Groups Today September/October 2025

THE RESOURCE FOR EVERYTHING GROUP TRAVEL.

Women of Influence Trailblazers of Group Travel

THE MAGIC AND MAJESTY OF LIVE PERFORMANCES!

OHIO: THE FOUR CORNERS AND EVERYTHING IN BETWEEN THE STATE OF TRAVEL AND THE ECONOMY IN 2025 MAKE THE MOST OUT OF THESE CAN’T-MISS CULTURAL GEMS

SEPTEMBER/OCTOBER 2025

Volume 23, Issue 5

GROUPS TODAY IS PUBLISHED BY: Serendipity Media, LLC 866-252-7108 www.serendipity-media.com

PRESIDENT & PUBLISHER

Kasie Smith

ART DIRECTOR

Courtney Van Hagen

MANAGING EDITOR

Sarah Suydam

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Claire Chapin

ACCOUNTING & OPERATIONS SPECIALIST

Megan Marshall

MARKETING COORDINATOR

Hannah Hohman

COMMUNICATIONS & EVENT COORDINATOR

Maggie Mutch

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ISSUES

The State of Travel and the Economy in 2025 page 4

TRAILBLAZERS OF GROUP TRAVEL: Women of Influence page 8

THE MAGIC & MAJESTY of Live Performances page 12 OHIO: The Four Corners and Everything In Between page 24

EDUCATION

Make the Most Out of These Can’t-Miss Cultural Gems page 22 IN EVERY

Editor's Letter 2 | Online 2 | Spotlight 18 | Ad Index 23

A NOTE FROM THE MANAGING EDITOR

And just like that, small glimmers of autumn have begun to flutter around us, whether it’s the air feeling crisper, cider mills reopening for the season, or making the decision to bust out that pumpkin spice candle once more. As you cozy up for what’s sure to be an exciting fall ahead, take a look at what awaits in the new issue of Groups Today !

In our Special Report (pg. 8), Trailblazers of Group Travel: Women of Influence, we highlight some powerhouse women who are forging a path of influence throughout the industry. From all career stages and sectors of the industry, these women are mentors, visionaries, and brilliant leaders who deserve to be honored! Be sure to also check out their extended profiles at groupstoday.com.

We also take a dive into the current state of the economy (pg. 4) in order to try and dissect the relationship between travel, spending, and visitation, in addition to potential reasons why we find ourselves in the position we’re sitting in. On page 22, we examine some cultural institutions and must-sees that are sure to enhance any itinerary, along with tips for making the most of a trip in that same vein.

Ohio and its four corners step into the spotlight as this issue’s Destination Feature on page 24. No matter where your motorcoach is coming from, groups will find something interesting in the Buckeye State, whether it’s lessons in history, encounters with wildlife and nature, appreciation of the arts, fun out on the water, or thrill seeking from great heights.

Also worth exploring? Live performances of all kinds! We share a quick look at what’s got our attention at the moment for groups on page 12.

So whether you’re planning your route for leaf peeping or seeking out a spooky ghost tour, we hope this issue accompanies you along the way. Safe Groups Today !

SARAH SUYDAM Managing Editor sarah@serendipity-media.com

Send your stories, suggestions and thoughts to:

519 Ada Drive, SE, Ste 201 Ada, MI 49301

sarah@serendipity-media.com

By Sarah Suydam

The State of Travel and the Economy in 2025

It’s no secret the relationship between travel and the economy is a tight knit one, with ripple effects from each felt throughout various sectors in a number of ways, from jobs to revenue and more. Come along as we explore some key points examining how the economy in 2025 so far is impacting the travel industry as a whole.

CURRENT STANDINGS AND TRENDS

IResearch is finding that both international visitors and travel spending are on the decline this year, a trend which could be cause for concern if it continues. The World Travel & Tourism Council (WTTC) forecasts a $12.5 billion loss in U.S. international visitor spending in 2025, dropping from $181 billion in 2024 to under $169 billion—a 22.5% decline from the pre-pandemic peak. Outbound travel, however, according to WTTC, is surging, with Americans traveling abroad in large numbers. Though that doesn’t solve the decreasing appeal of tourism to America around the world.

The U.S. Department of Commerce reports a widespread drop in inbound travel:

UK ARRIVALS are down nearly 15% year over year.

ARRIVALS

FROM

GERMANY

are down more than 28%

ARRIVALS FROM SOUTH KOREA are down almost 15%

Forbes also reported that land border crossings by Canadians into the U.S. dropped 33% in June 2025 compared to June 2024—a dramatic downturn from the United States’ number one source of international visitors last year. This decline is one the Washington Post estimates could cost the U.S. around $4.3 billion in tourism spending.

TD Economics shares that tourism contributes around 3% of the U.S. GDP and 4% of total employment. Though today, many businesses and corporations are responding to the current economic state by announcing workforce reductions.

MAIN DRIVERS

A major factor for the downturn, as reported by Business Insider, has been stricter visa controls, border enforcement, and immigration policy concerns under the Trump administration. Nightmare customs and immigration stories have caused fear in international visitors and even U.S. citizens, leading to many changing their plans, or worse, canceling them fully. Negative sentiment toward U.S. tariffs and trade policy is an additional factor greatly influencing international traveler behavior and decision making.

According to the Wall Street Journal , a weaker U.S. dollar is also playing a factor, reducing U.S. travelers’ overseas buying power—but at the same time, a still-strong dollar makes the U.S. less affordable for inbound tourists.

WHERE TO GO FROM HERE

As the year continues—with so much beyond our control—those in the industry must brace themselves for an increasingly unpredictable landscape. However, during this crucial window, there are several avenues within our control for forward movement:

» If your base includes international travelers, center your marketing on rebuilding lost trust and providing a sense of confidence in their travels.

» At the same time, prioritize the domestic market and encourage travel within the U.S.

» Make your voice heard, especially with those who lobby and advocate on behalf of the industry and its respective sectors to policymakers.

» Collaboration with stakeholders, industry partners, and policymakers—both domestically and internationally—remains vital. Seek out as many opportunities as you can to build and foster these relationships.

What remains abundantly clear is how vital the travel industry is as an overall economic driver, further emphasizing the value of investing in and building up the industry now more than ever.

WOMEN MAKE THE TRAVEL WORLD GO ‘ROUND

Meet the women innovating the industry.

From travel professionals to vendors working with international audiences, women are the backbone of the travel industry. They educate travelers on their culture, support one another as they grow their travel businesses, and go above and beyond to create enriching travel experiences.

When we empower women in travel, everyone’s travels are richer.

WOMEN SUPPORTING WOMEN

In Namibia, Pendouka Village is empowering and supporting women through traditional craftwork and skill sharing. For more than 30 years, they’ve driven economic growth for their community by providing a place where women can learn from each other, grow, and find their safe space.

Co-ops and nonprofits all around the world are formed by women, for women—and they love it when visitors stop by to learn about their mission. Pendouka Village is a must-visit to inspire every traveler.

WOMEN IN TOUR OPERATION

Collette, North America’s longest running tour operator, has a strong team of 580 tour managers—and 55% of them are women. Additionally, 66% of their tour designers and 25% of their buyers are women, creating an environment that values the travel expertise of women, whether it’s sales or destination insights.

WOMEN WHO HAVE ‘DOVE’ THE WAY

Girls in Japan start training as young as 12 years old to be the next in line to uphold a career path forged by women for nearly 3,000 years. These women defy expectations and gender roles as they dive into freezing water to harvest mollusks for their pearls.

Mikimoto Pearl Island is the perfect place to learn about this profession, and maybe even see the amazing ama pearl divers in action to show what can happen with passion and determination.

As travel continues to evolve, women are at the frontlines of innovation— sharing culture, support, and once-in-a-lifetime experiences for travelers all over the world.

To learn more, scan the QR code, call Collette at 844.445.5663, or contact your local Business Development Manager.

Edited By Sarah Suydam

Trailblazers of Group Travel

Women of Influence

TThe Trailblazers of Group Travel: Women of Influence initiative celebrates the dynamic women shaping the group travel industry. Whether they’re mentors, visionaries or brilliant leaders, their contributions deserve to be honored. In this Special Report, we’ve spotlighted some of the remarkable women across the industry who truly make group travel thrive! Be sure to also read their extended Q&A articles at groupstoday.com.

RAGAN ANDREW, CTP

Owner & Travel Curator, Adrift Tours & Travel

Ragan Andrew is the visionary behind Adrift Tours & Travel, a boutique agency specializing in purpose-driven group travel experiences. With a heart for connection and culture, she curates unforgettable journeys for faith-based, senior, and womencentered groups. A dynamic speaker and collaborative leader, Andrew empowers communities through travel. Her work reflects her passion for storytelling, healing, and meaningful exploration, making her a trusted guide for clients seeking more than just a vacation—she offers transformation through travel.

“[Being a woman leader in the group travel industry] means being both a pathfinder and a bridge. I get to create spaces where people connect deeply—with each other, with culture, and with themselves. As a woman, I lead with heart, intuition, and strategy, and I’m honored to model what leadership can look like when purpose and people come first.”

SANDY BOROWSKY

Owner, EVP Tours, Starr Bus Charter & Tours

Sandy Borowsky is a dynamic leader in the motorcoach and group tour industry, serving as Executive Vice President and third-generation owner of Starr Bus Charter & Tours. With over 25 years of experience, she has grown Starr’s tour division, launched the successful College Break Bus program, and forged meaningful and long-lasting industry partnerships. A respected voice in tourism, Borowsky is known for her innovation, industry involvement, and commitment to creating unforgettable travel experiences for thousands of loyal customers each year.

“It’s been incredibly meaningful to carry our family business forward— especially navigating it through the pandemic. I’m also especially proud of starting and growing College Break Bus, a transportation service that helps students get home and back to school during academic breaks—while keeping countless cars off the road and making life easier for families. It’s been a fun and rewarding journey—and on those busy move days, there’s never a dull moment! Watching that program thrive has been one of the highlights of my career.”

SHIRLEY DAVIS CONNER, CTIS, CSTP, TMP, CHME Principal, Conner Hospitality Consulting / Executive Director, Metro Memphis Attractions Association

Shirley Davis Conner got her start in hospitality as a hotel front desk clerk during college. Later, when working in both operations and sales at hotels and attractions, she was tasked with learning about the group travel industry and has never looked back! A native Memphian, Davis Conner quickly learned to share her love of the area by building interesting itineraries so motorcoach groups would visit not only Graceland, but also many of the other great attractions throughout the Mid-South. Her career now includes working with clients to promote group travel throughout the Deep South, as well as Upstate New York.

“An early boss taught me the value of being involved, so I volunteer at conferences, I join associations, and I network with others every chance I get. I believe in staying involved and staying current and I encourage others to do this as well. The more we can learn from each other, the stronger our industry will be.”

JACLYN LEIBL-COTE

President & CEO, Collette

Jaclyn Leibl-Cote is the President and CEO of Collette, the longest-running guided tour operator in the United States. A third-generation leader in the family-owned company, she has held numerous roles within the organization. Today, she leads with a traveler-first mindset, often joining tours to stay connected with guests’ experiences. As Collette’s first woman CEO, LeiblCote is committed to innovation, authenticity, and continuing her family’s legacy of delivering unforgettable travel moments.

“Being a woman leader in this industry is both an honor and a responsibility. I’m proud to represent women in a space that hasn’t always welcomed many of us at the table. My goal is to help others lead with confidence, compassion, and vision—because our perspectives are powerful and essential.”

BARB MOCK

President, Travel With Barb

Barb Mock holds CSTP certification, leads a CSTO-certified company, and is a two-time recipient of the Torch Award for Ethics. An active member of SYTA and a Trustee on the SYTA Youth Foundation Board, Mock is passionate about leadership, fostering teamwork, mentoring others, and creating meaningful opportunities through travel. Her industry honors include being named one of the Top 10 Influential Women in Student Travel (2016), receiving the Groups Today Tenacity in Travel Award (2020), the Youth First Award (2024), and the Patriotic Employer Award from the Department of Defense. Most recently, she was named a 2025 Enterprising Woman of the Year.

“I hope my influence contributes to elevating our industry not through one voice alone, but through the mutual sharing of best practices, open collaboration, and a shared commitment to ethical, studentcentered travel. By learning from and supporting one another, we strengthen the foundation of what we do. My goal is to be part of the ongoing work that moves our industry forward and leaves a lasting, positive impact for future generations.”

STACEY RAY

Founder & CEO, Sisterhood Travels / Podcast Host, Life, Reimagined with Stacey Ray

Stacey Ray is a powerhouse in women’s group travel and the founder of Sisterhood Travels, a transformative movement redefining how women 45 and up explore the world. With bold vision and unwavering passion, she has empowered thousands of mature women to travel fearlessly, often turning first-time travelers into lifelong explorers. Her expertly curated journeys foster deep connection, personal growth, and lasting sisterhood. Ray’s influence is reshaping the industry—creating spaces where women feel seen, supported, and inspired to claim the world as their own.

“I lead with intention. I’m proud to challenge the outdated ways of doing things, especially when it comes to how women 45 and up are represented and served. I want to keep raising the bar and showing that leadership doesn’t have to follow the old rules to be powerful.”

The Magic & Majesty of Live Performances!

By Sarah Suydam

TThere’s nothing quite like the anticipation of a live performance, whether it be a musical, opera, play, dinner show, orchestra or otherwise. Luckily, groups who absolutely love the thrill of seeing the curtains rise and being entertained by world-class performers have plenty of options to choose from all around the country. Join us as we take a snapshot look at some of the incredible opportunities that await groups when it comes to enjoying a stellar live performance!

Celebrating its 10th anniversary in 2025, Dr. Phillips Center for the Performing Arts in Orlando provides groups with varying venues in order to provide exactly the type of experience they seek. Whether it’s renowned venues such as the Walt Disney Theater, Alexis & Jim Pugh Theater, and the acclaimed Steinmetz Hall (recognized among Architectural Digest ’s 11 most beautiful theaters worldwide), or the more intimate Judson’s Live—the Center’s new live music room—and established venues such as the DeVos Family Room, Rooftop Terrace, and Seneff Arts Plaza.

An example of the Center’s show caliber is the upcoming grand finale of its 10th anniversary season: Grammy and Oscar-winning artist Jon Batiste— widely regarded as one of the most dynamic artists of his generation— and his electrifying Jon Batiste Plays America: The Big Money Tour, live in the Walt Disney Theater on Friday, October 10, 2025. The Center is also host to touring Broadway performances in partnership with the Florida Theatrical Association, welcoming productions including The Outsiders , & Juliet , Hell’s Kitchen , Kimberly Akimbo , and the Florida debut of Harry Potter and the Cursed Child in early 2026.

Venture to Chanhassen, Minnesota and you’ll find Chanhassen Dinner Theatres (CDT), a destination providing groups with the perfect combination of live entertainment and a delicious meal from an extensive menu. The holidays are an especially ideal time to visit, as the attraction is decked out head to toe, from delightful holiday decor to a blazing fire in the lobby fireplace and more. Holiday themed productions are spread out across three stages, and you could even warm up with a pre-show cocktail at The Hogarth bar in the lobby!

On the Main Stage for one last time at CDT is Irving Berlin’s White Christmas , running from October 4 through February 7. In the Fireside venue, groups could catch a variety of holiday programming running from Thanksgiving to New Year’s Eve, including Rock & Roll Christmas Spectacular, Celtic Holiday Hooley, Ginger Commodore’s Christmas With a Whole Lotta Soul, A Grand Ole Opry Christmas, a Vintage Vegas New Years, and more. Those seeking some laughs won’t want to miss the best of comedy improvisation with Stevie Ray’s Comedy Cabaret and their holiday themed installation, Dashing Through The Snowplows . And come February, for the first time in 35 years, CDT will welcome Guys and Dolls back to the Main Stage. The cherry on top? Groups of 12 or more receive special rates and benefits.

A truly classic live performance venue since its opening in 1891, Carnegie Hall in New York City beckons groups to enjoy its wide range of exceptional musical performances offered each season on its three great stages: the renowned Stern Auditorium/ Perelman Stage, the intimate Weill Recital Hall, and the innovative Zankel Hall. There’s something for groups of all kinds at Carnegie Hall, whether they’re into jazz, world, or popular music, chamber performances or otherwise. It’s simple to fit a performance into almost any itinerary, because in addition to Carnegie Hall’s presentations, the venue is also home to more than 500 independently produced events each year.

Groups who want to go behind the scenes of the performing arts magic seen on stage at Carnegie Hall will love booking a private tour. It’s during this special experience that they’ll see this landmarked concert venue and national treasure in a whole new light, accompanied by delightful stories from expert docents. For a venue which has had the likes of George Gershwin, Billie Holiday, Judy Garland, and The Beatles grace its stages, would you expect anything less?

Chanhassen Dinner Theatre.

© Dan Norman

Carnegie Hall.

© Jeff Goldberg-Esto

If iconic and culturally rich is the vibe you seek, look no further than Preservation Hall , situated in New Orleans’ French Quarter. The Hall’s history in and of itself makes the venue worth visiting, as it was here that racially-integrated bands and audiences shared music together during the Jim Crow era. Today, Preservation Hall is home to nightly acoustic live music, making it a staple on any New Orleans itinerary. Groups are sure to be enthralled by the talent of the current roster of 60 masters of traditional New Orleans Jazz, all of whom learned the traditional style from the greats who played before them, and are now working to pass it on themselves. Elevate the experience by booking a private performance—a truly unforgettable memory.

And of course, you can’t talk about live performances without mentioning the magic of Broadway in New York City. Groups will leave theaters awestruck after basking in the majesty of Broadway’s hottest shows, including classics like Wicked , The Lion King , Moulin Rouge!, and Cabaret , along with 2025 Tony Award®-winners like Buena Vista Social Club , Maybe Happy Ending and Death Becomes Her. And, resources like Broadway Inbound, Group Sales Box Office, and Disney Theatrical Sales pave the way for groups to have a truly seamless, memorable and special Broadway experience.

Beyond seeing a show on Broadway, groups won’t want to miss visiting the Museum of Broadway, located right in the heart of Times Square. The museum’s many permanent and rotating exhibits—made up of hundreds of rare costumes, props, artifacts and some incredible photo opportunities— make for the perfect companion to your group’s Broadway performance. There’s even an extensive “behind-the-scenes” section focused on the making of a Broadway show and what it’s like to be a professional working on Broadway!

THE SPOTLIGHT’S ON:

Discover Live Theatre in Central New York

From historic opera houses to intimate black box stages, Central New York sets the scene for unforgettable group experiences rooted in creativity, culture and community. This region’s vibrant performing arts scene is showcased in a diverse lineup of theatres that bring local stories and classics to life across Oneida, Madison, Broome, Otsego, and Schoharie counties.

In Oneida County, Utica’s historic Stanley Theatre is a true showstopper. With its stunning Mexican Baroque design and nearly 100-year history, this majestic venue hosts Broadway shows, symphonies, concerts, and local performances. Nearby, Players of Utica—one of the nation’s oldest community theatres—continues its tradition

with a season of heartfelt, volunteer-powered productions.

Madison County’s Earlville Opera House, listed on the National Register of Historic Places, offers a mix of live theatre, concerts, and art exhibits in a restored 1892 venue.

In Broome County, the historic Forum Theatre in downtown Binghamton offers groups a beautifully restored 1919 venue known for its rich pipe-organ enhanced acoustics and classic charm. The Forum hosts live theatre, concerts, comedy shows, and events. Home to the TriCities Opera and Binghamton Philharmonic, it’s a cultural cornerstone of the region and a memorable stop.

In Otsego County, groups can experience world-class performances at the Glimmerglass

Festival, celebrating 50 years as a premier summer opera and musical theater event, with behind-the-scenes talks, backstage tours, and lakeside dining. Nearby, the Glimmer Globe Theatre at the Fenimore Art Museum presents open-air lakeside plays, delivering quality live theater under the stars.

In Schoharie County, Klinkhart Hall Arts Center enlivens the region with its annual dance festival, poetry festival, and summer concert series. These programs celebrate movement, language, and music while fostering community connection through vibrant performances by regional and national artists. Woven into the fabric of the communities they serve, these theatres are often surrounded by walkable downtowns, locally owned restaurants, artisan shops, museums, and scenic drives. From grand historic stages to grassroots gems, the theatres of Central New York are ready to welcome your group.

Group contact:  visitcentralnewyork.com/travel-trade

SPOTLIGHT

GROUP IDEAS FOR FALL IN SHORES & ISLANDS OHIO

If summer has gone by too fast and you haven’t made it to Shores & Islands Ohio yet, don’t worry! It’s never too soon to start planning your next group tour to Shores & Islands. Fall makes for a wonderful season to experience the region. Not only does autumn offer cooler temperatures and lower costs, but the season is bountiful with fall festivals, apple and pumpkin picking, experiences with spirits, and much more. Check out the Shores & Islands events calendar to see the season’s offerings!

Take a scenic ride to Put-in-Bay on the Jet Express or Miller Ferry. The unique vantage point offers riders the chance to see the changing color of the leaves before spending a fun-filled day on the island. Plus, a well-timed return to the mainland creates a spectacular sunset view from aboard the boat. On the island, your group can explore via Island Transportation’s Tour Train, with stops at popular attractions. Or they can participate in special events, including Historic Weekend, Art in the Park, and Put-in-Bay Road Races.

Another perk of a fall visit is smaller crowds. At places like African Safari Wildlife Park, this can allow for a more personal experience. Less traffic means visitors can take more time to interact with the animals during the Drive-Thru Safari. The Walk-Thru Safari offers even more animals to see, including the recently added capybaras. A great field trip option, African Safari Wildlife Park offers discounts for all kinds of groups.

Lakeside Chautauqua is a well-known oasis for family reunions, camps, and conferences during the summer months. The gated community provides numerous recreational activities, entertainment, and group accommodations for its visitors. After Labor Day, however, a slower pace allows visitors to enjoy the peace nature brings and to really connect with each other. Slow does not equal boring though; especially with the excitement over events like the Lakeside Marblehead Lighthouse Festival.

If a chance for a strong spiritual connection is what you are looking for, Sorrowful Mother Shrine in Bellevue may be the place for your group pilgrimage or day of recollection. This site has both the serenity

of nature and options for prayer at the Shrine Chapel or the Stations of the Cross. Mass occurs daily, with confession taking place an hour before. The Shrine Cafeteria is also available to groups with advance notice.

Need help pulling together an itinerary for 2026 and beyond?

Reach out to Joe Sugalski at joe@shoresandislands.com or visit shoresandislands.com/groups for itinerary development and more.

SPOTLIGHT ON GROUP DINING:

EARL ENTERPRISES DELIVERS ICONIC EXPERIENCES FOR EVERY GROUP

Whether you’re organizing a student tour, a corporate outing, or a family reunion, finding a restaurant that offers consistent quality, crowd-pleasing menus, and seamless service can be a challenge. That’s where Earl Enterprises shines. With a diverse portfolio of iconic dining brands across the U.S., Earl Enterprises makes group dining easy, memorable, and delicious.

From the star-studded flair of Planet Hollywood to the bold flavors of Brio Italian Grille , Bravo Italian Kitchen , Chicken Guy! , and the legendary sandwiches at Earl of Sandwich , the Earl Enterprises family offers something for every taste and occasion. With group-friendly menus, tour operator partnerships, and high-capacity seating in prime locations, these restaurants are designed with hospitality in mind.

Planet Hollywood remains a must-visit for groups in Times Square and Orlando, delivering a dose of Hollywood magic alongside burgers, sandwiches, and shareable apps in a one-of-a-kind setting. Guests can dine surrounded by real movie memorabilia while enjoying curated group menus and flexible group packages.

Brio Italian Grille and Bravo Italian Kitchen offer elevated, approachable Italian fare in stylish, comfortable spaces. Both concepts cater to group events with customizable menus, private dining rooms, and flexible seating for everything from business lunches to rehearsal dinners. Their central locations in major

malls and lifestyle centers make them an easy addition to any itinerary.

For a fast-casual option with high energy and serious flavor, Chicken Guy!—created in partnership with celebrity chef Guy Fieri—is a hit with students, sports teams, and foodies alike. With crave-worthy chicken tenders, more than 20 sauces, and fun, branded locations, it’s a fresh twist on group dining that’s especially popular in Orlando and on-the-go tour stops.

Earl of Sandwich brings a gourmet touch to handheld meals, offering groups a convenient yet satisfying option with hot sandwiches, fresh salads, wraps, and housebaked desserts. Whether you’re grabbing lunch on the way to the next attraction or feeding a team between games, Earl of Sandwich delivers quality and speed without compromising flavor. Locations in travel hubs and tourist destinations make it an ideal fit for groups on the move.

With national contracts, net pricing, vegetarian/ gluten-free options, and a dedicated team ready to help you book your next group experience, Earl Enterprises makes group travel planning seamless. They even offer special incentives and merchandise opportunities for tour groups and FITs (fully independent travelers) through their Mealz Pass program.

Whether you’re planning an event months in advance or looking for a last-minute reservation for 50, Earl Enterprises has a concept—and a table—ready for your group.

FLY MY GROUP – YOUR GROUP AIR PARTNER

Fly My Group is your trusted and reliable partner for group airfare, offering unparalleled savings and personalized service. Our dedicated team of industry professionals is committed to securing the best deals and providing 24/7 support tailored to your group’s unique needs.

WHY PARTNER WITH FLY MY GROUP?

Global Access: Gain immediate access to carriers for both domestic and international travel.

24/7 Support: We’re here for you at every stage of the planning process, ready to provide speedy estimates and quotes. When your groups are on the road, we’re available anytime to assist if your group encounters travel disruptions.

Best Prices: Whether securing deeply discounted private fares or published rates, we guarantee the best prices available for your group.

Better Fare Finder: Meet your new BFF! Once your group contract is secured, our proprietary Better Fare Finder technology automatically rechecks fares—ensuring you never miss an opportunity to save.

Fly My Group Dashboard: Take control with our intuitive and user-friendly platform. Manage bookings, generate custom-branded e-ticket receipts, itineraries, and more—all in one place.

No matter where you are in the planning process for 2026 and beyond, we’re ready to provide firm quotes—or estimates if airfare is not yet available— to help you move forward with confidence!

Experience the Fly My Group difference today! Contact us at groups@flymygroup.com , call 866.374.5043 , or visit flymygroup.com to learn more.

OUTDOOR AND CULINARY ADVENTURES IN OTTAWA

Ottawa, Canada’s beautiful capital city, welcomes group and packaged travelers from around the world each year, offering a unique combination of outdoor adventure and culinary experiences. Home to landmark national sights and iconic museums, Ottawa is equally a place for those into the great outdoors.

ADVENTURE IN THE CITY

| In summer, groups can rent bicycles in the heart of the city or join a cycling tour and access over 500 miles of dedicated recreation pathways—many of which cross paths with the aforementioned national landmarks, others of which reach deep into the surrounding countryside. For those who would prefer a bigger shot of adrenalin, head directly to Interzip, a zipline that takes adventurers soaring 120 feet over the Ottawa River between Ontario and Quebec at speeds of up to 25 mph—all against the backdrop of historic Parliament Hill and the city’s downtown. A little further upriver but still well within the city, groups can board an inflated raft at Ottawa City Rafting and shoot the rapids with a guide at the helm. In winter, groups can skate on the world’s largest outdoor rink, the frozen Rideau Canal, which winds for five miles through the heart of the city.

ADVENTURE CLOSE BY

| Outside the city core, adventure in many forms awaits. Camp Fortune in nearby Gatineau Park offers ziplining, an aerial park, a mountain coaster and mountain biking in summer— and downhill skiing and snowboarding in winter. Gatineau Park is also a great place for hiking and rock climbing in summer and cross-country skiing, snow biking and snowshoeing in winter. Canada’s highest bungee jump—200 feet straight down over water—is just 20 minutes north of the city and an adrenalin rush inducer. About an hour west of the city, world class whitewater rafting draws adventurers to its class V rapids with Owl Rafting, Rafting Momentum and Wilderness Tours. North of the city, Abraska Laflèche

offers both aerial experiences and underground cave exploration. And Ottawa’s greenbelt provides trails for hiking, cross-country skiing and snowshoeing.

RELAXATION AND REJUVENATION

There’s nothing like a visit to a spa after a day of adventure. Ottawa is home to North America’s largest spa—Nordik Spa, along with several others. Then it’s time for some nourishment. Ottawa’s culinary scene serves a diverse selection of offerings for groups and packaged travel. From casual to fine dining, to outdoor cafés overlooking scenic vistas, to walking culinary tours and more, there’s an experience for every taste. Join C’est Bon Ottawa for a guided walking and tasting tour through some of Ottawa’s best culinary neighborhoods. And hop aboard Brew Donkey Tours for a curated tour of regional breweries.

BRING MORE GROUPS, EARN MORE REWARDS

If you send groups to Ottawa, make sure to sign up for Ottawa Tourism’s Visitor Inspiration Program (VIP).

The more qualifying tours you bring to Ottawa, the more points you earn to use on rewards—including personal travel to Ottawa, Visit Ottawa Passes and more.

Visit us online for the complete story on group-ready attractions and experiences and itinerary ideas. ottawatourism.ca/traveltrade

By Sarah Suydam

C MAKE THE MOST OUT OF THESE Can’t-Miss Cultural Gems

Come along and explore some of these top cultural destinations and attractions around the world, along with some top tips for making the most of your group’s experience.

Tenement

Museum

New York City, New York

Founded with a goal to share the stories of diverse immigrant, migrant, and refugee families in order to build knowledge, empathy, and connection in the world today, the Tenement Museum in New York City is a must for groups visiting the Big Apple. It’s here groups could take part in immersive tours in the tenement hallways, kitchens, and parlors where families carved

out new lives, along with special food, family and walking tours. Continue the conversation post-visit at the Your Story, Our Story website ( yourstory.tenement.org ).

Charles

H. Wright Museum of African American History Detroit, Michigan

Dedicated to exploring and celebrating the rich cultural legacy of African Americans, the Charles H. Wright Museum of African American History in Detroit is a state-of-the-art, 125,000 square-foot facility offering both permanent and rotating exhibits. Visiting groups could take advantage of the museum’s guided group tours exploring topics such as the history of African-American resilience, art that celebrates musicians, dancers, and freedom advocates, The Tuskegee Airmen National Historical Museum (located inside the museum itself) and more.

Abbey Theatre

Dublin, Ireland

With a visit to the Abbey Theatre— Ireland’s national theatre—groups will find an institution that celebrates both the rich canon of Irish dramatic writing and the potential of future generations of Irish theatre artists. Their artist-led and audiencefocused programming shares stories that teach us what it is to belong, what it is to be excluded and to exclude. In

addition, groups could enjoy special options like a private tour or preshow chat, bespoke hospitality and reception options, reserved areas for pre-show and intermission, a dedicated team member to manage your visit and more.

Klahoose Wilderness Resort

Thee chum mi yich (Homfray Channel), Desolation Sound, British Columbia, Canada

At Klahoose Wilderness Resort, an Indigenous-owned and sustainable eco-resort in British Columbia, groups have an abundance of opportunities to not only soak up nature’s beauty, but also enjoy a fully immersive Indigenous cultural and eco-adventure experience. From grizzly bear viewing tours, to marine and terrestrial wildlife experiences, to authentic cultural programming that celebrate the lands of the Klahoose Peoples, and more, there’s much to discover. Groups won’t want to miss the award-winning resort’s “Unforgettable IndigenousLed Adventure,” led by Klahoose cultural ambassadors who share the rich stories, legends, language, and songs of their ancestors.

TOP TIPS

When visiting a cultural destination or attraction, consider these tips for making the most of your group’s experience:

Do your research ahead of time. Before your visit, take the time to explore and inform yourself and your group about the history or background of a particular site or cultural group it represents. Understanding the greater context of a place will undoubtedly enhance the overall experience!

Be present and ask questions! Avoid rushing through your visit by taking time to observe, reflect, and interact when possible. Staff and docents have much to offer in terms of knowledge and experience, so pick their brains when appropriate.

Respect the culture and support the local community. During your visit, ensure you’re aware of customs, dress codes, photography rules and sacred spaces. If you’re doing some shopping or dining while in the area, choose to make your purchases from local artisans or eat at local cultural restaurants.

OH IO:

The Four Corners and Everything In

Between

BBordering five U.S. states and one Great Lake, Ohio is situated comfortably in the Midwest. No matter where your motorcoach is coming from, you’ll find something interesting for your group to enjoy, whether it’s lessons in history, encounters with wildlife and nature, appreciation of the arts, fun out on the water, or thrill seeking from great heights. And, of course, plenty of culinary treats along the way!

The Shores & Islands region of the Buckeye State is where your group will find their “Lake Erie Love.”

One of the top attractions is Cedar Point Amusement Park in Sandusky. In addition to more than 60 rides, it also features live entertainment and shows, plus a variety of dining, hotels, and marinas. And, don’t leave without checking out the Merry Go Round and Cedar Point History Museums.

Continue your adventure at the free-range African Safari Wildlife Park, where you’ll see and feed zebras, giraffe, bison, deer, and more from your vehicle. Or, do a Walk-Thru Safari for a deeper dive. Put-in-Bay on South Bass Island in Lake Erie is an additional group option. Tour the island by bicycle or golf cart, and enjoy exciting nightlife, delicious food, and a resort community vibe. Liberty Aviation Museum is also a must, with its displays of WWII aircraft and the 1950s-era themed Tin Goose Diner.

Located in north-central Ohio is Marion , which is just a short distance from Columbus. Among the top things to do is Passenger & Rail Co., a venue featuring live music every Friday and Saturday in the warmer months. Dining on site at Bucci’s is also highly recommended. Another draw is The Cardinal Project, a public art display with 17 statues representing Ohio as the 17th state in the Union. After viewing these creations designed and painted by local artists, wander over to their quaint downtown lined with boutiques and eateries. Marion also has a number of museums and monuments that history buffs will appreciate. Among the most notable are the Warren G. Harding Presidential Sites, Marion County Historical Society, Veterans Memorial Park, Union Station, Marion Palace Theatre, and Wyandot Popcorn Museum.

By Allison Kay

Ohio’s capital and largest city, Columbus offers a wide range of year-round, group-friendly activities. Begin with Columbus Food Adventures, which was named the no. 1 food tour in the country by USA Today 10Best  in 2024. Or, for a different kind of excitement, consider a guided zipline tour with ZipZone or a visit to the famed Columbus Zoo and Aquarium.  There’s so much variety in Columbus, no matter your group’s interest! Those curious about science will want to try the interactive exhibits at COSI, while art enthusiasts won’t want to miss the expansive collections at Columbus Museum of Art. Franklin Park Conservatory and Botanical Gardens will delight nature lovers, and, as a bonus, it has an array of Chihuly glass on display. Make your last stop a guided tour of the Ohio Statehouse for a dose of history.

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Cincinnati  is also brimming with diverse offerings for groups. Itineraries should definitely include stops at the National Underground Railroad Freedom Center, Cincinnati Museum Center at Union Terminal, Cincinnati Art Museum, Cincinnati Zoo & Botanical Garden, Cincinnati Reds Hall of Fame & Museum, and the one-of-a-kind American Sign Museum. A cruise on the Ohio River with BB Riverboats and a bus tour of area attractions with American Legacy Tours are also highlights.

For meals and shopping, there’s Findlay Market with a host of vendors, local goods, and casual restaurants. The mixed-use Factory 52 that blends retail, green space, and dining is also popular. And, groups will appreciate the flexibility and ample space at Element Eatery, an upscale food hall with multiple options under one roof.

Just about an hour from the Indiana border is Greater Lima in Allen County, which has a bustling theatre and arts scene. Browse the rotating galleries at Artspace/Lima or take a class in pottery or stained glass. And, be sure to see a live show or production at Veterans Memorial Civic and Convention Center or the Encore Theater. Allen County Museum has a number of intriguing exhibits, too.

Within Allen County are several veteran memorials to see honoring service members in all military branches. These include the Veterans Freedom Flag Monument, a display of military hardware at the Harrod Veterans Memorial Park, and the nation’s largest permanent flag memorial. Plus, in nearby Bluffton is Schumacher Homestead showcasing the stories and period items of Swiss settlers in Northwest Ohio.

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Photos © ZanesvilleMuskingum County, Destination Toledo/ National Museum of the Great Lakes, Cody York/ ThisIsCleveland.com

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Zanesville-Muskingum County is yet another destination with broad appeal. Take a scenic riverboat cruise along the Muskingum River on the 104-foot Lorena Sternwheeler, for starters. Or, spend a day in Dresden, home of the world-famous Longaberger baskets, where groups can pick up souvenirs and view basket-themed attractions. There’s also Alan Cottrill Sculpture Studio in the heart of downtown Zanesville, which is conveniently near Elk’s Eye Art Market—an ideal spot for shopping and group dining.

If the animal kingdom is your thing, head to The Wilds, which was recently voted the best safari park in Ohio in a USA Today poll. Or, fawn over some furry friends at The Alpacas of Spring Acres—Southeastern Ohio’s largest Suri alpaca farm.

Just when you thought you couldn’t find more to do in Ohio, Toledo enters the picture! Considered a “must do” is Toledo Zoo & Aquarium, which houses 16,000-plus individual animals representing more than 680 species. It also has the new ProMedica Museum of Natural History to explore. There’s Toledo Museum of Art, too, with artifacts and masterworks spanning centuries, as well as daily glassblowing demonstrations.

For relaxing or recreating in the great outdoors, consider spending the day at one of the 19 parks within the Metroparks Toledo system. Each offers a different experience, from waterfront to wooded to flat rocks, and more. Or, for insight into the history of the largest group of freshwater lakes in the world by total area, visit the National Museum of the Great Lakes. And, don’t pass up Sauder Village, Ohio’s largest living history destination, located in nearby Archbold.

Last up is Cleveland , with the celebrated Rock & Roll Hall of Fame as just one reason to make a stop in “The Land.” There’s also the Pro Football Hall of Fame for sports fans and Cleveland Museum of Art for art aficionados. In addition, you can take a Lake Erie sunset cruise on Lady Caroline . And, finally, there’s Playhouse Square, one of the largest performing arts centers in the country. A collection of 10 performance spaces, it hosts 1,000-plus events a year!