silver 199 Double Wide Mobile Home. Excellent fixer-upper for large family. Like-new prop-panel roof. Needs interior work and appliances. Must see to appreciate. You may haul it away for $40,000. Price is negotiable. Contact Pecos Village office 8:00 a.m. to 5:00 p.m. Monday thru Friday. Call 505-757-6511 to schedule site visit.

business&service directory ACCOUNTING

ART

CARETAKING Trustworthy Elder Caregiver for Hire. Worked as a CNA for 18 years in: Hospitals, Nursing Homes, Rehab., and Private Homes. 505-577-8573

CHIMNEY SWEEPING

SANTA FE DOOR & WINDOW TECH CONTRACTORS-HOMEOWNERS INSTALLATIONS-REPAIRS SECURITY ISSUES-NEW INSTALL NEW WORK-OR EXISTING LOCAL-LICENSED +20 YEARS EXP.

Call us today! 505-930-3008 ELECTRICAL

"IF IT’S BROKEN, FIX IT!" Repair and rewiring Lamps, chandeliers, sconces 40 years of electrical experience! Now at Second Street Studios 1807 Second Street #91 505-820-6967

FIREWOOD Dry Pinon & Cedar

CLEANING EXPERIENCED CLEANING Lady Residential/Commerical Santa Fe/surrounding areas. Move-ins/outs, House/Pet Sitting. References available. Affordable. Julia 505-204-1677

Free Kindling, Delivery & Stack. 150.00 pick up load. Deliver Anytime.

505-983-2872, 505-697-0076 HANDYMAN

LANDSCAPING

ON TIME HANDYMAN Specializing in Flooring and Tile General Maintenance Repair Michael J Matousek Santa Fe, New Mexico 87505

A PERFECT LANDSCAPE

HARDSCAPES μ IRRIGATION SYSTEMS DESIGN μ XERIC SCAPES WATER WISE CONSCIOUSNESS μ BRICK μ FLAGSTONE WOMAN OWNED AND INSTALLED WHITE ROCKμ SANTA FEμLOS ALAMOS 505-310-0045 - 505-995-0318

Cell: (505) 231-4315

LOW PRICE!

89 00

$

Genbuild Corporation AFFORDABLE HOME REPAIR

Housecleaning, garage cleaning, hauling trash. Cutting Trees, Flagstone Patios, Driveways, Fencing, Yard Work, Stucco, Tile, Roofing. Greg, Nina, 920-0493. BLUE SKY HOME IMPROVEMENTS Experienced in Interior/Exterior projects, Property Maintenance, Remodels, Handyman, and Landscaping. References and Free Estimates! www.blueskyhomeimprovement. net Mike 505-603-9474

Classifieds Where treasures are found daily

Place an ad Today!

Call 986-3000

MOVERS

PAINTING A BETTER PAINT JOB. A REASONABLE PRICE. PROFESSIONAL, INTERIOR AND EXTERIOR. 30 YEARS EXPERIENCE. RELIABLE. FREE ESTIMATES. 505-982-1207

Professional with over 30 years experience. Licensed, insured, bonded Please call for free estimate, 505-6709867, 505-473-2119.

THE DOOR MAN

PERSONAL SERVICES

COTTONWOOD LIGHTING AND LANDSCAPING. Stone work, flagstone, gravel, boulders, borders, fountains, waterfalls, coyote fence, maintenance. No job is too big or too small. 505-907-2600 OR 505-469-2421.

∂INSTALLATION ∂REPAIR ∂LOCKS ∂SECURITY HARDWARE ∂SECURITY DOORS ∂DOOR FINISH ∂INT. EXTERIOR ∂WOOD DOORS ∂METAL DOOS ∂STORM DOORS ∂SCREEN DOORS ∂THRESHOLDS ∂WEATHER STRIP ∂FRAMES ∂EMERGENCIES

YOUR DOOR OR MINE ONE CALL DOES IT ALL

Landscape Design by Calderon

FULL LANDSCAPING SERVICES: Irrigation, Painting, Fertilizing, Gardening, Flagstone Patios, Waterfalls, Coyote Fencing, Tree Service. Licensed and Bonded. Free Estimates. Fair Pricing. References Available 505-216-4051. calderon26landscaping @gmail.com MORALES LANDSCAPING

ROAD WORK

ROAD WORK

NM LICENSE: 3650 BONDED- INSURED

HEALTH STUDY through University of Washington - Adults 18-20 needed for a study on health behavior. Earn up to $200 if eligible. Email uwepic@uw.edu for more info.

CALL 986-3000 TO PLACE YOUR AD!

CALL LETY LIC.# 16-00135451

FREE ESTIMATES AND REFERENCES AVAILABLE (505) 2042642 OR (505) 5010253

eNewMexican

Mother’s Day Brunch

CHEF’S HARVEST

Hickory Smoked Prime Rib Herbed Tomato Quiche Creamy Horseradish/ Au Poirve Savory Sides: Roasted Yukon Gold Potato Grilled Asparagus

CHILDREN’S CORNER

F O R R E S E R VAT I O N S

CALL 505-946-5800

Pancakes with Maple Syrup Chicken Tenders French Fries Mac and Cheese Fruit Bowl

Napa Cabbage Salad Bell Peppers, Carrots, Herbs Organic Kale and Romaine Hearts Toppings: Spiced Walnuts/Blue Cheese/Smoked Bacon Lardons/Cherry Tomatoes/Sweet Peppers Dressing Herbed Vinaigrette Caeser Southwestern Ranch

DESSERT TABLE Pinon Dulce de Leche Tart Gianduja Profiteroles Assorted Macarons Carrot Cake Bites Lemon Meringue Tarts

198 NM-592, SANTA FE, NM 87506 • 505.946.5800 • FOURSEASONS.COM

ROAD GRADING AND LEVELING, SMALL DRIVEWAYS OR LARGE SUBDIVISIONS, BASE COURSE OR RECYCLED ASPHALT, FREE ESTIMATES. 505-316-2999

ROOFING **ABQ STAR ROOFING** Bonded/ Insured. New roofs, re-roofs, repairs, TPO metal, shingles, tile. 24/7 Free estimates. Major Credit Cards Accepted. Call Sal 505-712-1773 ALL-IN-ONE ROOF LEAKING REPAIR & MAINTENANCE. Complete Landscaping. Yard Cleaning, Maintenance. Cut trees. roof maintenance. Painting. Torch Down, Stucco. References Available. 505-603-3182.

JobsSantaFe

To advertise call: 505-986-3000 or email: classad@sfnewmexican.com

SPRAY FOAM, ELASTOMERIC COATING WALLS OR ROOFS ETC. ALL TYPES OF REPAIRS. Fred Vigil Roofing & Insulation Service 505-982-8765, 505-920-1496

STORAGE A VALLEY U STOR IT Now renting 10x10, 10x20, Outdoor RV Spaces. Uhaul Trucks, Boxes, Movers. In Pojoaque. 505-455-2815

TREE SERVICE DALE’S TREE SERVICE Tree pruning and removal. (Elms, Cottonwoods, Boxelder, Sumac and Poplars), stumps, hauling. Yard work, Evergreen hedges and Juniper trimming. 473-4129

WINDOWS

Come C ome into ome into int nntto to H High igghh D igh Desert esert eser sser ert H ert Healthcare eeal alth alt lltthc tthhcar hhccare ccar are & M are Massage asssa ass sssag ssaage aagge ge thhee w the week eek eek ek ooff M Mother’s other thhers her er’ss D er ers Day ay and ay and nd receive $10 off. off.

YARD MAINTENANCE

DIRT DRIVEWAY REPAIRS Asphalt compacting, Heavy Roller. Now doing asphalt driveway repairs/coating

Applies to Mom’s only

Owner resides in Eldorado. Call for rates & free estimates. Guaranteed Work. 505-553-1253

App for iOS and Android

Berry Clean Yard Services

Have a product or service to offer? Get it now santafenewmexican.com/theapp

OMELETE STATION Build your own with Cage- Free Eggs, Cheddar, Goat Cheese Spinach , Bacon, Ham, Peppers, Mushrooms

Roasted Beets and Whipped Feta Cheese Arugula/Balsamic Pearls/Herbed Vinaigrette

BUTCHER BLOCK

SIERRA VISTA WINDOW CLEANERS Residential and Commercial window cleaning. Locally owned and operated for over 20 years, PLEASE CALL us today to schedule your free estimate 505 982-6210 .

HAULING OR YARD WORK

YARD CLEAN UP & More! Gravel, trenches, trash hauling. We Move Furniture. Any work you need done I can do! Call George, 505-423-4760.

SOUP

Shrimp Cocktail East and West Coast Oysters Crab Claws Tuna Tartare

PLASTERING 40+ YEARS EXPERIENCE. Professional Plastering Specialist: Interior & Exterior. Also Re-Stuccos. Patching a specialty. Call Felix, 505-9203853.

REMODELING EXPERTS

*Irrigation *Landscape *Tree Removal *Coyote Fence *Flagstone Specializing: Planting Pots *Rock

BRUNCH BUFFET

Proscuitto, Blue Cheese Mortadella, Parmesan Soppressata, Aged Cheddar Chorizo, Red Wine Goat Marinated Olives, Pepperocini Honey Almonds, Marinated Artichoke Potato Leek Soup with Chili Crema

FROM THE SEA

$135 a person $65 for kids 12-6 $35 for kids 5 and under

PEST CONTROL

Specializing in bathroom and kitchens. Also new additions, electrical, plumbing, heating & cooling. Free estimates. 505-440-0294.

CALL (505) 692-4550

Mother's Day CHARCUTERIE AND CHEESE

FOUR SEASONS

SWARM REMOVAL

Do you have an unwanted swarm of bees on your property? Call "For the Love of Bees" and we will remove it for you. We are experts at safely handling honey bees, and will give them a good home. Call 505-692-0575 or 575-587-2065.

OMention this ad for 10% off!

AAA LANDSCAPING - SPECIALIZING IN YARD WORK, TREE TRIMMING, trash, brush and other hauling available. Fencing and Staining. Yard, gravel work available. Call 505-204-3186. 505-316-2936.

You deserve a night away

TIRED OF grocery shopping? WE’LL DO IT FOR YOU! Call Jordan at 505-310-3352

REMODEL-REPAIR

"FREE SECURITY INSPECTION" "FREE ESTIMATES"

HEALTH & FITNESS

TRINO’S AFFORDABLE HANDYMAN Free estimates on all home and building repairs. Roofing, drywall, plastering, Int./ Ext. repairs, including block walls "No job too big or too small" Licensed, Bonded & Insured. 505-920-7583.

A A R D V A R K DISCOUNT M O V E R S Most moving services; old-fashioned respect and care since 1976. Jo h n , 505-473-4881, 505-930-4881.

ANDY ORTIZ PAINTING

ALL WORK 100% SATISFACTION GUARANTEED

CONSTRUCTION

Additions, Remodels, New Construction , Foundations, Garages, Roofing, and Block Walls. Licensed, Bonded, Insured. 505-401-1088

3BDRM/1BA, W/D hookup, private well. 3561A Agua Fria Street. $950 plus utilities, $800 Deposit. Call 505-577-7195.

PROFESSIONAL IRRIGATION

ARTIFICIAL TURF. High quality, remnants at a fraction of the cost. Ideal for large or small areas. Call, 505-471-8931 or 505-470-2098 for more information.

CASEY’S TOP HAT CHIMNEY SWEEPS An ounce of prevention is worth a pound of cure. 38 years serving Santa Fe Call 505-989-5775

Gifts for Mom

APARTMENTS UNFURNISHED 1616 BRAE Street: 1 Bedroom-wooden floors, 1 bath, living room, full kitchen, tile throughout, off street parking. $715 w/water paid. 1425 PASEO de Peralta: 1 bedroom, 1 bath, full kitchen, full bath, FREE LAUNDRY, $795 all utilities paid. NO PETS! Call 505-471-4405

SPRINKLERS, DRIPS, NEW INSTALLS AND REPAIRS. GET IT DONE RIGHT THE FIRST TIME, HAVE A WOMAN DO IT! SANTA FE ∂ WHITE ROCK LOS ALAMOS 505-995-0318, 505-310-0045.

WE FIX YOUR NUMBERS Cost effective full-service accounting and bookkeeping services, including set-ups, audits, management and tax prep. Redtail Accounting Services. 505-670-8083.

ART APPRAISAL SERVICES Contact: Coady Art Advisory, LLC 505-819-1088 Judy@coadyartadvisory.com

IRRIGATION

HANDYMAN

CONSTRUCTION

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to advertise, call (505)986-3000, monday - friday 8-5 • log on anytime to www.sfnmclassifieds.com

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Seasonal planting. Lawn care. Weed Removal. Dump runs. Painting. Honest & Dependable. Free estimates. References. (505)501-3395

Happy

Happy Mother’s Day Easter!

Open peen 7 daayyyss a wee eek ek 644 Paseo De Peralta, Santa Fe highdesertsantafe.com 505-984-8830

Recruitment | Automotive | Real Estate Merchandise | Legal | Obituary

Seasonal Sections to promote your business! • Honor Roll

• Mother’s Day

• 2026 Pet Calendar

• Tailgate Party

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• Halloween

• Valentine’s Day

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• Saint Patrick’s Day

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• Holiday Gift Guide

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• Shop Local

• Last Minute Gift Guide

EMAIL: classad@sfnewmexican.com ONLINE: sfnmclassifieds.com

CONTACT US: (505) 986-3000 • CLASSAD@SFNEWMEXICAN.COM 14

2026 ADVERTISING GUIDE


SPECIALTY ADVERTISING

COMMERCIAL PRINTING Magazines | Brochures | Flyers Cards | Signs | Banners and more! Glossy and newsprint. No job too small! POSTERS

SPADEAS AND WRAPS Wrap the Santa Fe New Mexican with your brand! The most powerful way to promote major events and sales.

STICKERS

FRONT PAGE STICKY NOTES

BROCHURES

These high impact front page removable notes make the perfect attention grabber or coupon!

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a great cause. 7:00 a.m. July 4, from Join us Thursday, food, fun, and a day filled with for to 3 pm, for or 4 tickets just $12 each breakuplift our purpose. For nonprofits that a delicious pancake Santa Fe-area $40, you’ll enjoy and the Sanfour incredible ies in Schools, fast while supporting Gerard’s House, Communit ntheplaza.com. Center, at pancakeso youth: The Sky available now $200,000 in . Tickets are ns will share ta Fe Symphony these organizatio and 2026— in both 2025 community support, years—$100,000 Thanks to generous ticket sales mostly the next two grants over people. While you Rotary Club with local young supporters like work essential sponsors and to continue their backing of amazing costs, it’s the cover event possible. a vibrant Fe, grants Santa of that makes these the Rotary Club volunteers helporganized by the Plaza is with over 300 Pancakes on ls and volunteers, local professiona group of 80 each year. event to life ing bring this Santa Fe been serving Rotary has its of and in celebration since 1924, the club year in 2024, centennial in special grants awarded $250,000 Museum Fe Children’s to the Santa to its s—a testament and YouthWork to youth, commitment long-standing our city. the future of families, and arts and the Pancakes on ent, and a bustling Santa Beyond breakfast, show, live entertainm in the heart of atmosphere a classic car Plaza offers family-friendly kids and concreating a festive, supporting local crafts market, the holiday while way to kick off Fe. It’s a perfect . you to learn community your Self,” we invite necting with of in “Service Above Rotary Club who believes joining the more about If you’re someone make a difference members Our Santa Fe. the globe— Fe, but across not only in Santa programs like mentorship through youth Awards in the Leadership al Rotary Youth and internation Manzano Mountains . Visit RotarysanGuatemala projects in . more information tafe.com for come inspired, and come So come hungry, Pancakes something special. be a part of Fe celebrates is where Santa on the Plaza purpose! together—with

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Send us your preprinted inserts or save big with our printing and distribution packages.

Vintage Car on Lincoln Show Ave.

TICKETS FOR SALE

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Get your flyer, brochure or publication in the hands of the most responsive audience in Santa Fe County!

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to the promises commitment of our nation’s of Independence is a proud steward the Declaration New Mexican States. as outlined in The Santa Fe of the United pursuit of happiness in the Constitution of life, and the to and enshrined countless volunteers the efforts of Mexico. the Plaza and in Northern New Pancakes on and friendship organizers of We honor the bonds of community strengthen the

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DAILY NEWSPAPER WRAP

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 2026 ADVERTISING GUIDE

15


AD DIMENSIONS DAILY/ROP WIDTH X HEIGHT

DIGITAL SIZES (WIDTH X HEIGHT, PIXELS)

1 Column . . . . . . . . . . . . . . . . . . . . . . . . 1.833”

Web Ads

2 Column . . . . . . . . . . . . . . . . . . . . . . . . 3.791”

Medium Box . . . . . . . . . . . . . . . . . 300 x 250 px

3 Column . . . . . . . . . . . . . . . . . . . . . . . . 5.749”

Skyscraper . . . . . . . . . . . . . . . . . . 300 x 600 px

4 Column . . . . . . . . . . . . . . . . . . . . . . . . 7.707”

Pencil drop size . . . . . . . . . . . . . . 960 x 200 px

5 Column . . . . . . . . . . . . . . . . . . . . . . . . 9.665”

Wallpaper (regular) . . . . . . . . . . . 198 x 690 px

6 Column . . . . . . . . . . . . . . . . . . . . . . . 11.623”

Wallpaper (extended) . . . . . . . . . 392 x 906 px

Full Page 6 Col x 21”,

NEWSLETTER ADS

Double Truck 24.125” x 21”, Gutter .875”

PASATIEMPO & HOME SANTA FE REAL ESTATE GUIDE

Newsletter Header . . . . . . . . . . . . . 728 x 90 px Right Rail . . . . . . . . . . . . . . . . . . . 160 x 600 px Content newsletter ad . . . . . . . . . 300 x 150 px

Full Page (FP-No Bleed) . . . . . . . . 9.75” x 11.5” Full Page Critical Image Area . . . 9.75” x 11.5” Full Page Trim Size . . . . . . . . . . . . 10.5” x 12.5” Full Page Bleed . . . . . . . . . . . . . . 10.8” x 13.8” Half Horizontal (HPH) . . . . . . . 9.75” x 5.625” Half Vertical (HPV) . . . . . . . . . . . . 4.75” x 11.5” Quarter (QP) . . . . . . . . . . . . . . . 4.75” x 5.625” Eighth (ET) . . . . . . . . . . . . . . . . 4.75” x 2.688” Double Truck (Non-Bleed) . . . . . . . 20” x 11.5” Double Truck (Bleed) . . . . . . . . . . 21.6” x 13.8” Double Truck (Trim) . . . . . . . . . . . . 21” x 12.5”

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 16

2026 ADVERTISING GUIDE


ADVERTISING DEADLINES If you have any questions, please contact your multimedia consultant for more details, or please call Wendy Ortega, Retail Advertising Director, at 505-995-3852 or advertising@sfnewmexican.com. The New Mexican reserves the right to cancel advertising space reservations if copy is not submitted by deadline.

DAILY NEWSPAPER

HOME- SANTA FE REAL ESTATE GUIDE

Publication day . . . . . Ad reservation & content due

Publishes first Sunday of every month.

Monday . . . . . . . . . . . . . . . . . . . Thursday noon

Ad reservation & content due approximately 14 days

Tuesday . . . . . . . . . . . . . . . . . . . . . Friday 5 p.m.

before publication date.

Wednesday . . . . . . . . . . . . . . . . . Monday noon

Call 505-995-3892 for details.

Thursday . . . . . . . . . . . . . . . . . . Monday 5 p.m. Friday . . . . . . . . . . . . . . . . . . . . Tuesday 5 p.m. Saturday . . . . . . . . . . . . . . . Wednesday 5 p.m. Sunday . . . . . . . . . . . . . . . . . . Thursday 5 p.m.

DIGITAL/WEB Ad reservation & content due . . . . . . . . . . Time

PASATIEMPO

Reserve ad 4 days prior to run date . . . . . . . . . . . . . . 5 p.m.

Ad reservation & content due . . . . . . . Payment Due

Provide text/copy

Friday . . . . . . . . . . . . . . . . . . . . Monday 5 p.m.

4 days prior to run date . . . . . . . . . . . . . . 5 p.m.

prior to run date

NOTE: If you are providing your own finished “camera-ready” ad — it may be reserved and submitted as

All prepay clients must be paid in full, 24 hours prior to date ad is published.

late as 5 p.m. on Monday, prior to the run date.

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 2026 ADVERTISING GUIDE

17


ADVERTISING 505-995-3852 ADVERTISING@SFNEWMEXICAN.COM COMMERCIAL PRINTING 505-470-8171 CLASSIFIEDS 505-986-3000 CLASSAD@SFNEWMEXICAN.COM CIRCULATION 505-986-3010 OWNER: ROBIN MCKINNEY MARTIN PUBLISHER: PATRICK DORSEY

The Santa Fe New Mexican @thenewmexican @sfnewmexican santafenewmexican eNewMexican

CONTACT US: (505) 995-3852 • ADVERTISING@SFNEWMEXICAN.COM 18

2026 ADVERTISING GUIDE


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