

WOMAN





















VOLUME 15, ISSUE 1
www.westmichiganwoman.com
PRESIDENT & PUBLISHER
Kasie Smith
Serendipity Media, LLC
MANAGING EDITOR
Sarah Suydam
ART DIRECTOR
Courtney Van Hagen
GRAPHIC DESIGNER
Claire Chapin
MARKETING SPECIALIST
Kelsey Hewson
ACCOUNTING AND OPERATIONS SPECIALIST
Megan Marshall
COMMUNICATIONS AND EVENT COORDINATOR
Maggie Mutch
West Michigan Woman is published bimonthly by Serendipity Media, LLC; 519 Ada Drive, Suite 201, Ada, MI 49301 and has periodical postage at Grand Rapids, MI, and additional mailing offices. Subscription information can be obtained through the above address, by calling 616-458-8371, or by logging on to www.serendipity-media.com
EDITORIAL SUBMISSIONS and/or query letters can be sent to info@westmichiganwoman.com or Attn: West Michigan Woman magazine; 519 Ada Drive, Suite 201, Ada, MI 49301. Submissions of photographs, articles, and other material is done at the risk of the sender, and Serendipity Media, LLC cannot accept liability for loss or damage. Unsolicited materials will not be returned.
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changes to West Michigan Woman c/o Serendipity Media, LLC; 519 Ada Drive, Suite 201, Ada, MI 49301.
All rights reserved. West Michigan Woman content may not be photocopied or reproduced or redistributed without the consent of the publisher.

THE COVER 10 YEARS OF BRILLIANCE
The 2026 Brilliance Awards page 14
LETTER + ONLINE page 4
SPOTLIGHT page 6
WELLNESS page 8
Connection and Community:
Elevate Your Overall Wellness with Group Fitness
RELATIONSHIPS page 10
Your Friendship Feels Over. Now What?
STYLE & BEAUTY page 12
Local Loves: Skin and Body Care
HOME page 22
Finding and Elevating Your Home’s Personality
TRAVEL page 26
Get Out of Town! The Perfect Getaways
SPECIAL SECTION Aging Well | page 30
FINANCIAL page 34
Smart Financial Habits: The Real Routines of People with Financial Peace of Mind
Q&A page 36

Legacy of Brilliance: Shelley Irwin
West Michigan Woman is published by Serendipity Media
KASIE SMITH | President & Publisher | kasie@serendipity-media.com
TTime is a funny thing—you blink and somehow, 10 years have passed. When I reflect upon the last 10 years, especially as it relates to our 10th anniversary Brilliance Awards that took place this April, I can’t help but feel like it’s gone by in a flash. Yet, at the same time, I’m overwhelmed with pride at the sheer amount of stories we’ve been honored to share over the years, the various connections between finalists, the incredibly powerful moments of inspiration, and more. Here’s to the next 10!

The 2026 Brilliance Awards was once again a night to remember. Be sure to flip to page 14 to meet this year’s top honorees, including the 2026 Woman of the Year, Kathleen Vogelsang, CFA. Our Legacy of Brilliance Award is also an undeniable highlight, this year honoring the inimitable Shelley Irwin. Some of her always sunny perspectives are shared on page 36.
With the passage of time also comes the inevitable: aging. But, as many of us know, aging is a privilege and something we can take control of to ensure we age comfortably, whatever that looks like for each individual woman. Our Aging Well Special Section on page 30 touches on some of these topics.
This issue also dives into the perfect summer getaways, local skincare brands to know about, the power and connection found in group fitness, and plenty more. So as we soak up the fleeting warmer days of the season, we hope the stories in this issue keep you company, whether you’re lounging on the sandy shores of Lake Michigan, hiking through our region’s many beautiful trails, getting together on a patio with girlfriends, or otherwise. Cheers!

RECEIVE WEB-EXCLUSIVE

CONTENT in our FREE eNewsletter! THE "BEST OF" found on westmichiganwoman.com





» 10 Underrated Eateries in Grand Rapids
» The Weight of Women’s Emotional Labor in Relationships
» Think Outside the House! Explore the Great Outdoors
» Achieving the Low-Maintenance Garden of Your Dreams Using Native Plants
» Michele Suchovsky, JD: Helping Transform Lives, One Custom-Trained Working Dog at a Time

60 YEARS OF EMPOWERING WOMEN, EVERY DAY
For 60 years, Goodwill of Greater Grand Rapids has been more than a thrift store. We’ve been a place where women rediscover confidence, style, and opportunity through our programs and services.
At Goodwill, our racks represent possibility. Whether it’s an outfit for a job interview, a special occasion, or everyday confidence, we help women look and feel their best. Thrifting is a tool for self-expression and a means by which to impact the broader community with 90 cents of every dollar going towards our mission of changing lives and communities through the power of work.
“Our mission has always been about more than work,” said Jill Wallace, President and CEO. “It’s about dignity, confidence, and opportunity. When women succeed, families grow stronger and communities thrive, and we’re honored to be part of that journey.”
Every donation and purchase helps make this impact possible. As we celebrate 60 years of service, we honor the women who inspire us every day and look ahead to a future of continued impact.
Learn more at goodwillgr.org


STEP INTO SUMMER with Design 1
Whether you’re craving a fresh citrus-inspired escape, a tropical getaway in the middle of your week, or simply some welldeserved self-care, Design 1 Salon Spa’s summer pedicures are the ultimate warm-weather indulgence!


SUMMER OASIS PEDICURE | Bring paradise to you with this luxurious pedicure featuring a rich, creamy blend of deep nourishment for soft, beautifully refreshed feet.
REFRESHING GLOW PEDICURE | Feel fresh and renewed with a revitalizing touch inspired by nature’s healthy glow, perfect for stepping confidently into sandal season.
SOLE REJUVENATION
PEDICURE | Reawaken your senses and boost your energy with a revitalizing botanical blend designed to restore balance from the ground up.
Each pedicure includes expert nail and cuticle care, luxurious exfoliation, deeply moisturizing treatments, and a relaxing massage to soften and renew tired feet. Finish with your choice of polish color for the perfect seasonal touch. Visit design1.com
Kaczmarski Hearing Services: EXCEPTIONAL, FAMILY CENTERED CARE
Since 1994, Kaczmarski Hearing Services has earned a reputation for exceptional, family centered care. Founded by Dr. Beckie Kaczmarski, the practice thrives with a team of certified audiologists and dedicated staff, focused on helping patients hear and live better. With five locations in the Greater Grand Rapids area and access to leading hearing aid technology, our approach combines expertise with genuine compassion. Every patient is treated like family, with personalized care at every step.
As we celebrate this milestone, one thing is clear: We’ve been open 32 years, come find out why! Call 616.726.7470 or visit KaczmarskiHearing.com.

Photo (above) © Adobe Stock / Photo (below) © Kaczmarski Hearing Services
NEW NONSTOP TO SANTA ANA, CALIFORNIA

Discover the easiest new way to travel from the Midwest to Southern California with the latest nonstop route connecting Gerald R. Ford International Airport (GRR) to John Wayne Airport (SNA) in Santa Ana, California. Whether you love chasing sunshine and surf or exploring world-class attractions, this new flight opens the door to Orange County—one of California’s most sought-after destinations.
The new Santa Ana route offers both convenience and comfort, with Allegiant Air providing nonstop service twice weekly on Wednesdays and Saturdays. Travelers can expect flight times averaging approximately 4.5 hours, making it one of the fastest and most efficient ways to reach Southern California from West Michigan. Early morning departures from GRR mean you’ll land in Orange County by late morning or early afternoon— perfect timing to maximize your arrival day.
The greater Santa Ana region offers something for everyone, and touching down at John Wayne Airport puts you just minutes from some of California’s most iconic destinations. Earn your ears with a trip to Disneyland in Anaheim, and hop on the park’s newest rides, including flight simulator Soarin’ Across

America, celebrating the USA’s 250th anniversary. For the quintessential coastal experience, head to Newport Beach for whale watching tours, long pier walks and fresh ocean cuisine.
If you’re more of an outdoor enthusiast, Crystal Cove State Park offers miles of scenic trails, tide pools, and panoramic ocean views. Or if shopping and culture are number one on your itinerary, South Coast Plaza is the largest shopping center in the state and delivers an unmatched luxury retail experience alongside acclaimed dining and arts venues. Prefer something more relaxed? Laguna Beach invites you to slow down with its thriving arts scene, hidden coves, and unforgettable Pacific sunsets.
From the moment you depart Grand Rapids to your arrival in Santa Ana, this new nonstop route blends convenience, value, and adventure. Whether you’re planning a family vacation, a business trip, or a romantic coastal getaway, Orange County, California is more accessible than ever.
Learn more and book your flight at FlyFord.org.

Photos © Gerald R. Ford International Airport Authority

CONNECTION AND COMMUNITY:
WWorking out isn’t always some people’s idea of “fun.” For some, working out alone at home or at the gym can feel isolating, whether it’s lack of a routine, accountability, consistency, motivation, confidence, or otherwise. However, for some, working out in a group setting is like hitting a power up button in a video game. You’ve got someone knowledgeable leading you in the right direction, and a community cheering you on as you grow beyond your comfort zone—together! Both mentally and physically, it can be a true game changer.
Shelby Reno, Owner, CKO Kickboxing , has seen firsthand how group workouts transform not just bodies, but minds and lives.
“Working out amongst others supercharges mental health by releasing those feel-good endorphins in a shared environment, where encouragement from peers turns a tough session into an uplifting aspect of day-to-day life,” Reno said. “Sometimes it’s knowing you’re not alone.”
Reno recalled how CKO, which offers heavy bag group classes, strength and recovery formats, and other one-on-one options, has been the initial setting for many friendships. “Regulars become friends, sharing tips, celebrating milestones, and even supporting each other outside the gym.”

Ahmé Bovée, Owner and Creator, Bovée Pilates , believes spaces like her studio matter now more than ever.
“Right now, the world can feel loud, busy, and sometimes divided. The studio becomes a place where people come together in a very human way,” Bovée said. “Women today are really craving what many people call a third space—somewhere that isn’t work and isn’t home. Group fitness brings together two powerful things: movement and connection. Before long, it becomes more than a workout. It becomes the place where people refill their cup.”
Bovée’s studio teaches Pilates “The Bovée Way”—which is a positive, intelligent approach to movement that works with the body’s natural design instead of fighting against it. Among the studio’s offerings are small group classes using specialized equipment like Reformers and Towers, allowing clients to get a lot of personal attention while still enjoying
ELEVATE YOUR OVERALL WELLNESS WITH GROUP FITNESS
the energy of a group. “We see it every day; people might come in for the workout, but they stay for the community.”
Diane Smith, Owner, Revolve Cycle Studio – Ada , sees the power of group fitness manifest in the way people show up for each other at her studio.
“In today’s world, many people try to ‘go it alone’ when it comes to health and fitness. But the truth is, community accelerates progress,” Smith explained. “The culture becomes one of support rather than comparison. We also see very real, measurable results. Riders regularly report improvements in their health metrics, stronger cardiovascular fitness, and increased power output. Many share that the numbers from their doctor look better, their clothes fit differently, and their overall energy has improved. Just as important, they tell us they feel mentally clearer, more focused, and more capable of handling the stresses of daily life.”
Revolve, which offers boutique indoor cycling and hybrid experiences designed for a variety of training styles and personalities in a group setting, is a place where Smith says riders can feel seen , not exposed . “What a gift it is to step into a space where joy, music, encouragement, and positive energy are waiting for you.”
Stacie Thomas, Studio Owner, barre3 Grand Rapids + Wyoming , says the best way to stay consistent with movement is to find something you genuinely enjoy and feel connected to.
“Fitness should feel good and support your life, not take away from it,” she said. “There’s so much power in movement, and it’s amplified in a group setting. When you’re surrounded by others, you see what’s
possible in different ways. You might see someone take a modification to honor their body or someone challenge themselves to go a little further. It creates space for you to get exactly what you need from each workout, without comparison—just awareness.”
The barre3 workout, Thomas explained, is designed to support the whole person through low-impact, functional movement, helping you feel balanced, strong, and connected
to your body. Various class offerings blend together elements from mindfulness and cardio to strength and mobility.
“[The power of group fitness] shows up in the small, intentional moments … Clients feel seen, supported, and encouraged to listen to their bodies. Over time, that builds trust, both in the community and within themselves.” WMW
CHECK OUT LOCAL PARKS & RECREATION DEPARTMENTS!
GR Parks & Rec, for example, offers a range of group classes, from highenergy cycling, to Zumba, to strength training, to Pilates, and more.

YOUR FRIENDSHIP FEELS OVER: NOW WHAT?

AAs a Master Certified Leadership and Life Coach, Julie Stenberg, Founder of Call to Lead Coaching, knows a lot about relationships. So, when the topic of outgrowing friendships came up, we knew she could walk us through how to handle what can sometimes be a difficult or uncomfortable life transition.
It’s often stated that friends are with us for a reason, a season, or a lifetime . While that sounds simple in theory, it can be more complicated when human emotions are involved. What happens when a friendship has reached the end of its season? Let’s dive in.
There are many reasons you might feel a gradual rift with someone who was once quite close. Sometimes it’s circumstantial: a move that puts physical distance between you, a change in jobs that lessens the frequency of your interactions, or a dissolution of a romantic partnership that shakes up your circle.
Other times, there’s a direct, more personal cause. You might find yourselves growing in opposite directions and pursuing different interests—and one or the other of you isn’t willing to follow in this new path. Or, it could be more serious, such as a betrayal of trust, lack of reciprocal effort, or unacceptable behavior. In these instances, it may be easier to make a definitive split, with fair reasons that can be cited.
Some friendships also just kind of fade out without being able to pinpoint a specific reason. If you’re both on the same page, then little needs to be done except to let nature take its course.
“You almost have to create some closure for yourself, even if you can’t get that from the relationship. You do it for yourself so you can build something new.”
However, if you sense that your fondness for each other is no longer mutual, then it’s time to do some soul searching. Check in with your feelings. Are you dreading your encounters? Does the other person seem to require more from you than you can give? Are there resentments stacking up that are causing bitterness? Has your friendship come down to obligation versus genuine desire to be together? None of this is healthy—for either party.
Stenberg notes that people are naturally avoidant to confrontation, and it may be enticing to just not address that there’s a problem. But, this approach, or lack thereof, doesn’t do anyone any favors.
“I’m a big proponent of speaking up when there is a concern in any relationship, because it’s practice for you to step into your own agency,” she said. “And, there’s no need to make it a blowout, or an accusatory argument. Focus instead on expressing your needs and feelings.”
To have a productive conversation, you have to know what isn’t working in the relationship and why it matters. “It really comes down to knowing yourself,” Stenberg adds.
Where it heads next depends on if you think the friendship can be saved—and if you want it to be. If you’re able to be open and honest, and the other person is able to listen and respond with appropriate action to what’s bothering you, things may not have to end.
But, most likely, if you’re ready to face reality and have a dialogue, the expectation is that you’re ready to bring this chapter to a close.
“This can be more of a general conversation rooted in maturity and respect and centered on how you’ve grown in different directions and just aren’t a friendship match anymore,” Stenberg said. “You can note that that’s OK; that you’re going to continue to do what you enjoy and you hope they do the same. So, you’re wishing them well, but also setting a boundary.”
If you happen to be on the receiving end and you don’t feel the same as the other person, you’re naturally going to be hurt and go through a grieving process. Stenberg reminds us that it’s necessary to experience the pain and not try to shut it down. Remember: you’ll get through it and you’ll survive—and there’s power in that.
“You almost have to create some closure for yourself, even if you can’t get that from the relationship. You do it for yourself so you can build something new,” she said. “The best part is you get to build the brand-new day … you get to build the next possible friendship; the next possible relationship. And that’s really beautiful.” WMW

Check in with your feelings.
» Are you dreading your encounters?
» Does the other person seem to require more from you than you can give?
» Are there resentments stacking up that are causing bitterness?
» Has your friendship come down to obligation versus genuine desire to be together?

CONTRIBUTOR
ALLISON KAY BANNISTER has been a West Michigan resident since 1987 and a professional writer since 2002. A GVSU alumna, she launched her own freelance writing business in 2017. Allison is a cookie connoisseur, word nerd, aspiring gardener, and metastatic breast cancer thriver who loves traveling in Michigan and beyond, and enjoys art, world cuisine, wine, music, and making homemade preserves.
BY SARAH SUYDAM
HLOCAL LOVES:
SKIN AND BODY CARE
Has your favorite big brand discontinued your favorite product? Are other products hard to get your hands on? Or do you simply want to purchase a quality product while shopping small? Enter: local skin and body care! Come along as we explore three local brands you should know about. KPS ESSENTIALS

ENHANCE: SKIN • BEAUTY • WELLNESS enhancesbw.com
Founded by Amanda Martinez, Enhance was born from her experience as a runner, not being able to find a product that helped support the skin through sweat, sun exposure, and long, demanding days. So, she created one! Founded and developed in West Michigan, the brand’s hero product is their Enhance Recovery Spray, a refreshing facial mist designed to help calm, hydrate, and support the skin after workouts, stress, or long days.
“[The Enhance Recovery Spray] is lightweight, easy to keep in a gym bag or purse, and helps reset the skin quickly when you’re on the go,” Martinez said. “My goal is to continue building Enhance here in West Michigan while expanding its reach so more women can experience simple, effective care that supports their lives and goals.”
Developed and manufactured in Grand Rapids, KPS Essentials focuses on transdermal skincare designed to go beyond the surface to support hydration, collagen production, circulation, and overall skin function at a deeper level. The brand offers both facial and body care systems used by doctors, medical spas, and licensed estheticians, helping bridge the gap between clinical results and everyday skincare. Their Renū Serum line, especially the Eternal Youth Serum, is a standout for facial rejuvenation.
“KPS Transdermal Nutrients are designed to nearly triple skin hydration, restore volume lost from aging, reduce the appearance of deep wrinkles, and target glycation—a key factor that causes skin to stiffen and thicken over time,” said CEO Natalie Novak Bauss. “We focus on restoring skin function rather than relying on temporary or invasive solutions.”

FOX NATURALS
fox-naturals.com
619 Wealthy St. SE, Suites D & E, Grand Rapids
Beginning online and in pop-ups in 2014, Fox Naturals opened their Wealthy St. storefront in 2018, offering ethically sourced, locally made and manufactured plant-based skincare, botanical perfumes, and bath, body & hair care products. Inspired by the herbal knowledge passed on to Owner Patrick Stoffel by his grandmother, the brand focuses particularly on sensitive-skin safe blends, nourishing herbal recipes, and a wide variety of scent options. During the warmer months, their natural deodorants— made with an arrowroot, magnesium, zinc, and charcoal base—truly shine.
“What makes our products special is a mixture of their efficacy, affordability, and customizability,” Stoffel said. “Our skin care is third-party lab tested to ensure safety for even the most sensitive skin types.” WMW












TThe 10th anniversary Brilliance Awards, an annual celebration of the dynamic talent, spirit and intellect of those who tackle issues facing professional women, took place April 23 at Frederik Meijer Gardens & Sculpture Park.
As the West Michigan Woman community—including many past finalists and honorees—gathered once more for an evening filled with awards, drinks, dining, and music, we were reminded of the many inspiring stories of the individuals within the community who truly elevate others and blaze trails of inspiration.
The successes of local leaders were honored across a number of categories, with nominees including top executives, business owners, emerging leaders, mentors, connectors and social change agents. Ultimately, three finalists for each category, and eventually a top honoree, were carefully selected from over 350 incredible nominations. Keep reading to learn more about who they are!





























Kathleen B. Vogelsang, CFA, is a true believer in remembering where you come from. A first-generation college graduate and non-traditional student, she earned her MBA and CFA designation while raising three children and working full-time.
“I started out from very humble beginnings, nothing came easy,” Vogelsang said. “I was the first one in my family to go to college and paid my own way through, starting with community college. I don't ever want to lose sight of who I am; I'm still just humble little me—no matter how many awards I get. [What matters] is who I am … someone who’s trying to do the right thing and be a good person.”
W oman THE YEAR OF
Kathleen Vogelsang, CFA
Co-CEO & Co-CIO Bostwick Investment Consulting

Today, Vogelsang is recognized as a seasoned investment executive and community leader in West Michigan. She notably served for 20 years as Chief Investment Officer of the Van Andel Institute, building its Endowment Investment Office from the ground up and growing it from $465 million to $2.3 billion—strengthening the Institute’s capacity to advance lifesaving biomedical research.
Deeply committed to service, she has held leadership roles with the Grand Rapids Community Foundation, the Michigan Women’s Commission, and the Grand Valley State University Foundation.







FINALISTS:
Cathy Cooper Executive Director Meijer LPGA Classic
Janis Petrini Founder & Co-Owner The Express Employment Professionals Companies
“I don’t believe in leadership being one person’s voice. It's about understanding where other people are coming from and the paths they've taken, and being empathetic to their situations,” said Vogelsang, who also deeply believes in mentorship, having served formally and informally as a mentor for other women, in addition to connecting college-age women to other mentors in West Michigan. “When I see women who are looking to advance, I try to make connections to people in the
BY SARAH SUYDAM
community that they can either learn from or perhaps work with. I believe a lot of connecting is learning from somebody and finding mentors. It’s very rewarding, and it goes both ways.”
After losing her 17-year-old daughter in 2008, Vogelsang became a passionate advocate for organ donation, lending her voice, time, and leadership as a donor mom to Michigan Gift of Life.
“I wanted to use a tragedy for good,” Vogelsang said. “That meant ensuring that other lives were saved by organ transplantation and getting more people registered on the donor registry. And doing that in my daughter’s honor was very important to me.”
A survivor of a heart attack in 2016, Vogelsang also champions women’s heart health awareness and stays involved with the American Heart Association.
Professionally, Vogelsang has gone on to co-found an independent investment consulting firm and continues mentoring women and investing in her community. She encourages other women to be very open to opportunities, to step out of their comfort zones, and to avoid putting themselves in a box.
“Early in my career, I had to really force myself to do those things, but they ended up being the greatest choices I could have made,” Vogelsang said. “You don't know where your career is going to take you, so say ‘yes’ to that opportunity, even if you're not quite sure how you're going to do it.
“You can figure it out.”
An introvert who’s also enjoyed some fun as a percussionist and backup vocalist in a rock band, Vogelsang reminds us that we all have a different path that’s often not straightforward. Forge ahead and celebrate it anyway.

BEST SUPPORTING MAN TOP HONOREE:
Mark Ward President & Founder, Ward Aviation
“For [men] in a leadership role, examine your culture and core values. Remove barriers [for women], create opportunities, be intentional, and invest in professional development.”
FINALISTS:
Edgar Garcia, President, Founder & CEO, VIVE MICHIGAN
Shawn Kohlhaas, Principal, Culinary Cultivations

BRILLIANT MENTOR
TOP HONOREE:
Misti Stanton
First Vice President, Talent & Culture Officer, Mercantile Bank
“I truly do want people to win. I often think, ‘How can I expose people to their own destiny or opportunity?’ When I think about mentoring other people, I think about their vulnerability and fears and how important it is to remember that everyone needs someone to help them on their journey.”
FINALISTS:
Ena Osterhouse, PA-C, MSM, RN, BSN, Owner & PA Injector, Proper Eu Medical and Aesthetics Center; Cardiothoracic Surgery Physician Assistant, Beacon Medical Group; Training Educator, Beacon Health System Kalamazoo
Stephanie Snowden, Project & Marketing Manager, Licensed Builder, Snowden Builders LCC




BRILLIANT CONNECTOR
TOP HONOREE:
Latricia Trice
Founder & CEO, LTrice Marketing & Consulting
“Community thrives when we share access instead of guarding it. If I have insight, relationships, or proximity to opportunity that could benefit someone else, it feels natural to extend it. Strong communities are built on trust, collaboration, and mutual support, and I want to contribute to that kind of culture.”
FINALISTS:
Raquel Juarez, VP, Small Business Relationship Manager, Comerica Bank a division of Fifth Third Bank, N.A.
Jenny Waugh, Vice President of Economic Growth, Grand Rapids Chamber

BRILLIANT EMERGING LEADER
TOP HONOREE:
Celeste Ross, MBA, SHRM-CP
Organizational Development Manager, Praxis Packaging Solutions
“As a biracial woman in the workforce, I learned hard lessons. I became the first of many. I often sat in the room as the youngest by 15-plus years. I fought for my seat. I made my voice heard. I proved being bold, loud, unapologetic is strength. Recognition for my work is not the finish line. It’s a stepping stone to lift emerging leaders. Women who earned their seat, stayed true to themselves, remained eternal optimists.”
FINALISTS:
Kelsey Lee, Founder & Executive Director, Dance PlayHouse
Sarah Marilyn, Senior Marketing & Communications Specialist, Answer Health
BRILLIANT SOCIAL CHANGE AGENT
TOP HONOREE:
Kirsten Pipp
Founder, Bloom Social

“I’ve learned that the most powerful thing I can do is be open about what I’ve been through. When I talk about my ectopic pregnancy or Roy’s rare disease diagnosis, I’m not looking for sympathy. I’m looking for the person in the room, in the audience, or on the other side of the screen who is silently going through the same thing and needs to know they’re not alone.”
FINALISTS:
Visishta Boeringa, Family Court Referee, 14th Circuit Court - Muskegon County Tarah Carnahan, Executive Director & Co-Founder, Treetops Collective

BRILLIANT CHAMPION OF SERVICE
TOP HONOREE:
Marie Lewis
Founder & Executive Director, Rebecca’s Daughters


“My service is shaped by my own journey; there was a time in my life when I lacked the support, compassion, and guidance I now offer to others. Because I know what it feels like to go without, I’m committed to giving young people the presence, dignity, and care I once needed. Serving others is an expression of my faith, my gratitude, and my calling.”
FINALISTS:
Vivian TerMaat, CEO, Girl Scouts of Michigan Shore to Shore Alexandra Wilson, Director of Personal Giving, Samaritas , Co-Founder, The Fundraiser’s Collective





BRILLIANT ENTREPRENEUR
TOP HONOREE:
Kati Quarto
Founder & Owner, Happy Cat Cafe
“I did not build Happy Cat Cafe because everything went right. I built it because I kept going when almost everything went wrong. This business has been my greatest teacher and my most honest mirror. I am proud of what it has become. Not because it was easy, but because it was worth it.”
FINALISTS:
Michelle Krick, Owner, Michelle Krick Style
Bincy Sines, CFP, AIF, Owner, Kumon of Grand Rapids; Owner, Level Up Coaching and Consulting

BRILLIANT TENACITY
TOP HONOREE:
Beth Fisher
CEO & Founder, Fisher Strategic; VP of Strategic Partnerships, Become Unmistakable
“Obstacles aren’t roadblocks; they’re invitations to grow, stretch, and show up fully. That mindset has guided me through personal trials, professional challenges, and everything in between. Along the way, I’ve learned to find humor in the bumps and celebrate the small victories one day at a time!”
FINALISTS:
Dr. Kim M. Childress, EdD, MS, LLPC, Anti-Human Trafficking Therapist, Wedgwood Christian Services
Heidi McDowell, Founder & Owner, The Mind Body Baby Collective
Event


FINALIST RECEPTION SPONSOR

RUBY SPONSORS


AMETHYST SPONSORS


SELECTION COMMITTEE
Ashley Diersch, Paws With A Cause
Jennifer Feuerstein-DiVita, AARP
BRILLIANT PEOPLE’S CHOICE AWARD:
Dr. Kim M. Childress, EdD, MS, LLPC
Anti-Human Trafficking Therapist, Wedgwood Christian Services
“Don’t measure your strength by how little you struggle. Measure it by how often you choose to get back up. Seek support—resilience grows in community.”
LEGACY
Legacy People’s Choice
OF BRILLIANCE AWARD:
Shelley Irwin
Host & Producer, The Shelley Irwin Show
The Legacy of Brilliance Award—chosen by the West Michigan Woman team—is presented to a well-respected woman who has a reputation for showing up for her team, her network and her community throughout the entirety of her exceptional career. Turn to page 36 to read more about this year’s honoree—Shelley Irwin—and her perspectives.
PHOTOBOOTH SPONSOR
PEOPLE’S CHOICE SPONSOR






2026 EVENT SPONSORS:




Debra Hanes, Comerica Bank a division of Fifth Third Bank, N.A.
Ashley Lee , Grand Rapids Community Foundation
Catherine Ripley, Symplicity Communications, Inc.
Sarah Suydam, Serendipity Media, West Michigan Woman
Judy Welch, JA Welch Consulting
FINDING AND ELEVATING YOUR HOME’S PERSONALITY
DDoes your home and interior design have a personality? Or is it a point of confusion you can’t quite seem to wrangle? Determining what your style preferences are and how they work with your home’s existing features doesn’t have to be a struggle.
Courtney Esch knows how it’s done. She has a passion for interiors, hosting, events, and creating environments that feel both elevated and lived-in, and is Founder & Owner of Guest & Gather, a new curated home and hosting boutique in Ada that’s rooted in the idea that our spaces should support meaningful moments.

Photos © Courtney Esch

“Notice what repeats (colors, textures, shapes) and what you consistently don’t like. Look for patterns in what you’re consistently attracted to but don’t force yourself into one box.”
GETTING STARTED
BY SARAH SUYDAM
“Your home already has a personality—it’s just a matter of identifying it,” Esch explained. “Ask yourself: What does this home already have? Is it warm and traditional? Minimal and modern? Slightly eclectic? Your goal isn’t to override those cues; it’s to understand them so you can work with them.”
Esch recommends examining:
» Architectural details (molding, ceiling height, window styles)
» Fixed elements (flooring, cabinetry, fireplaces)
» Natural light and how it moves through your space.
“Cohesion comes from respecting what already exists and then layering intentionally,” she said. “Instead of fighting your home, echo existing tones, repeat materials or finishes in small ways, and use scale and proportion that feels space-appropriate. For example, a home with traditional bones doesn’t need to be filled with traditional furniture, but removing that character might not lead to a natural-feeling outcome. Think of it as a conversation between the home and what you bring into it.”
FINDING INSPIRATION
Get excited about harnessing your own creative freedom when it comes to nailing down your home’s style.
“Starting by saving 20-30 images you’re drawn to—without overthinking why,” Esch advised. “Notice what repeats (colors, textures, shapes) and what you consistently don’t like. Look for patterns in what you’re consistently attracted to but don’t force yourself into one box.”
From your picks, Esch recommends identifying two or three words that describe the overall feeling, thinking in categories if that feels easier.
» Mood (calm, bold, moody, airy)
» Structure (minimal, layered, tailored, relaxed)
» Influence (modern, vintage, traditional)
“From there, build slowly. Style isn’t something you assign overnight, it’s something you refine over time through thoughtful choices,” she said. “Starting with one anchor piece—like a sofa, rug, or dining table—and building around it can make the process feel much more manageable.”

“I think people often feel pressure to ‘get it right’ when it comes to their homes … but the best spaces evolve over time and are truly just a combination of pieces you love.”
BLENDING STYLES
“The best way to blend styles is to anchor them with consistency,” said Esch, noting this is what most often makes a space feel the most personal and elevated. “Stick to a cohesive color palette; think about rooms being related and within the same family; repeat materials within those spaces, even if they’re in completely different applications (woods, metals, textiles); and maintain a consistent level of formality (casual vs. refined).”
Esch provided some examples to show exactly how it can be done, noting balance is key.
» Mid-century modern in a traditional home: “Pair cleanlined furniture with classic architectural details, but soften it with warm woods, textured textiles, and a few vintage pieces so it doesn’t feel too stark. Layer in sculptural accessories and bold artwork on a wall with traditional molding.”
» Minimalism in a more ornate space: “Keep the palette restrained and let the architecture be the ‘detail,’ rather than adding more visual noise. Focus on fewer, better pieces so the space doesn’t feel stripped but instead feels calm and intentional.”
DON’T PUT YOURSELF IN A BOX
“I think people often feel pressure to ‘get it right’ when it comes to their homes … but the best spaces evolve over time and are truly just a combination of pieces you love,” Esch said. “A home should feel collected and intentionally curated, not decorated in one pass. Letting your space grow with you and evolve over time is important, too.” WMW



GET OUT OF TOWN! THE PERFECT GETAWAYS

AAhh, vacation. Whether you’re planning for months from now or have a spurof-the-moment urge to get away this weekend, we have some destination ideas for you that will make you feel like you’ve traveled far away, yet they’re all right here in The Mitten! Adventure enthusiasts, relaxation seekers, foodies, sightseers … there’s something here for every interest.
Michigan’s Thumbcoast , which runs 140 miles along Lake Huron, has Port Huron as its hub, though the region spans well beyond. Reachable by car ferry, Harsen’s Island is largely a state-owned nature sanctuary, but there’s also a community called Sans Souci (or carefree) where you can rent pontoons and kayaks, or go on a tiki boat ride via Middle Channel Marina. A 90-minute narrated cruise on the St. Clair River and Lake Huron aboard Huron Lady II is also a favorite, as is Port Crescent State Park, located at the tip of the thumb. The area is also known for shipwrecks, lighthouses, and summer festivals.




BY ALLISON KAY BANNISTER
More than home to Bronner’s (though that’s a big draw), Frankenmuth has a lot of appeal. From chicken dinners to pretzel twisting and fudge demonstrations; horse-drawn carriage rides to riverboat tours, “Michigan’s Little Bavaria” appeals to families, friends, and couples alike. Zehnder’s Splash Village, Bavarian Blast Waterpark, and Frankenmuth Aerial Park all offer breathtaking fun, while Grandpa Tiny’s Farm provides a peek into quiet agricultural life with a petting barn, seasonal activities, and educational tours. Looking for a little luxury? Watch for the 2026 opening of The Mill at Zehnder Park, a boutique hotel overlooking the Cass River.
Marquette , set on Lake Superior in the Upper Peninsula, blends scenery, walkability, and forested landscapes. Its friendly downtown is filled with independent shops, cafés, and galleries, and the 323acre Presque Isle Park is celebrated for its iconic views of sandstone cliffs, ancient Black Rocks, and dramatic sunsets. Start the day shopping, browsing, and dining, then close it by taking a scenic drive or bike ride, hiking wooded trails, or spotting birds and wildlife. Sugarloaf Mountain, a short drive from downtown, is also beloved for enjoying panoramas from its 470-foothigh summit.
Photos © Port Crescent State Park/k.stepp, bluewater.org, Frankenmuth CVB, Visit Muskegon, Travel Marquette
A stone’s throw from Grand Rapids, Saugatuck-Douglas is miles from ordinary. Visitors can downshift with a Dead Sea mineral facial at SPAlia and a class at Satya Yoga—or rev things up on a tour with Saugatuck Dune Rides and an exhilarating hike at Saugatuck Dunes State Park. For a culinary delight, take a cooking class with Lulu Cadieux. Also popular is wine tasting in nearby Fennville at Modales, Fenn Valley, and Crane’s. The Saugatuck-Douglas area is known for unique shopping and diverse cuisine as well, checking all the boxes for the ideal itinerary.
Another close-to-home lakeshore gem is Muskegon . Among the highlights in Port City is Muskegon Luge Adventure Sports Park, where there’s something exciting to do in every season. In the warmer months, visitors can enjoy zip lining, wheel luge, rock climbing, trail walks, and archery. For a dose of culture, check out the newly renovated Muskegon Museum of Art or take in a performance at the Frauenthal Center. For posh lodging, stay at The Pidge Inn, which is walking distance to Harbour Towne Beach on Muskegon Lake and a short drive to The Deck and the pier.


We also love Manistee for its coastal vibe, sandy slopes, and small-town allure. There’s an accessible riverwalk that follows the Big Manistee River, perfect for an evening stroll, and First Street Beach, which was recognized as the “Best Beach in Michigan” by USA Today in 2024 and 2025. Birders flock to Arcadia Marsh Nature Preserve, golfers make the drive to Manistee Golf and Country Club, and photographers focus on Arcadia Scenic Overlook, also known as “Inspiration Point,” for its picturesque views. There’s also Lake Bluff Farm, a 76-acre sanctuary where the largest Giant Sequoia east of the Rockies resides. What guide to the perfect getaways would be complete without including Grand Haven ? Wander through Downtown and the hidden corners of Centertown to pick up something special at any of the one-of-a-kind, locally owned boutiques. Or enjoy a beverage and a sweet treat while lounging on one of the many benches that line the main drags. Like many waterfront towns, Grand Haven lures Michiganders to its sun-soaked shores, inviting them to stay for a spell and become immersed in its laidback energy. No schedule, no rushing from Point A to Point B, just pure, uninterrupted leisure. WMW

















WHAT THE SCIENCE SAYS: THE RISE OF ORAL GLP-1 THERAPIES
GLP-1 medications, often popularized in media as simply a celebrity weight loss tactic, are so much more than that. For many, they offer relief from various symptoms and conditions, bringing very real benefits to women as they age. And now, you may have seen the recent news that a number of GLP-1s have now been made available in pill form versus an injectable—a gamechanger for many.
Celia M Egan, MD, MSCP, DABOM, Director of Obesity Medicine and Metabolic Health at true. Women’s Health, shares more about how the medications work and what the evolution of an oral form of GLP-1 medications means.
At their root, GLP-1 medications work by mimicking natural digestive hormones that regulate appetite and metabolism, Dr. Egan explained.
“Because these hormones are fragile, earlier treatments required weekly injections,” Dr. Egan said. “Recent technological advances now allow GLP-1s to be taken as a daily pill, expanding access for patients who prefer to avoid injections and making treatment easier to scale. Greater accessibility may allow more women to begin treatment earlier, which could reduce long term complications from obesity and type 2 diabetes as they age.”
The clinical uses for GLP-1 medications are rapidly expanding, meaning what makes someone a good candidate for use is also evolving.
“In addition to well established benefits for weight management and type 2 diabetes, emerging research shows improvements in conditions such as obstructive sleep apnea and heart disease, with early evidence suggesting potential benefits for certain mental health conditions, including substance use disorders,” Dr. Egan explained. “One of the most exciting findings is the reduction in inflammation seen in patients taking these medications—both in how they feel, such as reporting less pain, and in measurable lab markers like decreased high sensitivity C reactive protein (CRP), a key indicator of systemic inflammation.”
Lipedema—which affects an estimated 11% of women and can progress during times of hormonal change such as menopause—is one such condition where GLP-1 medications can greatly help manage chronic inflammation.
“New oral medications are emerging, along with drugs that mimic additional hormones involved in the body’s response to nutrition,” Dr. Egan said. “With more options for how these medications are delivered and how they work, physicians hope to further reduce the burden of serious, life altering diseases. In some cases, these newer therapies may even be used in combination to optimize results for patients.”
The rapid evolution of GLP-1 therapies is cause for encouragement, as it means more options, more knowledge, and more relief.
“Physicians are also becoming better at minimizing side effects such as nausea or fatigue by adjusting dose schedules or using lower doses when needed,” Dr. Egan said. “Many patients are surprised to learn that even smaller doses can still provide meaningful health benefits. Working closely with a clinician to personalize dosing can make these medications more tolerable and sustainable over time.”
The clinical uses for GLP-1 medications are rapidly expanding, meaning what makes someone a good candidate for use is also evolving.
MAHJONG: STAYING SHARP WHILE HAVING FUN AND CONNECTING
What on the surface may appear as simply an enjoyable game is truly so much more when it comes to keeping your mind sharp as you age. A cultural tradition dating back centuries, Mahjong is a Chinese tile-based game blending together skill, strategy, and luck. And more and more people are choosing to learn how to play different variants of the game, enjoying the process and the community it builds along the way.
And experts agree: It’s good for your brain!
One study published in Frontiers in Neurology found that playing Mahjong three times a week for 12 weeks led to improved attention and memory in older adults with mild cognitive impairment.
Before diving in, it’s important to recognize Mahjong’s important cultural roots. No matter the variant of Mahjong you choose, remember that when you’re playing, you’re not simply engaging in a game; you’re honoring a tradition with a rich history that deserves to be respected and properly appreciated—not appropriated.
Since October 2023, Andrea Koster and Allie Houlihan, founders of Mahj in the Mitten, have been helping players in West Michigan learn specifically American Mahjong, which was mostly forged by Jewish American women in the 1920s.
“Our teaching program is proof that the next great obsession is always just one lesson away,” Koster and Houlihan said. “In less than two years, we’ve brought more than 1,800 players into the fold, proving that the best communities, like the best players, only get better with age.”
The pair credit a perfect storm of culture and craving— especially as a counter to the pandemic’s prolonged periods of isolation—as a reason for the game’s increased popularity.

“After years of screens and isolation, people are hungry for real, in-person connection—and American Mahjong delivers exactly that,” they said. “Like a book club or wine night, but more engaging, it brings people together around a table filled with conversation, laughter, and a shared experience that feels genuinely good for the soul and the brain.”
While a misconception exists that the game is too hard to learn, Koster and Houlihan enjoy proving that misconception wrong and get folks playing by the end of their first lesson. The learning curve is real, of course, but that’s part of what makes it a mentally stimulating activity.
“Mahjong is built for the long haul,” they said. “The strategy and mental gymnastics required to play keep your brain sharp and agile—no matter your age. Beyond the mind benefits, there’s the table itself: real, face-to-face connection that cuts through screen time and nurtures the kind of social bonds proven to support mental longevity.”
“Mahjong is built for the long haul. The strategy and mental gymnastics required to play keep your brain sharp and agile —no matter your age.”
Photo © Mahj in the Mitten
Mahjong has a way of keeping you young, the pair said, and serves as a reminder not to take yourself too seriously.
“[At our events and classes], players range from their 20s to their 80s, and some of the best moments happen when generations collide—grandparents and grandchildren going head to head over tiles,” Koster and Houlihan said. “Mahjong doesn’t care about your age or gender; it just wants players. The eagerness in the room is real, and honestly? It’s contagious.”
Ultimately, the game is just plain fun.
“No matter your age, experience level, or who you bring along, we hope you find yourself around a Mahjong table soon … The tiles are waiting.”
Follow along on Instagram and Facebook (@MahjintheMitten), visit MahjintheMitten.com for the full scoop, or reach out to the pair directly at hello@mahjinthemitten.com.
AMERICAN HEART ASSOCIATION
INVESTING IN YOUR HEALTH
For decades, the American Heart Association in Southwest Michigan has worked to improve and save lives through critical initiatives such as maternal health advocacy and CPR education, empowering people to act in life-or-death moments. One signature effort is Go Red for Women, a national movement dedicated to raising awareness of heart disease as the leading cause of death for women and funding research, education, and community programs. Generous local support continues to fuel this mission and expand its reach across West Michigan.

This year’s campaign is proudly championed by Lynn Chen-Zhang, a respected community leader and steward of impact. Through long-standing Go Red sponsorship and service as honorary campaign chair, Lynn exemplifies a deep commitment to heart health and community well-being. Zhang Financial’s consistent recognition among top wealth management firms reflects a values-driven approach that extends beyond business. The Heart Association is deeply grateful for leaders like Lynn who invest in healthier futures for our community.

Photo © Zhang Financial
SMART FINANCIAL HABITS THE REAL ROUTINES OF PEOPLE WITH FINANCIAL PEACE OF
MIND

MMoney—how much we have, spend, and wish we had—can occupy a surprising amount of space in our heads. Getting “there,” wherever that is for you, can feel elusive. And when we arrive, the bar often moves. A nicer car. A better vacation. Bigger goals.
There’s nothing wrong with wanting more. But constantly raising the bar creates never-ending stress. So how do people actually achieve financial peace of mind?
It turns out, it’s not just income. “One of the most transformative steps you can make is your mindset around money,” said Laura Corbiani, Financial Planner and Founder of Astraea Wealth Management.
People who feel grounded financially tend to share a handful of simple, repeatable habits. Here are 10 of them.
UNDERSTAND YOUR CASH FLOW
Tapping a phone or card makes spending effortless, which is exactly the problem. To stay aware of where your money is going, Chassity Hood, CFP, APMA, Financial Advisor, with OsborneKlein, a private wealth advisory practice of Ameriprise Financial Services LLC, advises creating separate accounts for bills, savings, and spending. She also recommends setting and reviewing weekly budgets for things like dining out and Amazon purchases.
AUTOMATE IT
Consistency is often the first thing to slip. “I automate as much as possible,” said Rose A. Coonen, Attorney, Coonen Law, PLLC. She uses dedicated accounts to save for fixed expenses and automates investment contributions. “It keeps my financial goals on track without requiring constant attention.”
“At the very least, save enough to cover all your deductibles.”
CREATE A FINANCIAL CUSHION
The general guideline for a financial cushion is three months of expenses, though those with less predictable income may want closer to 12. “At the very least, save enough to cover all your deductibles,” Hood advised. “If a tree fell on your house and hit your car, you want to be able to cover your deductibles and avoid added stress.”
PAY YOURSELF FIRST
Most people know the concept—save first, spend second but making it happen is the challenge. Corbiani reframes it: “Saving isn’t deprivation. It’s self-respect,” she said. She encourages people to set up savings systems that work for them. “Increase your 401(k) contribution by 1% each year on your birthday and set up an automatic savings transfer the day after payday. You won’t miss what you never see.”
FORGET MARKET TIMING
“Trying to time the market is exhausting and, frankly, counterproductive,” said Anastasia K. Wiese, JD, CFP, Private Wealth Advisor, The Bahnsen Group. “People who build resilience stick with a consistent investment plan regardless of headlines.”
DEFINE YOUR PERSONAL “ENOUGH”
Without a clear definition of “enough,” comparison creeps in and spending rises up spending without increasing satisfaction. “Defining your personal ‘enough’ is one of the most grounding exercises you can do,” said Corbiani.
CHECK RECURRING EXPENSES
Subscriptions and memberships add up quickly. “Recurring expenses are the slow drip that most people overlook,” explained Wiese. She encourages people to review those expenses at least annually. “You may be able to cut costs without sacrificing anything meaningful to you.”
WAIT A DAY
Waiting 24 hours before making a purchase creates space for you to make a more thoughtful decision. “Emotions drive spending more than math does,” said Corbiani. “We often ‘add to cart’ because of a bad day, rather than true need.”
“Defining your personal ‘enough’ is one of the most grounding exercises you can do.”
“Freedom lives in the gap between what you earn and what you’re obligated to spend.”
PLAN FOR THE PREDICTABLE
Property taxes, insurance, car repairs, and kids’ activities aren’t surprises, even if they don’t show up monthly. “People who are financially comfortable plan for these proactively,” said Wiese. Setting aside small amounts throughout the year can make a big difference in how in control you feel.
CREATE MARGIN
“The biggest financial stress I see isn’t overspending at Starbucks. It’s overcommitting on fixed costs,” said Corbiani. “When your mortgage, car payments, and baseline obligations eat up most of your income, everything feels tight.” Margin changes that. “Freedom lives in the gap between what you earn and what you’re obligated to spend.”
MINDSET MATTERS
People who are financially comfortable don’t need to earn big bucks. “You could have $500,000 and feel ‘behind,’ or $500 and feel grounded,” Corbiani explained. Things like automating savings, paying yourself first, and creating margin reduce financial stress— both day to day and when the unexpected happens.
“Financial satisfaction isn’t a line item in your bank account. It’s a mindset,” she said. “And knowing your numbers isn’t about restriction. It’s about reclaiming the power to spend on things that actually spark joy.” WMW

CONTRIBUTOR
KIRSETIN K. MORELLO is a Michigan-based author, speaker, writer, travel-lover, wife and grateful mom of three boys. Read more about her at www.KirsetinMorello.com.
EDITED BY SARAH SUYDAM
LEGACY OF BRILLIANCE: SHELLEY IRWIN

SShelley Irwin is the Host and Producer for The Shelley Irwin Show, a newsmagazine talk-show on the local NPR WGVU affiliate Monday through Friday. She also hosts several public affairs TV programs and is award-winning in her profession and beyond. Irwin also gives generously of her time, volunteering with various community organizations. In addition, she’s represented the U.S. in Long Distance Triathlon and Duathlon World Championships.
Irwin is the fourth recipient of the West Michigan Woman Legacy of Brilliance Award, an honor created as part of the annual Brilliance Awards, which recognizes a woman who for years has given of herself, personally and professionally, to better the lives of those around her. We caught up with Irwin to get her perspective on her work and what advice she has for others.
WHEN REFLECTING BACK ON YOUR WORK, WHAT DO YOU SEE AND FEEL?
I see and feel the work of personal motivation and chasing a dream. As a second career, I chased the carrot, I paid the dues and I found ways to be in the room! I have had a platform to share community stories that inspire, entertain, and inform, and know that making magic happens by being personally driven makes me complete! And, the surrounding of supportive peeps!
WHAT ARE SOME OF YOUR PROUDEST MOMENTS?
One always feels celebrated when being recognized by their peers. Early in my career, I was honored with five consecutive AWRT Gracie Allen Awards, which meant five trips to New York City to accept. On the avocation side, there’s no greater feeling than crossing the finish line of a marathon or at the end of a World Team USA Triathlon. Hard work pays off.
WHAT’S YOUR ADVICE TO OTHER WOMEN HOPING TO HAVE AS RESPECTED AND IMPACTFUL A CAREER AS YOURSELF?
Find that true passion that keeps you up at night and chase it. Dream big and think on what might make the dream in your form come true. Keep authenticity high, show up, occasionally go over and beyond, and practice the golden rule!








*To
WHAT ARE YOU LOOKING FORWARD TO TACKLING NEXT?
I often say: #moretodo. Coming upon celebrating 25 years this year, perhaps more formal mentoring, for sure more racing, and maybe that memoir! WMW
Photo © Shelley Irwin

























