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Brand Guidelines

January 2026

BRAND MESSAGE

Rector Hayden has served the unique communites of Central Kentucky since 1969, showcasing the beauty of the Bluegrass State.

We

Are Your Partner In

Discovering The Place Where Your Journey Begins.

We are Uniquely Kentucky - this reﬂects our deep connection to the heart of Central Kentucky, a region where the hills, historic charm, and vibrant communities make it unlike any other.

About the Logo

Our logo was crafted with care and thoughtful attention to preserve the legacy and future of Rector Hayden REALTORS®. Please respect and adhere to the guidelines presented in this outline.

The Rector Hayden REALTORS® logo must accompany all forms of advertising. It should be presented in an uncluttered environment. It should never compete with other elements on the media piece.

REALTORS®

Taking Inspiration from Our

Beginnings,

we have reimagined the iconic Rector Hayden Home Sign into our new brandmark.

LogoVariations

The Rector Hayden REALTORS® logo can appear without the “House” brandmark on selected print and digital medias.

Our logo is available to use in the horizontal and vertical stacked variants. The Rector Hayden “House” brandmark can ONLY be white or red when used on a colored background as shown below.

REALTORS®

REALTORS® REALTORS®

Color Palette

COLOR CONTRAST

The combination of cranberry red and light cornﬂower blue creates a high-contrast palette that is visually stimulating.

Cornﬂower Blue

#628eb8

C65 M37 Y12 K0

R98 G144 B184

Cranberry #bd2025

C17 M100 Y100 K9

R188 G32 B37

CALM & COOL

The lightness of the blue adds serenity and a refreshing element that didn’t exist in the brand before.

BOLD & WARM

This darker shade of red provides warmth and a sense of boldness to the evolution of the Rector Hayden brand.

Typography

Primary

Secondary

Gotham Bold

ABCDEFGHIJKLMNOPQU RSTUVWXYZ

abcdefghijklmnopqurstuv wxyz

0123456789?!@#$%&

ABCDEFGHIJKLMNOPQU RSTUVWXYZ

abcdefghijklmnopqurstu vwxyz

0123456789?!@#$%&

Text Hierarchy

Didot + Gotham Book

Didot Header

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Gotham Bold + Gotham Book

Header

ADVERTISING GUIDELINES

Required Display of Content

All advertisements must include the full Rector Hayden REALTORS® in the form of the approved logo. In the event the logo cannot be used on an advertisement, the full Rector Hayden REALTORS® name may appear in written text, and must meet the size relationship requirements outlined in the Brand Standards. The full Rector Hayden REALTORS® name must be clear and visible to the typical observer of the advertisement, and the advertisement may not be false, misleading, or deceptive.

An advertisement may include in written text an a liated licensee’s ﬁrst and last name, or a team name, as registered with the commission. The use of one nickname is permitted in place of, or along with, the licensee’s ﬁrst name as long as the licensee informs the commission of the nickname being used.

The Rector Hayden REALTORS® name must appear larger than the agent’s name or personal/team logo.

Always include the fair housing logo and/or the “Equal Housing Opportunity” slogan in your advertising.

Print Advertisement

The Rector Hayden REALTORS® logo must be present on all print advertisement for the marketing of properties or brokerage services. It must APPEAR LARGER than the font and font size of the agent’s name or personal/team logo, and it should not compete with other elements on the page.

A digital proof of all print advertising must be submitted and approved by an acting member of the Rector Hayden REALTORS® Advertising Approval Committee prior to publication and distribution. Decisions will be emailed to the agent and stored. In the event an advertisement does not pass approval, the agent is responsible in seeing that the required changes are made, and the revised art is resubmitted and approved.

Any designs or templates created by a member of RHR Sta are considered to be preapproved advertisements, and are not required to be submitted through the approval process unless alterations have been made to the company or agent branded areas.

Any print advertisement created by an outside person, organization, or agency, such as a graphic designer, newspaper, magazine, or other publication, is required to follow the approval process and must be submitted for approval from Rector Hayden REALTORS® prior to publication.

ADVERTISING GUIDELINES

Promotional Items

When promotional materials such as those listed below advertise an agent’s name/logo, or team name logo, the full Rector Hayden REALTORS® name in the form of the o cial logo or as written text should also be present somewhere on the item, unless waived by management. Due to the unique setup and sizing restrictions of some promotional items, the Rector Hayden name is not required to be in the same area or in a certain size, as long as it is clearly visible.

• Apparel

• Note cards

• Hats

• Pens

• Drink ware

• Name tags

Digital Advertising & Social Media

For any advertisement on the Internet, social media, or digital or online forms, every individual viewable page or post constitutes a separate advertisement. Each advertisement must contain the full Rector Hayden REALTORS® name in the page or post header, or be visible on the page or post. The observer should not have to scroll or navigate away from the page or post to view the Rector Hayden Realtors® name. In the event this requirement cannot be met on an online platform, the required content must be one click away, by including a clickable direct link, that is clear, visible, and identiﬁable as a link, to a page, post, or user account proﬁle that contains the content required.

The Rector Hayden REALTORS® logo or written text must APPEAR LARGER than the agent’s name or personal/team logo.

For social media posts advertising a property, a direct link to property detail page on your agent website should be included so the observer can access all property information in a single click.

Recommend: On social media business pages and accounts, include the full Rector Hayden REALTORS® name in the page name. This will ensure the required content is visible on any post made. Example: Agent Name - Rector Hayden REALTORS®

Any design or templates created by a member of the marketing team are considered to be pre-approved advertisements, and are not required to be submitted through the approval process unless substantial alterations have been made to the company or agent branded areas.

ADVERTISING GUIDELINES

Approval Policies

To protect the integrity of our profession and the rights of consumers, our brokerage is required by Kentucky law to adhere to certain regulations, including having written review and approval policies for advertising activity of Rector Hayden REALTORS® and all its a liated members.

All advertisement requests must be sent as an email attachment to the marketing department and approved by an acting member of the Rector Hayden REALTORS® sta prior to publication and distribution.

An emailed response will be sent within 1 business day to notify the agent if the advertisement is approved or if any modiﬁcations are required. In the event an advertisement does not pass the initial approval, the agent is responsible in seeing that the required changes are made, and the revised art is resubmitted and approved prior to publishing.

When approved, the agent has full permission to distribute the advertisement to their liking. If the agent wants to reuse the same advertisement in future publications or on di erent platforms, it does not need to be resubmitted for approval unless the company guidelines have changed since the initial approval.

Any marketing or advertisements created by the marketing department, or templates found on a company supported platform, such as Reliance Network, Canva, Agent Icon, the Rector Hayden Online Store, or The HUB, are considered to be pre-approved and do not need to follow these approval policies unless unauthorized modiﬁcations have been applied.

All advertisements submitted to the Rector Hayden REALTORS® marketing department, and any corresponding communication will be stored as required by state law.

Failing to meet these advertising guidelines is a license law violation and could result in a monetary ﬁne or license revokement. Any perceived violation will be reported to the Kentucky Real Estate Commission and could result in the termination of the agent’s a liation with Rector Hayden REALTORS®

Brand Styling

ective

Property Promotions

"Couldn’t

-Amanda Y.

Corporate Lifestyle

Our logo is a key brand asset and should be used only on approved items and in its o cial colors and proportions. From apparel to o ce décor and home essentials—like drinkware, stationery, and closing gifts—choose high-quality pieces that reﬂect our professional image. Always follow brand guidelines for placement and sizing to maintain a consistent, polished look across every setting.