Red, white and blue will deck downtown Seguin when July kicks off. With the Fourth of July around the corner, the city is preparing for the 250th anniversary of America with a multi-day party you won’t want to miss.
Starting on July 3, residents can celebrate their patriotism with fireworks over Starcke Park along with patriotic music, which can be heard on AM 1580 KWED during the show.
The fun doesn’t stop there though! On July 4, the day kicks off with the Biggest Small Town Fourth of July Parade. And with a goal of 250 entries to celebrate, this will be a spectacular parade you won’t want to miss. Later that day we kick off the annual tradition Freedom Fiesta presented by KWED and the City of Seguin.
This issue of Seguin Today Magazine takes you inside this year’s festival and shares what there is to look forward to at the event.
So turn the page, and get ready for the biggest Fourth of July party you’ve ever been to!
Lizz Daniels Creative Director
COVERSHOT
Pictured
WHAT’S IN A NAME: EVERYTHING!
Freedom Fiesta is back, Seguin
MUSICAL ENTERTAINMENT
Clint Taft & the Buckwild Band, plus DJ DTrayne
KIDDIE PARADE
The memory-making tradition continues EVENTS CALENDAR Community events happening this month
Photo courtesy City of Seguin
Lizz Daniels ADVERTISING
Nick Spence
Cindy Aguirre-Herrera
Lizz Daniels
Laurie Ann Heideke
Linda Duncan
What’s in a NAME? EVERYTHING Freedom Fiesta Name Preserved as
Seguin
Prepares to Celebrate America’s 250th Birthday
Sometimes a name is more than just words. Sometimes it’s a tradition, a memory, and a connection that spans generations.
That’s certainly true when it comes to Freedom Fiesta.
After weeks of discussion and public feedback, we are pleased to announce that Seguin’s longtime Fourth of July celebration will continue to carry the Freedom Fiesta name. The decision comes after leaders with KWED Radio and the Seguin Area Chamber of Commerce reached an agreement that will preserve the name and ensure that it remains part of the community’s Independence Day celebration for years to come.
“Freedom Fiesta has become much more than the name of an event. It represents a tradition that generations of Seguin families have celebrated together. The Chamber is proud to support keeping the Freedom Fiesta name alive because it belongs in the hearts of this community, and preserving traditions that strengthen Seguin is perfectly aligned with our mission,” Chamber President Chester Jenke.
The announcement comes as Seguin prepares to celebrate America’s 250th birthday, also known as the Semiquincentennial, with what organizers hope will be one of the biggest Fourth of July celebrations in the city’s history.
The name Freedom Fiesta was originally created in 1967 by the late Clydie Brodt for the Seguin Area Chamber of Commerce. For decades, the chamber organized the event before handing operations over to KWED Radio in 2014.
“Every year that we hosted the event, I always tried to give a shoutout to Mrs. Brodt. She could not have come up with a better name for this community’s celebration of Independence Day,” said Darren Dunn, general manager and partner at KWED Radio.
While plans had been announced earlier this year to rebrand the event as the Red, White & Seguin Festival, the response from the community made one thing abundantly clear: people wanted
Freedom Fiesta.
To say the proposed name change was unpopular would be an understatement.
Many residents didn’t care who owned the name, who hosted the event, or the legal and logistical issues surrounding it. They cared about what Freedom Fiesta represented. For generations of families, it has become synonymous with celebrating Independence Day in Seguin.
And in many ways, organizers say the community was right.
The event belongs to the people of Seguin.
One of the biggest lessons learned throughout the process was just how important Freedom Fiesta is to the community. It isn’t simply a festival. It is a deeply meaningful celebration of America’s history and of the pride that residents have in both their country and their hometown.
Fortunately, community leaders found a solution.
Under the new agreement, KWED will continue organizing Freedom Fiesta. If circumstances ever change and KWED is no longer able to host the event, the Freedom Fiesta name will remain available so the tradition can be carried forward by future organizers.
Dunn says the entire community is grateful to the leadership of the Seguin Area Chamber of Commerce for helping make that possible. He says KWED has also been working with the city of Seguin to help make this year’s celebration one to remember.
“I’m excited that we are able to partner with the city of Seguin to make this year’s celebration even bigger,” said Dunn. “It’s America’s Semiquincentennial. I’m old enough to remember what a big deal it was when we celebrated the Bicentennial year. I still remember collecting those quarters. We aren’t creating a specialized coin, but I think we are creating memories for the people of Seguin. I hope that people will look back fondly at Seguin’s celebration of America’s 250th anniversary.”
The partnership between KWED and the city of Seguin is helping expand this year’s event with additional food vendors, beverage options, entertainment and family activities.
The day begins with the traditional Flag Raising Ceremony and the Biggest Small Town Fourth of July Parade in Texas. Organizers have also partnered with the Seguin Main Street Program to bring additional food and beverage vendors downtown throughout the day.
“We’ve teamed up with the Seguin Main Street Program to bring food and beverage vendors down to Central Park before, during and after the parade,” said Dunn. “You’ll be able to choose from a variety of options. We think it’s just another way for people to enjoy what’s available that day in downtown Seguin.”
The evening festivities return to Central Park, where vendors will begin opening at 4 p.m. The official Freedom Fiesta celebration begins at 6 p.m. with the annual Kiddie Parade and Presentation of Colors.
Children are encouraged to dress in patriotic attire and decorate their bicycles, scooters and wagons before joining Uncle Sam for one of the
community’s most beloved traditions.
Entertainment will include music throughout downtown, featuring DJ D’Trayne and the return of Clint Taft & The Buckwild Band. Festivalgoers can also enjoy giant dancing robots and other specialty entertainment.
Families will once again enjoy the Kids Kingdom featuring bounce houses and activities for children, while adults can take advantage of food vendors, specialty beverages, mocktails and the return of the popular Beer Garden.
Organizers hope the combination of long-standing traditions and new attractions will make this year’s Freedom Fiesta one of the largest Independence Day celebrations in Seguin history.
Most importantly, they hope the event continues doing what it has done since 1967 — bringing people together to celebrate America, community and hometown pride.
Freedom Fiesta will be held July 4 in downtown Seguin and Central Park. The evening festival runs from 6 to 11 p.m. and is free to attend.
Sponsors are still being sought for the event. For sponsorship information, call KWED at 830-379-2234 or email darren@kwed1580.com. •
CLINT TAFT
& the Buckwild Band
Texan SOUND for a SEGUIN Fest
One on one with this year’s headliner
Taking the stage as this year’s headlining band is Clint Taft and the Buckwild Band. While they are no stranger to the downtown stage, they are excited to be back after flooding cancelled last year’s Freedom Fiesta, which they were set to headline. As we celebrate the 250th anniversary of the United States, we bring the festival back to its root by bringing this classic and well-loved local band back to the stage. Read on to learn more about Clint Taft and the Buckwild Band in their own words.
How do you describe your band’s sound?
I have always described us as a country variety band, much like the bands in the dance halls that I grew up listening to. We are predominantly country, with other genres sprinkled in. Our goal has always been to put on a show that keeps people entertained and the dance floor full. We want the crowd to hear songs they know and love while also getting a taste of who we are as a band.
How did the band first start playing together?
We are celebrating 20 years as a group this year! I started the Buckwild Band in February of 2006. I’ve always loved live music and the Texas dance hall scene, and I wanted to build a band that could put on a great show no matter the venue. What started as a small local band has grown into something much bigger than I ever imagined. We’ve played all over Texas, met a lot of great people, opened for some incredible artists, and made memories that will last a lifetime.
What artists inspire you and how do they influence your music?
Like a lot of Texas musicians, I grew up listening to George Strait, but I was influenced by many artists at a young age. Artists such as Marty Robbins, The Beach Boys, Ronnie Milsap, and The Eagles all played a role in shaping my musical tastes. Those influences taught me that great songs tell stories and connect with people, and that’s something we’ve always tried to bring to our live shows.
What we do is about a lot more than just my personal tastes. Ultimately, it’s about the people who come out to see us. We try to play a little something for everyone because our goal has always been to make sure folks have a great time, whether they came to dance, sing along, or just enjoy a night out with friends.
What do you love about playing with your band and why?
The people. After playing together for years, your band becomes more than just musicians on a stage. You spend countless hours traveling, setting up, tearing down, and performing together. Everyone has
become like family to me. We work hard, but we also have a lot of fun doing it. There is nothing better than looking out and seeing people dancing and enjoying themselves. That’s what makes it all worthwhile.
Do you produce original songs, or more covers? And why?
We have a few originals, but we are predominantly a cover band. We understand that people come out to hear songs they know and love. At the end of the day, our job is to entertain the crowd, and we want everyone to leave feeling like they got their money’s worth.
What can festival goers expect when you’re on stage?
They can expect a high-energy show and a good time. We don’t just stand up there and play songs. We interact with the crowd and try to create an atmosphere where people feel involved. Whether you’re dancing in front of the stage or sitting back with friends enjoying the music, we want people to have fun. If people leave with a smile on their face, we’ve done our job.
What’s your favorite part about playing big events like this?
The energy. There’s something special about playing in front of a large crowd that’s excited to be there. Festivals bring together people from all over the community, and it’s always great to see families, friends, and music fans having a good time together. It’s also an opportunity to meet new fans and reconnect with people who have supported us over the years.
What part of this year’s festival are you most looking forward to? Honestly, I’m looking forward to all of it, but what stands out most to me is celebrating with my hometown. One thing I’ve always loved about Seguin is how people from different backgrounds and cultures come together. What’s really cool is seeing everyone from all walks of life having a great time together at Freedom Fiesta. Events like this are important because they bring people together and support the local community. We’re excited to be part of it, see some familiar faces, meet some new ones, and do what we love most.
DJ DTRAYNE Bringing the Beats
No festival would be complete without multiple music stages, and that’s why we are bringing back local favorite –– DJ DTrayne. With country music on the MainStage, DJ DTrayne will be bringing the modern music and beats we all know and love. He will also be hosting Seguin’s biggest line dance during the night, so be sure to check out his stage and don’t miss all the fun DJ DTrayne will bring to the event. Read on to learn what he has in store in his own words.
What kind of music do you like to play and why?
I grew up on Hip-hop & R&B and that is the music I like to share with the people when I’m DJing.
What artists most inspire you and how do they effect how you play? As a DJ it’s really hard to narrow n down to one artist because of my love of music.
What’s the most of part of being a DJ?
Reading the room and controlling the atmosphere.
How can a DJ bring different vibes than a band?
Having Versatility.
What can people look forward to when you’re playing?
Being the master of ceremony and keeping good vibes flowing.
What part of this year’s festival are you most excited about?
Being able to DJ for one of the biggest holidays and getting to perform for the third time and feeling the support of my community here in my hometown of Seguin Texas.
KIDDIE PARADE
The Tradition Continues
The Kiddie Parade
Kicks off at 6pm following the fest’s opening ceremonies.
S
omewhere in a family photo album, there is likely a faded picture of a young child proudly riding a bicycle covered in red, white, and blue streamers around Seguin’s Central Park. Today, that same child may now find themselves helping to decorate a wagon or bike for their own son or daughter.
That’s the magic of the Kiddie Parade.
For nearly two decades, one of Freedom Fiesta’s most beloved traditions has done far more than celebrate Independence Day. It has created a rite of passage for generations of Seguin families — a place where childhood memories are made and then relived years later through the eyes of a son, daughter, grandchild, niece or nephew.
Those generations of local families will once again gather downtown as the Guadalupe County Republican Women host the annual Kiddie Parade during the KWED Freedom Fiesta scheduled on the evening of July Fourth.
Cindy Aguirre-Herrera, KWED news director, says the Kiddie Parade is a tradition that has quietly become part of the story of growing up in Seguin.
“This event has never really been about who wins or who takes home a prize,” said Aguirre-Herrera. “Yes, there will be prizes for the top spots, but the Kiddie Parade is more about creating those lasting memories. Years from now, these children won’t necessarily remember what place they finished, but they’ll remember dressing up, hearing the crowd cheer, walking behind Uncle Sam and feeling like they were the stars of the show.”
And for one evening, she says they truly are.
Over the years, the Kiddie Parade has welcomed military tanks fashioned from wagons, astronauts riding decorated bicycles, rockets ready to blast on motorized scooters or simply young patriots walking and marching proudly beside friends and family.
Some entries are carefully crafted over several weeks while others come together fabulously with just a little bit of patriotic colors and plenty of enthusiasm.
And Herrera says that’s exactly how it should be.
“We always want families to know they can decorate as little or as much as they want,” said Aguirre-Herrera. “Some participants create themed entries, while others simply put on patriotic colors and come enjoy the experience. The important thing is being there and being part of the festivities. This event is about community, family and making memories together.”
The parade begins on Donegan Street behind the Guadalupe County Courthouse and is once again led by Uncle Sam, a.k.a Guadalupe County Sheriff Joshua Ray. The young participants will circle Central Park as they are cheered on by family members, friends, vendors and all the spectators who have all gathered to celebrate the country on this uniquely scheduled celebration on the actual night of the 4th of July.
Those cheers may seem simple, but Aguirre-Herrera says those often become the moments children remember most.
“One of my favorite parts is watching the kids react to the crowd,” said Aguirre-Herrera. “They love the fanfare along the sidelines. Whether they’re riding a bike, pushing a decorated wagon or simply walking with their family, they feel special. For a little while, all eyes are on them, and that’s what makes this event so meaningful.”
This year’s parade carries added significance as communities across the nation celebrate America’s 250th birthday.
Event organizer Kelly Follis says the Kiddie Parade remains one of the most heartwarming ways to launch Seguin’s Independence Day festivities.
“Just deck yourself out in red, white and blue and join us. If you’re not participating in the parade, I promise you’ll enjoy standing along River Street to watch this adorable celebration of our great nation, especially on our country’s 250th birthday. There couldn’t be a better way to celebrate because after the parade, the food, drinks, music and fun of Freedom Fiesta will get underway,” said Follis.
Participants may enter one of three categories: Self-Powered Riders, Walkers and Motorized Entries. There are no fees and no advance registration required.
Follis says the real challenge, however, belongs to the judges.
“Choosing the top entries are parade judges District Clerk Heather Wright, County Court at Law Judge Kirsten Legore and County Clerk Teresa Kiel. Presenting the prizes to our top two most patriotic entries in each of three categories will be Seguin Mayor Donna Dodgen,” said Follis. Families are encouraged to arrive around 5:30 p.m. to receive a number and find their place in line before the parade begins following the 6 p.m. opening ceremony.
So again memories will be in the making for children this 4th of July. The big morning parade is for the community but that night it’s all about them and their chance to experience what being a kid in Seguin is all about. •
To promote your event on this page contact advertising at 830-379-2234 or email communitycalendar@kwed1580.com
Featured Events
Kiddie Parade
Children and families are invited to take part in a patriotic Kiddie Parade at 6 p.m. on Saturday, July 4, at the gazebo on Donegan Street in downtown Seguin. Participants can march or ride decorated bicycles, scooters, strollers, and other patriotic “floats” behind Uncle Sam, portrayed by Guadalupe County Sheriff Joshua Ray, as the parade makes its way around Central Park. Prizes will be awarded for the top entries in riding, walking, stroller, and motorized categories. Participation is free and open to the public. The event is organized by the Guadalupe County Republican Women. For more information, contact Kelly at 830-463-7549 or email kdfoll123@yahoo.com.
Art Show Honors Military Veterans
The Seguin Art League will accept entries for its Red, White and Blue Honoring Veterans Art Show from 10 a.m. to noon on Saturday, June 13, at the Seguin Art League Gallery, 104 S. Austin St. The exhibit is open to league members and free for non-member veterans. A prospectus can be downloaded at seguinartleague. com, or picked up at the gallery. For more information, call 830-491-0778.
Historical Marker Dedication
The Guadalupe County Historical Commission will dedicate a Guadalupe County Historical Marker at 10:30 a.m. Saturday, June 13, at the Crayton Cemetery. The cemetery is located on Lehmann Road between Hermann Road and Offermann Hill Road in Guadalupe County. The public is invited to attend the ceremony recognizing the historical significance of the cemetery and its place in the county’s history.
Father Daughter Dance
The Seguin Police Department is hosting its annual Father Daughter Dance from 6 to 8:30 p.m. Saturday, June 13 at the Seguin Event Complex, located at 950 South Austin Street. This year’s coastal and beach-themed event invites fathers or father figures and their daughters to enjoy an evening of dancing, fun and lasting memories. The annual community tradition offers families a special night designed to celebrate those important relationships. Tickets go on sale soon for this popular Seguin event.
Juneteenth BBQ Fundraiser
The MLK Seguin Planning Committee invites the community to celebrate Juneteenth Freedom Day with a BBQ fundraiser from 11 a.m. to 2 p.m. Saturday, June 20, at Seguin Youth Services, 919 N. Guadalupe St. in Seguin. BBQ plates are $15 and include your choice of a chicken quarter or rib and sausage, plus potato salad, beans, trimmings, and dessert. Bring your family and friends for an afternoon of food, fellowship, and community while supporting local youth and community initiatives. For more information, contact the MLK Seguin Planning Committee.
Junior Lifeguard Program
The Seguin Parks and Recreation Department is hosting a Junior Lifeguard Class from 9:30 a.m. to 1 p.m. Thursday, June 25 at the Seguin Wave Pool, located at 1 Wave Pool Drive. The class is open to participants ages 9 to 15 and will teach basic first-aid, CPR, water safety, rescue techniques, communication skills and lifeguard responsibilities. Participants must be able to swim and complete a swim-tread-swim sequence. This is not a learn-toswim program and does not provide official lifeguard or CPR certification. The cost is $40 per participant. Participants should bring a swimsuit, sunglasses, towel, water, hat and a cold sack lunch. For more information, call Seguin Parks and Recreation at 830-401-2480.
FUN
ITEMS YOU MAY WANT TO BRING
Get ready to jump! This element of the festival has been a hit ever since it was introduced several years ago. It gives kids the opportunity to hit bounce castles, obstacle courses and more. The play area is provided by HR Rentals, and the cost to participate is $10 to play all night.
NEW THIS YEAR 4 the Petting Zoo KIDDOS
We are excited to offer even more fun for the kids this year with a brand new petting zoo at the event. Zoo-goers will have the opportunity to interact with goats, chickens and more at the interactive exhibit.
For $5 anyone can step inside the pen and feed the animals while enjoying the rest of the festival’s activities. The petting zoo was inspired by our bounce house area that has been a great success, and we hope to see the same reception to the new zoo experience.
Be sure to stop by for plenty of surprise animals and more fun!
Shopping & FOOD
T
he shopping and food experience are an integral part of each year’s festival, so this year we are bringing it back in style. This year KWED and the City of Seguin have partnered to bring new and exciting options to festival-goers to make their experience as exciting as possible. With food from American and around the world, patrons will have a wide variety of delicious dishes and deserts to choose from. In addition to food there will be cold drinks, beer and beverages to help keep you grooving the night away.
Festival-goers will also have a variety of shopping opportunities with new vendors selling there wares. Vendors will have an assortment of items for shoppers to check out including, but not limited to: clothing, accessories, candy, and much more!
